Martech Record

What Martech Record does

Martech Record is an independent trade publication covering the intersection of marketing, content, and commerce, with a particular focus on affiliate and partner marketing. Founded in 2019 by Mike McNerney and operating as Martech Record, LLC from New York, the company targets marketing executives and publishing leaders responsible for technology and data purchasing decisions in the marketing industry. Its central content claim is transparency in a category historically dominated by word-of-mouth and commercially biased information sharing, where six-figure decisions have historically been made without independent benchmarking.

The offering is delivered through a web-based publishing platform at martechrecord.com and spans editorial Analysis & Opinion pieces, subscription Data & Reports (including buyer's guides, market presence indices, toplists, compensation reports, and product reviews), a multi-vertical Interview series (advertiser, publisher, agency, partner marketing, investor & advisor, leadership, career management, plus event-tied series such as Cannes 2026 and Shoptalk), industry Directories for agencies, commerce technology platforms, and publishers, and a commerce/affiliate marketing job board. It also publishes recurring proprietary research such as the annual Commerce & Affiliate Market Presence Survey. Live programming includes the flagship in-person MARCC (Marketing, Content & Commerce) conferences, now in their fifth annual iteration, held in both New York (Summer) and Los Angeles, complemented by an ongoing virtual events/webinar program.

Revenue is generated through four streams: paid membership subscriptions under a freemium model, sponsored "Partner Perspectives" content (advertising), event registrations and corporate event sponsorships, and employer-paid job board listings. Distribution is content-led, using the owned website, tri-monthly newsletters, social media, and the MARCC conference franchise as primary audience acquisition and retention surfaces. The company is privately held, operates with 1-10 employees, and has not disclosed any external funding, parent company ownership, or institutional investment in the available source material.

Name

Martech Record

Legal name

Martech Record, LLC

Website

https://martechrecord.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Martech Record is an independent trade publication founded in 2019 providing editorial content, research, directories, and live events focused on affiliate and partner marketing for marketing executives, publishers, agencies, and commerce technology vendors.

Ownership category

akta.pro rank

Product category

Trade Publication / B2B Media

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ)

akta.pro secondary industries

Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)

Keywords

• Affiliate marketing media
• Partner marketing trade publication
• Martech industry research
• Marketing industry events
• Commerce content publishing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership/Subscription Revenue: Martech Record generates revenue through a freemium model where some content is free for members while premium content is reserved for paying members. Users can sign up for newsletters and event invitations.
2. Sponsored Content / Partner Perspectives: Companies submit sponsored articles and press releases through the Partner Perspectives section. This includes press releases, branded content, and partner-sponsored analysis.
3. Live Events (MARCC): Martech Record hosts in-person events including MARCC (Marketing, Content & Commerce) conferences. The 5th annual MARCC NYC Summer 2026 event was held, along with MARCC LA. Events include networking sessions and educational programming.
4. Job Board: The platform features a commerce and affiliate marketing job board where companies post job listings. The job board includes positions from major brands, agencies, and platforms in the affiliate marketing industry.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Martech Record is an independent B2B trade publication covering the intersection of marketing, content, and commerce with a focus on affiliate and partner marketing. It sells editorial content, data reports, buyer guides, industry surveys, and interview series through a freemium membership, and monetizes via sponsored Partner Perspectives content, paid event registration and sponsorship for its MARCC conferences and online events, and a job board serving the commerce and affiliate marketing industry.

Product overview

Martech Record is an independent trade publication offering a content and event platform focused on the intersection of marketing, content, and commerce with emphasis on affiliate and partner marketing. The offering consists of multiple content products including editorial Analysis & Opinion pieces, Data & Reports (buyer's guides, market indices, toplists, compensation reports, product reviews), Interview series across multiple verticals, Press Releases, and Partner Perspectives. Events include in-person MARCC Live Events and Online Events. Additional services include industry Directories (Agency, Commerce Technology, Publisher), a Jobs Board for commerce and affiliate marketing roles, and industry surveys like the Commerce & Affiliate Market Presence Survey. The company operates primarily as a subscription-based media platform rather than a traditional SaaS product.

Differentiator

Problem solved

Functional benefit

Brands

• MARCC (Marketing, Content & Commerce Live Events): Martech Record's flagship in-person event series covering marketing, content & commerce.
• Partner Perspectives

