Avalla
Avalla is a UK-based direct-to-consumer home appliance brand selling air purifiers, dehumidifiers, steam mops, vacuum cleaners, air fryers, and multi cookers through avalla.com and major UK retailers and marketplaces including Amazon and B&Q.
- Company typePrivate
- Founded2021
- HeadquartersChandler's Ford, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Avalla does
Avalla Ltd. is a UK-based private limited company (registered in England, Company No. 00570630) that designs and sells a portfolio of household small appliances spanning air quality, floor care, and kitchen categories. Its product lineup centers on five series — R-series air purifiers (True HEPA filtration, 3–5 stage), X-series dehumidifiers (10–20L/day with integrated air-purifier and clothes-drying modes), T-series steam mops (high-pressure steam up to 140°C), D-series cordless vacuums, and A-series air fryers and K-series multi cookers — supported by model-specific replacement filters, mop pads, and a certified refurbished program. Core proprietary technologies include Fusion-flow hot-air circulation (53% energy savings claim), Aero-Dynamic airflow (0.26–0.32 kWh draw claim), HEPA 14 medical-grade filtration, Helo Glide dual-scrubbing at 220 RPM, and SafeDry indoor clothes drying (91–93% cost savings claim).
The company operates a hybrid direct-to-consumer and multi-channel retail model. Primary distribution runs through its own avalla.com storefront (with localized French, Italian, Spanish, and German versions) and eight third-party channels: Amazon, B&Q, eBay, ManoMano, OnBuy, Robert Dyas, The Range, and Wayfair. Products are sold as one-time hardware purchases at price points from £14.99 (accessories) to £199.99 (premium air purifiers), with all new units carrying a 2-year warranty and refurbished units a 1-year warranty; a modest consumables revenue stream comes from replacement HEPA filters (£24.98–£29.99). Avalla positions itself around energy efficiency, chemical-free cleaning, and sustainability — including 100% renewable energy operations, a 520 kW on-site solar array, and a tree-planting program per order — and has accumulated 6,062+ verified Judge.me reviews with Top 1% Shop and Platinum Transparent recognition. The company is privately held with no disclosed investors, funding rounds, revenue, or headcount.
Avalla firmographics
Firmographics- Name
- Avalla
- Legal name
- Avalla Ltd.
- Website
- https://avalla.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Avalla is a UK-based direct-to-consumer home appliance brand selling air purifiers, dehumidifiers, steam mops, vacuum cleaners, air fryers, and multi cookers through avalla.com and major UK retailers and marketplaces including Amazon and B&Q.
- Ownership category
- akta.pro rank
Avalla industry classification
Industry- Product category
- Home Appliances
- NAICS
- Small Electrical Appliance Manufacturing (335210), Household Appliance Manufacturing (3352)
- SIC
- Household Appliances (3630), Electric Housewares & Fans (3634)
- akta.pro primary industry
- HVAC & Air Treatment Appliance Retail (Air Conditioners, Heat Pumps, Air Purifiers/Dehumidifiers) (CRACACAE)
- akta.pro secondary industries
- Home Cleaning Appliances Retail (Vacuums, Steam Mops) (CRACADAG), Personal Comfort & Air Treatment Appliances Retail (Fans, Heaters, Humidifiers, Purifiers) (CRACADAI), Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves) (CRACACAA)
Keywords
Where Avalla is headquartered
LocationHeadquarters
- HQ city
- Chandler's Ford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Avalla business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel
Revenue model
- Hardware Product Sales: One-time sale of home appliances including dehumidifiers, air purifiers, steam mops, vacuum cleaners, air fryers, and multi cookers. Revenue generated from direct consumer purchases and third-party retail/marketplace sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Air Purifiers: £89.99 - £199.99 |
| One time/ perpetual license | Pay-as-you-go | Dehumidifiers: £121.00 - £160.99 |
| One time/ perpetual license | Pay-as-you-go | Steam Mops: £73.00 - £115.99 |
| One time/ perpetual license | Pay-as-you-go | Cordless Vacuum Cleaners: £79.99 - £99.00 |
| One time/ perpetual license | Pay-as-you-go | Air Fryers: £49.99 - £73.00 |
| One time/ perpetual license | Pay-as-you-go | Multi Cookers: £39.99 - £62.99 |
| Unit Pricing | Pay-as-you-go | Replacement Filters: £24.98 - £29.99 |
Go-to-market motion2 records
Distribution channels9 records
Marketing channels5 records
Avalla product offering
Product offeringCore offering
Avalla designs and sells household appliances for indoor air quality, floor cleaning, and food preparation through its own e-commerce store and multiple UK retailers and marketplaces. The lineup spans air purifiers (R-series), dehumidifiers (X-series), portable air conditioners (S-series), steam mops (T-series), cordless vacuum cleaners (D-series), air fryers (A-series), and multi cookers (K-series), supported by replacement filters, pads, and accessories and a certified refurbished program.
