anthem behavioral health
Anthem Behavioral Health is a privately held, Maryland-licensed outpatient behavioral health practice in Bel Air, MD, delivering individual therapy, family therapy, and medication management to children, teens, adults, and families via in-person and telehealth visits reimbursed through major insurance payors.
- Company typePrivate
- Founded-
- HeadquartersBel Air, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What anthem behavioral health does
Anthem Behavioral Health, LLC is a privately held outpatient behavioral health practice headquartered at 404 N. Hickory Avenue, Bel Air, Maryland, operating within Harford County and licensed to practice in the State of Maryland. The practice delivers individual therapy, family therapy, and medication management to children, teens, adults, and families, with services available both in-person and via telehealth. The clinical team is led by co-owners Jennifer Petrik (CEO) and John Schramm (CFO), a Practice Administrator, and a roster of eight licensed clinicians and one psychiatric prescriber covering LCSW-C, LMSW, LCPC, LGPC, and CRNP-PMH credentials. The practice invests in talent retention through 100% employer-paid health, dental, and vision benefits and a therapist salary band of $70,000-$85,000.
The business is built on a standard third-party technology stack rather than proprietary platforms. Clinical and administrative operations run on the Qualifacts Insyc Electronic Medical Record, which integrates with Easy Pay Solutions for embedded payment processing of co-pays, deductibles, and self-pay balances. Patient communication is handled through an opt-in SMS system for appointment confirmations and prescription alerts. The technology footprint is operational rather than differentiated, and there are no disclosed AI/ML capabilities, proprietary models, patents, or mobile applications.
Anthem's revenue model is primarily insurance-reimbursed fee-for-service across an in-network panel of five payors: Aetna, Blue Cross Blue Shield, Medicaid, Medicare, and Tricare. Customer acquisition is direct-to-consumer via the practice website, Facebook, LinkedIn, phone intake (443-567-6091), and QR-code-driven new-client forms. The practice is founder/management-owned with no disclosed external investors, funding rounds, M&A activity, or parent company, and operates from a single physical location, which caps the addressable market to Maryland-licensed telehealth plus local Harford County foot traffic.
anthem behavioral health firmographics
Firmographics- Name
- anthem behavioral health
- Legal name
- Anthem Behavioral Health, LLC
- Website
- https://anthembehavioral.org
- Company type
- Private
- Operating status
- Operating
- Short description
- Anthem Behavioral Health is a privately held, Maryland-licensed outpatient behavioral health practice in Bel Air, MD, delivering individual therapy, family therapy, and medication management to children, teens, adults, and families via in-person and telehealth visits reimbursed through major insurance payors.
- Ownership category
- akta.pro rank
anthem behavioral health industry classification
Industry- Product category
- Outpatient Behavioral Health Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI)
- akta.pro secondary industry
- Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)
Keywords
Where anthem behavioral health is headquartered
LocationHeadquarters
- HQ city
- Bel Air
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
anthem behavioral health business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Reimbursed Therapy Services: Outpatient behavioral health services billed to insurance providers including Aetna, Blue Cross Blue Shield, Medicaid, Medicare, and Tricare. Services include individual therapy, family therapy, and medication management.
- Payment Processing: Patient payments collected via Easy Pay integrated payment processor within the Electronic Medical Record system for co-pays, deductibles, and self-pay balances.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Therapy services billed to insurance |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
anthem behavioral health product offering
Product offeringCore offering
Anthem Behavioral Health is a Maryland-based outpatient behavioral healthcare practice that provides Individual Therapy, Family Therapy, and Medication Management to children, teens, and adults. Services are delivered through in-person office visits at its Bel Air location and via telehealth, with sessions billed to participating insurance plans including Aetna, Blue Cross Blue Shield, Medicaid, Medicare, and Tricare.
Product overview
Anthem Behavioral Health is a behavioral healthcare practice offering a unified service portfolio centered on mental health treatment. The core offerings consist of Individual Therapy (one-on-one psychotherapy), Family Therapy (family counseling for communication and relationship issues), and Medication Management (psychiatric prescribing services). Services are delivered through both in-person appointments and Telehealth (remote video sessions), providing patients with flexible access options. The practice integrates Electronic Medical Records (Qualifacts Insyc) and payment processing (Easy Pay Solutions) for operational management.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Therapy One-on-one psychotherapy sessions providing personalized treatment plans for mental health concerns including anxiety, depression, trauma, ADHD, OCD, and life challenges, delivered by licensed therapists for children, teens, and adults.
- Family Therapy Family counseling services designed to improve family communication, repair trust, and address relationship conflicts through collaborative therapy sessions for families experiencing tension, conflict, or communication breakdowns.
- Medication Management Prescribing and medication management services for anxiety, depression, ADHD, OCD, and other mental health conditions, provided by Psychiatric Mental Health Nurse Practitioners (CRNP-PMH).
