cake bar

What cake bar does

Cake Bar is a privately held, founder-owned specialty bakery and retail shop operating from a single storefront in Dallas, Texas (2629 N Stemmons Fwy, Suite 101). Founded by Tracy German after roughly 14 years of selling scratch-baked cakes out of her home, the business produces 16 made-from-scratch cake flavors — including a signature Strawberry, Red Velvet, Carrot, German Chocolate, Hummingbird, Italian Creme, Key Lime, Pina Colada, and old-fashioned butter-based Wedding and Old Fashion Chocolate cakes — using fresh eggs and butter with no preservatives or shortenings. The product set also extends to pound cakes, quick breads, cookies, cupcakes (48-hour notice required), ice cream, and assorted beverages, with cakes offered in 5" round ($24), 8" round ($47–$52), and half-sheet ($63–$72) formats plus by-the-slice walk-in sales.

The core production technology is traditional Southern-style scratch baking; the company explicitly does not offer custom, tiered, gluten-free, or sugar-free cakes. Cake Bar monetizes through two streams: (1) direct-to-consumer retail — walk-in sales and online pickup orders placed through the Toast platform — and (2) event catering for weddings, corporate events, and large parties, with a $100 minimum order, 7–14 day lead times, delivery at extra cost, and distribution via both direct inquiry and the EZCater marketplace. The customer base is primarily individual consumers in the Dallas market purchasing for personal celebrations, with a secondary catering segment serving event organizers. The brand has received two CultureMap Tastemaker Award nominations for Best Pastry Chef (2021, 2023), and in 2025 the business is doubling its retail footprint — its most material capital investment to date.

Name

cake bar

Legal name

Cake Bar

Website

https://cakebardallas.com

Company type

Private

Operating status

Operating

Short description

Cake Bar is a Dallas-based, founder-owned bakery producing 16 made-from-scratch Southern-style cake flavors plus confections, serving individual consumers via a single retail storefront and an event-catering service for weddings and corporate clients.

Ownership category

akta.pro rank

Product category

Specialty Bakery

NAICS

Retail Bakeries (311811)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Cake Shops & Custom Celebration Cakes (THAFAFAC)

akta.pro secondary industries

Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI), Dessert Cafes & Dessert Bars (Sit-Down) (THAFAGAI)

Keywords

• Scratch bakery
• Custom cakes
• Event catering
• Wedding cakes
• Southern style baking

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Retail Bakery Sales: Direct sales of whole cakes (5" round, 8" round, half-sheet sizes) and slices for immediate consumption or takeout. Also includes pound cakes, quick breads, cookies, ice cream, and beverages.
2. Event Catering Services: Catering services for large groups including wedding receptions, corporate events, and large parties. Requires 7-14 days advance notice with $100 minimum order. Delivery available for extra fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Cake Bar is a single-location bakery and retail shop in Dallas, Texas that sells 16 flavors of made-from-scratch Southern-style cakes in 5-inch round, 8-inch round, and half-sheet sizes, alongside pound cakes, quick breads, cookies, cupcakes, ice cream, and beverages. All baked goods are produced from scratch using fresh eggs and butter with no preservatives or shortenings. The shop also offers event catering for weddings, corporate events, and large parties with a $100 minimum order and 7-14 days advance notice.

Product overview

Cake Bar is a traditional Southern-style bakery and retail shop offering a single unified product portfolio centered around made-from-scratch cakes and confections. The core offering consists of 16 different cake flavors (including signature Strawberry, Red Velvet, Key Lime, Pina Colada, Italian Cream, and Caramel), supplemented by pound cakes, quick breads, cookies, cupcakes, ice cream, and beverages. All items are made from scratch using fresh eggs and butter with no preservatives. The company also offers an event catering add-on service for large groups. Cakes are available by the slice or in three sizes (5-inch round, 8-inch round, and half-sheet). The business operates as a single retail location in Dallas, Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• Made-from-Scratch Cakes
• Pound Cakes
• Quick Breads
• Cookies
• Cupcakes
• Ice Cream
• Assorted Beverages
• Event Catering

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• SusieCakes: Multi-location cake and dessert retail chain offering scratch-made cakes, cupcakes, and confections for celebrations. Closest direct comparable in product mix and DTC bakery retail model to Cake Bar.
• Carlo's Bake Shop: Celebration cake and pastry shop famous for custom cakes. Directly comparable specialty cake retail model, although Carlo's emphasizes custom/tiered cakes while Cake Bar does not.
• Sprinkles Cupcakes: National cupcake and dessert retail brand with storefronts and ATM-style cupcake dispensers. Comparable specialty dessert retail positioning to Cake Bar's cake-and-confection focus.
• Society Bakery: Dallas-based bakery specializing in celebration cakes, custom cakes, and desserts. Directly competes with Cake Bar in the same Dallas market for celebration and custom cake occasions.
• Tiff's Treats: Texas-born cookie delivery brand with retail storefronts. Similar DTC scratch-baked dessert retail model rooted in Texas, though focused on cookies rather than cakes.

Broad incumbents

• Nothing Bundt Cakes: National franchised cake retailer specializing in bundt cakes for celebrations. Comparable celebration-cake positioning but at massive scale via franchising; competes in the same Dallas celebration cake market as Cake Bar.
• Magnolia Bakery: Iconic American bakery brand known for cupcakes, cakes, and desserts with multiple retail locations. Overlaps directly with Cake Bar on cake and confection product categories at a broader retail footprint.

Emerging players

• Crumbs Bake Shop: Specialty cupcake and dessert retailer with both physical stores and online ordering. Partial overlap with Cake Bar on celebration dessert retail and DTC ordering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cake bar