Alfabia Flores

What Alfabia Flores does

Alfabia Flores is a Madrid-based floral studio that has operated continuously since 1996, designing and selling floral arrangements for weddings, corporate events, funerals, and general gifting. The business runs a hybrid distribution model: a physical retail showroom at C/ Blanca de Navarra 6 in Madrid's Chamberí district, a recently relocated operational address at C/ Santísima Trinidad 1, and a Shopify-powered e-commerce storefront with scheduled delivery restricted to the Community of Madrid. The product portfolio spans three merchandising categories — Arreglos Florales (centerpieces, €45–€150), Ramos (bouquets, €50–€120), and Coronas (funeral wreaths from €270) — alongside a seasonal Mother's Day collection and bespoke wedding/event design services. Technical infrastructure is minimal and off-the-shelf: standard Shopify e-commerce with payment integrations including American Express, Apple Pay, Google Pay, Klarna, Shop Pay, and Union Pay, plus an email newsletter for customer engagement.

The company monetizes through two streams: one-time transactional product sales via the online store and physical storefront, and professional services revenue from custom wedding and event floral design delivered through direct consultation (phone and email). Customers are segmented into wedding couples, event organizers (primary), funeral services, and general consumers (secondary), all served on a project or single-purchase basis with no subscription or recurring contract model disclosed. The creative team is led by Elvira González de Aguilar, whose personal aesthetic and craftsmanship is the primary brand differentiator in the company's positioning. The business is privately held, registered as Alfabia flores, SL (CIF B83615930), with 1–10 employees and no institutional investors, parent company, or publicly disclosed financial information.

Name

Alfabia Flores

Legal name

Alfabia flores, SL

Website

https://alfabiaflores.es

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Alfabia Flores is a Madrid-based floral studio founded in 1996 that designs and delivers custom floral arrangements for weddings, corporate events, funerals, and gifting customers through a Shopify e-commerce store and a physical retail showroom, serving exclusively the Community of Madrid.

Ownership category

akta.pro rank

Product category

Floristry and Event Floral Design

NAICS

Florists (45931)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industries

Wedding Design, Decor & Floral Planning (HSACABAH), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

Keywords

• Fresh floral arrangements
• Seasonal flower bouquets
• Wedding floral design
• Event flower decoration
• Funeral floral arrangements

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Floral Product Sales: One-time transaction sales of floral arrangements, bouquets, centerpieces, and funeral wreaths through the company's e-commerce platform and physical store. Products include Ramos (bouquets), Arreglos Florales (floral arrangements), and Coronas (wreaths). Pricing varies by product type and size.
2. Custom Wedding and Event Services: Bespoke floral design and decoration services for weddings and events, provided through direct consultation. Customers contact the company to discuss their project and receive personalized proposals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Alfabia Flores designs and sells seasonal floral arrangements, bouquets, vases, baskets, and funeral wreaths through its own e-commerce store and Madrid retail location. It also provides personalized floral design and decoration for weddings and events, with scheduled delivery limited to the Community of Madrid.

