Simply Connected
Simply Connected is a privately-held managed IT services provider in Columbia, South Carolina, founded in 1999-2000, that serves hundreds of SMB and healthcare clients across SC, NC, and GA. It specializes in dental practice technology, recurring managed IT services, hardware/software resale, and HIPAA-compliant infrastructure.
- Company typePrivate
- Founded2000
- HeadquartersColumbia, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What Simply Connected does
Simply Connected is a privately-held managed IT services provider founded in 1999-2000 in Columbia, South Carolina, by David Livingston and Sean Cooper, and has operated continuously for over 25 years. The company serves hundreds of businesses across South Carolina, North Carolina, and Georgia, organized under two operating brands: Simply Connected LTD (general business IT) and Simply Connected Dental (specialized dental practice technology). Core offerings span hardware (computers, servers, workstations, surveillance cameras, telephony), software (Microsoft products plus dental practice management systems including Dentrix, Dexis, EagleSoft, SoftDent, PracticeWorks, OrthoTrac, WinOMS, PBSEndo, and Open Dental), networking and cabling, digital surveillance, VoIP telephony, and security solutions. The flagship product is the Simply IT monthly managed services subscription, which delivers 24/7 remote monitoring, unlimited remote and onsite IT support, managed anti-virus, content filtering, HIPAA-compliant offsite backup storage, and quarterly technology assessments.
The company operates a platform-plus-services model rather than a proprietary software platform: it integrates best-of-breed third-party technologies (Microsoft, Intel, SonicWall, Threatdown, Arcserve, Symantec, StorageCraft, StorGrid, Axis, Sony, GoToAssist, Weave, Allworx, Spirit Telecom, Rectangle Health, Pay Proudly Health, Planmeca, Sirona, Carestream, Dexis) into managed service bundles for clients. Its underlying infrastructure includes a secured server room with HIPAA-compliant encrypted offsite backup and remote monitoring capabilities. Revenue is generated through recurring managed services subscriptions, hardware resale (computers, servers, peripherals, surveillance, telephony), software licensing and OEM partnership revenue, and a transaction-fee share from the Pay Proudly Health payment processing partnership.
Customer acquisition is almost entirely word-of-mouth referral-driven, with direct phone outreach (including direct mobile numbers to technicians), a website contact form, and free consultations serving as the primary go-to-market motion. Pricing is not publicly disclosed; all customers must request custom quotes. The customer base is heavily weighted toward dental practices, with secondary exposure to real estate, healthcare sub-verticals (chiropractic, eyecare, family medicine), construction, landscaping, hospitality, education, and nonprofits. Multiple named customers report tenures of 15 to 25+ years, indicating exceptionally low churn and strong relationship-based retention.
Simply Connected firmographics
Firmographics- Name
- Simply Connected
- Legal name
- Simply Connected LTD
- Website
- https://simplyconnected.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Short description
- Simply Connected is a privately-held managed IT services provider in Columbia, South Carolina, founded in 1999-2000, that serves hundreds of SMB and healthcare clients across SC, NC, and GA. It specializes in dental practice technology, recurring managed IT services, hardware/software resale, and HIPAA-compliant infrastructure.
- Ownership category
- akta.pro rank
Where Simply Connected is headquartered
LocationHeadquarters
- HQ city
- Columbia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Simply Connected business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Infrastructure
Revenue model
- Managed IT Services (Simply IT): Monthly subscription plan offering unlimited IT support, security, monitoring, strategic guidance, 24/7 remote monitoring, quarterly technology assessments, onsite & remote IT support, managed anti-virus, content filtering, HIPAA compliance support, and secure offsite backup storage. This is the primary recurring revenue stream.
- Hardware Sales: Sale of computers (servers & workstations), peripherals, printers, scanners, copiers, fax and multifunction devices, telephony equipment, digital surveillance cameras (Axis, Sony), sound systems, monitor and computer mounts.
