What b2g coach does

B2G Coach Co. is a privately held, founder-owned company headquartered in Georgia that provides government contracting coaching and AI-enabled business infrastructure to U.S. small businesses pursuing federal, state, and local set-aside contracts. The company operates a tiered coaching curriculum delivered live via Zoom by founder Ferdinand L. Risco Jr., structured in three programs targeting distinct business stages: GovCon Roadmap ($2,497) for unregistered businesses entering the marketplace, Certification to Success ($3,497) for certified firms not winning contracts, and GovCon Mastery ($4,997) for established contractors scaling operations. A time-bound DBE Final Rule Sprint ($997) was launched to address the USDOT October 2025 Interim Final Rule affecting approximately 50,000 certified DBEs.

The company's software layer consists of three AI products white-labeled from Go Phoenix Agency: Victoria ($597/month) — an AI voice front office handling inbound and outbound calls, qualification, and booking; Victory OS ($997/month) — a back-office operating system covering sales, marketing, client service, operations, and finance functions configured for GovCon workflows; and Veqtris ($297/month per department) — a digital workforce adding AI employees across five departments. All software products carry one-time setup fees ($997-$1,497) and are sold month-to-month with no long-term contracts. The technology stack is built on GoHighLevel CRM infrastructure for booking, payments, course delivery, and community features.

B2G Coach's go-to-market is a founder-led consultative sales motion in which Ferdinand personally conducts every 30-minute discovery call before enrollment. The company markets primarily through its website (b2gcoach.com), organic search, client testimonials, and paid social via Meta Pixel. All sales are direct-to-consumer with no channel partners or resellers. The business is bootstrapped with no disclosed institutional investment, and Ferdinand L. Risco Jr. is both founder and sole principal coach across the program portfolio.

Name

b2g coach

Legal name

B2G Coach Co.

Website

https://b2gcoach.com

Company type

Private

Operating status

Operating

Short description

B2G Coach Co. provides tiered government contracting coaching and AI-enabled business infrastructure (Victoria, Victory OS, Veqtris) to U.S. small businesses pursuing federal, state, and local set-aside contracts, delivered through founder-led live programs and monthly SaaS subscriptions.

Ownership category

akta.pro rank

Product category

Government Contracting Consulting

NAICS

Software Publishers (5132), Professional and Management Development Training (611430)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

akta.pro secondary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Government contracting coaching
• Small business certification advisory
• DBE certification consulting
• AI voice front office
• Federal marketplace advisory

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Coaching Programs: Three tiered one-time coaching programs delivered via live Zoom: GovCon Roadmap ($2,497), Certification to Success ($3,497), and GovCon Mastery ($4,997). Each program includes 12 live sessions with Ferdinand Risco, course recordings, private community access, and program-specific deliverables. Revenue is recognized upfront as one-time purchases.
2. DBE Final Rule Sprint: Limited-enrollment, time-sensitive coaching sprint for DBE-certified firms navigating the 2025 USDOT Interim Final Rule reevaluation requirement. Offered at $997 (reduced from $1,497) as a one-time purchase for a 4-session program.
3. Victoria — AI Front Office Subscription: Monthly SaaS subscription at $597/month for Victoria AI voice front office, with a $997 one-time setup fee. Licensing begins 30 days after installation. Month-to-month, no long-term contract. Sold as a standalone product or bundled with Victory OS.
4. Victory OS — Operating System Subscription: Monthly SaaS subscription at $997/month for Victory OS, including Victoria AI front office at no additional charge. $1,497 one-time setup fee. Licensing begins 30 days after install. Month-to-month, no long-term contract. Covers five business functions installed within 72 hours.
5. Veqtris — Digital Workforce Departments: Add-on department automation at $297/month per department on top of Victory OS. Five departments available: Business Development, Contracts & Compliance, Client Service, Operations, and Finance. All five departments total under $2,500/month. No setup fees on departments. Requires Victory OS base.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

B2G Coach provides government contracting coaching programs and AI-powered business infrastructure for U.S. small businesses pursuing federal contracts. The company sells three tiered live coaching programs (GovCon Roadmap, Certification to Success, GovCon Mastery) delivered via 12-session Zoom cohorts by founder Ferdinand Risco Jr., a time-sensitive DBE Final Rule Sprint for the USDOT October 2025 reevaluation, and three monthly AI software products — Victoria (AI voice front office), Victory OS (GovCon business operating system), and Veqtris (digital workforce of department-specific AI employees). All products are sold direct-to-customer via b2gcoach.com and converted through a free 30-minute Discovery Call.

