Chronic Pain Australia

What Chronic Pain Australia does

Chronic Pain Australia, legally the Chronic Pain Association of Australia, is a registered nonprofit charitable organisation founded by Dr Coralie Wales and serving as the national peak consumer body for the 3.6–5.4 million Australians living with chronic pain, including approximately 1 in 5 Australian children. Its core offerings are consumer-led support services (the PainLink Helpline at 1300 340 357, in-person and online Pain Support Groups, and an online Community Forum), two annual national awareness campaigns (National Pain Week in July and Kids in Pain Week in September), and consumer-led research outputs including the National Pain Report, Kids in Pain Report, and the 2025 'Pain Takes a Nation' White Paper launched at Australian Parliament House.

The technology footprint is intentionally low-intensity: a public-facing website, a community forum, telephone helpline infrastructure, downloadable factsheets, webinars, and the Mr Pain Podcast. There is no mobile app and no disclosed API or integration surface. The platform serves as a content, awareness, and peer-connection layer rather than a software product.

Revenue is derived entirely from donations, mass-participation fundraising (notably the 2026 Voltaren City2Surf charity partnership), and corporate sponsorship from Haleon/Voltaren. The 2026 launch of the National Pain Alliance at Parliament House — convening seven cross-condition member organisations including Endometriosis Australia, MS Australia, and Arthritis Australia — represents an offensive coalition-building move aimed at securing recognition of chronic pain as a National Health Priority Area and reform of Medicare and national health data systems.

Name

Chronic Pain Australia

Legal name

Chronic Pain Association of Australia

Website

https://chronicpainaustralia.org.au

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Chronic Pain Australia is the national peak consumer body representing the 3.6–5.4 million Australians living with chronic pain, delivering peer support (PainLink Helpline, support groups, forum), annual awareness campaigns (National Pain Week, Kids in Pain Week), and consumer-led research and policy advocacy.

Ownership category

akta.pro rank

Product category

Chronic Pain Advocacy

NAICS

Social Assistance (624), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

Keywords

• Chronic pain advocacy
• Peer support services
• Pain awareness campaigns
• Health consumer representation
• Nonprofit health advocacy

Headquarters

HQ city

Morningside

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Donations: Individual Australians donate to support advocacy, education and peer support services for people living with chronic pain.
2. Fundraising Events: Partnership-based fundraising through events like Voltaren City2Surf where participants raise funds for the organization.
3. Charitable Partnerships and Sponsorship: Corporate sponsorship and partnerships with organizations like Haleon (sponsor of National Pain Week) and Voltaren.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Chronic Pain Australia is a national peak consumer body that advocates for Australians living with chronic pain and delivers peer support, awareness, education, and consumer-led research. It operates the PainLink Helpline, Pain Support Groups, an online Community Forum, and coordinates annual awareness campaigns (National Pain Week, Kids in Pain Week) along with research publications such as the National Pain Report and Pain Takes a Nation White Paper. The organization is registered as a charity with the ACNC and operates Australia-wide with staff and volunteers.

Product overview

Chronic Pain Australia is the national peak consumer body for Australians living with chronic pain. The organization operates a suite of support services and advocacy programs rather than a unified product platform. Core services include the PainLink Helpline (1300 340 357) providing peer support via telephone, Pain Support Groups (both in-person and online) for community connection, and the Community Forum for digital peer support. The organization coordinates two major annual awareness campaigns: National Pain Week (July) and Kids in Pain Week (September). Research and policy outputs include the annual National Pain Report, Kids in Pain Report, and the Pain Takes a Nation White Paper. Additional educational offerings include webinars, factsheets, and the Mr Pain Podcast. The National Pain Alliance is a coalition initiative bringing together multiple condition-specific organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• PainLink Helpline A call-back helpline service (1300 340 357) operating 8:00am–1:00pm AEST Monday to Friday, providing compassionate, confidential peer support for Australians living with chronic pain.
• Pain Support Groups Peer support groups connecting people living with chronic pain in safe, welcoming, and supportive environments, available both in community settings and online.
• Community Forum An online forum enabling people living with chronic pain to connect, share experiences, and provide peer support to one another.
• National Pain Week Australia's annual awareness event coordinated by Chronic Pain Australia, featuring advocacy, awareness activities, webinars, Facebook Live events, and expert panels. 2026 dates: July 26–31, with theme 'Pain Lives Here'.
• Kids in Pain Week Australia's annual awareness event for paediatric chronic pain, coordinated each year by Chronic Pain Australia. 2026 dates: September 21–27.

