What baroeg does

Baroeg (legal entity: Stichting Poppodium Baroeg) is a non-profit music venue (poppodium) in Rotterdam, Netherlands, founded in 1981 and recognized as the city's oldest dedicated alternative-music venue. It operates a single physical location at Spinozaweg 300 in the Lombardijen district, which reopened in a newly municipality-built facility on April 25, 2026 after two years of reconstruction following the April 2024 closure of the original building. Baroeg specializes in hard and alternative music genres — rock, metal, hardcore, punk, psychobilly, electro, industrial, doom and stoner — and serves a primary audience of local Rotterdam music fans, supplemented by national visitors and international touring acts.

The venue's core product is a dense calendar of live concerts and events, sold via the Stager ticketing platform (stager.co) and at the door. Adjacent product lines include the annual Baroeg Open Air outdoor festival in Zuiderpark (Rotterdam Music Award winner, Best Festival 2019), the Baroeg On Tour programme of shows staged at ~13 partner venues across the Rotterdam region (Rotown, V11, SoundVille, Worm, De Beuk, Bibelot, Maassilo, Paard and others), venue rental (verhuur) for private events, branded merchandise (apparel, accessories, collaborative streetwear drops with Wolff Blitz and Monkidoe), and the Vrienden van Baroeg (VvB) membership / friends programme.

Baroeg makes money through ticket transactions (€8.50–€35 per ticket, festival day tickets €30–€35, combi €70), on-site bar / beverage sales during events, merchandise sales via the website storefront and at the venue, venue rental fees, and recurring VvB membership subscriptions. It holds ANBI (Algemeen Nut Beogende Instelling) public-benefit status, and the venue building is owned by the Municipality of Rotterdam, which also co-funds programming via a positive Cultuurplan advisory for the 2021–2024 period. There is no private equity, venture capital, or parent-company ownership; governance sits with a foundation board and a small management team led by a director/programmer.

Name

baroeg

Legal name

Stichting Poppodium Baroeg

Website

https://baroeg.nl

Company type

Private

Founded year

1981

Operating status

Operating

Short description

Baroeg is a non-profit music venue in Rotterdam, founded in 1981, specializing in hard and alternative rock, metal, hardcore, and punk. It serves local fans and international touring acts through live concerts, the Baroeg Open Air festival, a touring programme at partner venues, merchandise, and a friends membership programme.

Ownership category

akta.pro rank

Product category

Live Music Venue (Poppodium)

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Live Music Venues & Concert Bars (THAFAEAD)

akta.pro secondary industry

Live Music Bars & Venues (CRANACAH)

Keywords

• Live music venue
• Alternative music concerts
• Music festival organization
• Venue rental services
• Music merchandise sales

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket sales: Revenue from ticket sales for concerts and events, sold via Stager platform (stager.co) and the baroeg.nl website. Ticket prices vary by event (e.g., presale ranging from €8.50 to €30, door prices slightly higher).
2. Bar / beverage sales: On-site bar revenue during events. The venue operates a full bar serving drinks to concert-goers.
3. Merchandise sales: Sale of Baroeg-branded merchandise including t-shirts, hoodies, totbags, patches, buttons, mugs, sunglasses, thermos flasks, caps, lighters, and pride items. Sold via the website storefront.
4. Venue rental (verhuur): The venue is available for private rental, generating revenue from hiring out the space for events.
5. Vrienden van Baroeg (VvB) membership/friends program: Annual membership program (VvB / Vrienden van Baroeg) providing benefits such as discounts, with a VvB Magazine published to commemorate milestones.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Baroeg is Rotterdam's oldest poppodium (music venue), founded in 1981, that operates a live concert hall specializing in hard and alternative music genres including rock, metal, hardcore, punk, psychobilly, electro, industrial, and grunge. The venue sells tickets for concerts, operates an on-site bar during events, sells Baroeg-branded merchandise, hosts the annual Baroeg Open Air outdoor festival, runs the 'Baroeg On Tour' programming at partner venues, and rents the venue space for private events.