Product overview

B2G Coach is a government contracting coaching and AI software company offering three coaching programs (GovCon Roadmap, Certification to Success, GovCon Mastery) and three AI-powered systems (Victoria, Victory OS, Veqtris). The product portfolio follows a layered AI infrastructure model: Victoria provides AI voice front office capabilities for call handling and qualification; Victory OS serves as the core business operating system with five GovCon-configured functions (sales, marketing, service, operations, finance) running within 72 hours; Veqtris adds dedicated AI employees across five departments. Coaching programs progress from foundation (unregistered to proposal-ready) through intermediate (certified but not winning) to advanced (established contractors scaling). The DBE Final Rule Sprint addresses urgent DOT reevaluation requirements. A Discovery Call service provides program assessment by founder Ferdinand Risco.

Differentiator

Problem solved

Functional benefit

Brands

• Victory OS: The complete business operating system built for government contractors - includes sales, marketing, client service, operations, and finance functions installed and running in 72 hours.
• Victoria
• Veqtris
• GovCon Roadmap
• Certification to Success
• GovCon Mastery
• DBE Final Rule Sprint

Products and services

• GovCon Roadmap Foundation coaching program taking businesses from unregistered to proposal-ready status, delivered via 12 live Zoom sessions by founder Ferdinand Risco. Priced at $2,497 one-time; 12-week program; includes recordings, private community access, capabilities statement template and review, and a Go/No-Go decision tool. For SMBs entering the federal marketplace for the first time.
• Certification to Success Intermediate coaching program for certified firms (8(a), WOSB, HUBZone, DBE, SDVOSB, VOSB, MBE) that are not winning contracts. 12 live Zoom sessions with Ferdinand Risco covering pursuit strategy, proposal system, agency/prime engagement, compliance/audit readiness, and reporting framework for recompetes. Priced at $3,497 one-time; 12-week program; includes GHL course access, private community, email support, and proposal review.
• GovCon Mastery Advanced executive-level coaching for established government contractors with at least one completed contract who are scaling. 12 live Zoom sessions with Ferdinand Risco covering organizational structure, repeatable delivery systems, strategic partnerships, financial infrastructure, pipeline management, and market positioning to scale beyond the owner. Priced at $4,997 one-time; 12-week program; includes GHL course access (org frameworks, SOP templates, financial tools), private community, org chart and decision rights templates, pipeline scoring framework, and leadership scorecard.
• DBE Final Rule Sprint Time-sensitive coaching sprint for DBE-certified firms required to reevaluate under the USDOT October 2025 Interim Final Rule, which eliminated race and gender presumptions of disadvantage and affects ~50,000 currently certified DBEs. 4 live Zoom sessions with Ferdinand Risco covering IFR change analysis, market opportunity mapping, Personal Narrative framework, Personal Net Worth Statement (PNW) documentation, submission strategy, and post-approval outreach. Priced at $997 one-time (reduced from $1,497) for limited enrollment.
• Victoria AI-powered virtual receptionist and front office employee for government contractors. Answers every inbound call 24/7, qualifies prospects with custom GovCon-specific questions, books appointments directly into the calendar in real time, and makes outbound follow-up calls to leads, cold prospects, and inactive contacts. Features 80+ voice profiles, 16+ languages, call transcripts, sentiment analysis, CRM sync, voicemail detection and drop, and call recordings. Sold standalone or bundled with Victory OS. Priced at $597/month with a $997 one-time setup fee; month-to-month subscription, licensing begins 30 days after install.
• Victory OS Complete GovCon-configured business operating system covering sales, marketing, client service, operations, and finance functions installed and running within 72 hours of tech setup. Victoria AI front office is included at no additional charge. Includes a Tech Setup Call, System Training Call, Launch Call, and 30-Day Review with Ferdinand. Priced at $997/month with a $1,497 one-time setup fee; month-to-month subscription with no long-term contract, licensing begins 30 days after installation.
• Veqtris Digital workforce add-on deploying dedicated AI employees across five departments — Business Development, Contracts & Compliance, Client Service, Operations, and Finance — inside Victory OS. Each AI employee is pre-trained for GovCon-specific workflows and operates continuously without owner direction, adding AI capacity without headcount, payroll, benefits, or turnover. Priced at $297/month per department (all five departments total under $2,500/month); no setup fees on departments; requires Victory OS base subscription.