Quantifiable outcome

• National Pain Survey 2025: 54% wait over 2 years for diagnosis; 74% experience mental health impacts; 49% of young people (18-24) considered suicide
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• HaleoncoreGTM or Marketing Partner · 3 July 2026Haleon (maker of Voltaren) has been a valued supporter of Chronic Pain Australia for many years through initiatives such as National Pain Week. The partnership strengthens awareness and fundraising efforts for Australians living with chronic pain. Haleon demonstrated commitment through sponsorship of National Pain Week and is now extending the relationship through the 2026 Voltaren City2Surf partnership.
• Endometriosis AustraliacoreStrategic or Co-development Partner · 30 March 2026Founding member of the National Pain Alliance, steered by Chronic Pain Australia. Both organizations collaborate on advocacy for chronic pain recognition in national health policy and data systems. Donna Ciccia, director and co-founder of Endometriosis Australia, joined the Chronic Pain Australia Board.
• MS AustraliacoreStrategic or Co-development Partner · 30 March 2026Founding member of the National Pain Alliance representing Australians living with multiple sclerosis where chronic pain is a significant contributor to disease burden and disability.
• Arthritis AustraliacoreStrategic or Co-development Partner · 30 March 2026Founding member of the National Pain Alliance representing Australians living with arthritis and related conditions where chronic pain is prevalent.
• Wounds AustraliacoreStrategic or Co-development Partner · 30 March 2026Founding member of the National Pain Alliance focused on wound prevention and management where chronic pain is a significant issue.
• Musculoskeletal Health AustraliacoreStrategic or Co-development Partner · 30 March 2026Founding member of the National Pain Alliance representing Australians impacted by rheumatological and musculoskeletal disease.
• CRPS Awareness - The Purple Bucket FoundationcoreStrategic or Co-development Partner · 30 March 2026Founding member of the National Pain Alliance providing support for Australians living with Complex Regional Pain Syndrome.
• Connective Tissue Disorders Network AustraliacoreStrategic or Co-development Partner · 30 March 2026Founding member of the National Pain Alliance, the national peak body for Australians with heritable connective tissue disorders where chronic pain is prevalent.
• Voltaren (Haleon brand)coreGTM or Marketing Partner · 1 January 2026Chronic Pain Australia named official charity partner of the 2026 Voltaren City2Surf. Voltaren City2Surf is Australia's most iconic fun run, bringing together tens of thousands of participants celebrating movement and community. The partnership provides participants opportunity to raise vital funds for advocacy, awareness, education and peer support services.
• University of Queensland (Professor Maree Smith)minorStrategic or Co-development PartnerResearch collaboration on novel treatments for chronic pain. Professor Maree Smith has 33 years of experience in chronic pain field and novel analgesic discovery.
• ESSA (Exercise & Sports Science Australia)minorStrategic or Co-development PartnerJessica Ebbersten is an ESSA accredited exercise physiologist who fundraises for CPA and highlights the role of exercise physiology in chronic pain management.
• PainAustraliaminorStrategic or Co-development PartnerKim Sullivan, creator of MINDmyPAIN journal, serves on the Consumer Advisory Board at PainAustralia.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• PainAustralia: PainAustralia is the national peak body for pain management in Australia, focusing on professional and policy advocacy. It shares Chronic Pain Australia's chronic pain mission and policy goals in Australia, and has overlapping board representation, but PainAustralia is more professionally led while CPA is consumer-led.
• Arthritis Australia: Arthritis Australia is a national peak consumer body for Australians living with arthritis, a founding member of the National Pain Alliance. It shares Chronic Pain Australia's nonprofit consumer-advocacy model and overlapping chronic pain agenda, and both organizations target similar populations and policy-makers.
• Endometriosis Australia: Endometriosis Australia is a national consumer advocacy body for people with endometriosis, and a founding member of the National Pain Alliance. Its co-founder (Donna Ciccia) sits on CPA's board, and both organizations share the lived-experience advocacy model targeting chronic pain policy reform.
• MS Australia: MS Australia is the national peak body for Australians living with multiple sclerosis and a founding member of the National Pain Alliance. It shares CPA's consumer advocacy, awareness events, and policy engagement model, and both organizations target similar national stakeholders.
• Musculoskeletal Health Australia: Musculoskeletal Health Australia is a national consumer advocacy organization representing Australians impacted by musculoskeletal conditions, and a founding member of the National Pain Alliance. It operates a closely comparable consumer-led model with overlapping chronic pain agenda and target population.
• Wounds Australia: Wounds Australia is the national peak body for wound prevention and management and a founding member of the National Pain Alliance. It shares Chronic Pain Australia's nonprofit consumer advocacy structure and overlapping chronic pain policy agenda in Australia.
• Pelvic Pain Foundation of Australia: Pelvic Pain Foundation of Australia is a condition-specific consumer advocacy charity focused on chronic pelvic pain. It operates a comparable lived-experience advocacy and awareness model targeting Australian patients and policymakers, addressing an overlapping chronic pain population.

Broad incumbents

• Cancer Council Australia: Cancer Council Australia is Australia's largest nonprofit health advocacy body, operating consumer-led awareness, fundraising, research, and policy engagement at national scale. It is comparable to Chronic Pain Australia in operating model (peak consumer body, donations, corporate partnerships, awareness weeks) but operates in a much larger disease vertical.
• Heart Foundation: The Heart Foundation is a major Australian health charity operating consumer advocacy, awareness campaigns, and policy engagement at national scale. It is comparable to Chronic Pain Australia in operating model and Australian policy footprint, but addresses cardiovascular disease rather than chronic pain.
• Dementia Australia: Dementia Australia is the national peak body for Australians living with dementia, providing advocacy, awareness, helpline support, and policy engagement. It is comparable to Chronic Pain Australia in consumer-led service mix (helpline, support, awareness, policy) and Australian nonprofit structure, but operates at significantly larger scale in a different condition vertical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/chronicpainaust
• YouTubeyoutube.com/user/ChronicPainAustralia
• Facebookfacebook.com/ChronicPainAustralia
• LinkedInlinkedin.com/company/chronic-pain-australia
• Instagraminstagram.com/chronicpainaustralia

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chronic Pain Australia