Product overview

Baroeg is Rotterdam's oldest poppodium (music venue), founded in 1981, specializing in hard and alternative music including rock, metal, hardcore, punk, psychobilly, electro, and industrial. The venue operates as a single physical location offering live concerts and events, with related product lines including Baroeg Open Air (annual outdoor festival), Baroeg On Tour (shows at partner venues), Vrienden van Baroeg membership, and merchandise including T-shirts, accessories, and collaborative items. The venue reopened in a new building in April 2026 after two years of reconstruction.

Differentiator

Problem solved

Functional benefit

Brands

• Baroeg Open Air: An outdoor music festival organized by Baroeg, held annually in Zuiderpark Rotterdam, featuring hard and alternative music genres.

Products and services

• Baroeg Concerts and Events Live music concerts and events featuring hard rock, metal, hardcore, punk, psychobilly, electro, industrial, and alternative music genres. Baroeg hosts both Dutch and international acts in its concert venue at Spinozaweg 300, Rotterdam.
• Baroeg Open Air Festival Annual two-day outdoor music festival held in Zuiderpark, Rotterdam, featuring hard rock, metal, hardcore, and alternative music genres. Awarded the Rotterdam Music Award for Best Festival in 2019.
• Baroeg On Tour Concert series where Baroeg programming extends to partner venues across Rotterdam including Rotown, V11, SoundVille, Worm, De Beuk, Bar3, Bibelot, Grounds, Maassilo, Roodkapje, Musicon, Paard, Café 't Haantje, and Islemunda.
• Venue Rental (Verhuur) The Baroeg venue is available for private rental, offering concert hall, stage, backstage facilities including loading dock, dressing rooms with toilets and showers, kitchen, and green room for event organizers and promoters.
• Vrienden van Baroeg (VvB) Membership Annual friends/membership program providing supporters with benefits including discounts, special access, and a dedicated ambassador program. Celebrated its 10-year anniversary in 2026.
• Baroeg Merchandise Baroeg-branded merchandise including t-shirts (unisex/female models, sizes S-4XL), tank tops, hoodies, tote bags, patches, buttons, mugs, thermos flasks, sunglasses, caps, lighters, and collaborative items with brands like Wolff Blitz and DIG IT UP.
• Baroeg New Venue New purpose-built venue facility including concert hall, stage, backstage facilities (loading dock, dressing rooms with toilets and showers), kitchen, green room, and public spaces. Reopened with a sold-out event attracting 500 visitors.

