aface.ru

What aface.ru does

Analytics Face (aface.ru) is a Russian web development agency founded around 2016, focused on custom e-commerce website creation, SEO promotion, web analytics, and system integrations. The company builds online stores and web services for small and medium businesses across diverse verticals — including online education (EnterClass), active recreation and tourism (Aktivny Otdykh), tires (Kolecity), hunting apparel (King Hunter), food delivery (Olivka), student services (TopWork24), wholesale manufacturing (FOPOS), footwear (Citi Class), textiles (Tekstil Servis), and winter sports (ArtWood). Core technical capabilities include responsive design, custom CMS development, geo-modules for federal-level regional scaling, full-text search, and bespoke non-standard integrations with iiko (restaurant automation), 1C (accounting/ERP), Yandex.Market, Google Analytics, Yandex.Metrica, payment processors, and transport companies.

The agency's revenue model combines project-based one-off fees for website development and audits with recurring SEO retainers priced from 30,000 RUB/month, usage-based SEO at 4-5 RUB per visitor, and outcome-based SEO at a fixed cost per lead. GTM is direct-to-consumer and sales-led: prospects reach the agency via the aface.ru contact form, phone (+7 995 222-74-22), WhatsApp, a Telegram bot, or email, with a free initial consultation offered. Marketing relies on an active content blog (web development, SEO, analytics, organizational topics, and a new Neuro-Assistants series), organic SEO, and direct outreach. The company is founder-led by director Anton Belyakov, operates without disclosed external funding or institutional investors, and reports no headcount or revenue figures publicly; case-study outcomes (10x buyer influx, 300% order growth, 41% traffic gains, top-10 Yandex rankings) are used as primary social proof. AI capabilities appear limited to content and process automation via third-party assistants framed under a "Digital Consilium" hybrid service concept.

Name

aface.ru

Legal name

Analytics Face

Website

https://aface.ru

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Analytics Face is a Russian web development agency building custom e-commerce websites, SEO, analytics, and integrations with iiko, 1C, and payment systems for SMB clients across retail, food service, education, automotive, and other verticals.

Ownership category

akta.pro rank

Product category

Web Development and Digital Marketing Services

NAICS

Advertising Agencies (541810), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industries

Integrated Full-Service Creative Agencies (MPAAAAAA), Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

Keywords

• Ecommerce website development
• Search engine optimization
• Web analytics consulting
• Iiko integration services
• Website audit services

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Website Development: Custom e-commerce and online store development services including design, programming, and functionality implementation. Project-based pricing varies by complexity and scope.
2. SEO Services: Search engine optimization services offered in multiple formats: traffic-based (4-5 rubles per visitor), lead-based (fixed price per lead), regional, and comprehensive packages starting from 30,000 rubles/month
3. Website Audit: Comprehensive website audit services evaluating programming quality, advertising campaigns, traffic, usability, and content effectiveness
4. Web Analytics Consulting: Consultations and training on web analytics fundamentals including Google Analytics and Yandex.Metrica setup and analysis
5. Content Services: Content specialist services including information research, website content management, and graphic design in Photoshop

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Analytics Face is a Russian web development agency that designs, builds, and promotes e-commerce websites and online stores for businesses. The agency delivers custom website development, SEO promotion, web analytics implementation, iiko restaurant automation integration, 1C accounting integration, and comprehensive website audits. Projects are sold as integrated development-plus-marketing engagements with measurable business outcomes such as traffic growth, order increases, and search ranking improvements.

