Flatlander Studio

Name

Flatlander Studio

Legal name

Flatlander Studio, LLC

Website

https://flatlander.studio

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. InTimer App Subscriptions & Purchases: Consumer subscription revenue from the InTimer iOS app, available in three tiers: monthly subscription at $4.99, annual subscription at $15.99 (over 70% discount vs monthly), and a one-time Forever purchase at $29.99. All tiers include a free trial period. The seasonal subscription model (monthly with cancel/re-subscribe flexibility, or annual at steep discount) is designed to match the cyclical nature of youth sports seasons, reducing churn while maximizing annual plan adoption.
2. Professional Design & Strategy Services: Flatlander Studio provides paid design and strategy consulting engagements including user experience design, customer experience strategy, product brand identity, innovation workshops, design sprints, and ongoing partnerships. Services are scoped per engagement, with senior team members directly engaged from day one. Most engagements start within 1–2 weeks of initial conversation.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Flatlander Studio is a design-led digital product studio that provides professional UX/UI design, customer experience strategy, brand identity, and innovation workshop services to client companies, while also building and operating its own consumer iOS product called InTimer. InTimer is a youth sports playtime tracking and substitution management application for volunteer and parent coaches of youth sports teams, distributed exclusively via the Apple App Store on a subscription basis.

Product overview

Flatlander Studio operates as a mobile software design and development studio with two distinct offerings: (1) Their own product portfolio centered around InTimer, a youth sports playtime tracking and substitution management app, supplemented by Ground Crew beta testing program; (2) Client services including Digital Product Design (user research, information architecture, UI/UX design, design systems), Customer Experience Strategy (journey mapping, digital transformation, accessibility consulting), Product Brand Identity (brand strategy, visual identity, ASO), and Innovation Workshops. The company is based in Overland Park, Kansas and focuses on design-led development serving clients ranging from small businesses and startups to agencies and enterprises.

Differentiator

Problem solved

Functional benefit

Brands

• InTimer: Youth sports equal playing time tracker and substitution manager app for volunteer coaches

Products and services

• InTimer InTimer is an iOS-only mobile application designed for volunteer and parent coaches of youth sports teams to track equal playing time and manage player substitutions during live games. The app features a field-first interface with automatic substitution pairings, haptic feedback, and season-long play time statistics tracking across youth team sports including soccer, basketball, football, volleyball, hockey, rugby, and lacrosse.
• Digital Product Design Professional UX/UI design service for web and mobile applications including user research and strategy, information architecture and user flows, UI/UX design, design systems and component libraries, and usability testing and optimization. Targeted at client companies building digital products.
• Customer Experience Strategy Consulting service covering user journey mapping and service design, digital transformation consulting, design audits and optimization recommendations, accessibility and inclusive design consulting, and emerging technology integration including AI, AR, VR, and IoT. Targeted at established companies looking to improve customer connection.
• Product Brand Identity Brand strategy and identity service including digital brand strategy and positioning, visual identity kit for launch promotion, brand guidelines and identity kit documentation, ASO-optimized launch components, internal comms and support materials, and launch planning and campaign design. Targeted at clients preparing to launch digital products.
• Innovation Workshops Facilitated design-led workshop service including facilitated design thinking workshops, rapid prototyping and concept validation, innovation strategy sessions, team design capability building, and executive design education. Targeted at organizations seeking to build internal design capabilities.

Quantifiable outcome

• InTimer averages above a 30% subscriber conversion rate across youth sports programs
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• TeamSnap: TeamSnap is a leading youth sports team management platform offering scheduling, communication, payment collection, and roster tools. It is directly comparable to InTimer because both target volunteer youth sports coaches with mobile-first tools for team administration, with overlapping substitution and playing time tracking functionality.
• GameChanger: GameChanger (owned by Dick's Sporting Goods) provides youth sports scoring, live streaming, and team management apps. It is a direct peer because it serves the same volunteer coach persona with mobile scoring and roster tools that increasingly extend into substitution and game-time management.
• Hudl: Hudl is one of the most established sports team analytics platforms, focused on video breakdown and team performance for coaches at all levels. It is a direct peer because it serves the same coaching audience with tools that increasingly extend into team and roster management, including the Hudl Fan product that Flatlander Studio helped ship.
• SportEngine: SportEngine (owned by Stack Sports) is a youth sports league and team management platform used by thousands of clubs and associations. It is a direct peer because it provides administrative and communication tools for the same youth sports coaching and parent audience that InTimer targets.
• PlayMetrics: PlayMetrics is a youth sports club management platform offering registration, scheduling, communication, and team admin tools. It is a direct peer because it serves the same volunteer and club coach personas with mobile-accessible tools for managing rosters and game-time decisions.

Broad incumbents

• Stack Sports: Stack Sports is one of the largest youth and amateur sports technology platforms, operating multiple products including SportEngine, PlayOn, and Sideline. It is a broad incumbent because it operates at significantly larger scale than InTimer across multiple sports verticals and product categories.

Regional players

• Spond: Spond is a team management app originating in Scandinavia with strong European penetration for amateur and youth sports clubs. It is a regional player with comparable volunteer-coach-oriented features such as attendance, scheduling, and group communication.
• TeamApp: TeamApp is an Australian-origin team management app widely used by amateur and youth sports clubs in Oceania, Asia, and parts of Europe. It is a regional player offering comparable scheduling, communication, and roster features to volunteer coaches outside InTimer's primary U.S. market.

Emerging players

• Heja: Heja is a mobile-first team management app focused on youth and amateur sports teams, particularly strong in European markets. It is an emerging peer with overlapping volunteer-coach features including attendance, scheduling, payments, and basic game-time tracking.
• RosterBot: RosterBot is a smaller team and event management platform for sports teams and groups. It is an emerging peer with comparable volunteer-coach positioning around scheduling and roster administration, though with less depth in real-time game-time substitution tracking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flatlander Studio