MaxMyer

What MaxMyer does

MaxMyer is an Australian privately-held e-commerce retailer founded in 2020 and headquartered in Cranbourne, Victoria, that sells combat sports and martial arts equipment directly to consumers and commercial buyers across Australia and New Zealand. Its core assortment spans boxing gloves (bag, sparring, lace-up, hook-strap, kids, and women's variants), MMA gloves, Muay Thai and kickboxing gear, head guards, shin guards, focus mitts, Thai pads, kick shields, boxing bags and stands, apparel including rash guards and uniforms, judo and taekwondo gi and belts, conditioning equipment, and accessories such as hand wraps and mouth guards. The company operates as a multi-brand curated marketplace, stocking more than 30 international labels including Fairtex, Venum, Rival, Hayabusa, Punch, Cleto Reyes, Sting, RDX, Daedo, Green Hill, and Adidas Combat, alongside a small proprietary 'MaxMyer' label.

The technology stack is a Shopify-based online storefront with no proprietary systems or AI/ML components disclosed, supported by discipline- and category-structured site architecture, SEO-optimized product pages, content marketing through buying guides, and an email newsletter ('Stay In The Fight'). The business runs a primarily direct-to-consumer model with unit-based retail pricing ranging from roughly $10 to $400+ per item, free shipping on orders over $195, bulky-item surcharges, and New Zealand cross-border shipping. A secondary B2B channel serves gyms, martial arts studios, and training facilities with custom-branded fight gear and bulk procurement, which represents the only meaningful move beyond anonymous one-off consumer transactions. Customer segments include individual practitioners from beginners to advanced fighters, parents and coaches purchasing for young athletes, and commercial gym/dojo accounts.

Name

MaxMyer

Legal name

MaxMyer

Website

https://maxmyer.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

MaxMyer is an Australian privately-held e-commerce retailer founded in 2020 that sells combat sports equipment across boxing, MMA, Muay Thai, kickboxing, judo, and taekwondo. It serves individual fighters, parents of junior athletes, and B2B gym accounts in Australia and New Zealand through a curated multi-brand Shopify storefront.

Ownership category

akta.pro rank

Product category

Combat Sports Equipment Retail

NAICS

Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (45811)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Combat Sports & Boxing Fitness Equipment Retail (Bags, Gloves, Pads, Wraps) (CRAMADAI)

akta.pro secondary industry

Activewear & Training Apparel (CRAAAEAA)

Keywords

• Combat sports equipment
• Boxing gloves retail
• MMA gear store
• Martial arts apparel
• Custom fight gear

Headquarters

HQ city

Cranbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time retail sales of combat sports equipment including gloves, protective gear, apparel, and training equipment through the MaxMyer e-commerce storefront. Customers purchase individual items at listed prices with optional shipping fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

MaxMyer is an Australian online retailer that sells authentic combat sports and fitness equipment—including boxing gloves, MMA gloves, protective gear, apparel, training equipment, and accessories—sourced from over 30 international brands and sold direct to individual fighters and gyms across Australia and New Zealand. The company also offers a custom fight gear service that lets gyms and dojos order branded gloves, hand wraps, rash guards, and uniforms.

Product overview

MaxMyer is an Australian e-commerce retailer specializing in combat sports and fitness equipment. The company operates as a multi-brand marketplace offering a comprehensive portfolio of combat sports gear across multiple disciplines including Boxing, MMA, Muay Thai, Kickboxing, Taekwondo, Judo, and general martial arts. Their core product lines include boxing gloves (available in bag, sparring, training, lace-up, hook-strap, kids, and women's variants), training equipment (focus mitts, Thai pads, kick shields, head guards, shin guards, belly pads), combat sports apparel (shorts, rash guards, uniforms), and accessories (hand wraps, mouth guards). The company also offers a custom fight gear service for gyms and dojos, allowing bulk orders with logo customization. MaxMyer stocks over 30 international brands including Fairtex, Venum, Rival, Sting, Hayabusa, RDX, Punch, and Adidas, serving both individual athletes and commercial customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Boxing Gloves Combat sports gloves for boxing offered in multiple variants (bag, sparring, training, competition, lace-up, hook-strap, kids, women's) in sizes from 4oz to 16oz with leather and synthetic options from premium international brands. Sold to individual fighters, parents, and gyms across Australia and New Zealand.
• MMA Gloves Mixed martial arts gloves with open-finger construction for dexterity during ground work and clinch situations, designed for MMA training and competition. Sold to individual MMA practitioners and gyms.
• Head Guards Protective headgear for sparring and training in full-face, open-face, and competition styles with varying padding levels. Sold to individual fighters and gyms for sparring safety.
• Shin Guards and Pads Lower leg protection for Muay Thai, kickboxing, and MMA training offering full shin-to-instep coverage with secure strapping systems and impact-absorbing foam padding. Sold to individual strikers and gyms.
• Belly and Body Pads Protective body padding designed for coaches to absorb strikes during Muay Thai and boxing conditioning drills. Sold to coaches, gyms, and training partners.
• Focus Mitts, Thai Pads and Coaching Equipment Training equipment for coaches and training partners including focus mitts, Thai pads, kick shields, round shields, and target pads for developing striking precision, speed, and accuracy. Sold to coaches, gyms, and individual training partners.
• Boxing Bags and Stands Heavy bags, speed bags, freestanding bags, wall-mounted bags, and corresponding bag stands for home and gym striking practice. Sold to individuals for home gyms and to commercial training facilities.
• Hand Wraps and Quick Wraps Wrist and knuckle support accessories in elastic, cotton, and quick-wrap styles for hand protection worn underneath gloves. Sold as an accessory to individual fighters and gyms.
• Mouth Guards Dental protection gear for combat sports training and competition. Sold as an accessory to individual fighters and gyms.
• Combat Sports Apparel Combat sports apparel including boxing shorts, Muay Thai shorts, MMA shorts, rash guards, singlets, boxing shoes, taekwondo shoes, and martial arts shoes. Sold to individual athletes and teams.
• Judo Uniforms and Belts Judo gi uniforms and colored belts in various sizes for training and competition, including IJF-approved options. Sold to individual judoka and judo clubs.
• Taekwondo Uniforms and Belts Taekwondo doboks and colored belts for training and competition, including WTF-approved uniforms. Sold to individual taekwondo practitioners and clubs.
• Conditioning Equipment Fitness and conditioning tools including ab rollers, skipping ropes, fitness balls, hand grips, interval timers, and gym floor mats. Sold to individual athletes for general fitness and combat sports conditioning.
• Custom Fight Gear Service Bespoke customization service for gyms and dojos to add logos and branding to boxing gloves, MMA gloves, hand wraps, uniforms, and rash guards, available for bulk team and group purchases. Sold to combat sports gyms, martial arts studios, and team buyers.

