DMS Flooring Supplies
DMS Flooring Supplies is a UK trade-only flooring wholesaler founded in 2000, operating four branches across the South-East/Midlands. It serves professional installers and contractors with multi-brand flooring products, accessories, and a 24/7 online trade portal.
- Company typePrivate
- Founded2000
- HeadquartersNorthampton, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingServices
What DMS Flooring Supplies does
DMS Flooring Supplies is an independent UK trade-only flooring wholesaler founded in 2000, serving professional flooring installers, contractors, and commercial buyers rather than end consumers. The company operates four physical branches — Northampton (headquarters), Milton Keynes, Hemel Hempstead, and Colindale in North London — providing localised stockholding and next-day delivery within a defined South-East/Midlands service area. Its customer base consists exclusively of trade account holders, who access preferential pricing and credit facilities through a 24/7 online trade portal in addition to in-branch purchasing.
The product range covers the full flooring installation stack: carpets, sheet vinyl, luxury vinyl tile (LVT), laminate, engineered wood, artificial grass, entrance matting, plus preparation and finishing consumables, tools, accessories, and wall panels. DMS acts as an authorised distributor for more than 20 recognised brands including Abingdon, Cormar, Victoria, Polyflor, and Quick-Step, and has additionally introduced its own DMS-branded product line in preparation and accessory categories. A free sample ordering service supports specification-driven purchasing by trade customers.
Revenue is generated through trade-account wholesale sales of third-party branded flooring, complementary own-brand consumables, and accessories, with margin capture across both agency lines and private-label goods. Go-to-market relies on branch-based local relationships, a multi-brand one-stop-shop proposition for installers, and digital ordering infrastructure. The business is privately held and has not publicly disclosed funding rounds, leadership changes, or financial performance.
DMS Flooring Supplies firmographics
Firmographics- Name
- DMS Flooring Supplies
- Legal name
- DMS Flooring Supplies
- Website
- https://dmsflooringsupplies.co.uk
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Short description
- DMS Flooring Supplies is a UK trade-only flooring wholesaler founded in 2000, operating four branches across the South-East/Midlands. It serves professional installers and contractors with multi-brand flooring products, accessories, and a 24/7 online trade portal.
- Ownership category
- akta.pro rank
DMS Flooring Supplies industry classification
Industry- Product category
- Flooring Wholesale Distribution
- NAICS
- Furniture Merchant Wholesalers (42321)
- SIC
- Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)
Keywords
Where DMS Flooring Supplies is headquartered
LocationHeadquarters
- HQ city
- Northampton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
DMS Flooring Supplies business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wholesale flooring product distribution: DMS Flooring Supplies generates revenue by distributing a wide range of flooring products (carpets, carpet tiles, vinyl, laminate, LVT, engineered wood, artificial grass, entrance matting) and associated preparation products (adhesives, primers, smoothing compounds, underlays, ply, damp proof membranes), finishing products (thresholds, design strips, welding/seaming), tools, and accessories to trade customers at wholesale trade pricing. Revenue is derived from the markup on product sales, with next-day delivery available to trade account holders across their service area.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Trade Account Pricing — wholesale rates exclusively for registered trade account holders. |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
DMS Flooring Supplies product offering
Product offeringCore offering
DMS Flooring Supplies is a B2B wholesale distributor of flooring products and installation materials serving trade customers across the UK. The company distributes floor coverings (carpets, carpet tiles, vinyl, laminate, LVT, engineered wood, artificial grass, entrance matting), preparation products (adhesives, primers, smoothing compounds, underlays, damp proof membranes), finishing products (thresholds, design strips, welding/seaming), tools, and accessories to trade account holders at wholesale pricing. Trade customers benefit from preferential pricing, credit facilities, next-day delivery, a 24/7 trade portal, and access to over 20 flooring brands through four physical branch locations.
