C’mon Media
C'mon Media is a Denver-based marketing firm founded in 2019 serving outdoor, sports, racing, and home improvement brands. It operates two TV properties—Drop Zone TV and Renovation Hunters—and offers consulting, advertising, social media, ambassador programs, and brand activation services.
- Company typePrivate
- Founded2019
- HeadquartersDenver, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What C’mon Media does
C'mon Media is a privately held marketing and management company founded in 2019 and headquartered in Denver, Colorado. The firm operates with a 1–10 person team and is led by founders Hal Shaffer and Chris Filardi, whose combined experience exceeds 50 years across outdoor television and home improvement marketing. C'mon Media's core assets are two proprietary TV content properties: Drop Zone TV, which serves outdoor, sports, and racing audiences, and Renovation Hunters, which extends the company's footprint into home improvement programming on the Outdoor Channel.
The company's service offering spans marketing consulting, advertising, social media marketing, ambassador programs, brand consulting, and TV content production. Its go-to-market is direct, sales-led engagement with brand clients in the outdoor, sports, racing, and home improvement verticals, with a publicly disclosed partner roster that includes tool manufacturers (Metabo, Case), lighting (Streamlight), electrical distribution (Graybar), conservation organizations (NWTF), and aftermarket automotive brands (Torque Wheels). There is no indication of platform technology, proprietary software, or data products underlying the service delivery.
C'mon Media's revenue mechanics combine project-based agency/consulting fees with sponsorship, advertising, and integration revenue tied to its owned TV properties. Pricing appears quote-based per engagement rather than recurring subscription, and the company is positioned as a niche category specialist rather than a scaled agency. The firm is bootstrapped with no disclosed funding rounds, no M&A activity, and no international expansion signals; growth, if any, is funded internally and oriented around deepening its content and brand activation portfolio.
C’mon Media firmographics
Firmographics- Name
- C’mon Media
- Website
- https://cmonmedia.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- C'mon Media is a Denver-based marketing firm founded in 2019 serving outdoor, sports, racing, and home improvement brands. It operates two TV properties—Drop Zone TV and Renovation Hunters—and offers consulting, advertising, social media, ambassador programs, and brand activation services.
- Ownership category
- akta.pro rank
C’mon Media industry classification
Industry- Product category
- Marketing and Advertising Services
- NAICS
- Media Representatives (54184)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Media & Broadcast Sponsorship (In-Game Broadcast, Streaming Sponsorship) (MPAKALAF)
Keywords
Where C’mon Media is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
C’mon Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Marketing Consulting Services: Provides marketing consulting and strategy services to brands looking to connect with outdoor, sports, and racing audiences. Revenue generated through professional service engagements.
- Advertising Services: Advertising services including media planning and placement across their TV properties and social media channels.
- Social Media Marketing: Social media marketing services for brands, managing ambassador programs and social presence.
- Brand Consulting: Brand consulting services helping companies develop strategies to reach target audiences through unique creative strategies and sponsorships.
- TV Content Production: Production and management of TV content properties (Drop Zone TV, Renovation Hunters) generating revenue through content licensing, sponsorships, and advertising integration.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
C’mon Media product offering
Product offeringCore offering
C'mon Media is a marketing and management company with roots in the outdoors and sports that provides marketing consulting, marketing strategy, advertising, social media marketing, ambassador programs, and brand consulting services to brands. The company operates two proprietary TV properties — Drop Zone TV (outdoor/sports content) and Renovation Hunters (the first home improvement shows on the Outdoor Channel) — which serve as content platforms enabling sponsorship activation, advertising, and brand partnerships.
Product overview
C'mon Media is a marketing and management company offering services including Marketing Consulting, Marketing Strategy, Advertising, Social Media Marketing, Ambassador Programs, and Brand Consulting. The company operates two core TV/video content properties—Drop Zone TV and Renovation Hunters—which reflect its focus on outdoor lifestyle and sports content. These properties serve as content platforms through which the company delivers marketing services and brand partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- Drop Zone TV: TV property owned by C'mon Media focused on outdoor content
- Renovation Hunters
Products and services
- Marketing Consulting Marketing consulting service for brands seeking to connect with outdoor, sports, and racing audiences. Delivered as a professional services engagement to brand clients.
- Marketing Strategy Strategic marketing planning service to develop unique and creative strategies and approaches to connect brands with their target audiences.
- Advertising Advertising services including media planning and placement across C'mon Media's TV properties and social media channels for partner brands.
- Social Media Marketing Social media marketing service for brands, including managing ambassador programs and brand social presence.
- Ambassador Programs Development and management of ambassador programs connecting brands with influential outdoor and sports personalities.
- Brand Consulting Brand consulting service helping companies develop strategies to reach target audiences through unique creative strategies and sponsorships.
- Drop Zone TV Proprietary TV property owned and managed by C'mon Media featuring outdoor and sports-related content; serves as a content platform for sponsorship activation and brand integration.
- Renovation Hunters The first home improvement show on the Outdoor Channel, co-created by Chris Filardi; combines home renovation content with outdoor lifestyle and serves as a platform for home improvement brand integration.
