polpetro sp. z o.o.

Name

polpetro sp. z o.o.

Legal name

BP EUROPA SE Oddział w Polsce

Website

https://bp.pl

Company type

Public

Founded year

1991

Operating status

Operating

Ownership category

akta.pro rank

Product category

Fuel Retail and Distribution

NAICS

Gasoline Stations (4571), Fuel Dealers (4572), Gasoline Stations and Fuel Dealers (457)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)

akta.pro secondary industries

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE), Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK), Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends) (EUALAIAI)

Keywords

• Liquid fuel distribution
• Petroleum products wholesale
• Heating oil supply
• Fuel retail stations
• Fleet fuel cards

Headquarters

HQ city

Kraków

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Distribution channels6 records

Marketing channels5 records

Core offering

polpetro sp. z o.o. distributes liquid fuels, petroleum products, and heating oil through wholesale and retail channels in Poland, operating within the bp-branded network of 570+ petrol stations. The company sells bp fuels with proprietary ACTIVE technology (bp Ultimate Diesel, bp Ultimate 98, regular gasoline/diesel, LPG, AdBlue), operates Wild Bean Cafe coffee shops and 24/7 convenience stores at its stations, and provides car wash services. For business customers, it offers fleet fuel cards (bp Plus, bp + Aral, bp Komfort Prepaid, bp Fuel & Charge), wholesale fuel sales, EV charging via bp pulse, electronic toll management (bp Tollbox/bp REETS), and Castrol-branded motor oils.

Product overview

BP operates a network of over 570 fuel stations and 24/7 convenience stores across Poland under the bp brand. The product portfolio centers on fuels with proprietary ACTIVE technology (including bp Ultimate Diesel and bp Ultimate 98 premium gasoline), complemented by Wild Bean Cafe on-site coffee shops, convenience retail, car wash facilities, and the BPme mobile app for loyalty and promotions. For business customers, BP offers fleet fuel cards (bp Plus, bp + Aral, bp Komfort Prepaid, bp Fuel & Charge), EV charging solutions through bp pulse, wholesale fuel sales, toll management services (bp Tollbox, bp REETS), low-emission fleet solutions (bp Carbon Connect), and Castrol-branded oils. The ecosystem integrates food delivery partnerships with Glovo, Uber Eats, and pyszne.pl, as well as EV charging infrastructure under the bp pulse brand.

Differentiator

Problem solved

Functional benefit

Brands

• bp Ultimate: Premium fuel brand with ACTIVE technology for both gasoline and diesel, recommended by Audi Revolut F1 Team
• BPme
• bp pulse
• Wild Bean Cafe
• BP SuperCard
• BP Plus
• bp Carbon Connect

Products and services

• bp Fuels with ACTIVE Technology (Paliwa bp z technologią ACTIVE) Fuels with proprietary ACTIVE technology that removes dirt from engines, helping drivers go further; sold across bp's network of 570+ stations in Poland. Includes regular gasoline and diesel grades.
• bp Ultimate Diesel Premium diesel fuel with ACTIVE technology for high-performance engines and engine cleanliness; available at bp stations in Poland.
• bp Ultimate 98 Premium 98-octane gasoline with ACTIVE technology designed for high-performance engines; available at bp stations in Poland.
• Autogaz (LPG) Liquefied petroleum gas (LPG) fuel available at bp stations in Poland for vehicles running on autogas.
• AdBlue Diesel exhaust fluid (AdBlue) for vehicles equipped with selective catalytic reduction systems to reduce emissions.
• Wild Bean Cafe On-site coffee shop brand located at bp petrol stations offering coffee, hot food (Hot Grill sandwiches from Selekcja Makłowicz), breakfast sets (Mocny zestaw na dzień dobry), snacks (Kraft Buła), and seasonal beverages including iced coffees and frappes.
• Sklepy bp 24/7 Round-the-clock convenience stores located at bp stations offering over 700 products including snacks, beverages, and everyday essentials through the Easy Auchan retail partnership.
• Myjnie bp Car wash services including automatic and touch-free wash options available at bp petrol stations in Poland.
• BPme Mobile App Mobile application enabling fuel payments, BPme loyalty points collection, coupon access, exclusive promotional discounts, and station locator services for individual consumers and businesses.
• bp Fleet Fuel Cards (bp Plus, bp + Aral, bp Komfort Prepaid, bp Fuel & Charge) Fleet fuel card solutions for businesses of various sizes covering passenger cars, vans, trucks, and buses. Includes bp Plus, bp + Aral, bp Komfort Prepaid, and bp Fuel & Charge variants with European network acceptance.
• bp pulse EV Charging Electric vehicle charging infrastructure and services for EV owners and fleet operators, supporting fleet electrification.
• Oleje bp i Castrol (bp and Castrol Oils) Engine oils and industrial lubricants sold under bp and Castrol brands for consumer and industrial customers.
• BP SuperCard Gift Cards Gift cards redeemable at bp stations for fuel, convenience purchases, and car wash services; available in individual and corporate variants.
• bp Wholesale Fuel Sales (Hurtowa sprzedaż paliw) Wholesale distribution of liquid fuels for large-volume business customers in Poland.
• bp Carbon Connect Low-emission mobility solutions and carbon offsetting services designed to help fleet operators reduce their environmental footprint.
• bp Tollbox for EETS Electronic toll collection solution for fleet operators integrated with the European Electronic Toll Service (EETS) for cross-border toll payment.
• bp REETS Toll management solution for heavy vehicles and passenger cars to streamline toll payment across European networks.
• bp Online Fleet Portal Online fleet management portal enabling fleet operators to monitor fuel cards, view transactions, manage toll payments, and access EV charging solutions.
• Air bp Aramco Poland Airport fuel services offered in Poland under the Air bp Aramco Poland brand, supplying aviation fuel at Polish airports.
• Stacje partnerskie bp (bp Partner Stations) Partner-operated bp-branded petrol stations operating under franchise or COFO arrangements, extending bp's retail footprint in Poland.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered minor, core and moderate.