- Software Sales & Licensing: Resale and installation of business software, Microsoft products, practice management software, and security software (Threatdown, SonicWall). Revenue generated through software sales, licenses, and OEM partnerships as a Microsoft Certified Partner and Intel Gold Partner.
- Payment Processing (Pay Proudly Health): Surcharge and traditional payment processing for healthcare practices, text-to-pay, online payments, in-office transactions, and in-house membership programs. Revenue shared with Simply Connected as a Pay Proudly Health partner.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Simply Connected product offering
Product offeringCore offering
Simply Connected provides managed IT services, computer and networking solutions, and specialized dental practice technology integration to small and mid-sized businesses across South Carolina, North Carolina, and Georgia. The company offers a monthly "Simply IT" managed services plan with 24/7 remote monitoring, HIPAA-compliant offsite backups, and onsite support, alongside dedicated dental practice technology services including installation and support for Dentrix, Dexis, EagleSoft, and digital imaging hardware. Additionally, the company resells and supports hardware, software, telephony, surveillance, and payment processing solutions under two main brands: Simply Connected LTD (general business IT) and Simply Connected Dental (dental vertical).
Product overview
Simply Connected is an IT services provider serving businesses in South Carolina, North Carolina, and Georgia for over 25 years. The company operates a platform-plus-services model offering technology solutions under two main brands: Simply Connected LTD (general business IT) and Simply Connected Dental (specialized dental practice technology). The core offerings include Computers, Servers & Workstations; Software Solutions; Network Solutions; Telephony Solutions; Digital Surveillance; and Sound Systems as general business products. The specialized dental division provides Dental Software (supporting Dentrix, Dexis, EagleSoft, SoftDent, PracticeWorks, OrthoTrac, WinOMS, PBSEndo, Open Dental), Digital Radiography (Dexis, Shick, Trophy, Suni, Gendex), Digital Panorex (Planmeca, Sirona, Carestream, VaTech), Intra-Oral Cameras, and Operatory Solutions (monitor/computer mounts). The flagship managed service is Simply IT Managed Services, which provides comprehensive monthly IT support including 24/7 monitoring, security, backups, and HIPAA compliance. Additional services include printing/scanning solutions, security services, and Pay Proudly Health payment processing for healthcare practices.
Differentiator
Problem solved
Functional benefit
Brands
- Simply Connected LTD: Main IT services division providing computers, software, communication and complete network solutions, support and Remote Managed Services.
- Simply Connected Dental
- Pay Proudly Health
Products and services
- Simply IT Managed Services A comprehensive monthly IT management plan offering unlimited remote and onsite IT support, 24/7 network monitoring, managed anti-virus, content filtering, secure HIPAA-compliant offsite backup storage, quarterly technology assessments, and strategic IT guidance for businesses.
- Computers, Servers & Workstations Sale and configuration of high-performance computers, servers, and workstations using genuine Microsoft and Intel components, built as part of comprehensive business technology solutions.
- Software Solutions Resale, installation, and support of business software including Microsoft products, Arcserve backup software, and Threatdown (Malwarebytes) anti-malware security products.
- Network Solutions Complete network infrastructure design, installation, and support including wired and wireless office networks and certified cabling (twisted pair to fiber optic) for computers, phones, CATV, video, and audio.
- Telephony Solutions VoIP and digital telephony solutions including cloud-based phone services, Allworx, Spirit Telecom, and Weave Communications systems for business communication needs.
- Digital Surveillance Advanced surveillance camera solutions featuring Axis and Sony cameras with remote monitoring capabilities, live internet footage access, and On-Net software for network operations.
- Sound Systems Advanced digital sound systems and background music solutions for residential and commercial environments.
- Dental Practice Management Software Installation, configuration, and ongoing support for dental practice management systems including Dentrix, Dexis, EagleSoft, SoftDent, PracticeWorks, OrthoTrac, WinOMS, PBSEndo, and Open Dental.