Product overview

Alfabia Flores is a Madrid-based floral studio established in 1996, operating primarily as an e-commerce platform for flower delivery within the Community of Madrid. The company offers a curated portfolio of floral products organized into four main collections: Arreglos Florales (centerpieces/arrangements), Ramos (bouquets), Coronas (wreaths, primarily funeral), and seasonal offerings like Día de la Madre (Mother's Day). The product line includes ceramic, crystal, zinc, and porcelain vases with seasonal flowers; hand-painted vessels; hanging arrangements; baskets; and funeral wreaths. Alfabia specializes in custom wedding and event floral decoration services, with a team led by Elvira González de Aguilar. The business operates exclusively within the Madrid region with scheduled delivery, using Shopify-powered e-commerce.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Floral Design (Bodas) Personalized floral design and decoration for weddings, including advice to couples and adaptation of arrangements to their preferences, the season, and the wedding venue.
• Event Floral Decoration (Eventos) Custom design and arrangement of floral centerpieces and decorations for private and corporate events, tailored to the characteristics of each event and space.
• Set of Mini Vases (Conjunto de jarroncitos) A set of six ceramic mini vases containing assorted seasonal flowers on a metal tray.
• Straight Stoneware Pitcher (Jarra de Loza Recta) A dotted one-liter stoneware pitcher in various colors, filled with seasonal flowers selected to match the vessel's tones.
• Grape Cluster Fruit Vase (Jarrón fruta racimo de uvas) A fruit-shaped vase designed like a grape cluster and filled with assorted seasonal flowers.
• Floral Arrangement in Zinc (Arreglo floral en zinc) A floral arrangement in a zinc container using purple, mauve, and blue tones and available in multiple sizes.
• Strawberry Fruit Vase (Jarrón fruta fresas) A strawberry-shaped vase filled with assorted seasonal flowers.
• Oval Spring Ceramic Arrangement (Cerámica ovalada primaveral) An oval ceramic arrangement with wildflowers, available in two sizes.
• Alfabia Rose Bag (Bolsa Alfabia Rosas) A rose bouquet presented in a water bag that serves as a vase, with 10, 15, or 20 stem options.
• Small Salmon-Colored Rose Bouquet (Ramo de rosas color salmón pequeño) A small bouquet made with salmon-colored roses.
• Small Seasonal Flower Bouquet (Ramo pequeño de flores de temporada) A small seasonal flower bouquet containing 12 to 14 stems.
• Rose Vase (Jarrón Rosas) A vase arrangement made with salmon-colored roses.
• Medium Seasonal Flower Bouquet (Ramo de flores mediano) A medium-sized seasonal flower bouquet containing approximately 20 stems.
• Large Seasonal Flower Bouquet (Ramo de flores grande) A large seasonal flower bouquet containing approximately 30 stems.
• Yogurt Maker (Yogurtera) An assortment of flowers presented in three glass jars.
• Lily Botanical Jar (Jarra botánica Lirio) A one-liter botanical jar from the Eugenia & Sushita collection, filled with assorted flowers selected to match the lily design.
• Curved Stoneware Jar (Jarra de loza curva) A curved stoneware jar filled with seasonal flowers.
• Crystal Vase with Assorted Flowers (Jarrón de cristal con flores variadas) A crystal vase filled with assorted seasonal flowers.
• Hanging Vases in Brown Tones (Jarrones colgantes en tonos marrones) An iron structure with three colored vases and assorted seasonal flowers, measuring approximately 21cm by 30cm with flowers.
• Flowers in Green (Flores en verde) An enameled ceramic pot filled with flowers in green tones.
• Test Tube with Assorted Flowers (Probeta de flores variadas) A test-tube arrangement containing assorted flowers.
• Hand-Painted Vase with Flowers (Vaso pintado a mano con flores) A hand-painted vase filled with seasonal flowers selected to match the vessel's colors.
• Gladiolus Botanical Jar (Jarra Botánica Gladiolo) A botanical jar from the Eugenia & Sushita collection, filled with seasonal flowers selected to match the gladiolus design.
• Flower Garden (Jardín de flores) An elongated zinc container filled with assorted seasonal flowers and available in multiple sizes.
• Alfabia Assorted Flower Bag (Bolsa Alfabia flores variadas) An assorted-flower bouquet presented in a water bag that serves as a vase, with flowers and colors varying by season.
• English Goblet (Copa Inglesa) A crystal goblet arrangement using flowers in pink and blue tones.
• Hanging Vases in Pink Tones (Jarrones colgantes en tonos rosas) An iron structure with three colored vases and assorted seasonal flowers.
• Ceramic Tray with Fruit-Shaped Mini Vases (Bandeja de cerámica con jarroncitos de frutas) A tray holding three fruit-shaped ceramic pieces filled with assorted seasonal flowers.
• Assorted Empty Jars (Jarras variadas sin flor) Assorted stoneware jars offered in different shapes and colors without flowers.
• Vase with Flowers (Jarra con flores) A flower bouquet presented in a stoneware or crystal vase with assorted seasonal flowers.
• Porcelain Vase with Flowers (Jarrón de porcelana con flores) A white and green flower arrangement in a porcelain base, with the white flowers varying by season.
• Crystal Vase with White Flowers (Jarrón de cristal con flores blancas) A crystal vase containing hydrangeas and white flowers, with flower varieties changing by season.
• Crystal Hydrangea Vase (Jarrón de cristal de hortensias) A crystal vase containing hydrangeas and assorted greens, available in five sizes.
• Sunflower Basket (Cesto Girasoles) A basket containing sunflowers, solidago, and assorted greens.
• Wildflower Basket (Cesta de flores silvestres) A white wicker basket containing flowers in white and burgundy tones.
• Wildflower Ceramic (Cerámica flor silvestre) A ceramic pot arrangement containing tanacetum flowers.
• Funeral Wreath, 4 Sizes (Corona Funeraria 4 tamaños) A funeral wreath available in 60cm, 70cm, 80cm, and 90cm diameter sizes and made with flowers in selected tones.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Interflora Spain: Interflora España operates a Spain-wide flower delivery network including Madrid. It is directly comparable because it offers same-day local florist delivery, bouquets, arrangements, and event flowers through both physical florists and an online platform — the same core model as Alfabia Flores.
• Euroflorist: Euroflorist is a major European online florist delivering across multiple countries including Spain. It competes directly with Alfabia's e-commerce floral delivery offering, with similar bouquet, arrangement, and occasion-based product categories.
• Saipua: Saipua is a US-based floral design studio specializing in weddings, events, and editorial floral work with a founder-led creative practice. It is a direct peer to Alfabia's bespoke wedding and event floral design offering, where a single lead designer shapes the brand identity.
• Wild at Heart: Wild at Heart is a London-based luxury florist specializing in weddings, events, and high-end arrangements with a founder-led creative team. It is directly comparable to Alfabia's bespoke wedding and event design service where brand, designer reputation, and aesthetic taste are core differentiators.