Quantifiable outcome

• Baroeg Open Air won Rotterdam Music Award for Best Festival in 2019

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Baroeg Open AircoreOthersBaroeg Open Air is an annual outdoor music festival organized by Stichting Baroeg Open Air, held in the Zuiderpark. It is Baroeg's flagship annual event and extends the venue's programming outdoors. Won the Rotterdam Music Award for Best Festival in 2019.
• Vrienden van Baroeg (VvB)coreOthersVrienden van Baroeg (Friends of Baroeg) is a membership/friends program that supports Baroeg. In 2026, a VvB Magazine was published to celebrate 10 years of the program. Members receive benefits such as discounts and special access.
• Wolff BlitzminorGTM or Marketing PartnerBaroeg partnered with Rotterdam streetwear brand Wolff Blitz to create a collaboration shirt. Baroeg is the first venue to collaborate with Wolff Blitz. The design was created by Monkidoe, a Rotterdam street art collective responsible for the graffiti on the current Baroeg building.
• MonkidoeminorStrategic or Co-development PartnerRotterdams street art collective Monkidoe is responsible for the graffiti on the Baroeg building and created the design for the Baroeg x Wolff Blitz collaboration shoe.
• Stichting Poppodium BaroegcoreOthersStichting Poppodium Baroeg is the legal entity and foundation that operates the Baroeg venue. The foundation is governed by a board and managed by directie (Leon, referred to as directeur/programmeur).
• RotownminorChannel Partner/ Reseller/ DistributorRotown is a partner venue in the Baroeg On Tour network. Baroeg organizes shows at Rotown as part of its touring programming, e.g., Eendracht Festival Wolf Stage event.
• V11 (Vessel 11)minorChannel Partner/ Reseller/ DistributorV11 (Vessel 11) is a partner venue in the Baroeg On Tour network. Baroeg programs shows at V11, such as the Pyrrhon + Devoid of Thought event.
• SoundVilleminorChannel Partner/ Reseller/ DistributorSoundVille is a partner venue/location in the Baroeg On Tour network. Baroeg organizes shows at SoundVille including the Rotterdam Deathfest events.
• Rotterdamse Raad voor Kunst en Cultuur (RRKC)minorOthersThe Rotterdam Council for Art and Culture provided a positive advisory opinion on Baroeg and Baroeg Open Air's cultural plan, recognizing the need for building renovation and staff expansion.
• Loud NoiseminorGTM or Marketing PartnerLoud Noise is a promoter/booking partner that co-organizes shows at Baroeg, such as the Mushroomhead concert.
• RiffsnifferminorGTM or Marketing PartnerRiffsniffer is a programming concept/personality (Remco) that curates stoner/doom rock events at Baroeg, e.g., Mephistofeles, Green Milk From The Planet Orange, Kal-El. Operates as a sub-brand within Baroeg's programming.
• Live Hard BookingsminorGTM or Marketing PartnerLive Hard Bookings is an external promoter that organizes hardcore and metal events at Baroeg, e.g., Integrity + Ringworm + World I Hate.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Rotown: Independent Rotterdam pop venue programming alternative, indie, rock, and urban acts at comparable capacity. Directly comparable because both serve the same Rotterdam alternative audience, are referenced as Baroeg On Tour partners, and compete for overlapping touring acts.
• Maassilo: Large Rotterdam club and event venue in a former grain silo, hosting alternative, electronic, and live music events. Comparable as a same-city mid-to-large alternative music venue and a Baroeg On Tour partner targeting similar demographics.
• V11 (Vessel 11): Smaller Rotterdam venue focused on experimental, underground, and heavy music. Directly comparable to Baroeg's niche programming, and explicitly a Baroeg On Tour partner hosting co-programmed shows such as Pyrrhon + Devoid of Thought.
• Paard (Paard van Troje): The Hague pop venue with a long heritage of alternative, rock, metal, and punk programming. Comparable as a Dutch regional poppodium of similar scale, and referenced as a Baroeg On Tour partner.
• Bibelot: Dordrecht-based pop venue programming rock, metal, punk, and alternative genres. Comparable as a smaller Dutch regional poppodium with overlapping hard/alternative programming, and a Baroeg On Tour partner.
• Effenaar: Eindhoven pop venue with a strong reputation for alternative, rock, and electronic music. Comparable as a Dutch mid-sized poppodium with overlapping alternative music programming and similar nonprofit/cultural institution governance.
• 013 Poppodium: Tilburg-based pop venue hosting rock, metal, indie, and alternative acts. Comparable in scale and programming breadth to Baroeg's role in its region, with a similar nonprofit operating model.

Broad incumbents

• Melkweg: Amsterdam-based iconic multi-room venue covering alternative, rock, electronic, hip-hop, and world music. Comparable as a Dutch poppodium with broader programming and larger capacity, competing for the same national touring circuit.
• Paradiso: Historic Amsterdam pop venue hosting alternative, rock, indie, and experimental music. Comparable as a heritage Dutch poppodium with a comparable nonprofit operating model and broad programming scope.
• Tivoli Vredenburg: Large multi-hall Utrecht music complex with dedicated alternative, rock, and metal programming. Comparable as a major Dutch nonprofit pop venue, though substantially larger in scale and programming breadth than Baroeg.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Baroeg
• YouTubeyoutube.com/channel/UCMVCdt524zvmBESeNp7hyfg
• Facebookfacebook.com/BaroegRotterdam
• LinkedInlinkedin.com/company/baroeg
• Instagraminstagram.com/baroegrotterdam
• TikToktiktok.com/@baroegnl?is_copy_url=1&is_from_webapp=v1&lang=nl-NL

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about baroeg