discoveru
DiscoverU is a Houston-based nonprofit founded in 2007 that connects under-resourced high school students with vetted experiential learning programs through personalized mentorship, financial aid support, and a Salesforce-powered Student Portal, funded by foundation grants and school district service fees.
- Company typePrivate
- Founded2007
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What discoveru does
DiscoverU is a Houston-based 501(c)(3) nonprofit founded in 2007 that connects under-resourced high school students in the Houston metropolitan area with Fantastic Learning Opportunities (FLOs) - external, voluntary, educational programs delivered outside the traditional classroom by vetted third-party providers (universities, nonprofits, companies, and professional institutions). The organization addresses access, affordability, and application-readiness barriers through personalized advisor mentorship, financial aid and scholarship negotiation, and logistical coordination across a six-stage FLO process from awareness to program completion.
The core technology product is the Student Portal, a Salesforce Mobile Publisher-powered mobile application that lets students search FLOs, complete the FLO Match Survey, track applications, and engage with FLO Advisors. Google and Apple sign-in are supported. An AI-assisted recommendation engine layers structured student profile data onto the matching workflow. A four-tier partnership model (FLO Virtual, FLO Plus, FLO Standard, FLO Access) packages services for school and district partners of varying capacity, with tiers ranging from full staff execution to self-service tools and templates. The Fellowship Initiative (TFI) operates as a specialized three-year sub-brand for young men of color, funded and supported by JP Morgan Chase.
DiscoverU's revenue model combines foundation grants and corporate donations with tiered, recurring service fees paid by school and district partners. Named financial supporters include the Brown Foundation, JP Morgan Chase, United Way of Greater Houston, PwC, Emerson, and several family foundations; named channel partners include Houston Independent School District, KIPP Texas Public Schools, Cristo Rey Jesuit, and EMERGE Fellowship. The organization reports that 97% of served students are non-white, 83% are economically disadvantaged, 53% are at-risk, and 59% are first-generation college-bound, and claims substantially higher graduation, college matriculation, and post-secondary completion rates than Harris County averages for demographically comparable peers.
discoveru firmographics
Firmographics- Name
- discoveru
- Legal name
- DiscoverU
- Website
- https://discoverus.org
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DiscoverU is a Houston-based nonprofit founded in 2007 that connects under-resourced high school students with vetted experiential learning programs through personalized mentorship, financial aid support, and a Salesforce-powered Student Portal, funded by foundation grants and school district service fees.
- Ownership category
- akta.pro rank
discoveru industry classification
Industry- Product category
- Youth Experiential Learning and College Access Services
- NAICS
- Educational Support Services (6117)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- College & Program Discovery, Matching & Fit Tools (EDAFAMAA)
- akta.pro secondary industries
- Scholarship, Financial Aid & FAFSA Support (EDAMAKAF), Scholarship, Financial Aid & FAFSA Support Platforms (EDAFAMAF)
Keywords
Where discoveru is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
discoveru business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Grants and Donations: As a nonprofit organization, DiscoverU relies on grants, donations, and funding partnerships to support operations and provide direct financial aid to students.
- School and District Service Fees: Schools and districts pay for tiered service levels (FLO Virtual, FLO Plus, FLO Standard, FLO Access) based on their capacity and needs.
- Financial Aid and Fundraising Support: Direct financial aid, negotiated scholarships, and easy fundraising tools help eliminate barriers to participation for economically disadvantaged students.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
discoveru product offering
Product offeringCore offering
DiscoverU helps under-resourced high school students in the Houston area successfully apply to and complete high-quality, out-of-school learning experiences (Fantastic Learning Opportunities, or FLOs). Through a Salesforce-powered Student Portal, personalized FLO Advisors, direct financial aid, and a six-stage FLO Process, the organization matches students with vetted experiential programs delivered by external providers (universities, nonprofits, companies). Schools and districts access this through four tiered service packages: FLO Virtual, FLO Plus, FLO Standard, and FLO Access.
