fair food

Name

fair food

Legal name

Fairfood International Foundation

Website

https://fairfood.org

Company type

Private

Founded year

2000

Operating status

Operating

Ownership category

akta.pro rank

Product category

Supply Chain Traceability Software

akta.pro primary industry

End-to-End Traceability System Verification (Farm-to-Fork) (AFALAGAA)

akta.pro secondary industries

Blockchain/Digital Traceability Validation & Data Integrity Audits (AFALAGAF), Sustainability/Ethical Sourcing Claim Verification (RSPO, Rainforest, Fairtrade) (AFALAGAJ), Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)

Keywords

• Supply chain traceability
• Responsible sourcing solutions
• Blockchain traceability platform
• Smallholder farmer digitization
• Living income verification

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Grants and Contributions: Primary revenue stream from grants and contributions from third parties and governmental organizations. In 2023, total income was 1,349,939 euros, with contributions from third parties (1,030,709 EUR) and governmental contributions (319,230 EUR). Major funding ended from Dutch Postcode Lottery (previously 500,000 EUR decrease in 2023).
2. Project-based partnerships: Revenue from collaborative projects with companies and organizations including RECLAIM Sustainability! programme funded by Dutch Ministry of Foreign Affairs, and project partnerships with GIZ.
3. Technology services: Fairfood provides its Trace platform and tools to companies seeking supply chain transparency and traceability solutions.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Fairfood provides blockchain-enabled traceability and responsible-sourcing solutions for agri-food supply chains through its Trace platform, Farmer Cards, and Connect module. The organization enables food brands, retailers, and importers to verify sustainability claims with verified first-mile data from smallholder farmers and demonstrate fair value distribution across commodities including coffee, cocoa, spices, citrus, and vanilla.

Product overview

Fairfood offers a suite of farmer-first technology solutions centered around its Trace platform, which provides blockchain-enabled end-to-end traceability from verified smallholder farmers. The product portfolio includes Trace (the core traceability platform), Farmer Cards (physical smart cards for offline farmer verification), and Connect (a module for plugging existing data systems into Trace). Supporting these is ALIGN, a platform providing living wage and income guidance for companies. The Living Wage & Income Lab serves as a collaborative knowledge-sharing initiative. Together, these tools enable supply chain transparency, farmer financial inclusion through first-mile digitization, and sustainability claim verification across commodities including coffee, cocoa, spices, citrus, vanilla, coconut, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Trace: Blockchain-enabled traceability platform that enables end-to-end visibility in the food supply chain, allowing companies to trace products from farmer to consumer.
• Farmer Cards
• Connect
• ALIGN
• Living Wage & Income Lab

Products and services

• Trace A blockchain-enabled platform that provides end-to-end product traceability from verified smallholder farmers, allowing companies to prove sustainability claims and share transparent product provenance stories with consumers.
• Farmer Cards Physical smart cards that allow farmers without smartphones or internet access to interact with the Trace platform by scanning at each transaction, registering sales to their Trace account and enabling digital ledger tracking.
• Connect A module of the Trace ecosystem that enables data collection from remote farmlands through collectors and serves as an interface to plug in existing data systems and load them into Trace.
• ALIGN A portal that guides companies committed to achieving living wages and incomes in their supply chains, offering research, tools, potential partners, and guidance on necessary steps.
• Living Wage & Income Lab A multi-stakeholder knowledge platform that brings together NGOs, knowledge institutes, and companies to discuss and develop solutions for paying farmers a living income.

Quantifiable outcome

• 5% increase in farmer net incomes from nutmeg
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

31 partnerships are on record, tiered core and minor.