Product overview
DMS Flooring Supplies is a B2B wholesale flooring supplies distributor offering a comprehensive product portfolio organized across four main categories. Floor Covering products include Carpets, Carpet Tiles, Contract Vinyl, Laminate, LVT & Click, Domestic Vinyl Sheet, Engineered Wood, Artificial Grass, and Entrance Matting. Preparation products encompass Adhesives, Damp Proof Membranes, Floor Primers, Patch Repair & Feather Finishing, Ply & Hardboard, Smoothing Compounds, and Underlays. Finishing products include Thresholds & Nosings, Design Strips & Borders, and Welding & Seaming. Tools offerings cover Blades & Scrapers, Knives & Cutting Tools, Mixers & Paddles, Staplers, Staples & Brads, and Trowels. Accessories & Sundries round out the catalog with Sealants, Cleaning & Care Products, Fitting Accessories, Floor Protection, Gripper, Laminate & Wood Accessories & Scotia, Protective Wear & PPE, Capping Cove & PVC, Flooring Protection, and Wall Panels. The company operates a trade account system for business customers and does not appear to offer a unified software platform or digital product.
Differentiator
Problem solved
Functional benefit
Products and services
- Flooring Coverings Comprehensive floor covering range including carpets, carpet tiles, contract vinyl, laminate, LVT and click-lock flooring, domestic vinyl sheet, engineered wood, artificial grass, and entrance matting for residential and commercial installations. Available to trade customers at wholesale pricing.
- Flooring Preparation Products Subfloor preparation products including adhesives, damp proof membranes, floor primers, patch repair and feather finishing compounds, ply and hardboard, smoothing compounds, and underlays to support professional flooring installations.
- Flooring Finishing Products Finishing products for flooring installations including thresholds and nosings, design strips and borders, and welding and seaming products for vinyl and linoleum installations.
- Flooring Installation Tools Installation tools including blades and scrapers, knives and cutting tools, mixers and paddles, staplers with staples and brads, and trowels for professional flooring installers.
- Flooring Accessories & Sundries Accessories and sundries including sealants, cleaning and care products, fitting accessories, floor protection, gripper, laminate and wood accessories and scotia, protective wear and PPE, capping cove and PVC, flooring protection, and wall panels.
- Trade Account Trade-only account offering preferential wholesale pricing, credit account facilities, and access to the 24/7 online trade portal for registered trade flooring fitters and contractors.
- 24/7 Online Trade Portal Self-serve online ordering portal for registered trade account holders to browse products by category, brand, and colour and place orders at any time, supporting self-serve purchasing without direct branch contact.
- Next-Day Delivery Service Delivery service providing next-day delivery for orders placed by 4pm Monday-Thursday within a defined UK service area, with free local delivery available to trade account customers.
- Free Sample Ordering Service Free sample ordering service enabling trade customers and their end clients to specify the right products by reviewing physical samples of carpets and vinyl products before purchase.
- In-Branch Cutting Service Cutting service available at branch locations to prepare flooring materials to customer specifications before collection or delivery.
Companies that use DMS Flooring Supplies
Customer profileSegments3 records
Ideal customer profiles2 records
DMS Flooring Supplies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DMS Flooring Supplies partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered minor.
- AbingdonminorAbingdon is a flooring manufacturer whose products are stocked and sold through DMS Flooring Supplies' wholesale distribution network. Abingdon's carpet products (including Abingdon Flooring) are listed as a brand available through DMS, indicating a distribution/reseller relationship where DMS purchases and redistributes Abingdon's flooring products to trade customers.
- CormarminorCormar (Cormar Carpet Co.) is a UK carpet manufacturer whose products are distributed through DMS Flooring Supplies' branch network. Cormar carpets are listed as a major brand stocked by DMS.
- VictoriaminorVictoria (Victoria PLC / Victoria Carpets) is a major UK carpet and flooring manufacturer whose products are distributed through DMS Flooring Supplies. Victoria is highlighted as a major brand stocked by DMS.
