What Flexway does

Flexway is an Austin-based healthcare technology company that provides a web-based operations and intelligence platform for independent healthcare practices delivering continuous care programs. Founded by Roman Vance (also identified as Roman Saushkin), the company is structured as Flexway LLC and targets three primary verticals — skin, hair, and nail health; hormone health; and women's health — with a platform adaptable to other care models. The platform is designed to be methodology-agnostic, configuring itself around each practice's existing treatment protocols rather than imposing a standardized workflow.

The platform consists of two primary components: a web-based Care Intelligence Platform for clinical and operational staff, and a white-labeled native iOS/Android Patient App published under each practice's own Apple App Store and Google Play developer accounts. Core capabilities include patient engagement tools (Capture for photo/document/voice uploads, Focus for task tracking, Messages for communication), care intelligence features (Smart Cohorts for AI-powered patient segmentation, Patient State Reports, risk and drop-off signals, barrier identification), Healthcare Document Automation supporting intake forms, consent forms, referrals, prior authorizations, lab reports, and CMS-1500/UB-04 insurance documents in structured and unstructured formats, and operational support services covering order management, fulfillment, logistics, and customer support. The platform integrates with laboratories, pharmacies, compounding pharmacies, medical device providers, and product suppliers via APIs, file-based workflows, and email. AI capabilities span computer vision, NLP, speech recognition, predictive analytics, and anomaly detection.

Flexway's revenue model combines recurring platform/subscription fees with transaction-based revenue from payments processed for non-prescription products, memberships, and wellness services. The company also acts as merchant of record for certain non-medical offerings and charges commissions, referral fees, or revenue-sharing payments for transactions routed through its payment infrastructure. Pricing is not publicly disclosed and is established through a consultative sales process, with annual billing cadence and configurations tailored to practice size and implementation scope. The go-to-market is a direct enterprise sales motion requiring Flexway team configuration rather than self-service onboarding. The platform maintains HIPAA-aligned compliance with BAA support, encryption at rest and in transit, role-based access controls, and audit logging.

Name

Flexway

Legal name

Flexway LLC

Website

https://flexway.ai

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Flexway is an Austin-based healthcare technology company providing a web-based operations and intelligence platform with a white-labeled patient app for independent practices delivering continuous care in dermatology, hormone health, and women's health.

Ownership category

akta.pro rank

Product category

Healthcare Practice Management Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Multi-Condition RPM Platforms & Care Orchestration (device-agnostic, population management) (HLALAFAL)

akta.pro secondary industries

Patient App, Adherence & Engagement for RPM Programs (HLACAFAJ), Care Pathway Automation & Patient Engagement for RPM (Coaching, Messaging, Scheduling) (HLACAPAM)

Keywords

• Patient engagement platform
• Care intelligence software
• Healthcare workflow automation
• Continuous care infrastructure
• Healthcare practice management

Headquarters

HQ city

Denia

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Platform/Subscription Fees: Healthcare practices pay for access to the Flexway platform, including practice management tools, patient engagement applications, analytics and reporting tools, communication tools, device integrations, and program administration tools. Pricing appears to be quote-based and varies by practice size and implementation complexity.
2. Transaction and Payment Processing: Payments for consultations, prescription medications, and regulated healthcare services are collected directly by the practice, pharmacy, or service provider. For products, memberships, wellness services, and other non-prescription offerings, payments can be processed through Flexway's payment infrastructure. Flexway may receive commissions, platform fees, referral compensation, transaction fees, revenue-sharing payments for these transactions.
3. Merchant of Record Services: Flexway may act as merchant of record for certain non-medical products or services offered through the patient-facing applications. This allows Flexway to process payments and take transaction fees for these offerings.
4. Operational Support Services: Flexway provides operational support including customer support, onboarding, operational assistance, and program administration on behalf of healthcare practices. This coordination of order management, delivery workflows, and service fulfillment supports the platform revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Flexway provides a Continuous Care Infrastructure platform, combining a web-based Care Intelligence Platform for practices with a white-labeled native Patient App (iOS/Android) published under each practice's own App Store accounts. The platform unifies patient engagement, AI-powered care intelligence, device and care partner integrations, healthcare document automation, and operational support (orders, fulfillment, customer support) so independent practices can deliver, monitor, and scale continuous care programs.