Product overview
DiscoverU is a non-profit organization that connects Houston-area high school students with Fantastic Learning Opportunities (FLOs) — external, voluntary, educational programs that develop knowledge, skills, and leadership abilities for college and career success. The core product is the Student Portal, a mobile-accessible platform that enables students to search opportunities, complete the FLO Match Survey, track applications, and manage their participation. The FLO Process Services guide students through a six-stage journey from awareness to program completion. DiscoverU offers four service tiers (Virtual, Plus, Standard, Access) for school and district partners, ranging from full staff execution to self-service tools. A specialized sub-brand, The Fellowship Initiative (TFI), provides a three-year intensive program for young men of color with mentorship, college advising, and career immersion components. Core service modules include Access to Information, Financial and Logistical Support, Personalized Guidance, and Personal Reflection and Planning.
Differentiator
Problem solved
Functional benefit
Products and services
- Student Portal A student-friendly mobile portal that allows students and their supportive adults to search for experiential learning opportunities, gain exposure to application best practices, and track progress throughout the FLO application and participation process.
- FLO Process Services A six-stage guided process that takes students from initial FLO awareness through program completion: Learn About FLOs, Meet Your Advisor, Submit That App, You're In (Now What), Finalize FLO Details, and Go On Your FLO, supported by core service modules.
- FLO Service Tiers (Virtual, Plus, Standard, Access) Four levels of partnership service accommodating organizations of any size, budget, and need: FLO Virtual and FLO Plus include full program execution by DiscoverU staff via digital tools or in person; FLO Standard relies on an employee or volunteer to serve as the campus FLO champion; FLO Access provides technological tools, templates, and best practices to enhance existing experiential learning infrastructure.
- The Fellowship Initiative (TFI) A three-year comprehensive program helping young men of color acquire skills, knowledge, experience, networks, and resources for academic and professional success, including academic, social and emotional support, college advising, mentorship from JP Morgan Chase professionals, wilderness expeditions, international travel, career immersion, and professional attire.
- Fantastic Learning Opportunities (FLOs) External, voluntary, educational programs that take place outside the traditional classroom, aligned to students' unique interests with an explicit career, college, or leadership focus, delivered by partner providers including non-profit organizations, companies, professional institutions, associations, and colleges and universities.
Quantifiable outcome
- 99% high school graduation rate for DiscoverU students versus 89% Harris County average
- +3 more outcomes
Companies that use discoveru
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles1 record
discoveru technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature2 records
discoveru partnerships and signals
Strategic signalPartnerships
47 partnerships are on record, tiered minor and core.
- Cottonwood Gulch ExpeditionsminorFLO provider partner since 2022 offering wilderness expeditions and outdoor education.
- US Dream AcademyminorFLO provider partner since 2021 offering college access and career readiness programs.
- CompassRNcoreFLO provider partner since 2021 offering nursing career camps with hands-on simulation lab experiences.
- Comp-U-DoptcoreFLO provider partner since 2021 offering Learn2Earn technology and laptop programs.
- Future Doctors AcademyminorFLO provider partner since 2021 offering healthcare career preparation programs.
- Tapia Center for Excellence and Equity in EducationcoreFLO provider partner since 2020 at Rice University offering STEM camps with emphasis on communication and equity.
- Anavo Academies, LLCminorFLO provider partner since 2020 offering virtual academic programs.
- BridgeYearminorFLO provider partner since 2020 offering career exploration programs.
- Washington University in St. LouiscoreFLO provider partner since 2020 offering high school summer institutes at a prestigious university.
- Girls Who CodecoreFLO provider partner since 2019 offering technology and coding programs for girls.
- Auburn UniversitycoreFLO provider partner since 2019 offering pre-college programs at a major university.
- Houston Humane SocietyminorFLO provider partner since 2019 offering animal science and veterinary career programs.