- PolyflorminorPolyflor is a leading UK manufacturer of commercial and residential vinyl/LVT flooring. Their products are distributed through DMS Flooring Supplies' wholesale network and are listed among the major brands stocked.
- Loom & WeaveminorLoom & Weave is a flooring brand whose products are distributed through DMS Flooring Supplies. Listed as a brand available through DMS across both floor covering and accessories categories.
- LanominorLano is a Belgian carpet manufacturer whose products are distributed through DMS Flooring Supplies. Listed as a major brand stocked by DMS.
- Associated WeaversminorAssociated Weavers is a European carpet manufacturer whose products are distributed through DMS Flooring Supplies. Listed as a brand stocked by DMS.
- BrockwayminorBrockway is a UK-based carpet manufacturer whose flooring products are distributed through DMS Flooring Supplies. Listed as a brand stocked by DMS.
- Brampton ChaseminorBrampton Chase is a flooring trim and accessory manufacturer whose products (thresholds, nosings, design strips) are distributed through DMS Flooring Supplies across multiple product categories including finishing and accessories.
- AltrominorAltro is a UK manufacturer of commercial flooring and safety flooring products whose offerings are distributed through DMS Flooring Supplies. Listed in both the finishing and accessories categories.
- F BallminorF Ball is a specialist manufacturer of flooring adhesives and preparation products whose full range is distributed through DMS Flooring Supplies. A featured brand across preparation and tools categories.
- KelmoreminorKelmore is a manufacturer of flooring preparation products (adhesives, smoothing compounds, primers) whose range is distributed through DMS Flooring Supplies. Featured across preparation and tools categories.
- MapeiminorMapei is a global manufacturer of adhesives, sealants, and chemical products for the building industry whose flooring-related products are distributed through DMS Flooring Supplies.
- ArdexminorArdex is a global manufacturer of specialty building materials including flooring preparation products whose range is distributed through DMS Flooring Supplies across the preparation category.
- BostikminorBostik is a manufacturer of adhesives and sealants used in flooring installation whose products are distributed through DMS Flooring Supplies across accessories and preparation categories.
- Premier TrimsminorPremier Trims is a flooring trim and accessory manufacturer whose products are distributed through DMS Flooring Supplies. Listed in the finishing category.
- QuantumminorQuantum is a flooring brand whose products are distributed through DMS Flooring Supplies across accessories and finishing categories.
- WoodlineminorWoodline is a flooring brand whose products are distributed through DMS Flooring Supplies across finishing and accessories categories.
- UzinminorUzin is a manufacturer of flooring preparation and finishing products (adhesives, smoothing compounds, trims) whose range is distributed through DMS Flooring Supplies across preparation and finishing categories.
- TacwiseminorTacwise is a manufacturer of flooring installation tools (staplers, nails) whose products are distributed through DMS Flooring Supplies across the tools category.
- Quick-StepminorQuick-Step is a leading manufacturer of laminate, LVT, and engineered wood flooring whose products are distributed through DMS Flooring Supplies. Listed across floor covering and accessories categories.
- UltraFloor (Instarmac)minorUltraFloor is a brand under Instarmac Group specialising in flooring preparation products (smoothing compounds) whose range is distributed through DMS Flooring Supplies.
- DMS (own brand)minorDMS operates its own brand of flooring products (DMS branded floor covering and finishing products) which are sold through its own distribution network — the company's own branch locations and trade portal. This represents a house brand distributed through the company's own channels.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
DMS Flooring Supplies competitors and assessment
Company assessmentBroad incumbents
- Selco Builders Warehouse: UK trade-only builders' merchant chain serving trade customers with building materials including basic flooring ranges. Overlaps with DMS's trade-only business model but spans a much wider product range and larger geographic footprint.
- Travis Perkins plc: The UK's largest builders' merchant, carrying flooring and flooring accessories alongside a much broader range of construction materials. Operates a B2B trade customer model that overlaps with DMS's trade fitter base but at vastly broader product scope.
