coastal design

Custom Window Coverings Retailcoastaldesignsb.com

Coastal Design Window Fashions is a family-owned Santa Barbara retailer and official Hunter Douglas dealer selling custom drapery, shades, blinds, shutters, and PowerView motorization, with free in-home consultation, measuring, installation, and repair services for residential homeowners.

Company typePrivate
Founded1960
HeadquartersSanta Barbara, United States
Headcount—
GTM typeB2C
OfferingServices

What coastal design does

Coastal Design Window Fashions is a family-owned and operated retailer of custom window coverings headquartered in Santa Barbara, California. The business sells and installs a full line of Hunter Douglas products — including drapery, shades, roman shades, blinds, shutters, and the PowerView motorization system — supplemented by its own custom drapery hardware and complementary bedding and pillows. Core technology is Hunter Douglas's PowerView automation platform, which supports scheduled operation via tablet, smartphone, the Pebble Remote, and integration with third-party smart-home systems.

The company operates a single showroom at 16 A W. Calle Laureles in Northern Santa Barbara and reaches customers primarily through free in-home consultations, professional measuring and estimates, factory-trained installation, and post-sale repair services. Its go-to-market is sales-led and local: an in-house team of expertly-trained designers guides residential customers through product selection with budget-conscious advice. The company also markets through Instagram (@coastaldesignsb), customer-review platforms (Houzz, Yelp), and a paid retargeting partnership with ReachLocal.

Coastal Design is privately held with no disclosed funding rounds, no parent company, and no venture or private-equity backing. Ownership rests with Lisa (Owner) and Caroline (Co-Owner), who simultaneously operates the related Moniques Draperies business in Campbell, CA. Revenue is generated through one-time product sales plus professional services (consultation, measuring, installation, repair) on a quote-based pricing model; no figures are publicly disclosed.

coastal design firmographics

Firmographics

Name: coastal design
Legal name: Coastal Design Window Fashions
Website: https://coastaldesignsb.com
Company type: Private
Founded year: 1960
Operating status: Operating
Short description: Coastal Design Window Fashions is a family-owned Santa Barbara retailer and official Hunter Douglas dealer selling custom drapery, shades, blinds, shutters, and PowerView motorization, with free in-home consultation, measuring, installation, and repair services for residential homeowners.
Ownership category
akta.pro rank

coastal design industry classification

Industry

Product category: Custom Window Coverings Retail
NAICS: Window Treatment Retailers (449122)
SIC: Retail-Home Furniture, Furnishings & Equipment Stores (5700)
akta.pro primary industry: Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD)
akta.pro secondary industries: Motorized & Smart Window Treatments Retail (Automated, App-Controlled) (CRAIAKAF), Curtain, Blind & Shade Installation/Repair (HSAGAAAG), Motorized Shades, Blinds & Curtain Automation (HSAHADAD)

Keywords

Custom window treatments
Hunter Douglas shades
Custom drapery services
Window covering installation
Motorization window coverings

Where coastal design is headquartered

Location

Headquarters

HQ city: Santa Barbara
HQ country: United States
HQ region: North America

Offices1 record

Markets served

coastal design business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

Custom Window Treatments Sales: Coastal Design generates revenue through the sale of custom window treatments including drapery, shades, roman shades, blinds, shutters, and motorization systems. They also offer related services including consultation, measuring, installation, and repair.
Window Treatment Services: Revenue from services including consultation, measuring and estimates, installation, and repair of window treatments.

Pricing tiers

Model	Billing	Price
Freemium	Pay-as-you-go	Free consultation and estimates

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

coastal design product offering

Product offering

Core offering

Coastal Design sells custom window treatments including drapery, Hunter Douglas shades, roman shades, blinds, and shutters, with optional PowerView motorization for smart-home integration. The company complements these product sales with professional consultation, free measuring and estimates, installation, and repair services delivered through its Santa Barbara showroom and on-site visits. Offerings are tailored for residential customers seeking custom-fit window coverings.

Product overview

Coastal Design is a family-owned window treatment business offering a comprehensive portfolio of custom window treatments. The core product line includes Drapery (custom curtains with extensive hardware options), Hunter Douglas Shades (with PowerView motorization), Roman Shades (custom fabric shades in multiple styles), Hunter Douglas Blinds (wood, aluminum, and faux wood), and Hunter Douglas Shutters (plantation shutters in vinyl and wood). Add-on motorization services enable automation via the PowerView system with smart-home compatibility. The company also provides complementary services including consultation, measuring, professional installation, and repair. The full Hunter Douglas line is available locally at their Santa Barbara showroom, with over 60 years of combined experience serving residential and commercial customers.