- Telehealth Services Remote behavioral health appointments delivered via video conferencing, providing flexible access to therapy and medication management services for patients who cannot travel or prefer virtual visits.
Quantifiable outcome
- Positive patient testimonials indicating improved mental health outcomes
Companies that use anthem behavioral health
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
anthem behavioral health technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
anthem behavioral health partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Easy Pay SolutionscoreIntegrated payment processing vendor used within the Electronic Medical Record system. Handles patient payment transactions including co-pays, deductibles, and self-pay balances. Transactions occur directly within the EMR for seamless billing experience.
- Qualifacts InsyccoreElectronic Medical Record (EMR) platform provider for clinical documentation, patient records, scheduling, and billing integration. Privacy policy governs data handling practices for patient health information.
- AetnacoreParticipating insurance provider for behavioral health services. Patients with Aetna coverage can access therapy and medication management services with in-network benefits.
- Blue Cross Blue ShieldcoreParticipating insurance provider for behavioral health services. In-network coverage available for therapy and psychiatric medication management.
- MedicaidcoreParticipating government insurance program for behavioral health coverage, expanding access to services for eligible individuals.
- MedicarecoreParticipating federal insurance program for behavioral health services covering eligible seniors and individuals with disabilities.
- TricarecoreParticipating military health benefits program for behavioral health services covering military personnel and their families.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
anthem behavioral health competitors and assessment
Company assessmentDirect peers
- LifeStance Health: National outpatient mental health platform operating in-person and telepsychiatry clinics with in-network insurance billing, directly comparable to Anthem's therapy + medication management model at much larger scale.
- Two Chairs: Outpatient therapy practice combining in-person and teletherapy with insurance-friendly access and licensed therapist rosters, mirroring Anthem's hybrid delivery and clinical mix.
- Brightside Health: Telehealth mental health provider combining therapy and medication management for anxiety and depression, overlapping Anthem's core service offering in a fully virtual model.
- Octave: Outpatient mental health practice offering in-person and virtual therapy plus psychiatry services with insurance participation, comparable in service mix and patient population.
- Talkspace: National online therapy and psychiatry platform serving individuals via telehealth; overlaps with Anthem's virtual delivery model and therapy-plus-medication-management service mix.
Emerging players
- Cerebral: Digital mental health subscription provider combining therapy and medication management delivered virtually, comparable in clinical scope but with a fully remote, subscription-led model.
- BetterHelp: Largest online therapy network delivering individual, couples, and family counseling via telehealth, overlapping with Anthem's individual and family therapy offerings at national scale.
Broad incumbents
- Spring Health: Employer-sponsored mental health benefits platform offering therapy and psychiatry; comparable in clinical modality but addresses a different buyer (employers) than Anthem's direct-to-consumer model.
- Lyra Health: Employer-sponsored mental health platform combining therapy, coaching, and medication management; overlapping clinical capabilities but distinct go-to-market via employer contracts.
- Headspace Health: Digital mental health platform combining self-guided content, coaching, and therapy; tangentially comparable as a broad mental health provider overlapping with Anthem's therapy and wellness positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
anthem behavioral health social profiles
Digital presenceanthem behavioral health financial estimates
Financial estimateRevenue estimate
Valuation estimate
anthem behavioral health leadership team
Management profileNumber of profiles
Profiles10 records
anthem behavioral health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
anthem behavioral health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about anthem behavioral health
What does anthem behavioral health do?
Anthem Behavioral Health is a Maryland-based outpatient behavioral healthcare practice that provides Individual Therapy, Family Therapy, and Medication Management to children, teens, and adults. Services are delivered through in-person office visits at its Bel Air location and via telehealth, with sessions billed to participating insurance plans including Aetna, Blue Cross Blue Shield, Medicaid, Medicare, and Tricare.
Is anthem behavioral health a public or private company?
anthem behavioral health is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was anthem behavioral health founded?
anthem behavioral health was founded in -1.
Where is anthem behavioral health based?
anthem behavioral health is headquartered in Bel Air, United States, in the North America region.
How does anthem behavioral health make money?
Two revenue lines are on record. Insurance Reimbursed Therapy Services are the primary driver. The others are payment Processing.
Who are anthem behavioral health's main competitors?
Direct peers on record are LifeStance Health, Two Chairs, Brightside Health, Octave and Talkspace. Emerging players are Cerebral and BetterHelp. Broad incumbents are Spring Health, Lyra Health and Headspace Health.
Does anthem behavioral health have an API?
No public API is recorded for anthem behavioral health.
What industry is anthem behavioral health in?
anthem behavioral health's product category is Outpatient Behavioral Health Services. Its primary akta.pro industry code is HLAFACAI, Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers, with a secondary code of HLAFACAL, Behavioral Health for Children & Adolescents (Youth Services). Its NAICS code is 621420 and its SIC code is 8093.