Quantifiable outcome

• $3.87 million in aggregate contract awards to clients in a single quarter (FFY2025 Q4 Sprint)
• +4 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GoHighLevel (GHL)coreTechnology or IntegrationGoHighLevel is the primary technology platform powering B2G Coach's customer journey. GHL serves as the website platform, CRM, booking calendar, and form functionality. B2G Coach uses GHL for all coaching program course access (recordings, frameworks, tools), private community features, and booking/discovery call scheduling. GHL places functional and session cookies on b2gcoach.com to operate page elements, forms, and calendar booking tools. This is a foundational technology partnership — the entire client acquisition and program delivery infrastructure runs on GHL.
• Go Phoenix AgencycoreTechnology or IntegrationGo Phoenix Agency is the operating partner for B2G Coach's branded AI products. Victoria is the B2G Coach-branded version of AURIA (operated through Go Phoenix Agency). Victory OS is the B2G Coach-branded version of SYNTRI (operated through Go Phoenix Agency). Veqtris is the B2G Coach-branded version of SYNTRI Enterprise (operated through Go Phoenix Agency). Go Phoenix Agency builds and operates the underlying AI technology that B2G Coach rebrand-whitelabels for its GovCon clientele.
• Meta Platforms (Facebook / Instagram)minorGTM or Marketing PartnerMeta Pixel cookies are active on b2gcoach.com and track actions taken on the site to measure the effectiveness of Facebook and Instagram advertising campaigns. Used for paid social advertising attribution and campaign optimization. Meta's privacy policy and ad preferences govern data use.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Set-Aside Sherpa: Government contracting coaching and consulting firm specifically serving small businesses pursuing federal set-aside certifications and contracts. Directly competes with B2G Coach's coaching programs for the same SMB GovCon audience.
• Winvale: Government contracts consulting and advisory firm helping businesses navigate federal procurement, registrations, and opportunity capture. Comparable to B2G Coach in serving SMBs pursuing government contracts, with a more consulting-led delivery model.
• FedBiz Access: Government contracting consulting firm providing registration, certification, and bid support services to small businesses entering the federal marketplace. Directly competes with B2G Coach on entry-stage and certified-but-not-winning segments.
• U.S. Federal Contractor Registration (USFCR): Federal contractor registration and compliance services firm assisting small businesses with SAM.gov registration, certifications, and government contracting setup. Comparable service scope to B2G Coach's foundational offerings.
• Govcon Giants: Government contracting training and content platform offering coaching, podcasts, and educational resources for SMB federal contractors. Direct competitor in the GovCon coaching market segment B2G Coach targets.

Broad incumbents

• GoHighLevel: All-in-one CRM and marketing automation platform for SMBs, agencies, and coaches — the underlying technology infrastructure B2G Coach uses for CRM, booking, and course delivery. Comparable as a broad SMB SaaS incumbent that any vertical coaching company could leverage.
• HubSpot: Leading CRM, sales, marketing, and service platform widely used by SMBs. Overlaps with Victory OS's sales/marketing/service/operations/finance function set as a broad incumbent SaaS suite for small business operations.
• Deltek GovWin: Established government contracting intelligence and project acquisition platform serving federal contractors of all sizes. Broad incumbent in the GovCon intelligence space with overlapping buyer base to B2G Coach's certified-but-not-winning segment.

Emerging players

• Smith.ai: AI-powered virtual receptionist and call handling service for SMBs. Directly comparable to Victoria's AI voice front office capability of answering calls, qualifying leads, and booking appointments.
• HigherGov: Government contracting market intelligence and opportunity database platform serving federal contractors. Adjacent to B2G Coach's BD pipeline tooling and serves overlapping SMB contractor buyer personas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/b2gcoach

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about b2g coach