Product overview

Flexway offers a unified Continuous Care Infrastructure platform consisting of a web-based Care Intelligence Platform for healthcare practices and a white-labeled Patient App (native iOS and Android) delivered under each practice's own branding. The platform integrates patient engagement tools (Capture, Focus, Messages), care intelligence features (Patient State Reports, Smart Cohorts), operational support (order management, fulfillment, logistics), and document automation. AI capabilities power patient timeline generation, cohort analysis, adherence monitoring, and document processing. Practices can connect products, memberships, medical devices, wearables, and care partners (laboratories, pharmacies) to deliver integrated care programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Care Intelligence Platform A web-based intelligence platform for healthcare practices that consolidates patient updates from the patient app, connected devices, products, services, and care activities into a single workspace. Includes AI-powered Smart Cohorts, Patient State Reports, risk and drop-off signal detection, barrier identification, and patient prioritization to help practices understand patient progress and coordinate next steps.
• Patient App A white-labeled native iOS and Android mobile application that delivers patient-facing care workflows, activities, recommendations, products, services, and engagement tools. Published under each practice's own Apple App Store and Google Play developer accounts so the practice owns the brand presence.
• Healthcare Document Automation AI-powered generation, recognition, and processing of healthcare documents including patient intake forms, consent forms, referrals, prior authorizations, lab reports, insurance documents (CMS-1500, UB-04), and custom practice forms. Supports structured and unstructured formats including JSON, XML, PDF, spreadsheets, scanned documents, and photos.
• Operational Support Services Coordination services for healthcare practices including partner integrations, order management, delivery workflows, fulfillment coordination, logistics, customer support for orders and deliveries, and service fulfillment. Reduces administrative overhead for practices while maintaining a consistent patient experience.

Quantifiable outcome

• Increased patient retention and lifetime value through continuous care engagement
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• LaboratoriescoreTechnology or IntegrationCare partners including laboratories that Flexway integrates with for receiving patient test results and lab reports. Data can be exchanged through APIs, file-based workflows, email, and other integration methods depending on partner capabilities.
• Pharmacies and Compounding PharmaciescoreTechnology or IntegrationPharmacy partners including compounding pharmacies that Flexway integrates with for prescription fulfillment and product delivery. Practices can continue using their preferred pharmacy partners while managing programs through Flexway's platform.
• Medical Device ProviderscoreTechnology or IntegrationMedical device providers whose devices integrate with the Flexway platform for patient monitoring. Connected devices can include wearables, health devices, tonometers, and other diagnostic equipment that transmit readings directly to patient timelines.
• Specialized Healthcare ProviderscoreTechnology or IntegrationSpecialized healthcare providers and care partners that practices work with as part of their care programs. Flexway coordinates patient interactions and data exchange with these partners through the platform.
• Product and Supplement SupplierscoreTechnology or IntegrationSuppliers of products, supplements, and wellness offerings that practices sell or recommend. Practices can continue using preferred vendors while managing product fulfillment through Flexway's operational infrastructure.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vivify Health: One of the original remote patient monitoring platforms, now part of Optum, providing connected care kits, patient apps, and population health analytics. Highly comparable to Flexway as a multi-condition RPM and care orchestration platform.
• Health Recovery Solutions: RPM platform for care transitions and chronic condition management with patient-facing tablets/apps and clinician dashboards. Directly comparable to Flexway's continuous care and patient engagement model.
• Biofourmis: AI-driven RPM and care orchestration platform with predictive analytics for chronic conditions. Comparable to Flexway on the intersection of device data, AI cohorting, and longitudinal care management.
• Optimize Health: RPM platform offering connected devices, patient apps, and clinician dashboards for chronic care programs. Closely comparable to Flexway on white-labeled-style patient experiences and continuous monitoring.
• Prevounce Health: RPM and care management platform with connected devices and patient apps targeting independent practices and chronic care programs. Comparable to Flexway on practice-focused continuous care delivery.
• Hicuity Health: Virtual nursing and tele-ICU/critical care monitoring platform operating centralized command centers. Comparable to Flexway as a continuous remote care platform serving multiple provider sites.
• Caregility: Virtual care platform combining patient-facing telehealth endpoints with clinician observation and AI. Overlaps with Flexway on continuous care workflows and AI-powered patient analysis.
• MD Revolution: Continuous care platform combining RPM devices, patient engagement apps, and care management services for chronic conditions. Highly comparable operating model to Flexway.

Broad incumbents

• Amwell: Established enterprise telehealth and digital care platform with embedded device integration, care programs, and provider workflows. Overlaps with Flexway on continuous virtual care delivery, though Amwell serves a broader enterprise portfolio.
• Teladoc Health: Large incumbent virtual care platform with chronic condition programs, device integration, and AI-enabled care management. Adjacent to Flexway on continuous care infrastructure but operates at far greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flexway