- Wickes plc: UK home improvement retailer offering flooring products alongside kitchens, bathrooms, and general building materials. Serves some of the same end-customer demand (home renovation) but through a retail/DIY channel rather than a B2B trade wholesale model.
Direct peers
- Designer Contracts Limited: One of the UK's largest flooring distributors and contract flooring installers, serving trade and commercial customers with a broad multi-brand flooring product range and multi-region branch coverage — a directly comparable multi-product trade wholesaler.
- Distinctive Flooring: UK-based trade flooring distributor supplying a broad portfolio of floor coverings and accessories to retailers, contractors, and trade installers — directly comparable in product range and trade-only wholesale model.
- International Floorcraft Ltd: Independent UK flooring wholesaler distributing carpets, vinyl, and associated preparation and finishing products to trade customers — directly comparable independent trade-focused distributor with multi-category coverage.
- Headlam Group plc: The UK's largest floor coverings distributor, Headlam supplies residential and commercial flooring products across the UK and Europe through a multi-branch trade distribution model — directly comparable to DMS's B2B wholesale model and customer base.
Regional players
- Bradfords Group: South West England-focused builders' merchant operating a regional trade distribution model. Comparable in B2B trade customer focus and inventory-intensive distribution model but serving a different UK region than DMS's Midlands/London footprint.
Others
- Saint-Gobain UK & Ireland (Distribution): Global building products group operating UK distribution businesses (including brands such as Jewson and Graham) that carry flooring products alongside broader construction materials — an adjacent ecosystem participant rather than a direct trade flooring specialist.
- Howdens Joinery plc: UK trade supplier of kitchens and joinery products operating through a depot-based B2B trade model. Comparable in trade-only go-to-market and branch network economics, but operates in an adjacent rather than directly overlapping product category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
DMS Flooring Supplies financial estimates
Financial estimateRevenue estimate
Valuation estimate
DMS Flooring Supplies leadership team
Management profileNumber of profiles
DMS Flooring Supplies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DMS Flooring Supplies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DMS Flooring Supplies
What does DMS Flooring Supplies do?
DMS Flooring Supplies is a B2B wholesale distributor of flooring products and installation materials serving trade customers across the UK. The company distributes floor coverings (carpets, carpet tiles, vinyl, laminate, LVT, engineered wood, artificial grass, entrance matting), preparation products (adhesives, primers, smoothing compounds, underlays, damp proof membranes), finishing products (thresholds, design strips, welding/seaming), tools, and accessories to trade account holders at wholesale pricing. Trade customers benefit from preferential pricing, credit facilities, next-day delivery, a 24/7 trade portal, and access to over 20 flooring brands through four physical branch locations.
Is DMS Flooring Supplies a public or private company?
DMS Flooring Supplies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DMS Flooring Supplies founded?
DMS Flooring Supplies was founded in 2000.
Where is DMS Flooring Supplies based?
DMS Flooring Supplies is headquartered in Northampton, United Kingdom, in the Europe region.
How does DMS Flooring Supplies make money?
One revenue line is on record: wholesale flooring product distribution.
Who are DMS Flooring Supplies's main competitors?
Broad incumbents on record are Selco Builders Warehouse, Travis Perkins plc and Wickes plc. Direct peers are Designer Contracts Limited, Distinctive Flooring, International Floorcraft Ltd and Headlam Group plc. Bradfords Group is listed as a regional player. Others are Saint-Gobain UK & Ireland (Distribution) and Howdens Joinery plc.
Does DMS Flooring Supplies have an API?
No public API is recorded for DMS Flooring Supplies.
What industry is DMS Flooring Supplies in?
DMS Flooring Supplies's product category is Flooring Wholesale Distribution. Its primary akta.pro industry code is CRAOAFAE, Flooring (Carpet, Tile, Wood, Laminate) Distribution. Its NAICS code is 42321 and its SIC code is 5020.