CocoLove

What CocoLove does

CocoLove is a U.S.-based coconut water brand founded in 2013 by CocoVinny and operated through Monarch Media LLC d/b/a Coco Love. The company sells single-origin young Vietnamese coconut water — never from concentrate, with a single-ingredient formulation — packaged primarily in infinitely recyclable aluminum cans (11oz and 16.9oz, in 12-packs) plus larger 64oz plastic jugs sold in 6-packs. Core technology centers on a U.S.-patented zero-waste coconut water processing system developed over two years of R&D, alongside the CocoTaps Tool Kit — a 100% Made-in-USA, BPA-free, dishwasher-safe drill-and-tap system that enables resealing of tapped coconuts for up to four weeks of refrigerated storage. A second patent-pending claim covers the resealable tap mechanism itself. The product line also includes a Coconut Tool Kit for home use, custom-branded coconuts for events, and a Coco Taps Industry License program for hospitality venues. The company is Non-GMO Project Verified, Keto/Paleo Friendly, Gluten Free, Vegan, with no preservatives or added sugar.

Revenue is generated through three primary streams: (1) direct-to-consumer e-commerce via a Shopify storefront (shop.cocolovewater.com) with one-time purchases and a Recharge-powered Subscribe & Save subscription offering 15% off on weekly, bi-weekly, or monthly delivery; (2) wholesale distribution across three tiers — Retail (independent grocery, bottle shops, specialty food with case-pack pricing), Hospitality (hotels, gyms, spas, restaurants, premium offices with custom branded coconuts and poolside programs), and Events & Activations (festivals, weddings, brand activations with full-service coconut bars and custom laser branding); and (3) national retail distribution through Walmart, Starbucks, Amazon (where CocoLove is a bestseller), and hundreds of grocers, c-stores, gas stations, and juice bars. Distribution is enabled by nine food-service distributors — Ben E. Keith, Cheney Brothers, JETRO, KeHE, Core Mark, Crown Pacific, McLane, Suisan, and Sysco.

The go-to-market strategy is destination-first: the brand is built around vacation environments (Hawaii, Florida, Las Vegas, cruise ships, resorts, beaches) where consumers are in high-emotion purchase modes, then converted into everyday repeat buyers via subscriptions and retail channels. The company is bootstrapped with no institutional capital, founder-led and minority-owned, has been featured on ABC's Shark Tank and CNBC's The Profit, and operates from Las Vegas and Kailua Kona, Hawaii. Future distribution is being prepared with Royal Caribbean, Carnival, Disney Cruise Line, Norwegian, Holland America, and Oceania/Regent Seven Seas cruise operators.

Name

CocoLove

Legal name

Monarch Media LLC d/b/a Coco Love

Website

https://cocolovewater.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

CocoLove is a bootstrapped U.S. coconut water brand selling canned and jug-format products direct-to-consumer via Shopify subscriptions and wholesale to retailers including Walmart, Starbucks, Amazon, and hundreds of grocers nationwide.

Ownership category

akta.pro rank

Product category

Premium Coconut Water

NAICS

Bottled Water Manufacturing (312112), Beverage Manufacturing (3121)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro industry

PRIMARYCRADAHAB

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Non-Alcoholic Beverages (Coffee, Tea, Soft Drinks, Water)

SECONDARYIMALAHAD

Beverage Packaging (Bottles, Cans, Cartons, Kegs)

Industrials, Manufacturing & Construction/Packaging & Containers/Food & Beverage Packaging

SECONDARYAFAIAGAC

Bottled Water & Sparkling Water Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Beverage Wholesale (Alcoholic & Non-Alcoholic)

Keywords

• Coconut water beverages
• Premium canned hydration
• Wholesale beverage distribution
• Branded event coconuts
• At-home coconut tapping

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. E-commerce Direct Sales — One-Time Purchase: Direct-to-consumer one-time purchases through Shopify storefront (cocolovewater.com/shop). Products include 12pk cans (16.9oz and 11oz), 6pk 64oz jugs, and Coconut Tool Kit. Free shipping on orders $50+ (Shopify) or $60+ (main site).
2. E-commerce Subscription — Subscribe & Save: Recurring subscription model via Recharge, offering 15% discount on recurring orders. Delivered weekly, bi-weekly, or monthly. Skip, swap, or cancel anytime with no penalties.
3. Wholesale — Retail, Hospitality & Events: Wholesale case pricing across three tiers: Retail (6- and 12-count case packs with shelf-ready displays and co-op marketing), Hospitality (custom branded coconuts, poolside/cabana programs, recurring auto-ship), and Events & Activations (full-service coconut bars, custom laser branding, nationwide fulfillment).

