What Digital Winners does

Digital Winners (legal entity: Digital Winners PC) is a Greek digital media company specializing in the iGaming affiliate vertical, headquartered in Kallithea, Athens. Founded in 2012 as KS Sportnet and rebranded under its current name in 2015, the company operates a network of 30+ owned consumer-facing websites covering sports betting predictions (Foxbet.gr, Sentragoal.gr, Bookmakers.gr, Bet-hoven.net), online casino reviews and community (FoxCasino.gr, Nomimacasino.gr, Froutakia777.gr with 2,000+ free slots), and niche verticals such as NBA coverage (NBAHolics.gr). Flagship portal Foxbet.gr attracts 20,000+ unique daily visits and provides match-by-match coverage of 100+ leagues. International-facing portals (Bookmakers.bet, Best50casino.com, CryptoGambling.tv) extend reach into European and North American markets.

The technology stack is a proprietary affiliate web platform built primarily on PHP, CodeIgniter, WordPress, and MySQL/MariaDB, deployed on AWS/Azure with CDN optimization, CI/CD pipeline infrastructure, and APIs plus mobile apps supporting the portfolio. An in-house team of 60+ digital professionals executes all core functions — web development, design, content creation, SEO (with a stated white-hat methodology balancing on-page, off-page, and technical SEO), email marketing with hyper-targeted segmentation, and paid/organic social — eliminating third-party agency dependency.

The business model is performance-based affiliate lead generation: Digital Winners drives qualified First Time Depositors (FTDs) — reported at 2,000+ monthly — to a network of 13+ licensed iGaming operator partners including bet365, Stoiximan, OPAP, bwin, Novibet, Betsson, Sportingbet, Interwetten, NetBet, Fonbet, Betshop, Vistabet, and Pamestoixima, earning commission per conversion. A secondary B2B revenue stream offers consulting, compliance, and project localization services to operators entering Greek and EU-regulated markets. End consumers (sports betting enthusiasts and online casino players) access the portals via organic search and direct traffic; operators access the business via affiliate partnership contracts. The company is GDPR-compliant and reports approximately 130% year-over-year growth on its homepage, with no external funding rounds disclosed.

Name

Digital Winners

Legal name

Digital Winners PC

Website

https://digitalwinners.gr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Digital Winners operates 30+ iGaming affiliate websites delivering sports betting tips, casino reviews, and 2,000+ monthly First Time Depositors to 13+ licensed operators including bet365, Stoiximan, and OPAP across Greek and international markets.

Ownership category

akta.pro rank

Product category

iGaming Affiliate Marketing

NAICS

Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sportsbook Affiliate & Comparison Sites (MPAEAMAA)

akta.pro secondary industries

SEO/Content Publishing Networks for Betting Leads (MPAEAMAG), Paid Media/Media Buying Networks for Betting Leads (MPAEAMAF)

Keywords

• IGaming affiliate marketing
• Sports betting portals
• Online casino reviews
• Digital marketing agency
• Lead generation services

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Affiliate Lead Generation: Digital Winners earns commissions by generating qualified First Time Depositors (FTDs) for iGaming operator partners. The company tracks and delivers 2000+ monthly FTDs to its partner network, operating on a performance-based affiliate model where revenue is driven by conversions rather than flat fees.
2. B2B Services: Consulting, compliance, and project localization services provided to reputable iGaming operators as part of B2B partnerships, generating service-based revenue alongside affiliate commissions.
3. Content Marketing Services: In-house content creation including iGaming brand reviews, deeply-researched articles, and targeted content that delivers conversions for both owned portals and B2B partner campaigns.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Digital Winners runs a network of 30+ sports betting and online casino affiliate portals that generate leads (First Time Depositors and signups) for licensed iGaming operators. Alongside the affiliate network, it provides B2B digital marketing services including content marketing, SEO, email marketing, web/app development, social media management, localization, and compliance support to iGaming brands.

Product overview

Digital Winners operates a portfolio of 11+ iGaming affiliate products spanning both Greek and international markets. The core offerings include sports betting portals (Foxbet.gr, Sentragoal.gr, Bookmakers.gr, Bet-hoven.net, Bookmakers.bet) that provide predictions, betting tips, bookmaker reviews, and comparison systems, as well as casino-focused portals (FoxCasino.gr, Nomimacasino.gr, Froutakia777.gr, Best50casino.com, CryptoGambling.tv) offering casino reviews, free slots, gambling guides, and casino community features. An NBA-specific portal (NBAHolics.gr) serves basketball enthusiasts. These products are monetized through affiliate partnerships with licensed betting and casino operators. The company also offers B2B services including content marketing, SEO, email marketing, web development, and social media management for partners in the iGaming industry.

Differentiator

Problem solved

Functional benefit

Brands

• Foxbet.gr: Sports betting predictions portal covering Football, Basketball, Tennis, Formula 1, Moto GP with 20,000+ daily unique visits
• Sentragoal.gr
• Bookmakers.gr
• FoxCasino.gr
• Nomimacasino.gr
• Froutakia777.gr
• Bet-hoven.net
• NBAHolics.gr

Products and services

• Affiliate Sports Betting & Casino Portal Network A network of owned sports betting and casino review portals that produce SEO content, comparisons and bonus information to drive qualified player traffic (2,000+ FTDs and 40,000+ signups per month) to licensed iGaming operators such as Stoiximan, bwin, Novibet, bet365 and OPAP.
• International Affiliate Portals Localized affiliate websites targeting non-Greek iGaming markets, allowing operators to access player audiences across multiple European jurisdictions through the Digital Winners network.
• B2B Digital Marketing Services End-to-end digital marketing services for iGaming operators covering content marketing, SEO, email marketing, social media, paid social, web/app development, localization and compliance support.
• Web & App Development Service Custom website and application development service using WordPress, PHP, CodeIgniter, MySQL/MariaDB and AWS/Azure infrastructure, delivered to iGaming brands requiring tailored front-end properties or operator sites.
• Content & SEO Marketing Service

Quantifiable outcome

• 2000+ monthly First Time Depositors (FTDs) delivered to partner operators
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and major.