- Temple University Summer ProgramscoreFLO provider partner since 2018 offering Pre-College Workshops exploring potential college majors.
- George Washington UniversitycoreFLO provider partner since 2018 offering pre-college programs in Washington D.C.
- Puranik FoundationminorFLO provider partner since 2018 offering specialized enrichment programs.
- UDLAPcoreFLO provider partner since 2018 offering Automotive Industry Immersion and other programs at a Mexican university.
- World Learning, Inc.coreFLO provider partner since 2017, offering The Experiment in International Living program with homestays, language, and cultural exploration.
- School for Ethics & Global LeadershipcoreFLO provider partner since 2017 offering ethics and global leadership programs.
- Boston University JournalismcoreFLO provider partner since 2017 offering journalism and media studies programs.
- Atlas ScholarscoreFLO provider partner since 2017 connecting students with industry leaders and exposing them to energy and finance industry technologies and environments.
- High Mountain InstitutecoreFLO provider partner since 2017 offering wilderness and leadership programs.
- Phillips Academy AndovercoreFLO provider partner since 2017 offering the prestigious Andover Summer Session for academic enrichment.
- Choate Rosemary HallcoreFLO provider partner since 2017 offering pre-college summer programs at a prestigious boarding school.
- Voyageur Outward Bound SchoolcoreFLO provider partner since 2017 offering wilderness expeditions and leadership development.
- Council on International Educational Exchange (CIEE)coreFLO provider partner since 2016 offering High School Summer Abroad programs in 23 destinations with language immersion.
- Asia SocietycoreFLO provider partner since 2016 offering global competence and international affairs programs.
- AFS USAcoreFLO provider partner since 2015 offering international exchange and cultural immersion programs.
- Gettysburg College PsychologycoreFLO provider partner since 2015 offering psychology and social science programs.
- National Outdoor Leadership SchoolcoreFLO provider partner since 2017 offering wilderness leadership and outdoor skills programs.
- ACE Mentor ProgramcoreFLO provider partner since 2014, bringing the construction industry, educational institutions, and community together to expose students to architecture, construction, engineering, and building trades.
- Colorado Outward Bound SchoolcoreFLO provider partner since 2014 offering scholarship courses in wilderness and adventure education in Colorado and Utah.
- Rice University Office of STEM EngagementcoreFLO provider partner since 2014 offering STEM-focused enrichment programs at a prestigious university.
- Baylor College of MedicinecoreFLO provider partner since 2014 offering healthcare and medical science programs.
- The Woods ProjectcoreFLO provider partner since 2007 (referenced) offering wilderness and outdoor leadership experiences.
- St. Louis University Parks College of EngineeringcoreFLO provider partner since 2012 offering Aviation and Engineering Summer Academy programs.
- British American Foundation of TexascoreLong-standing FLO provider partner since 2011, offering the Junior Achievers Program which provides students with cultural immersion, English history appreciation, and college-success skills.
- Amigos de las AmericascoreFLO provider partner since 2011 offering cultural immersion and community collaboration experiences for high school students.
- Student Conservation AssociationcoreFLO provider partner since 2011 providing conservation and environmental leadership programs for students.
- Texas A&M University GalvestoncoreFLO provider partner since 2011 offering marine science and coastal studies programs.
- National Hispanic InstitutecoreFLO provider partner since 2011 focused on leadership development for Hispanic students.
- Close Up WashingtoncoreFLO provider partner since 2011 offering civic education and Washington D.C. immersion programs.
- Youth About BusinesscoreFLO provider partner since 2011 offering business and entrepreneurship programs.
- WonderworkscoreFLO provider partner since 2009 offering pre-college summer programs in a college setting that expand students' cultural and academic horizons.
- Houston Independent School DistrictcoreIn-school partner district providing access to students for FLO program services.
- KIPP Texas Public SchoolscoreIn-school partner network receiving FLO program services for students.
- Cristo Rey JesuitcoreIn-school partner school providing testimonials praising DiscoverU as essential to student success.
