What alendel does

Alendel is a family-run, trade-only wholesale distributor of interior design textiles, founded in 1981 and now in its second generation of family ownership. The company operates as a single-source supplier of fabrics, trimmings, linings, and decorative drapery hardware, serving interior designers, decorators, and specifiers across both the residential and hospitality segments of North America. Its product portfolio spans four core categories — fabric (drapery, upholstery, multipurpose, outdoor, performance, blackout, sheer, silk, velvet, vinyl), drapery hardware (poles, brackets, finials, rings, accessories), lining (blackout, dimout, flame retardant, thermal), and trim (braid, cord, decorative) — supplemented by branded collections such as the Fibreguard performance line, the ORIGIN Book, the VOICE Expression Book, the LINING VOL. 7 Book, and seasonal new arrivals.

The underlying technology is a trade-facing e-commerce and catalog platform rather than a software product: a login-gated website (alendel.com) presents the product catalog, sample books, and ordering capabilities, while pricing and inventory are revealed only to registered trade accounts. Distribution is anchored by two physical facilities — a US office at 600 Main Street, Suite 201, Tonawanda, NY, and a Canadian distribution center operated through Alendel Fabrics Limited at 3900 Weston Road, North York — supported by an extensive showroom network and a knowledgeable field sales force.

The business model is B2B wholesale distribution on a quote-based, trade-account basis; pricing is not publicly disclosed and is gated behind account login. Products are sold by the yard for fabric and as units for hardware, lining, and trim. Multi-standard compliance (Oeko-Tex Standard 100, CAL 117/SE, NFPA 260 UFAC Class 1, FMVSS302) and product categories labeled 'contract' indicate qualification for hospitality and commercial specification work. Marketing is conducted through the company's own e-commerce site, social channels (Facebook, Instagram, Pinterest, X), an email newsletter, and physical/sample-book catalogs. No revenue, headcount, funding, or M&A activity is disclosed in the available source material.

Name

alendel

Legal name

Alendel

Website

https://alendel.com

Company type

Private

Founded year

1981

Operating status

Operating

Short description

Alendel is a family-run, trade-only wholesale distributor of fabrics, linings, trims, and drapery hardware serving interior designers and specifiers in the North American residential and hospitality markets since 1981.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Fabric and Home Furnishings Distribution: Wholesale distribution of fabrics, trimmings, linings, decorative drapery hardware, and related products to the interior design trade. Operates on a trade-account basis with pricing and inventory available upon login.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Alendel is a wholesale distributor of fabrics, trimmings, linings, and decorative drapery hardware for the interior design trade. The company sells textiles (drapery, upholstery, performance, outdoor, sheer, velvet, silk, vinyl/faux leather), drapery hardware (poles, brackets, finials, rings, accessories), window treatment linings, and decorative trims to residential and hospitality design professionals via trade accounts.

Product overview

Alendel is a B2B fabric and home furnishings distributor serving the interior design trade. The company offers a comprehensive portfolio centered on four core product categories: Fabric (various types including drapery, upholstery, outdoor, performance, and specialty textiles), Drapery Hardware (poles, brackets, finials, accessories), Lining (blackout, dimout, and thermal options), and Trim (braid, cord, decorative trimmings). The portfolio includes branded collections such as Fibreguard (performance fabrics with stain repellent properties), C.I. Fibreguard Indoor/Outdoor, ORIGIN Book (cotton multi-purpose fabrics), VOICE Collection (Expression Book), and the LINING VOL. 7 BOOK. Products are sold through trade accounts to residential and hospitality design professionals. The company operates distribution centers in Buffalo, NY and Toronto, Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Fabric Decorative fabrics for residential and commercial interiors, available in various types including blackout, chenille, jacquard, outdoor, performance, print, sheer, silk, velvet, and vinyl/faux leather. Sold by the yard with trade accounts required for pricing.
• Drapery Hardware Decorative drapery hardware including poles, brackets, finials, rings, and accessories. Available in multiple finishes such as antique brass, black, bright brass, chrome, polished graphite, satin silver, white, cream, and clear.
• Lining Window treatment linings including blackout, dimout, drapery linings, flame retardant, interlining, design, sheeting, and flame resistant options. Available in various colors.
• Trim Decorative trimmings including braid/tape, cord, and trim. Available in 145+ color options including beige, black, blue, brown, green, orange, pink, purple, red, white, and yellow.
• Fibreguard Performance Fabric Brand Performance fabric brand by Alendel featuring soil and stain repellent finish, washable properties, and high durability. Suitable for indoor/outdoor use with 15,000+ abrasion rating.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kravet: One of the largest to-the-trade fabric, furniture, and home furnishings distributors in North America, with showrooms, designer accounts, and a multi-brand portfolio (Kravet, Lee Jofa, GP & J Baker) that directly overlaps Alendel's designer trade business model.
• Duralee: To-the-trade fabric and wallcovering distributor serving interior designers and hospitality specifiers with branded collections, sample books, and showroom representation that closely mirrors Alendel's product breadth and trade channel.
• Fabricut: Wholesale distributor of decorative fabrics, trimmings, and drapery hardware to the interior design trade, with a multi-brand portfolio (Fabricut, Trend, Vervain, Stroheim) overlapping Alendel's fabric/trim/hardware focus.
• Greenhouse Fabrics: Online-first to-the-trade fabric distributor offering decorative and performance textiles to designers across North America, directly competing with Alendel's digital trade portal and account-based ordering model.
• Robert Allen Contract: Trade-focused contract and hospitality fabric brand carried by major distributors, directly comparable to Alendel's contract/hospitality fabric offering such as Fibreguard performance lines and Oeko-Tex-certified collections.
• Pindler: Wholesale distributor of decorative fabrics and trimmings exclusively to interior designers, with showrooms, sample books, and a designer portal that mirror Alendel's trade-only distribution model.
• Maxwell Fabrics: Canadian-based to-the-trade fabric distributor serving designers across North America, closely comparable as a fellow Canadian-headquartered trade wholesaler with overlapping residential and hospitality customer segments.
• JF Fabrics: Wholesale fabric and trim distributor headquartered in Canada with showrooms and a designer trade portal, directly comparable to Alendel Fabrics Limited in terms of Canadian distribution and to-the-trade positioning.
• Stroheim: To-the-trade fabric, trim, and drapery hardware brand distributed through a network of designer showrooms, overlapping Alendel's trim and decorative hardware categories.
• Highland Court: Decorative fabric line positioned for interior designers with a focus on prints, woven, and performance textiles, comparable to Alendel's designer-facing branded fabric collections such as ORIGIN and VOICE.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/alendelfabrics
• Facebookfacebook.com/AlendelFabrics
• Instagraminstagram.com/alendelfabrics
• Pinterestpinterest.ca/AlendelFabrics/_created

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about alendel