Companies that use C’mon Media
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
C’mon Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
C’mon Media partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Outdoor ChannelcoreHome to Renovation Hunters, the first home improvement shows on Outdoor Channel. C'mon Media co-creators Hal Shaffer and Chris Filardi produce content for this network, providing unique programming that combines outdoor lifestyle with home improvement.
- MetabominorPartner brand in tools/power equipment sector displayed in partner logos section of C'mon Media website.
- CaseminorPartner brand in tools/construction sector displayed in partner logos section of C'mon Media website.
- StreamlightminorPartner brand in lighting/flashlights sector displayed in partner logos section of C'mon Media website.
- GraybarminorPartner brand in electrical/industrial supply sector displayed in partner logos section of C'mon Media website.
- National Wild Turkey Federation (NWTF)minorPartner organization in hunting/conservation sector displayed in partner logos section of C'mon Media website.
- University of AlabamaminorPartner educational institution displayed in partner logos section, reflecting connection to outdoor sports and hunting communities.
- Torque WheelsminorPartner brand in automotive/performance sector displayed in partner logos section of C'mon Media website.
- TruwerkminorPartner brand in automotive/performance sector displayed in partner logos section of C'mon Media website.
- Wall-ControlminorPartner brand in storage solutions sector displayed in partner logos section of C'mon Media website.
- BairdsminorPartner brand displayed in partner logos section of C'mon Media website.
Scale indicators1 record
Recent moves4 records
Expansion highlights2 records
C’mon Media competitors and assessment
Company assessmentDirect peers
- Octagon: Global sports and entertainment marketing agency that designs and activates sponsorship, content, and brand-experience programs for major brands — directly comparable to C'mon Media's sponsorship activation and brand consulting practice, but at significantly greater scale.
- Wasserman: Sports marketing, talent representation, and brand consultancy that brokers deals between brands and sports IP — directly analogous to C'mon Media's model of intermediating brand dollars into sports/outdoor media properties.
- Engine Shop: Sports and lifestyle marketing agency that combines sponsorship strategy, content, and experiential activations for brands — comparable to C'mon Media's blend of marketing consulting, advertising services, and content production for sports/outdoor brands.
Broad incumbents
- Outdoor Sportsman Group: Parent company of Outdoor Channel and Sportsman Channel — the very network C'mon Media distributes Renovation Hunters on — making it the natural broad incumbent peer against which C'mon Media's content + sponsorship model competes and aligns.
- YETI Holdings: Premium DTC outdoor brand known for heavy content and sponsorship investment in hunting, fishing, and motorsports — a broad incumbent that dictates the partnership economics C'mon Media's outdoor brand clients face.
- Bass Pro Shops: Largest U.S. outdoor retailer with in-house media and television production capability — a broad incumbent that sits both as a potential client and competitive content producer in the same hunting/outdoor vertical C'mon Media addresses.
Emerging players
- MeatEater: Steven Rinella's hunting/outdoor content brand that monetizes across media, podcast, and DTC product lines — an emerging peer pursuing the same hunt-focused audience C'mon Media targets via Drop Zone TV.
- The Hunting Public: Hunting content studio that built a large YouTube audience and brand partnership business around whitetail and outdoor content — an emerging creator-led peer in the same niche C'mon Media serves.
Others
- Tastemade: Lifestyle content network and brand partnership studio that monetizes niche enthusiast audiences through sponsored programming — an adjacent operating model to C'mon Media's TV-property-plus-sponsorship structure, though in food/travel rather than outdoor/home improvement.
- National Wild Turkey Federation: Hunting/conservation nonprofit already listed as a C'mon Media brand partner — useful as a comparable ecosystem participant given its media properties, sponsor relationships, and engaged hunting audience that overlap with C'mon Media's target verticals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
C’mon Media social profiles
Digital presenceC’mon Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
C’mon Media leadership team
Management profileNumber of profiles
Profiles2 records
C’mon Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
C’mon Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about C’mon Media
What does C’mon Media do?
C'mon Media is a marketing and management company with roots in the outdoors and sports that provides marketing consulting, marketing strategy, advertising, social media marketing, ambassador programs, and brand consulting services to brands. The company operates two proprietary TV properties — Drop Zone TV (outdoor/sports content) and Renovation Hunters (the first home improvement shows on the Outdoor Channel) — which serve as content platforms enabling sponsorship activation, advertising, and brand partnerships.
When was C’mon Media founded?
C’mon Media was founded in 2019. It employs 1 to 10 people.
Where is C’mon Media based?
C’mon Media is headquartered in Denver, United States, in the North America region.
How does C’mon Media make money?
Five revenue lines are on record. Marketing Consulting Services are the primary driver. The others are advertising Services, social Media Marketing, brand Consulting and TV Content Production.
Who are C’mon Media's main competitors?
Direct peers on record are Octagon, Wasserman and Engine Shop. Broad incumbents are Outdoor Sportsman Group, YETI Holdings and Bass Pro Shops. Emerging players are MeatEater and The Hunting Public. Others are Tastemade and National Wild Turkey Federation.
Does C’mon Media have an API?
No public API is recorded for C’mon Media.
What industry is C’mon Media in?
C’mon Media's product category is Marketing and Advertising Services. Its primary akta.pro industry code is MPAKALAF, Media & Broadcast Sponsorship (In-Game Broadcast, Streaming Sponsorship). Its NAICS code is 54184 and its SIC code is 7812.