blue clay

What blue clay does

Blue Clay is an Australian full-service creative and communications agency founded in 2010 by Laticia Braving, headquartered in Maroochydore on the Sunshine Coast with regional offices in Canberra and Wagga Wagga. The firm serves purpose-led organisations across government, healthcare, agriculture, charity, legal, education, and regional development, with a stated focus on regional and remote Australia. Service offerings are organised into three internal categories — 'words' (copywriting, social media management), 'pictures' (video/animation/photography, web design and development, graphic design and branding), and 'purpose' (public relations, training, campaigns and strategy, business development) — delivered through a proprietary five-step methodology.

The agency's core technology stack is built on standard third-party platforms — WordPress, Webflow, Shopify, Squarespace, Canva, and generic social/SEO tools — with no proprietary technology IP. Notable owned assets include the 'You Can't Do That in the Bush' documentary series (launched May 2025 in partnership with HOLGRO) and a portfolio spanning 30+ client organisations including Events ACT, the Australian Institute of Health and Welfare, Department of Veterans' Affairs, National Mental Health Commission, Charles Sturt University, Southern Cotton, and multiple regional law firms.

The business model combines project-based professional services engagements with monthly social media retainers starting at $500 AUD. The go-to-market is consultative and sales-led, using free 30-minute 'brain pick' consultations to qualify leads before scoping custom engagements across SMB, mid-market, and government buyers. The company operates as a privately-held, founder-led agency with no disclosed external funding, no parent company, and a distributed creative team of approximately 16+ specialists spanning cinematography, motion graphics, photography, UX/UI, and copywriting. Revenue is not publicly disclosed.

Name

blue clay

Legal name

blue clay

Website

https://blueclay.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Blue Clay is an Australian regional creative and communications agency providing content strategy, digital marketing, video production, and PR services to purpose-led organisations across government, healthcare, agriculture, legal, education, and charity sectors, with offices on the Sunshine Coast, in Canberra, and in the Riverina.

Ownership category

akta.pro rank

Product category

Marketing & Communications Services

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Human Resources & Talent Development (EDAGANAB)

Keywords

• Content strategy services
• Video production agency
• Digital marketing services
• Brand development services
• Creative communications agency

Headquarters

HQ city

Maroochydore

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative and Marketing Services: Blue Clay generates revenue through project-based creative and marketing engagements including video production, copywriting, social media management, web design and development, graphic design and branding, public relations, training, campaigns and strategy, and business development services. They offer retainer arrangements for ongoing social media management.
2. Social Media Retainers: Ongoing retainer arrangements for social media management services, providing recurring revenue from clients requiring continuous content creation and account management.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Blue Clay is a regional creative services agency that delivers end-to-end content strategy, digital marketing, video production, and strategic communications. Its service portfolio spans copywriting, social media management, video/animation/photography, web design and development, graphic design and branding, public relations, training, campaigns and strategy, and business development, delivered through a proprietary five-step partnership methodology. Clients are predominantly purpose-led organisations including government departments, NGOs, healthcare providers, agricultural businesses, regional development bodies, and professional services firms in regional Australia.

Product overview

Blue Clay is a regional content strategy, digital marketing, and video production agency offering end-to-end creative services. Their portfolio consists of nine core service offerings organized into three categories: 'words' (Copywriting, Social Media Management), 'pictures' (Video/Animation/Photography, Web Design & Development, Graphic Design & Branding), and 'purpose' (Public Relations, Training, Campaigns & Strategy, Business Development). These services are delivered through their proprietary 5-step partnership methodology. They also produce original content through their documentary series 'You Can't Do That in the Bush.' The company operates primarily in regional Australia (Northern Rivers, Sunshine Coast, Riverina, Canberra) while serving clients nationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Copywriting

Quantifiable outcome

• 200 high-quality images produced for National Workplace Initiative
• +3 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HOLGROcoreStrategic or Co-development Partner · 1 May 2025HOLGRO is a regional-first platform supporting leadership and sustainable growth through storytelling, learning and community. Co-founded by Laticia Braving (Blue Clay Founder), HOLGRO is championed by Blue Clay as a key initiative combining their shared passions for regional Australia. Blue Clay produces the 'You Can't Do That in the Bush' documentary series in partnership with HOLGRO to showcase regional innovation and leadership development.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Republic of Everyone: Australia-based independent creative and communications agency focused on purpose-led brands, NGOs and government. Directly comparable to Blue Clay in mission-driven positioning and similar service mix (strategy, content, campaigns).
• The Hallway: Independent Australian creative agency offering strategy, content, and integrated campaigns for mid-market and enterprise clients. Comparable in independent-agency operating model and full-service creative delivery.
• Thinkerbell: Australian creative agency built around 'measured creative thinking,' serving major consumer brands with integrated content and campaigns. Comparable as a high-profile Australian independent creative peer.
• Hardhat Digital: Australian digital creative agency offering content, web, video, and campaign services to mid-market and government clients. Closely comparable in service scope and SMB-to-enterprise client mix.
• Loud & Clear Communications: Purpose-driven Australian PR and communications agency working with health, government, and social-impact clients. Comparable in vertical focus (health, government) and mission-led positioning.
• Shootsta: Video production agency and platform serving enterprises globally with scalable video content. Comparable in core video production capability and recurring content retainer model.
• Deepend: Australian digital agency offering web, content, and campaign services with a strong SMB-to-mid-market focus. Comparable in service mix and customer profile, particularly around web and content production.
• Taboo Agency: Australia-based purpose-led marketing and communications agency working with social enterprises, NGOs, and government. Comparable in mission-driven positioning and storytelling-led creative approach.

Broad incumbents

• BMF Advertising: One of Australia's largest independent creative agencies, working with government, retail, and consumer clients. A broader incumbent that competes for similar public-sector and large brand marketing budgets as Blue Clay.
• Ogilvy Australia: Global creative network with a large Australian presence, serving government, healthcare, and consumer clients. A broad incumbent that competes for the same large public-sector and enterprise mandates as Blue Clay.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@YouCantDoThatInTheBush
• Facebookfacebook.com/BlueClayCreatives
• LinkedInlinkedin.com/company/blue-clay-creatives
• Instagraminstagram.com/blueclay_marketing_video

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about blue clay