• StoiximancoreGTM or Marketing PartnerStoiximan is a featured partner in the Digital Winners affiliate network. As a leading Greek-licensed online betting operator, Stoiximan receives qualified referral traffic and leads from Digital Winners' portfolio of sports betting and casino portals in the Greek market.
• bwincoreGTM or Marketing Partnerbwin, a major international iGaming brand, is featured in the Digital Winners partner network. Digital Winners drives affiliate traffic to bwin's betting and casino offerings across its Greek and European-facing portals.
• NovibetcoreGTM or Marketing PartnerNovibet operates as a featured partner receiving affiliate leads from Digital Winners' iGaming portals. The partnership leverages Digital Winners' content and SEO capabilities to drive qualified players to Novibet's platform.
• bet365coreGTM or Marketing Partnerbet365, one of the world's most recognized online gambling brands, is featured in the Digital Winners affiliate network. The partnership generates referral traffic from Digital Winners' sports betting and casino content portals.
• OPAPcoreGTM or Marketing PartnerOPAP, Greece's largest gambling company and state lottery operator, is featured in the Digital Winners partner network. Digital Winners provides affiliate marketing services directing Greek users to OPAP's online betting offerings.
• PamestoiximacoreGTM or Marketing PartnerPamestoixima, a Greek-licensed online betting operator, is a featured partner of Digital Winners, receiving affiliate referral traffic from the company's Greek-language sports betting portals.
• BetssoncoreGTM or Marketing PartnerBetsson, a European online gambling group, is featured in the Digital Winners affiliate network. Digital Winners generates referral leads for Betsson's sports betting and casino products through its content portals.
• SportingbetcoreGTM or Marketing PartnerSportingbet, an international online betting brand, operates as a featured partner in the Digital Winners affiliate network, receiving referral traffic from Digital Winners' sports betting content websites.
• BetshopmajorGTM or Marketing PartnerBetshop, a Greek-licensed betting operator, is featured in the Digital Winners partner network, receiving affiliate referrals from Digital Winners' Greek-language iGaming portals.
• VistabetmajorGTM or Marketing PartnerVistabet, a Greek-licensed online betting operator, is included in the Digital Winners affiliate partner network, with referral traffic flowing from Digital Winners' sports betting portal content.
• InterwettenmajorGTM or Marketing PartnerInterwetten, a European online betting and casino operator, is featured in the Digital Winners affiliate network, receiving referral traffic from the company's iGaming content portals.
• NetBetmajorGTM or Marketing PartnerNetBet, an international online gambling brand, is a featured partner in the Digital Winners affiliate network, receiving affiliate referral traffic from Digital Winners' sports betting and casino content websites.
• FonbetmajorGTM or Marketing PartnerFonbet, an international sports betting operator, is featured in the Digital Winners affiliate partner network, with Digital Winners directing referral traffic from its Greek and international iGaming portals.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Game Lounge: Malta-based iGaming affiliate network operating casino and sports betting comparison sites across multiple markets. Directly comparable affiliate-driven model targeting licensed European operators.
• Better Collective: Listed Danish sports betting affiliate network and odds-comparison operator. Direct comparable because both monetize via SEO-led sports betting and casino content driving FTDs to licensed operators across multiple regulated European markets.
• Catena Media: Listed Malta-based iGaming affiliate operator with a portfolio of sports betting and casino comparison sites. Closely comparable business model to Digital Winners — owned-and-operated affiliate sites generating revshare/CPA commissions from licensed operators.
• Gambling.com Group: Listed US-headquartered iGaming affiliate operator with sports betting and casino properties across multiple geographies. Directly comparable as an SEO-led affiliate delivering qualified players to licensed operators, with similar emphasis on first-time-depositor economics.
• Oddschecker: UK-headquartered odds-comparison and sports betting affiliate network. Comparable to Digital Winners because both own comparison-style sports betting portals that monetize via FTD referrals to bookmaker partners.
• XLMedia: Listed digital media group with significant iGaming affiliate exposure across sports betting, casino and personal finance verticals. Comparable SEO-and-content-led affiliate model delivering leads to licensed operators in regulated markets.
• Raketech: Listed Nordic iGaming affiliate and comparison operator with sports betting and casino properties. Comparable as a multi-property SEO affiliate network generating revshare/CPA commissions from European licensed operators.
• KAX Media (formerly US Betting Report): US-focused sports betting and online casino affiliate operator with content-led properties across regulated US states. Comparable affiliate-first model monetizing through operator partnerships in regulated jurisdictions.

Broad incumbents

• Gaming Innovation Group (GiG): Listed iGaming platform and media group spanning both B2B platform services and affiliate media. Comparable as a broader incumbent that combines affiliate operations with operator-side platform services, rather than pure affiliate focus.
• Betsson Group: Listed Nordic iGaming operator group that runs its own affiliate channel relationships. Included as a broad incumbent because Betsson is both a featured Digital Winners partner and a competitor in acquiring affiliate-sourced players.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/digitalwinnersgr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Winners