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels7 records

Core offering

CocoLove sells premium single-origin Vietnamese coconut water packaged in 11oz and 16.9oz infinitely recyclable aluminum cans (regular and pulp varieties) sold in 12-packs, plus 64oz plastic jugs in 6-packs and a paired 'Lovers Package.' The brand complements its canned/bottled beverages with custom-branded fresh coconuts for events, a Coco Taps Industry License for hospitality operators, and a Coconut Tool Kit for at-home tapping.

Product overview

CocoLove offers a portfolio of premium coconut water products centered on 'vacation hydration' positioning. The core product line consists of canned coconut water in 11oz and 16.9oz sizes, available in regular and pulp varieties, sold in 12-packs. Larger-format offerings include 64oz jugs in 6-packs and a paired 'Lovers Package.' The company also operates a services arm comprising custom-branded coconuts for events (weddings, corporate, activations) available in major markets, and a Coco Taps Industry License program for hospitality businesses. An at-home Coconut Tool Kit enables consumers to tap fresh coconuts themselves. The brand differentiates on single-origin Vietnamese coconuts, never-from-concentrate processing, recyclable aluminum cans, and sustainability donations to Roots4Change.org food forests.

Differentiator

Problem solved

Functional benefit

Brands

• Love Machine: Brand ambassador and performance partner program featuring Rome Charpentier (Formula Drift competitor) and Island Magic Mike (tropical lifestyle entertainer). Also refers to the motorcycle sweepstakes promotion.
• Coco Taps

Products and services

• 12pk CocoLove Coconut Water (16.9oz cans) Non-GMO coconut water with no added sugar, artificial flavors, or colors, packaged in 16.9oz infinitely recyclable aluminum cans and sold as a 12-pack, with an optional Subscribe & Save subscription. Targeted at everyday hydration consumers.
• 12pk CocoLove Coconut Water With Pulp (16.9oz cans) Non-GMO coconut water with real young-coconut pulp added for texture, packaged in 16.9oz recyclable aluminum cans and sold as a 12-pack. Targeted at consumers who want natural coconut bits in their hydration.
• 12pk CocoLove Coconut Water (11oz cans) Non-GMO coconut water in 11oz (325 mL) infinitely recyclable aluminum cans sold as a 12-pack, designed for commuters and on-the-go consumers. Single-ingredient, no added sugar, no preservatives.
• 6pk 64oz CocoLove Jugs Family-size 64oz plastic bottles of 100% non-GMO coconut water sold in 6-packs for household, gym, or travel hydration.
• The Lovers Package — His & Hers 2pk 64oz CocoLove Jugs Two 64oz jugs of 100% pure coconut water bundled together (128oz total) as a duo for couples or sharing. Non-GMO Project Verified, no added sugar, with natural electrolytes.
• Custom Branded Coconuts Fresh tapped coconuts printed with custom logos, monograms, or hashtags for weddings, corporate events, and brand activations. Delivered in Las Vegas, Los Angeles, and Miami with eco-friendly compostable taps and caps.
• Coco Taps Industry License A licensing program for resorts, beach clubs, and juice bars to distribute tapped coconuts commercially using the CocoTaps system. Includes equipment, training, and ongoing support for serving fresh coconut water at scale.
• Coconut Tool Kit for Home (CocoTaps) Reusable 100% USA-made, BPA-free, dishwasher-safe coconut water extraction kit including a stainless steel hand-drill and two resealable taps for opening fresh coconuts at home with no mess. Enables storage of tapped coconuts for up to four weeks.

Quantifiable outcome

• Consumer taste ranking #1 vs. Vita Coco (#7), Parrot (#8), Zico (#6), C2O (#5)
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and flagship.

