the broadsword production group
Broadsword is an independent, full-service corporate events agency founded in London in 2006, delivering strategy, creative, event management, content, technology, and production for global enterprise brands — primarily financial services — across 28+ countries with offices in London, Hong Kong, and New York.
- Company typePrivate
- Founded2006
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingServices
What the broadsword production group does
The Broadsword Production Group (legal entity Broadsword Event House Limited, parent BEH Group Limited) is an independent, full-service corporate events agency founded in London in 2006. The company plans and delivers events for global enterprise brands across strategy, creative ideation, content creation, event management, event technology, and technical production — including staging, lighting, audio, video, broadcast, exhibition stand design and build, and virtual/hybrid event delivery. Broadsword operates through wholly-owned subsidiaries in London (HQ), Hong Kong (APAC), and New York (Americas), delivering programmes in 28+ countries, with a remote-first team of approximately 28 people.
The agency serves enterprise clients primarily in financial services (HSBC, Moody's, Nomura, Pacific Life Re, Informa, M&G Investments, PGIM) alongside media (ITV, The Economist, Mind), automotive (Audi), aviation (KLM), and culture (British Independent Film Awards). Broadsword's differentiation rests on a stack of sustainability credentials — B Corp certification (2024), ISO 20121, Green Mark, and CDP verification — and proprietary tooling including the TRACK carbon measurement platform and bespoke event web platforms (notably the HSBC Global Graduate Induction app handling 34,000+ posts and 63,695 messages). The proprietary B. Inspired quarterly event series serves as both a thought leadership platform and a mid-funnel sales channel targeting in-house corporate event and communications buyers.
Revenue is generated through project-based professional services engagements with custom proposals (typically 30% on acceptance, 50% 45 days pre-delivery, 20% post-event), with third-party costs passed through. Distribution is entirely direct enterprise field sales supported by the B. Inspired community ecosystem, B.Listening podcast, insights blog, LinkedIn presence, and email newsletter. Pricing is not publicly disclosed and varies by event scope, scale, and geography. The company is privately held under founder ownership with no disclosed external funding rounds.
the broadsword production group firmographics
Firmographics- Name
- the broadsword production group
- Legal name
- Broadsword Event House Limited
- Website
- https://broadswordgroup.uk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Short description
- Broadsword is an independent, full-service corporate events agency founded in London in 2006, delivering strategy, creative, event management, content, technology, and production for global enterprise brands — primarily financial services — across 28+ countries with offices in London, Hong Kong, and New York.
- Ownership category
- akta.pro rank
the broadsword production group industry classification
Industry- Product category
- Corporate Event Management Services
- NAICS
- Professional, Scientific, and Technical Services (541)
- SIC
- Services-Miscellaneous Business Services (7380)
- akta.pro primary industry
- Corporate Conferences & Sales Kickoffs (MPAGAGAC)
- akta.pro secondary industries
- Corporate Incentive, VIP & Hospitality Programs (HSACADAN), Corporate Catering & Refreshment Services (HSACADAD), Group Sales & Corporate Ticketing (HSACALAM)
Keywords
Where the broadsword production group is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
the broadsword production group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Corporate Event Services: Full-service event agency revenue from delivering strategy, creative, event management, content, technology, and production for corporate events. Revenue is project-based, typically with 30/50/20 payment milestone structure (30% on proposal acceptance, 50% 45 days before delivery, 20% post-event).
- Technical Event Production: Technical production services including staging, lighting, audio, video, broadcast, exhibition stands design/management/build, and studio production for virtual events.
- Employee Experience Services: Employee engagement events including team building, reward and recognition events, corporate offsites, graduate events and training, and behavioural science consultation.
- Sustainable Event Consulting: Sustainability consulting services for building practical and measurable event sustainability strategies aligned with ESG goals, including carbon tracking and offsetting services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based custom pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
the broadsword production group product offering
Product offeringCore offering
Broadsword is an independent, full-service corporate events agency that delivers strategy, ideation, content creation, event management, event technology, and event production for global enterprise clients. The agency specialises in sustainable corporate events and produces conferences, leadership summits, graduate inductions, employee engagement events, award ceremonies, and hybrid/virtual experiences across 28+ countries. Services are sold on a project basis with custom proposals and milestone-based billing, anchored by long-tenured client relationships such as Moody's (10+ years) and HSBC (ongoing graduate programmes).