- Intra-Oral Cameras Advanced intra-oral cameras for capturing clear, detailed images to enhance patient care and diagnostic accuracy in dental practices.
- Digital Panorex Systems Digital panorex imaging systems from manufacturers including Planmeca, Sirona, Gendex, Carestream, and VaTech, with installation and support for dental practices.
- Digital Radiography Digital radiography solutions including installation, maintenance, and support for systems from Dexis, Shick, Trophy, Suni, Gendex, and other major dental imaging manufacturers.
- Operatory Solutions Optimized dental operatory setups including monitor and computer mounts (ICW, Ergotron brands), professional cable installation, and workspace optimization.
- Pay Proudly Health Payment Solutions Healthcare payment processing solution with surcharge and traditional payment processing, text-to-pay, online payments, in-office transactions, in-house membership programs, and PCI-compliant processing tailored for dental and healthcare practices.
Companies that use Simply Connected
Customer profileNamed customers22 records
Segments3 records
Ideal customer profiles2 records
Simply Connected technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration35 records
Feature2 records
Simply Connected partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- MicrosoftcoreSimply Connected is a Microsoft Certified Partner and Microsoft OEM System Builder. The company maintains this high-level certification by staying current with the latest Microsoft technologies. It offers Microsoft software products and builds systems using genuine Microsoft parts.
- IntelcoreSimply Connected is an Intel Gold Partner (also marketed as an Intel Technology Partner). The company builds systems using genuine Intel parts, which are major brand components with support from major manufacturers, differentiating from lower-quality component alternatives.
- Malwarebytes / ThreatdowncoreSimply Connected installs and manages Threatdown (Malwarebytes) anti-malware products for clients as part of its security stack. Threatdown is rated as one of the top anti-malware products. Simply Connected is a partner for all Threatdown needs.
- SonicWallcoreLong-standing security partner. SonicWall products are used to secure client computers and networks. Simply Connected is part of the SonicWall Secure First partner program.
- GoTo (GoToAssist / GoToConnect)coreGoToAssist is used for remote support sessions, allowing technicians to log in remotely to resolve client issues. GoToConnect is also listed as a partner for VoIP/communications technology.
- Pay Proudly HealthcoreSimply Connected is the exclusive partner promoting Pay Proudly Health payment processing solutions to its dental and healthcare client base. Pay Proudly offers surcharge and traditional payment processing, text-to-pay, online payments, and in-house membership programs tailored for healthcare practices.
- ArcservecoreArcserve is an industry leader for on-site and off-site backup solutions. Simply Connected has been an Arcserve partner for several years, recommending and implementing Arcserve backup solutions for clients.
- SymanteccoreSymantec is used for backup and security solutions. Simply Connected has partnered with Symantec for many years as part of its security and data protection stack.
- Axis CommunicationscoreAxis cameras are used and highly recommended for all digital surveillance needs, known for reliability, high-quality image resolution, and advanced features including HD video capture and remote monitoring.
- DentrixcoreSimply Connected provides installation and support for Dentrix practice management software, one of the most widely used dental practice management systems.
- DexiscoreSimply Connected provides installation and support for Dexis digital imaging software and hardware, including digital radiography systems.
- EagleSoftcoreSimply Connected provides installation and support for EagleSoft practice management software.
- Open DentalcoreSimply Connected provides installation and support for Open Dental practice management software.
- PlanmecacorePlanmeca is a leading manufacturer of digital Panorex systems. Simply Connected has extensive experience installing Planmeca digital radiography systems.
- Sirona (Dentsply Sirona)coreSimply Connected has experience installing Sirona digital radiography and Panorex systems for dental practices.
- CarestreamcoreSimply Connected has experience with Carestream digital imaging and Panorex solutions for dental practices.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Simply Connected competitors and assessment
Company assessmentEmerging players
- Planet DDS: Planet DDS is a cloud-native dental practice management and imaging platform targeting DSOs and multi-location groups. It overlaps with Simply Connected's dental technology stack and represents the cloud-native direction the dental IT services market is moving toward.
