euneo health ehf.

What euneo health ehf. does

Euneo Health ehf. is a private Icelandic software company (ehf. private limited company) headquartered in Reykjavík, founded by practicing physical therapists to address the problem of patient non-adherence to home exercise programs. The company operates a two-sided digital platform for physical therapy and rehabilitation, consisting of the Euneo Console — a web-based clinician platform for prescribing exercise programs, tracking patient adherence, and capturing validated Patient-Reported Outcome Measures (PROMs) — and the Euneo Patient App, available on iOS and Android, which delivers prescribed exercise programs with instructional video guidance, symptom tracking, smart reminders, and an invite-code mechanism for therapist connection. The platform also includes self-service Guided Programs for common conditions and an extensive evidence-based exercise library with professionally produced video content.

The business model is a patient-funded freemium: physical therapists and clinics receive the platform at no cost, while patients pay a subscription of $12.99/month or $129.99/year after a 7-day free trial, with free access available for patients in need. Euneo monetizes additional enterprise features for clinic partners (custom branding, personalized implementation, custom exercise video production, quality dashboards, priority support with 15-minute response during business hours) through its direct sales motion. Patient acquisition runs through global app store distribution, content marketing via educational articles, and clinic referrals; clinic partnerships are pursued via direct sales outreach.

The company's reported outcomes — 74% higher exercise adherence, 93% improved therapy experience, and 83% rating Euneo essential or very important to recovery — anchor a value proposition focused on reducing therapist administrative time and providing visibility into between-visit patient compliance. Euneo does not disclose revenue, funding rounds, or headcount beyond characterizing itself as a small bootstrapped team, with a minor relationship with TechDevFund indicated via website footer placement. All named clinic customers are based in Iceland, while app distribution is positioned globally.

Name

euneo health ehf.

Legal name

Euneo Health ehf.

Website

https://euneohealth.com

Company type

Private

Operating status

Operating

Short description

Euneo Health ehf. is an Iceland-based digital health company that provides a free web platform for physical therapists and a subscription-based mobile app for patients to deliver, track, and follow through on prescribed home exercise programs, primarily serving rehabilitation clinics and their patients.

Ownership category

akta.pro rank

Product category

Digital Health - Physical Therapy Software

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Digital Rehabilitation & Physical Therapy Therapeutics (HLACANAJ)

akta.pro secondary industry

Assistive Technology, Adaptive Equipment & Home Exercise Program Training In-Home (HSABADAN)

Keywords

• Home exercise programs
• Physical therapy software
• Rehabilitation technology
• Patient adherence tracking
• Clinical outcome reporting

Headquarters

HQ city

Reykjavík

HQ country

Iceland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Patient App Subscription: Patients pay a subscription fee to access premium features including exercise videos, completion tracking, and smart reminders. Therapists receive the platform for free. This creates a two-sided model where patient payments fund the free professional tier.
2. Clinic Partnership Services: Partner clinics receive enhanced services including custom-branded interfaces, personalized implementation, custom exercise video production, quality dashboards, and priority support, potentially as part of the partnership arrangement.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Euneo provides a digital home exercise program (HEP) platform connecting physical therapists with their patients. Physical therapists use the free Euneo Console (web-based) to assign evidence-based rehabilitation programs and track patient adherence and outcomes, while patients use the Euneo Patient App (iOS and Android) to follow video-guided exercises, track symptoms, and stay connected to their therapist. The platform is funded by patient subscriptions priced at $12.99 monthly or $129.99 annually after a 7-day free trial.

Product overview

Euneo is a free home exercise program (HEP) platform for physical therapists consisting of two main components: the Euneo Console (web-based platform for clinicians to prescribe programs, track outcomes, and manage patients) and the Euneo Patient App (mobile app for patients to access exercises, track progress, and stay connected with their therapist). The platform is free for therapists; patients pay a subscription. Additional offerings include self-service Guided Programs for common conditions and an evidence-based exercise library with instructional videos. Educational content covering rehabilitation topics is also provided.

Differentiator

Problem solved

Functional benefit

Products and services

• Euneo Console Web-based platform for physical therapists to assign evidence-based home exercise programs, personalize them for individual patients, track patient adherence and symptoms, capture validated PROMs, and manage clinical workflow with built-in program templates. Free for the professional tier, with an enhanced clinic partnership offering that adds custom-branded interfaces, custom exercise video production, quality dashboards, and priority support with 15-minute response time during business hours.
• Euneo Patient App Mobile application available on iOS App Store and Google Play Store for patients to access prescribed home exercise programs with video demonstrations and audio explanations, track symptoms and progress, receive smart reminders, and connect with their physical therapist via invite code. Free features allow patients to view their program, track symptoms, and complete outcome measures; a subscription unlocks the full exercise video library and completion tracking. Distributed globally through the Apple App Store (id1644073342) and Google Play (com.euneo).

Quantifiable outcome

• 74% report higher exercise adherence with Euneo
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Hinge Health: Hinge Health is a leading digital musculoskeletal care platform offering employer-sponsored exercise therapy programs — a larger, well-capitalized incumbent competing for the same patient population that Euneo targets through patient-paid subscriptions.
• WebPT: WebPT is the leading EMR and practice management platform for physical therapy clinics in the US, serving the same therapist customer base as Euneo but as a much broader operational system with HEP functionality as one feature among many.
• Kaia Health: Kaia Health is a digital therapeutics company focused on musculoskeletal pain and chronic conditions with a patient-facing app — operating in the same digital rehab category as Euneo but as a much larger, venture-backed incumbent.
• Sword Health: Sword Health is a digital MSK care company providing AI-guided exercise therapy to employer and payer customers — overlapping with Euneo's home exercise program value proposition but at vastly greater scale and with employer/payer reimbursement models.

Others

• Clinicient: Clinicient is a PT-specific EMR, billing, and outcomes platform — serving the same physical therapy clinics as Euneo with broader operational software rather than a dedicated home exercise program tool.
• SimplePractice: SimplePractice is a practice management platform for health and wellness practitioners including physical therapists — adjacent to Euneo as a workflow tool for the same therapist buyer but focused on scheduling, billing, and records rather than home exercise programs.
• Medbridge: Medbridge provides online continuing education, patient education, and home exercise programs for physical therapists — an adjacent platform that competes for clinic budgets and offers overlapping HEP functionality to the same PT customer base.

Direct peers

• PhysioTools: PhysioTools provides exercise prescription software with extensive video exercise libraries for physiotherapists — a direct competitor to Euneo's evidence-based program library and patient exercise app.
• Physitrack: Physitrack is the global market leader in home exercise program software for physical therapists, offering patient-facing apps with video exercise prescription and outcome tracking — directly competing with Euneo's core HEP and adherence tracking functionality for the same PT customer base.
• Rehab My Patient: Rehab My Patient is a web and mobile HEP platform with exercise video libraries used by physical therapists — comparable to Euneo in target customer, product category, and freemium pricing model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/euneo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about euneo health ehf.