• GlovominorGTM or Marketing Partnerbp partners with Glovo for food and convenience delivery from Wild Bean Cafe and 24/7 stores on bp stations, enabling home delivery of food and retail products ordered via the Glovo app.
• Uber EatsminorGTM or Marketing Partnerbp partners with Uber Eats for food delivery from Wild Bean Cafe and 24/7 stores, allowing customers to order food and convenience items for home delivery through the Uber Eats platform.
• Pyszne.plminorGTM or Marketing Partnerbp has a partnership with Pyszne.pl, a Polish food delivery platform, enabling home delivery of Wild Bean Cafe and convenience store products from bp stations.
• BoltminorGTM or Marketing Partnerbp has a partnership with Bolt for mobility and delivery services, extending convenience access to Bolt users at bp stations.
• Audi Revolut F1 TeamcoreStrategic or Co-development PartnerAudi Revolut F1 Team recommends bp Ultimate fuels, a key sponsorship and brand partnership that positions bp as the recommended fuel brand for motorsport enthusiasts and premium drivers.
• TooGoodToGominorGTM or Marketing Partnerbp partners with TooGoodToGo to reduce food waste, offering surplus Wild Bean Cafe and convenience store products at reduced prices through the TooGoodToGo app.
• Auchan (Easy Auchan)moderateChannel Partner/ Reseller/ Distributorbp has a partnership with Auchan under the 'Easy Auchan' brand, where Auchan products are sold in bp station convenience stores, expanding retail offerings at bp locations.
• TOPR (Tatrzanskie Ochotnicze Pogotowie Ratunkowe)coreOthersbp supports TOPR (Tatra Volunteer Rescue), a key Polish mountain rescue organization, as part of its CSR strategy. bp organizes the 'Zimowe ABC Turystyki TOPR' educational program for winter mountain safety.
• Polska Akcja Humanitarna (PAH)moderateOthersbp partners with PAH (Polish Humanitarian Action), one of Poland's largest humanitarian organizations, as part of its social responsibility and community support initiatives.
• Stowarzyszenie WIOSNAminorOthersbp supports Stowarzyszenie WIOSNA, a Polish social organization, through its CSR and community partnership program.
• Hospicjum św. Łazarza (Pola Nadziei)minorOthersbp partners with Hospicjum św. Łazarza (Hospice of St. Lazarus / Pola Nadziei program), supporting palliative care and community welfare initiatives.
• Grupa Ratownicza R2minorOthersbp partners with Grupa Ratownicza R2, a rescue group supported through bp's social responsibility initiatives.
• Our Future FoundationminorOthersbp supports Our Future Foundation through its corporate social responsibility and community investment programs.
• JERA Nex bpcoreStrategic or Co-development Partnerbp formed JERA Nex bp, a 50:50 offshore wind joint venture with JERA, bringing together complementary expertise for a balanced mix of operating assets and development projects in low-carbon energy.
• Azule EnergymoderateStrategic or Co-development PartnerAzule Energy is a 50:50 joint venture between bp and Eni, focused on upstream oil and gas exploration and production, including discoveries in Namibia and Angola.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BP p.l.c. Global parent and ultimate operator of the Polish branch, with worldwide fuel retail, EV charging (bp pulse), and convenience (Wild Bean Cafe) operations. Useful for group-level benchmarks and parent strategy.

Direct peers

• Circle K Poland: Couche-Tard's Polish forecourt and convenience network, focused on high-volume c-store and fuel retail. Closely comparable to bp on convenience-led retail formats and loyalty/promotional mechanics.
• PKN Orlen: Poland's largest fuel retailer and integrated oil major, operating the dominant service-station network in Poland alongside the Orlen brand. Direct competitor to bp on forecourt pricing, convenience retail, fleet cards, and EV charging.
• Amic Polska: Independent Polish fuel station operator with a multi-brand station network. Directly competes with bp on forecourt retail and convenience, particularly outside major urban markets.
• AVIA Poland: Polish fuel retail brand operated through independent dealer-owners under the AVIA international network. Comparable on multi-brand service-station operations and B2B/wholesale fuel supply.
• Shell Poland: International oil major with a Polish retail fuel network and Shell V-Power premium fuels. Competes head-to-head with bp on fuel quality differentiation, convenience retail, and fleet card offerings.
• TotalEnergies Marketing Polska: Polish arm of TotalEnergies operating fuel stations and convenience retail under the TotalEnergies brand. Directly comparable international fuel retailer with overlapping fuel-card and EV-charging ambitions.

Others

• Orlen Charge / Orlen Paczka ecosystem: Broader Orlen Group's non-fuel retail and mobility adjacencies (EV charging, parcel lockers, convenience). Relevant ecosystem peer highlighting where forecourt retail is converging with parcel, charging, and convenience services.

Regional players

• MOL Poland: Polish subsidiary of Hungarian MOL Group, operating fuel stations and Fresh Corner convenience retail. Comparable as a Central European integrated fuel retailer, though primary footprint is weighted toward Hungary.

Emerging players

• Neste (Poland): Finnish refiner and renewable-diesel producer expanding into Polish retail with lower-emission diesel blends. Comparable as a competitor introducing alternative-fuel propositions that bp's ACTIVE fuels also target.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/BP_Polska
• YouTubeyoutube.com/bp
• Facebookfacebook.com/BP-Polska-527448087683278
• LinkedInlinkedin.com/company/bp
• Instagraminstagram.com/bp_polska

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about polpetro sp. z o.o.