Product overview
Avalla is a UK-based direct-to-consumer home appliance brand offering a portfolio of air quality, cleaning, and kitchen products. The product lineup centers on five core categories: (1) Air purifiers (R-series: R-2000, R-2200, R-4000, R-4200, R-8000) featuring True HEPA filtration and ioniser technology; (2) Dehumidifiers (X-series: X-300, X-350, X-500, X-550) with SafeDry clothes drying modes and Aero-Dynamic Technology; (3) Steam mops (T-series: T-5, T-9, T-20, T-30) with Helo Glide scrubbing technology; (4) Cordless vacuum cleaners (D-3 series) and (5) Kitchen appliances including air fryers (A-series: A-171, A-175, A-177) with Fusion-flow Technology and multi cookers (K-series: K-45, K-90). The portfolio also includes accessories (replacement filters, mop pads, vacuum accessories) and a certified refurbished program for all major product lines. Products are sold primarily through avalla.com and various retail channels including Amazon, B&Q, and The Range.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 93% energy cost savings compared to tumble dryers
- +5 more outcomes
Companies that use Avalla
Customer profileSegments3 records
Ideal customer profiles3 records
Avalla technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Avalla partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- AmazoncoreMajor online marketplace channel for Avalla product distribution, listed as a sales channel on the contact page.
- B&QcoreUK high street and warehouse retailer of home improvement products, offering physical retail presence for Avalla products.
- eBayminorOnline auction and marketplace platform for Avalla product sales.
- ManoManominorEuropean online marketplace focused on home improvement and DIY products, providing regional reach for Avalla.
- OnBuyminorUK-based online marketplace serving as an additional sales channel for Avalla products.
- Robert DyasminorUK retail chain selling household and garden products through physical stores.
- The RangeminorUK retail chain offering home, garden, and leisure products through physical retail locations.
- WayfairminorOnline home goods marketplace serving multiple countries, providing international reach for Avalla products.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Avalla competitors and assessment
Company assessmentDirect peers
- Meaco: UK-based specialist in dehumidifiers and air purifiers, sold predominantly direct-to-consumer. Closest head-to-head competitor to Avalla's X-series and R-series, sharing the same eco-positioning and UK household customer base.
- Levoit: DTC air purifier brand (part of VeSync) with strong Amazon presence and recurring filter revenue. Directly comparable to Avalla's air purifier and dehumidifier categories on go-to-market model and customer demographics.
- Eufy: Anker-owned DTC smart home brand selling robot vacuums, air purifiers, and small appliances online. Comparable in product breadth, pricing architecture, and Amazon-led marketplace distribution.
- Coway: Korean air purifier and home appliance brand with global DTC and rental subscription model. Comparable in air purifier focus and aftermarket filter recurring revenue mechanics.
Broad incumbents
- Dyson: Global premium home appliance incumbent with overlapping categories including air purifiers, cordless vacuums, and fans/heaters. Competes on technology and brand rather than price, but defines the upper bound of the addressable market.
- SharkNinja: Multi-category home appliance incumbent (vacuum cleaners, air fryers, multi cookers) with strong UK retail presence. Direct overlap in Avalla's D-series vacuums and A-series air fryers through the Ninja sub-brand.
- Russell Hobbs: Established UK small appliance brand covering air fryers, steam mops, and dehumidifiers. Competes on price point and broad UK retailer distribution rather than proprietary technology.
- Hoover: Long-standing UK home appliance brand (vacuum cleaners, floor care, dehumidifiers). Comparable channel mix with B&Q and Currys and similar mid-market positioning.
- Philips: Global incumbent in air purifiers, kitchen appliances, and floor care. Provides a benchmark for premium-positioned, technology-driven competition in Avalla's core categories.
- Beko: European mass-market appliance brand with strong UK presence in air treatment, cleaning, and kitchen categories. Competes on value-tier pricing at B&Q, Currys, and Amazon.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Avalla social profiles
Digital presenceAvalla financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avalla leadership team
Management profileNumber of profiles
Avalla funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avalla M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avalla
What does Avalla do?
Avalla designs and sells household appliances for indoor air quality, floor cleaning, and food preparation through its own e-commerce store and multiple UK retailers and marketplaces. The lineup spans air purifiers (R-series), dehumidifiers (X-series), portable air conditioners (S-series), steam mops (T-series), cordless vacuum cleaners (D-series), air fryers (A-series), and multi cookers (K-series), supported by replacement filters, pads, and accessories and a certified refurbished program.
Is Avalla a public or private company?
Avalla is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Avalla founded?
Avalla was founded in 2021. It employs 1 to 10 people.
Where is Avalla based?
Avalla is headquartered in Chandler's Ford, United Kingdom, in the Europe region.
How does Avalla make money?
One revenue line is on record: hardware Product Sales.
Who are Avalla's main competitors?
Direct peers on record are Meaco, Levoit, Eufy and Coway. Broad incumbents are Dyson, SharkNinja, Russell Hobbs, Hoover, Philips and Beko.
Does Avalla have an API?
No public API is recorded for Avalla.
What industry is Avalla in?
Avalla's product category is Home Appliances. Its primary akta.pro industry code is CRACACAE, HVAC & Air Treatment Appliance Retail (Air Conditioners, Heat Pumps, Air Purifiers/Dehumidifiers), with a secondary code of CRACADAG, Home Cleaning Appliances Retail (Vacuums, Steam Mops). Its NAICS code is 335210 and its SIC code is 3630.