• Ben E. KeithcoreChannel Partner/ Reseller/ DistributorFood-service distributor of CocoLove products. One of nine listed distributors enabling broad retail and hospitality coverage. Viewable via distributor PDF on the coco love distributors page.
• Cheney BrotherscoreChannel Partner/ Reseller/ DistributorFood-service distributor of CocoLove products. One of nine listed distributors enabling broad retail and hospitality coverage.
• JETROcoreChannel Partner/ Reseller/ DistributorFood-service distributor of CocoLove products. One of nine listed distributors enabling broad retail and hospitality coverage.
• KeHEcoreChannel Partner/ Reseller/ DistributorFood-service distributor of CocoLove products. One of nine listed distributors enabling broad retail and hospitality coverage.
• Core MarkcoreChannel Partner/ Reseller/ DistributorFood-service distributor of CocoLove products. One of nine listed distributors enabling broad retail and hospitality coverage.
• Crown PacificcoreChannel Partner/ Reseller/ DistributorFood-service distributor of CocoLove products. One of nine listed distributors enabling broad retail and hospitality coverage.
• McLanecoreChannel Partner/ Reseller/ DistributorFood-service distributor of CocoLove products. One of nine listed distributors enabling broad retail and hospitality coverage.
• SuisancoreChannel Partner/ Reseller/ DistributorFood-service distributor of CocoLove products. One of nine listed distributors enabling broad retail and hospitality coverage.
• SyscocoreChannel Partner/ Reseller/ DistributorFood-service distributor of CocoLove products. One of nine listed distributors enabling broad retail and hospitality coverage.
• Royal Caribbean InternationalflagshipChannel Partner/ Reseller/ DistributorCocoLove preparing for future on-board availability on Royal Caribbean cruise ships. One of five major cruise line partnerships in preparation for iconic voyage distribution.
• Carnival Cruise LineflagshipChannel Partner/ Reseller/ DistributorCocoLove preparing for future on-board availability on Carnival cruise ships. One of five major cruise line partnerships in preparation for iconic voyage distribution.
• Disney Cruise LineflagshipChannel Partner/ Reseller/ DistributorCocoLove preparing for future on-board availability on Disney cruise ships. One of five major cruise line partnerships in preparation for iconic voyage distribution.
• Norwegian Cruise LineflagshipChannel Partner/ Reseller/ DistributorCocoLove preparing for future on-board availability on Norwegian cruise ships. One of five major cruise line partnerships in preparation for iconic voyage distribution.
• Holland America Line / Oceania Cruises / Regent Seven SeasflagshipChannel Partner/ Reseller/ DistributorCocoLove preparing for future on-board availability across Holland America Line, Oceania Cruises, and Regent Seven Seas. One of five major cruise line partnerships in preparation for iconic voyage distribution.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vita Coco: The category-leading coconut water brand (Verde Co./All Market Inc.). Direct competitor with broad retail distribution, large marketing budget, and similar canned-coconut-water SKU mix that CocoLove explicitly benchmarks against.
• Harmless Harvest: Premium coconut water brand owned by Danone, focused on clean-label, sustainably-sourced coconut water. Comparable positioning to CocoLove on single-origin, no concentrate, and premium retail price tier.
• Zico (Coca-Cola): Coca-Cola-owned coconut water brand. CocoLove names Zico as a direct competitor in its consumer taste-ranking data, and competes with it across mainstream retail and foodservice channels.
• Parrot (PepsiCo): PepsiCo's coconut water brand. Competes with CocoLove in mainstream grocery and convenience channels; cited by CocoLove as ranking below it in taste testing.
• C2O Pure Coconut Water: Premium canned coconut water brand also positioned on clean label and single-origin sourcing. Competes with CocoLove for premium beverage shelf set and foodservice placements.
• Amy & Brian Naturals: Family-owned premium coconut water brand sold predominantly in glass jars. Competes with CocoLove on natural, minimally processed positioning and single-origin sourcing claims.

Broad incumbents

• Naked Juice (PepsiCo): PepsiCo's premium juice and smoothie portfolio. Adjacent competitor in health-and-wellness retail, foodservice, and convenience channels where CocoLove seeks distribution.

Emerging players

• Suja Juice: Organic cold-pressed juice and functional beverages brand. Competes with CocoLove for premium wellness-driven consumers and natural-channel retailer shelf space.
• Pressed Juicery: Cold-pressed juice and plant-based beverage brand with its own retail footprint. Overlaps with CocoLove on premium 'wellness lifestyle' positioning and consumer demographic.
• Califia Farms: Plant-based beverages (almondmilk, oatmilk, creamers, probiotics). Comparable premium natural-channel positioning and away-from-home (coffee shops, cafes) foodservice distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/cocolovewater
• LinkedInlinkedin.com/company/cocolove

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CocoLove