Product overview
Broadsword is an independent, full-service events agency delivering strategy, creative, event management, content, event technology, and event production. The agency's core service portfolio spans six main areas: Strategy/Ideation, Content Creation, Event Management, Event Technology, and Event Production. Supporting services include Employee Experiences (team building, graduate events, recognition awards), the B. Inspired networking series for corporate communications professionals, and Sustainable Event Management with carbon tracking and responsible sourcing. Broadsword operates as a remote agency with offices in London, New York, and Hong Kong, serving global corporate clients across financial services, media, and professional services sectors.
Differentiator
Problem solved
Functional benefit
Brands
- B. Inspired: An exclusive events series created by Broadsword to explore insights and trends shaping the world of events and brand experience. Quarterly breakfast or evening events designed for marketers, event, and communications leaders.
Products and services
- Event Management Full-service corporate event management covering conferences, summits, leadership events, gala dinners, award ceremonies, exhibitions, product launches, brand activations, and global event programmes delivered for enterprise clients from brief through post-event.
- Event Production Technical event production combining creative thinking with staging, lighting, audio, video, broadcast, show delivery, bespoke set build, exhibition stand design and build, and studio production for virtual events.
- Event Technology
Quantifiable outcome
- 83% of HSBC graduate delegates felt the GGI app added to their induction experience
- +5 more outcomes
Companies that use the broadsword production group
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles3 records
the broadsword production group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
the broadsword production group partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and supporting.
- Events ApprenticeshipscoreBroadsword's MD Anna Green sits on the board for Events Apprenticeships organization, demonstrating commitment to developing career pathways in the events sector and influencing industry standards for apprenticeships.
- The Power of Events Schools Engagement ProgrammesupportingCollaboration to provide mentoring, work experience, and inclusive career pathways to the next generation of events professionals.
- Future FirstsupportingCareer pathways organization providing mentoring and work experience opportunities for students.
- ElevatesupportingOrganization supporting inclusive career pathways in the events industry.
- NOWIEsupportingOrganization providing mentoring and inclusive career pathways in events.
- TRACKcoreCarbon measurement and waste reporting tool used across Broadsword events to measure emissions across energy, travel, food, materials, and logistics. Integral to Broadsword's sustainability service offering.
- GreenlycoreAccredited carbon offsetting partner used by Broadsword to offset 100% of their business emissions annually.
- The Ocean Foundation - Sea Grass GrowsupportingCarbon offset project selected by Pacific Life Re for their event carbon offsetting, supporting ocean conservation.
- The Hand ProjectsupportingCharitable partner for team building workshops where participants build prosthetic hands for people in developing countries.
- Connection CrewsupportingSocial enterprise providing training, mentoring and employment opportunities for people affected by homelessness. Used for team building activities.
- Redemption RoasterssupportingSocial enterprise providing training, mentoring and employment opportunities for people affected by homelessness. Used for catering and events.
Scale indicators9 records
Recent moves10 records
Expansion highlights6 records
the broadsword production group competitors and assessment
Company assessmentBroad incumbents
- Jack Morton Worldwide: Global brand experience agency, part of the IPG DXTRA network, delivering experiential campaigns for Fortune 500 brands. Comparable as a large-scale competitor to Broadsword in the corporate events and brand experience space, particularly for multinational FS and tech clients, but operating from a much larger holding-company base with broader scope.
- George P. Johnson Experience Marketing (GPJ): One of the largest global experiential marketing agencies, part of Project Worldwide. Direct competitor for enterprise corporate events, conferences, and product launches; overlapping capabilities in strategy, creative, content, and production but at materially larger scale and with broader geographic reach.