Products and services

• Analysis & Opinion Editorial articles, videos, audio, PDFs, and e-guides covering marketing, affiliate marketing, and commerce topics for marketing executives and publishing leaders.
• Data & Reports Subscription data products including buyer's guides, market presence indices, toplists, compensation reports, product reviews, past newsletters, and product & platform demonstrations for affiliate and partner marketing decision-makers.
• MARCC Live Events In-person Marketing, Content & Commerce (MARCC) conferences featuring panels, keynotes, and networking for affiliate, content, and commerce industry professionals, with sponsorship packages available.
• Online Events Virtual events and webinars providing education and thought leadership for the affiliate and partner marketing community, including executive-level sessions such as "Scaling Affiliate Revenue: The Ziff Davis Story of a 72% Uplift."
• Interviews Series Interview series across verticals including AI, advertiser, publisher, agency, partner marketing ecosystem, investor & advisor, leadership, career management, and event-specific topics like Cannes 2026 and Shoptalk.
• Industry Directories Online directories listing agencies, commerce technology platforms, and publishers in the affiliate and partner marketing industry for discovery and partner sourcing.
• Commerce & Affiliate Marketing Job Board Job board for commerce and affiliate marketing positions at agencies, platforms, networks, and brands, free for job seekers with employer-paid job postings.
• Partner Perspectives (Sponsored Content) Sponsored content section featuring partner-submitted articles, case studies, thought leadership, and industry insights for companies seeking reach among marketing decision-makers.
• Commerce & Affiliate Market Presence Survey Annual third-party industry survey measuring awareness and preference of marketing platforms in the affiliate and partner marketing ecosystem.

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• impact.comcoreGTM or Marketing Partnerimpact.com is a sponsor of Martech Record's MARCC events and content initiatives. The partnership includes thought leadership content, event sponsorship, and Commerce Content Hub collaboration.
• CJ (formerly Commission Junction)coreGTM or Marketing PartnerCJ sponsors sessions at MARCC events including fireside chats with industry leaders. CJ is a major affiliate marketing platform and long-standing industry participant.
• Capital One ShoppingminorGTM or Marketing PartnerCapital One Shopping sponsored a session at MARCC on publisher environments and brand storytelling.
• AffluentminorGTM or Marketing PartnerAffluent sponsored the Career Management Speaker Series featuring interviews with industry leaders.
• Affiliate SummitcoreGTM or Marketing PartnerAffiliate Summit partnered with Martech Record as a sponsor for MARCC events, particularly addressing the Amazon partnership ecosystem.
• Gen3 MarketingminorGTM or Marketing PartnerGen3 Marketing co-sponsored MARCC NYC Summer 2026 networking session. Gen3 Marketing is the largest independent affiliate marketing agency in North America.
• LT PartnersminorGTM or Marketing PartnerLT Partners co-sponsored MARCC NYC Summer 2026 networking session.
• PartnerCentricminorGTM or Marketing PartnerPartnerCentric co-sponsored MARCC NYC Summer 2026 networking session.
• Rakuten AdvertisingminorGTM or Marketing PartnerRakuten Advertising has been referenced as a partner and shares eBook on Influencer Marketing with Martech Record audience.
• The Digital VoiceminorGTM or Marketing PartnerThe Digital Voice is a PR and content agency that publishes press releases and partner content through Martech Record's Partner Perspectives section.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Adweek: Adweek is a leading trade publication covering advertising, marketing, and media. It directly parallels Martech Record's editorial-driven B2B media model and overlaps significantly in covering martech and agency ecosystems.
• Digiday: Digiday is a trade media brand covering digital media, marketing technology, and the commerce/affiliate ecosystem, including events and research. It is one of the closest comparables in format (publication + events + research) and audience (marketing and publishing leaders).
• PerformanceIN: PerformanceIN is a trade publication specifically covering affiliate and performance marketing globally, with awards, events, and editorial content. It is the most directly comparable specialist trade publication to Martech Record.
• MarTech.org: MarTech.org (by Third Door Media) is a trade publication dedicated to marketing technology news, analysis, and resources, overlapping directly with Martech Record's editorial coverage of the martech stack and buyer's guides.
• Affiliate Summit: Affiliate Summit is the leading affiliate-marketing-focused conference and media brand. It directly competes with MARCC events and shares the same audience of affiliate marketers, agencies, and networks.
• AdExchanger: AdExchanger is a trade publication covering digital advertising, data, and martech with events and editorial content. It is a close format peer with a similar audience of marketing and advertising technology decision-makers.

Broad incumbents

• eMarketer (Insider Intelligence): eMarketer produces research, reports, and analysis on digital marketing, advertising, and commerce. It overlaps with Martech Record's research/subscription model but operates at a much larger scale across the broader digital marketing ecosystem.
• The Drum: The Drum is a global trade media brand covering marketing, advertising, and media with editorial, events, and awards. It is a broader incumbent that overlaps in martech and affiliate coverage.

Emerging players

• Modern Retail: Modern Retail covers the intersection of retail, commerce, and marketing technology, with editorial coverage and events. It is a narrower peer focused on the commerce side of Martech Record's coverage area.
• CommerceNext: CommerceNext is a media and events business covering ecommerce, marketing, and technology for retail brands. It is comparable in format (content + events) and overlaps in the commerce/affiliate audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/martechrecord
• LinkedInlinkedin.com/company/martech-record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martech Record