Differentiator

Problem solved

Functional benefit

Products and services

Drapery

Companies that use coastal design

Customer profile

Named customers2 records

Segments1 record

Ideal customer profiles1 record

coastal design technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

coastal design partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core and minor.

Hunter DouglascoreTechnology or IntegrationOfficial dealer of Hunter Douglas window fashions. Offers the full line of Hunter Douglas custom shades, blinds, and shutters. Products are custom-built expressly for each customer's windows and manufactured in the U.S. according to highest quality standards. Includes PowerView motorization system for smart home integration.
ReachLocalminorGTM or Marketing PartnerDigital advertising partner that assists with advertising products and services. Provides retargeting product to show advertisements to visitors when they browse other sites in the ReachLocal network or third-party networks.
Moniques DraperiesminorStrategic or Co-development PartnerFamily business based in Campbell, CA owned by Caroline's family. The business relationship involves Caroline bringing her family's successful window covering business expertise to the Santa Barbara market through Coastal Design.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

coastal design competitors and assessment

Company assessment

Direct peers

Budget Blinds: National franchise of custom window treatment specialists offering in-home consultations, measurement, and installation for blinds, shades, shutters, and drapery — directly analogous to Coastal Design's service model.
The Shade Store: Premium custom window treatment retailer offering made-to-measure shades, blinds, drapery, and motorization via showrooms plus an online channel — competes in the same premium-custom segment Coastal Design serves.
3 Day Blinds: Direct-to-customer custom window treatment retailer providing in-home design consultations, manufacturing, and professional installation of blinds, shades, and shutters.
Gotcha Covered: Franchise brand specializing in custom window treatments including blinds, shades, shutters, and drapery with free in-home consultations and professional installation.
Smith & Noble: Custom window treatment retailer offering drapery, blinds, shades, shutters, and motorized options with showrooms and design consultation services.
Stoneside Blinds & Shades: Custom window treatment provider offering blinds, shades, shutters, and drapery with in-home consultation, measurement, and professional installation across multiple US markets.
Window Gang: Window treatment and exterior cleaning franchise offering custom blinds, shades, shutters, and drapery with in-home consultation and installation across multiple US markets.
Moniques Draperies: Family-run custom window treatment retailer in the Bay Area run by Caroline's family; shares ownership lineage with Coastal Design and operates a similar showroom plus in-home consultation model.

Emerging players

Blinds.com: Online-first custom window treatment retailer selling blinds, shades, shutters, and drapery direct to consumers — a channel competitor targeting the same end customer as Coastal Design.

Broad incumbents

Hunter Douglas: Manufacturer of the full line of custom window fashions distributed through dealers like Coastal Design; defines the product roadmap and PowerView motorization ecosystem that Coastal Design sells.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

coastal design financial estimates

Financial estimate

Revenue estimate

Valuation estimate

coastal design leadership team

Management profile

Number of profiles

Profiles3 records

coastal design funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

coastal design M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about coastal design

What does coastal design do?

Is coastal design a public or private company?

coastal design is a private company. It is classified as family owned and is currently operating.

When was coastal design founded?

coastal design was founded in 1960.

Where is coastal design based?

coastal design is headquartered in Santa Barbara, United States, in the North America region.

How does coastal design make money?

Two revenue lines are on record. Custom Window Treatments Sales are the primary driver. The others are window Treatment Services.

Who are coastal design's main competitors?

Direct peers on record are Budget Blinds, The Shade Store, 3 Day Blinds, Gotcha Covered, Smith & Noble, Stoneside Blinds & Shades, Window Gang and Moniques Draperies. Blinds.com is listed as an emerging player. Hunter Douglas is listed as a broad incumbent.

Does coastal design have an API?

No public API is recorded for coastal design.

What industry is coastal design in?

coastal design's product category is Custom Window Coverings Retail. Its primary akta.pro industry code is CRAIAKAD, Custom Drapery & Made-to-Measure Window Coverings Retail, with a secondary code of CRAIAKAF, Motorized & Smart Window Treatments Retail (Automated, App-Controlled). Its NAICS code is 449122 and its SIC code is 5700.