Digital Wellness in the U.S.
Digital Wellness in the U.S. (DWUS) is a private holding company operating mental health and education services for adolescents, adults, students, and families through four subsidiary brands: Mazzy Health, Reflections Lifestyle Centers, Oak Bluffs Therapy Group, and Teton Prep.
- Company typePrivate
- Founded-
- HeadquartersDallas, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Digital Wellness in the U.S. does
Digital Wellness in the U.S. (DWUS, Inc.) is a privately held Texas-domiciled holding company founded in 2019 by Shawn O'Connor and headquartered in Dallas. It operates four wholly owned subsidiary brands delivering mental health and education services: Mazzy Health (evidence-based adolescent therapy with a gamified digital engagement layer), Reflections Lifestyle Centers (Texas-based partial hospitalization and intensive outpatient programs, PHPs/IOPs), Oak Bluffs Therapy Group (boutique outpatient therapy in Dallas), and Teton Prep (tutoring and college admissions services with nationwide reach). The portfolio collectively serves adolescents, adults, students, and families across outpatient therapy, intensive treatment, and academic-prep needs, with physical delivery concentrated in North Texas and digital/tutoring delivery extending nationally.
DWUS generates revenue through a mix of per-session outpatient therapy billing, per-diem PHP/IOP intensive treatment rates, and package-based tutoring and admissions-prep engagements. The model is direct-to-consumer: there are no disclosed enterprise anchor contracts, payer concentration, or institutional logos, and pricing is not publicly disclosed. Go-to-market is brand-segmented rather than unified, with each subsidiary maintaining its own identity and clinical or academic specialty. Underlying technology consists of the gamified engagement layer built atop Mazzy Health's therapy offerings, with no further detail on platform architecture, data infrastructure, or proprietary models disclosed in the available material.
The company is founder- and management-controlled, with no disclosed external funding rounds, debt issuance, or institutional capital partners. Governance is anchored by a credentialed leadership bench: founder and CEO Shawn O'Connor (Georgetown/Harvard Law, prior Stratus Prep founder); COO/CIO Luke Albertson (Harvard, founder/exit of Madison Tutoring & Prep); Clinical Director Dr. Susan White (board-certified child and adolescent psychiatrist with NIDA and clinical-translational fellowships, SSCP awardee); CFO Benjam\u00edn Sol\u00ed\u00eds (Texas MHA/MBA, Lean/Six Sigma Black Belt); and Mandy Grant as Director of Staff Operations and Compliance. Operational scale (revenue, headcount, payer mix, and customer counts) is not publicly disclosed.
Digital Wellness in the U.S. firmographics
Firmographics- Name
- Digital Wellness in the U.S.
- Legal name
- DWUS, Inc.
- Website
- https://dwusinc.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Digital Wellness in the U.S. (DWUS) is a private holding company operating mental health and education services for adolescents, adults, students, and families through four subsidiary brands: Mazzy Health, Reflections Lifestyle Centers, Oak Bluffs Therapy Group, and Teton Prep.
- Ownership category
- akta.pro rank
Digital Wellness in the U.S. industry classification
Industry- Product category
- Mental Health Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians, Mental Health Specialists (621112)
- SIC
- Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)
- akta.pro secondary industries
- Pediatrics & Adolescent Therapeutics (Digital) (HLACANAL), Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)
Keywords
Where Digital Wellness in the U.S. is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Digital Wellness in the U.S. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Healthcare and Education Services: Revenue generated through therapy practice fees, partial hospitalization programs (PHPs), intensive outpatient programs (IOPs), tutoring services, test preparation, and college admissions counseling across multiple subsidiary brands.
- Digital Wellness Platform Subscriptions: Ongoing therapy and wellness support services that may include recurring engagement through the Mazzy Health digital platform.
Go-to-market motion1 record
Distribution channels2 records
Digital Wellness in the U.S. product offering
Product offeringCore offering
Digital Wellness in the U.S. (DWUS, Inc.) operates as a holding company running multiple subsidiary brands that deliver mental health and education services. Offerings include evidence-based adolescent therapy, partial hospitalization and intensive outpatient programs for mental health and substance use disorders, boutique psychotherapy, and tutoring, test preparation, and undergraduate/graduate admissions counseling. Services are delivered in-person at Texas-based treatment centers and virtually through a proprietary gamified digital platform.
Product overview
Digital Wellness in the U.S. (DWUS) is a holding company operating multiple mental health and education brands. The portfolio consists of Mazzy Health (evidence-based adolescent therapy with academic and peer-to-peer support), Reflections Lifestyle Centers (partial hospitalization and intensive outpatient programs in Texas), Oak Bluffs Therapy Group (boutique psychotherapy in Dallas), and Teton Prep (tutoring and admissions counseling). These offerings are delivered through distinct operating entities under unified corporate leadership, providing comprehensive mental health treatment and educational support services.
Differentiator
Problem solved
Functional benefit
Brands
- Mazzy Health: An evidence-based therapy practice that combines therapy, academic support, and peer-to-peer support to provide a comprehensive wellness solution for adolescents.