Quantifiable outcome

• Up to 25% discount available on premium brands including Venum, Fairtex, Hayabusa

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• FairtexcoreOthersFairtex is one of the flagship brands stocked by MaxMyer, offering premium Thai boxing and combat sports equipment including gloves, shin guards, bags, and training gear.
• VenumcoreOthersVenum is a major brand partnership with extensive product lines including boxing gloves, MMA gear, rash guards, and fight shorts available on MaxMyer.
• RivalcoreOthersRival is a premium combat sports brand stocked by MaxMyer, specializing in high-end boxing gloves, headgear, and bag mitts.
• HayabusacoreOthersHayabusa is a premium brand partnership offering high-quality boxing gloves and training gear stocked on MaxMyer.
• PunchcoreOthersPunch (Australian brand) is a featured partner offering Mexican-style boxing gloves and training equipment including bag mitts and focus pads.
• Adidas Combat SportsminorOthersAdidas combat sports division products including judo uniforms, karate gear, and boxing accessories are stocked by MaxMyer.
• EverlastminorOthersEverlast brand products including jump ropes, mouth guards, and boxing accessories are available through MaxMyer.
• MorganminorOthersMorgan is an Australian combat sports brand offering boxing gloves, hand wraps, and training equipment available through MaxMyer.
• StingminorOthersSting is a UK-based boxing and martial arts equipment brand stocked by MaxMyer including gloves and protective gear.
• RDXminorOthersRDX is a combat sports brand offering boxing gloves, shin guards, and combo training packages available on MaxMyer.
• DaedominorOthersDaedo is a martial arts equipment brand specializing in Taekwondo and WTF-approved gear including head guards and shin guards.
• Green HillminorOthersGreen Hill is a martial arts equipment brand offering judo suits, boxing gloves, and martial arts belts available through MaxMyer.
• Cleto ReyesminorOthersCleto Reyes is a Mexican boxing equipment brand known for premium leather boxing gloves and training gear.
• Hit N MoveminorOthersHit N Move is a premium combat sports brand specializing in horse hair suvari gloves and lace-up boxing gloves stocked on MaxMyer.
• ArwutminorOthersArwut is a combat sports brand offering boxing gloves and protective equipment including limited edition WBC collaboration gloves.
• EngageminorOthersEngage is a combat sports brand offering E-Series MMA grappling gloves and fight shorts available through MaxMyer.
• SMAIminorOthersSMAI is an Australian combat sports brand offering martial arts belts, training equipment, and boxing accessories.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• TITLE Boxing: US-based multi-channel retailer specializing in boxing, MMA, and combat sports equipment with a similar curated multi-brand model, custom-gear services for gyms, and broad category coverage — the closest direct analog to MaxMyer, just at larger US scale.
• Century Martial Arts: US martial arts and combat sports retailer offering uniforms, gloves, and training equipment across taekwondo, karate, judo, MMA, and boxing — comparable breadth of disciplines and B2B/school-outfitting focus.
• Made4Fighters: UK-based e-commerce specialist in combat sports equipment stocking multiple premium brands (Venum, Fairtex, Hayabusa) across boxing, MMA, Muay Thai, and BJJ — a near-twin in GTM (Shopify DTC, content-led SEO, multi-brand) to MaxMyer.
• Punch Equipment: Australian boxing and combat sports brand/retailer offering Mexican-style gloves, bag mitts, and training gear — directly comparable as a domestic Australian competitor and a featured brand partner on MaxMyer.
• Revgear: US-based boxing and martial arts equipment retailer carrying multiple brands across gloves, training gear, and apparel — comparable curated multi-brand e-commerce model and customer base.

Regional players

• Combat Sports Australia: Australian combat sports retailer selling gloves, MMA gear, and training equipment domestically — a same-geography peer competing for the same Australian athlete wallet with overlapping brand assortment.

Broad incumbents

• Venum: Global flagship combat sports brand and DTC platform selling boxing, MMA, and Muay Thai gear direct — the brand MaxMyer relies on most, and the structural threat if Venum deepens its own channel and reduces wholesale support.
• Hayabusa: Premium combat sports brand with its own global DTC storefront covering boxing, MMA, and training apparel — directly comparable premium positioning and an alternative purchase path that competes with MaxMyer.
• Fairtex: Thai-based flagship Muay Thai and combat sports equipment manufacturer with global DTC distribution — another MaxMyer brand partner that also operates its own direct channel to consumers worldwide.
• RDX Sports: UK-origin combat sports brand with a global DTC site covering boxing, MMA, and Muay Thai gear — directly comparable brand positioning, and a MaxMyer brand partner that increasingly sells direct.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MaxMyer