- Dental Intelligence: Dental Intelligence is a dental practice analytics and patient engagement platform that integrates with major dental practice management systems. It sits in the same dental software ecosystem Simply Connected supports and increasingly competes for the technology-services budget inside dental practices.
- tab32: tab32 is a cloud-based dental practice management, EHR, and imaging platform with built-in patient communication tools. It overlaps with the practice management and imaging support that anchors Simply Connected's dental vertical services.
- Curve Dental: Curve Dental provides cloud-based practice management software hosted in the cloud for dental practices. It is comparable because dental practice technology integration and ongoing support is central to both companies' offerings, and Curve Dental's hosted model competes with Simply Connected's on-premise integration approach.
- Weave Communications: Weave is a patient communication and engagement platform purpose-built for dental and healthcare practices, offering telephony, text, and front-office workflow tools. Simply Connected lists Weave as an explicit partner and integration, making it a directly comparable dental communications and telephony provider.
Direct peers
- Pact-One Solutions: Pact-One Solutions is a dental-specific IT managed services provider that installs and supports practice management software, digital imaging, and network infrastructure for dental practices. It competes most directly with Simply Connected on the same dental-vertical IT services proposition.
Others
- Rectangle Health: Rectangle Health provides HIPAA compliance, payment processing, and patient engagement solutions for healthcare and dental practices. Simply Connected is an explicit referral partner, and the two are tied through HIPAA security gap assessments for the same dental client base.
- Open Dental: Open Dental is an open-source dental practice management software vendor. Simply Connected lists it among its core supported platforms, making it an ecosystem partner whose installed base generates ongoing service revenue for Simply Connected.
Broad incumbents
- Henry Schein One: Henry Schein One is the dominant dental technology and practice management software provider (Dentrix among others) backed by Henry Schein, the largest dental distributor in North America. It is comparable because Simply Connected's core business centers on supporting the same dental software ecosystem and imaging hardware that Henry Schein One also touches.
- Patterson Companies: Patterson Companies is a major dental and animal health distributor that also resells dental technology, imaging, and practice management solutions. It is comparable because Patterson bundles technology supply and integration services into its offering, addressing the same dental technology procurement needs Simply Connected serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Simply Connected social profiles
Digital presenceSimply Connected compliance and trust
Trust signalCompliance5 records
Simply Connected financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simply Connected leadership team
Management profileNumber of profiles
Profiles2 records
Simply Connected funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simply Connected M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simply Connected
What does Simply Connected do?
Simply Connected provides managed IT services, computer and networking solutions, and specialized dental practice technology integration to small and mid-sized businesses across South Carolina, North Carolina, and Georgia. The company offers a monthly "Simply IT" managed services plan with 24/7 remote monitoring, HIPAA-compliant offsite backups, and onsite support, alongside dedicated dental practice technology services including installation and support for Dentrix, Dexis, EagleSoft, and digital imaging hardware. Additionally, the company resells and supports hardware, software, telephony, surveillance, and payment processing solutions under two main brands: Simply Connected LTD (general business IT) and Simply Connected Dental (dental vertical).
Is Simply Connected a public or private company?
Simply Connected is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simply Connected founded?
Simply Connected was founded in 2000.
Where is Simply Connected based?
Simply Connected is headquartered in Columbia, United States, in the North America region.
How does Simply Connected make money?
Four revenue lines are on record. Managed IT Services (Simply IT) is the primary driver. The others are hardware Sales, software Sales & Licensing and payment Processing (Pay Proudly Health).
Who are Simply Connected's main competitors?
Emerging players on record are Planet DDS, Dental Intelligence, tab32, Curve Dental and Weave Communications. Pact-One Solutions is listed as a direct peer. Others are Rectangle Health and Open Dental. Broad incumbents are Henry Schein One and Patterson Companies.
Does Simply Connected have an API?
No public API is recorded for Simply Connected.