- Reflections Lifestyle Centers
- Oak Bluffs Therapy Group
- Teton Prep
Products and services
- Mazzy Health
Companies that use Digital Wellness in the U.S.
Customer profileSegments3 records
Ideal customer profiles4 records
Digital Wellness in the U.S. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Digital Wellness in the U.S. partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Mazzy Healthcore
- Reflections Lifestyle Centerscore
- Oak Bluffs Therapy Groupcore
- Teton Prepcore
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Digital Wellness in the U.S. competitors and assessment
Company assessmentDirect peers
- Charlie Health: Charlie Health operates virtual and in-person intensive outpatient and PHP programs for adolescents and young adults with mental health and substance use disorders. Highly comparable to DWUS's Reflections Lifestyle Centers and Mazzy Health given shared adolescent focus, acuity continuum, and virtual delivery model.
- Brightside Health: Brightside Health is a telehealth mental health platform combining therapy, psychiatry, and digital tools for anxiety and depression across adolescents and adults. Comparable to DWUS for its blend of clinical care and technology-enabled delivery in the behavioral health space.
- Equip Health: Equip Health provides family-based virtual treatment for adolescents with eating disorders and related mental health conditions, blending clinical care with a digital platform. Comparable to DWUS given its adolescent focus, integrated care model, and digital-plus-clinical delivery.
- Lyra Health: Lyra Health is a mental health benefits platform providing therapy, coaching, and EAP-style services to employees and their families. Comparable to DWUS in the employer/insurer-channel mental health delivery space, though it is broader in scope and better capitalized.
- Spring Health: Spring Health is a mental health benefits and virtual care platform serving employers with therapy, coaching, and psychiatry. Comparable to DWUS for its technology-enabled, multi-modality behavioral health offering targeted at the same broad adult and family end-market.
- Newport Healthcare: Newport Healthcare runs residential and outpatient mental health programs for adolescents and young adults across multiple U.S. states. Comparable to DWUS for its adolescent acuity-continuum model including PHP/IOP-style programming and evidence-based therapy.
- Princeton Review: Princeton Review is a national test preparation, tutoring, and college admissions services firm. Comparable to DWUS's Teton Prep subsidiary for its core tutoring, test prep, and admissions counseling service line targeting students and families.
Broad incumbents
- Talkspace: Talkspace is a public, scaled online therapy platform serving individuals, employers, and payers nationally. Comparable to DWUS for its virtual therapy delivery but operates at vastly greater scale and competes for the same self-pay and employer-sponsored behavioral health dollars.
- Headspace Health (Ginger): Headspace Health combines meditation, coaching, and on-demand therapy (via Ginger) into a digital mental health platform offered through employers and payers. Comparable to DWUS for its digital, multi-modality mental health delivery and employer-channel go-to-market.
- Cerebral: Cerebral provides online mental health services including therapy and medication management, with a particular focus on anxiety, depression, and ADHD. Comparable to DWUS as a digital-first mental health provider competing for the same adult and adolescent patient pool.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Digital Wellness in the U.S. social profiles
Digital presenceDigital Wellness in the U.S. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digital Wellness in the U.S. leadership team
Management profileNumber of profiles
Profiles5 records
Digital Wellness in the U.S. subsidiaries and ownership
Company hierarchySubsidiaries4 records
Digital Wellness in the U.S. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digital Wellness in the U.S. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digital Wellness in the U.S.
What does Digital Wellness in the U.S. do?
Digital Wellness in the U.S. (DWUS, Inc.) operates as a holding company running multiple subsidiary brands that deliver mental health and education services. Offerings include evidence-based adolescent therapy, partial hospitalization and intensive outpatient programs for mental health and substance use disorders, boutique psychotherapy, and tutoring, test preparation, and undergraduate/graduate admissions counseling. Services are delivered in-person at Texas-based treatment centers and virtually through a proprietary gamified digital platform.
Is Digital Wellness in the U.S. a public or private company?
Digital Wellness in the U.S. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Digital Wellness in the U.S. founded?
Digital Wellness in the U.S. was founded in -1. It employs 1 to 10 people.
Where is Digital Wellness in the U.S. based?
Digital Wellness in the U.S. is headquartered in Dallas, United States, in the North America region.
How does Digital Wellness in the U.S. make money?
Two revenue lines are on record. Healthcare and Education Services are the primary driver. The others are digital Wellness Platform Subscriptions.
Who are Digital Wellness in the U.S.'s main competitors?
Direct peers on record are Charlie Health, Brightside Health, Equip Health, Lyra Health, Spring Health, Newport Healthcare and Princeton Review. Broad incumbents are Talkspace, Headspace Health (Ginger) and Cerebral.
Does Digital Wellness in the U.S. have an API?
No public API is recorded for Digital Wellness in the U.S..
What industry is Digital Wellness in the U.S. in?
Digital Wellness in the U.S.'s product category is Mental Health Services. Its primary akta.pro industry code is HLACANAI, Behavioral Health & Neurocognitive Therapeutics (Digital), with a secondary code of HLACANAL, Pediatrics & Adolescent Therapeutics (Digital). Its NAICS code is 621420 and its SIC code is 8000.