- EMERGE FellowshipcoreIn-school partner organization providing access to additional student populations.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
discoveru competitors and assessment
Company assessmentDirect peers
- College Possible: National nonprofit deploying near-peer coaches to help low-income and first-generation students gain college admission and persistence. Highly comparable to DiscoverU in mission (college access for under-resourced students) and cohort-based mentoring model.
- OneGoal: Nonprofit operating a three-year college and career readiness program inside high schools for low-income students. Comparable to DiscoverU's multi-year, in-school delivery model and focus on first-generation college persistence.
- Bottom Line: Nonprofit providing one-on-one college advising and mentorship to first-generation college students from low-income backgrounds. Comparable to DiscoverU in target population and individualized application-to-completion support model.
- Matriculate: Nonprofit connecting high-achieving, low-income high school students with college-age mentors for college admissions advising. Comparable to DiscoverU in mission and 1:1 mentoring approach.
- College Advising Corps: Places recent college graduates as full-time college advisers in underserved high schools to increase college access. Comparable to DiscoverU in in-school delivery and underserved student focus.
- uAspire: Nonprofit helping students from low-income backgrounds achieve financial security through college affordability advising and financial aid support. Comparable to DiscoverU's financial aid and scholarship navigation role.
- icouldbe: Online mentoring platform pairing underserved middle and high school students with mentors for college and career readiness. Comparable to DiscoverU's virtual mentoring portal and student self-service model.
- BridgeYear: Houston-based nonprofit providing career exploration and postsecondary planning for under-resourced high school students. Comparable to DiscoverU in geography, target population, and career/college exploration mission.
- EMERGE Fellowship: Houston-based nonprofit helping high-achieving students from low-income communities attend and graduate from top colleges. A current DiscoverU in-school partner, with overlapping mission and target student demographic.
Emerging players
- Genesys Works: Nonprofit providing high school students from under-resourced communities with technical skills training and corporate internships. Comparable to DiscoverU's emphasis on out-of-school career-connected experiences and Houston presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
discoveru social profiles
Digital presencediscoveru compliance and trust
Trust signalCompliance1 record
discoveru financial estimates
Financial estimateRevenue estimate
Valuation estimate
discoveru leadership team
Management profileNumber of profiles
Profiles2 records
discoveru funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
discoveru M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about discoveru
What does discoveru do?
DiscoverU helps under-resourced high school students in the Houston area successfully apply to and complete high-quality, out-of-school learning experiences (Fantastic Learning Opportunities, or FLOs). Through a Salesforce-powered Student Portal, personalized FLO Advisors, direct financial aid, and a six-stage FLO Process, the organization matches students with vetted experiential programs delivered by external providers (universities, nonprofits, companies). Schools and districts access this through four tiered service packages: FLO Virtual, FLO Plus, FLO Standard, and FLO Access.
Is discoveru a public or private company?
discoveru is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was discoveru founded?
discoveru was founded in 2007. It employs 11 to 50 people.
Where is discoveru based?
discoveru is headquartered in Houston, United States, in the North America region.
How does discoveru make money?
Three revenue lines are on record. Grants and Donations are the primary driver. The others are school and District Service Fees and financial Aid and Fundraising Support.
Who are discoveru's main competitors?
Direct peers on record are College Possible, OneGoal, Bottom Line, Matriculate, College Advising Corps, uAspire, icouldbe, BridgeYear and EMERGE Fellowship. Genesys Works is listed as an emerging player.
Does discoveru have an API?
No public API is recorded for discoveru.
What industry is discoveru in?
discoveru's product category is Youth Experiential Learning and College Access Services. Its primary akta.pro industry code is EDAFAMAA, College & Program Discovery, Matching & Fit Tools, with a secondary code of EDAMAKAF, Scholarship, Financial Aid & FAFSA Support. Its NAICS code is 6117 and its SIC code is 8200.