Broad incumbents

• Teleflora: Teleflora is a large, established floral delivery network primarily serving the US but operating a similar local-florist-fulfilled delivery model. It is comparable as a broad incumbent that aggregates independent florists for delivery and event orders, the same structural model Alfabia uses within Madrid.
• McQueens Flowers: McQueens Flowers is a long-established London florist with a strong wedding and event design business as well as retail and corporate accounts. It is comparable as a broader incumbent premium florist combining retail, event services, and a recognized design house reputation — the same structural positioning Alfabia holds at smaller scale in Madrid.

Emerging players

• Bloomon: Bloomon is a European online florist focused on direct-to-consumer seasonal flower delivery and subscriptions. It is comparable as an emerging player using a digitally native model for fresh-cut flower delivery, the same core D2C motion Alfabia uses on Shopify.
• Colvin: Colvin is a Southern European online florist with operations in Spain, Italy, and France. It is an emerging player using a digitally native subscription and gifting model that competes for the same Madrid-area online floral demand as Alfabia's Shopify storefront.
• The Bouqs Company: The Bouqs is an online-first florist offering farm-to-door delivery of bouquets and arrangements. It is an emerging player targeting the same digitally native gifting customer with seasonal, curated bouquets similar to Alfabia's Ramos collection.

Regional players

• Verdnatura: Verdnatura is a Spain-based retailer of plants, flowers, and natural décor with multiple physical stores. It is a regional player operating in the same Spanish market with overlapping floral and botanical décor retail, though it focuses more on indoor plants and broader home botanicals than bespoke event floral design.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AlfabiaFlores

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alfabia Flores