Product overview

Analytics Face operates as a full-service e-commerce development agency offering a core website development platform with integrated add-on modules. The main offering is website and online store creation (Website Development), supplemented by specialized services including Web Analytics for traffic monitoring, IIKO Integration for restaurant automation, Website Audit for technical and marketing analysis, and SEO Promotion for search engine visibility. These modules work together as an integrated ecosystem where development serves as the foundation, analytics tracks performance, integrations connect to business systems like IIKO and 1C, audits identify improvement opportunities, and SEO drives organic traffic.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Development Full-service custom e-commerce and online store development including UX design, responsive adaptive layout, content creation, programming, and functionality implementation for Russian SMB businesses across retail, food service, automotive, education, and industrial sectors.
• Web Analytics Implementation Cross-channel analytics implementation and monitoring for website traffic analysis and conversion optimization, including Google Analytics and Yandex.Metrica setup, audience insights, and funnel diagnostics.
• iiko Restaurant Integration Integration service connecting restaurant websites with the iiko automation system for real-time menu updates, pricing synchronization, order routing to the kitchen, and CRM in the admin panel for food service and delivery clients.
• Website Audit Comprehensive audit of a website's programming quality, advertising efficiency, traffic quality, usability, and content effectiveness, delivered with a detailed report and recommendations.
• SEO Promotion Search engine optimization service for e-commerce sites offered in multiple formats: traffic-based at 4-5 rubles per visitor, lead-based at a fixed price per lead, regional, and comprehensive turnkey packages starting from 30,000 rubles per month including technical audit, content creation, optimization, and multi-channel audience attraction.

Quantifiable outcome

• 10x increase in buyer influx from across Russia in first month of new website operation (Aktivny Otdykh case)
• +6 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability3 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• iikocoreTechnology or IntegrationFull integration partnership with iiko restaurant automation system. Website menu, assortment, and prices automatically sync with iiko, and all orders export back to the system. This integration reduced errors, accelerated customer service, and optimized kitchen workflows for food delivery clients.
• 1CcoreTechnology or IntegrationNon-standard integration with 1C accounting systems. Developed custom mechanisms for exporting data from 1C to websites considering specific client database structures, nomenclature, descriptions, images, and promotional offers. Addresses the common problem of 1C catalog structure not matching website catalog requirements.
• Google AnalyticscoreTechnology or IntegrationCross-platform analytics implementation including Google Analytics for tracking user behavior, traffic sources, conversion metrics, and e-commerce data. Part of standard offering for all client projects.
• Yandex.MetricacoreTechnology or IntegrationYandex web analytics implementation complementary to Google Analytics. Provides audience insights, behavioral factors, and Russian-market specific analytics capabilities.
• Payment Systems / BankscoreTechnology or IntegrationIntegration with payment systems and bank services for online payments. Company advises clients on bank integration over payment gateways for cost optimization (2-2.5% vs 3.5% commission rates).

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WebCanape: Russian web development agency focused on e-commerce and SEO services for SMBs, with comparable offerings in custom CMS development, integrations, and SEO promotion. Closely aligned with Analytics Face in target market and service mix.
• Notamedia: Long-established Russian digital agency offering web development, SEO, and integrated marketing services to enterprise and SMB clients. Comparable in full-service digital delivery model and Russian market focus.
• Red Collar: Russian digital product studio building websites, web applications, and brand experiences with a focus on measurable outcomes. Comparable in technical delivery and Russian SMB market positioning.
• Netpeak: Digital agency offering SEO, PPC, web analytics, and web development with offices across CIS and Eastern Europe. Comparable service stack including SEO and analytics emphasis.
• Smartis: Russian digital agency offering web development, SEO, and analytics services to mid-market clients. Comparable service portfolio and Russian SMB/mid-market positioning.

Regional players

• Astucia (a-studio): CIS-based digital agency offering web development, SEO, and analytics services primarily to Ukrainian and Eastern European SMBs. Comparable service portfolio but operates in adjacent CIS geography.

Broad incumbents

• Tilda Publishing: No-code website builder popular with Russian SMBs. Competes with Analytics Face for DIY e-commerce site creation but does not offer custom development or SEO services.
• 1C-Bitrix: Dominant Russian CMS and e-commerce platform. Competes with Analytics Face as both a website builder and marketplace of certified partners; many of Analytics Face's integrations (1C) plug into this ecosystem.
• Semrush: Global SEO and marketing analytics platform. Competes on the SEO/analytics side of Analytics Face's offering through self-serve tooling that disintermediates agency-led SEO services.

Emerging players

• UsabilityLab: Russian UX research and web analytics consultancy. Overlaps with Analytics Face's analytics consulting line but does not offer development services; comparable as a niche analytics/audit competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aface.ru