- MCI Group: Swiss-headquartered global association, events, and meetings management group. Broader incumbent competitor for large corporate conferences, association events, and association management, overlapping with Broadsword's conference and incentive work at materially larger scale and geographic breadth.
- BCD Meetings & Events: Global meetings, events, and incentives management agency within BCD Group. Comparable as a scaled corporate events buyer of record for multinational enterprises, competing for the same tier-one FS and corporate clients with broader managed-service and sourcing capabilities.
Direct peers
- MKG (MKG Experiential): US-based experiential marketing holding company that owns multiple boutique agencies (Sparks, MKG, MMGY). Direct comparable in delivering corporate events, brand activations, and integrated experiences for enterprise clients, with similar end-to-end service model and a comparable culture of boutique, creative-led delivery within a scaled structure.
- DRPG: UK-headquartered integrated creative communications group that acquired Banks Sadler. Comparable full-service events, video, and communications agency competing for the same UK and European enterprise corporate clients, providing a useful size and capability benchmark against Broadsword's integrated delivery model.
- Banks Sadler: UK-based corporate events and meetings agency now operating within DRPG. Closest UK-headquartered, similarly-sized competitor for corporate conferences, leadership offsites, and incentive events targeting the same European enterprise buyer.
- Smyle: UK-based creative event agency delivering corporate conferences, internal events, and experiential campaigns. Closest cultural and size peer to Broadsword in the UK creative events space, with a similarly independent positioning and focus on brand-led corporate work.
- Pathways (previously The Events Company): UK-based corporate events agency delivering conferences, exhibitions, and incentives for enterprise clients. Closest size and geographic peer in the UK corporate events market, competing for many of the same mid-to-large enterprise budgets across financial services and professional services.
Emerging players
- Cvent: US-based event management technology platform providing registration, venue sourcing, and event marketing software. Not a direct agency peer, but a structural adjacent and potential disruptor whose event-tech stack could disintermediate agencies like Broadsword in registration, attendee engagement, and virtual event delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
the broadsword production group social profiles
Digital presencethe broadsword production group compliance and trust
Trust signalCompliance4 records
the broadsword production group financial estimates
Financial estimateRevenue estimate
Valuation estimate
the broadsword production group leadership team
Management profileNumber of profiles
Profiles1 record
the broadsword production group subsidiaries and ownership
Company hierarchySubsidiaries2 records
the broadsword production group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
the broadsword production group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about the broadsword production group
What does the broadsword production group do?
Broadsword is an independent, full-service corporate events agency that delivers strategy, ideation, content creation, event management, event technology, and event production for global enterprise clients. The agency specialises in sustainable corporate events and produces conferences, leadership summits, graduate inductions, employee engagement events, award ceremonies, and hybrid/virtual experiences across 28+ countries. Services are sold on a project basis with custom proposals and milestone-based billing, anchored by long-tenured client relationships such as Moody's (10+ years) and HSBC (ongoing graduate programmes).
Is the broadsword production group a public or private company?
the broadsword production group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was the broadsword production group founded?
the broadsword production group was founded in 2006.
Where is the broadsword production group based?
the broadsword production group is headquartered in London, United Kingdom, in the Europe region.
How does the broadsword production group make money?
Four revenue lines are on record. Corporate Event Services are the primary driver. The others are technical Event Production, employee Experience Services and sustainable Event Consulting.
Who are the broadsword production group's main competitors?
Broad incumbents on record are Jack Morton Worldwide, George P. Johnson Experience Marketing (GPJ), MCI Group and BCD Meetings & Events. Direct peers are MKG (MKG Experiential), DRPG, Banks Sadler, Smyle and Pathways (previously The Events Company). Cvent is listed as an emerging player.
Does the broadsword production group have an API?
No public API is recorded for the broadsword production group.
What industry is the broadsword production group in?
the broadsword production group's product category is Corporate Event Management Services. Its primary akta.pro industry code is MPAGAGAC, Corporate Conferences & Sales Kickoffs, with a secondary code of HSACADAN, Corporate Incentive, VIP & Hospitality Programs. Its NAICS code is 541 and its SIC code is 7380.