• SolidaridadcoreStrategic or Co-development Partner · 1 August 2026Fairfood and Solidaridad are merging to accelerate sustainable supply chain transformation. After 25 years of creating supply chain transparency and building farmer-first technology and solutions, from 1 August 2026, Fairfood becomes part of Solidaridad. They have collaborated on RECLAIM Sustainability! programme and multiple other initiatives.
• CiscocoreTechnology or Integration · 1 January 2021Partnership to develop and strengthen Trace platform. Cisco's support enabled further development of traceability technology. In 2023, Trace was open sourced with Cisco's support.
• Verstegen Spices & SaucescoreStrategic or Co-development Partner · 1 January 2018Partnership formed in 2018 to make spice supply chains sustainable. Resulted in all Dutch supermarkets selling traceable nutmeg with 5% increase in farmer incomes. Also working together on agroforestry pepper project in Indonesia.
• Dole Europe B.V.coreStrategic or Co-development PartnerPartnership on South African citrus supply chain transparency with margin redistribution strategy. Dole sets profit-sharing for community projects improving livelihoods at base of lemon supply chain.
• TraboccacoreStrategic or Co-development PartnerSpecialty coffee importer and first user of Trace platform. Working to achieve poverty-free coffee by tracking farmer payments and verifying living income payments for Ethiopian farmers.
• Heifer International / Heifer Labs / Heifer AmericascoreStrategic or Co-development PartnerJoint development of Living Income Pricing Methodology with open-source pricing tool. Partnership developing strategies for commodity living income with pilot projects in Honduras.
• Rainforest AlliancecoreStrategic or Co-development PartnerPartner in ALIGN platform development and various sustainability initiatives. Contributes expertise on sustainability standards and certification.
• Fairtrade International / Fairtrade OriginalcoreStrategic or Co-development PartnerPartnership on living income reference prices and traceability for Ugandan coffee. Fairtrade Original provides proof of paying Living Income Reference Price validated by Fairtrade International.
• Fairtrade OriginalcoreStrategic or Co-development PartnerPartnership on tracing Ugandan coffee through Trace platform, enabling verification of Living Income Reference Price payments to ACPCU cooperative farmers.
• Volcafe / Molinos de HondurascoreStrategic or Co-development PartnerPartnership for coffee traceability in Honduras with over 200 farmers onboarded. Volcafe subsidiary provides supply chain data and field officer support.
• Sucafina / UgacofcoreStrategic or Co-development PartnerPartnership on regenerative and traceable Ugandan coffee. Ugacof anchors programme in Uganda through farmer network across six coffee washing stations with over 15,000 farmers.
• Tradin OrganiccoreStrategic or Co-development PartnerPartnership for Sierra Leone cocoa traceability and Due Diligence Dashboard development. Helping clients meet EU Deforestation Regulation requirements.
• ProteencoreStrategic or Co-development PartnerUgandan partner transforming coffee waste into organic fertilizer and carbon credits. Partnership for regenerative coffee programme with circularity element.
• EmatacoreStrategic or Co-development PartnerDigital finance partner providing microloans to participating farmers to invest in interventions and increase productivity.
• Cool Farm AlliancecoreStrategic or Co-development PartnerPartner in Dream Fund consortium working on carbon insetting and climate-resilient farming. Provides tools and services for carbon capture financing.
• HivoscoreStrategic or Co-development PartnerCo-developer of ALIGN platform together with Fairfood, Rainforest Alliance, and Sustainable Food Lab.
• Sustainable Food LabcoreStrategic or Co-development PartnerCo-developer of ALIGN platform with expertise in sustainable food systems and supply chain transparency.
• Trust AfricacoreStrategic or Co-development PartnerPartner in RECLAIM Sustainability! 5-year programme focused on African contexts and sustainable supply chains.
• Business Watch IndonesiacoreStrategic or Co-development PartnerPartner in RECLAIM Sustainability! 5-year programme working on sustainable supply chains in Indonesia.
• Global Living Wage CoalitioncoreStrategic or Co-development PartnerEndorsing ALIGN platform and providing expertise on living wage benchmarks and standards.
• Living Income Community of PracticecoreStrategic or Co-development PartnerEndorsing ALIGN platform and contributing expertise on living income measurement and strategies.
• Simon LeveltminorStrategic or Co-development PartnerDutch coffee company collaborating on traceability project with Trabocca, expanding to 500 participating farmers.
• Pure AfricacoreStrategic or Co-development PartnerPartner digitizing Rwandan and Burundi coffee supply chains, verifying premium payments reaching 320+ farmers.
• Social VanillacoreStrategic or Co-development PartnerDanish brand providing transparency for vanilla farmers, drying stations, supermarkets and end customers.
• Sundays River Citrus Company (SRCC)coreStrategic or Co-development PartnerLocal South African cooperative supplying Dole, part of margin redistribution strategy for lemon supply chain.
• Sundays River Valley Collaborative (SRVC)coreStrategic or Co-development PartnerSouth African NGO providing context and selecting impactful community projects in Sundays River Valley.
• DISCO (Dutch Initiative on Sustainable Cocoa)coreStrategic or Co-development PartnerMulti-stakeholder platform to end deforestation and child labour in cocoa supply chains and pay farmers a living income.
• MVO PlatformcoreStrategic or Co-development PartnerLobby organization for Dutch laws on corporate social responsibility in supply chains. Fairfood contributes to campaigns and position papers.
• IDVO (Initiative for Sustainable and Responsible Business)coreStrategic or Co-development PartnerCoalition of companies, academics, and civil society organizations campaigning for Dutch due diligence laws. Fairfood is one of 130+ signatories.
• PartoscoreStrategic or Co-development PartnerTrade association for development cooperation. Fairfood complies with Partos' Code of Conduct as a member.
• RikoltominorStrategic or Co-development PartnerInternational NGO focused on sustainable food systems. New partnership signed in 2023.

Scale indicators9 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Provenance: UK-based blockchain platform enabling brands to trace materials and verify sustainability claims across supply chains. Directly competes with Fairfood's Trace platform in providing end-to-end supply chain transparency for consumer goods.
• FoodLogiQ: Food traceability and supply chain transparency platform serving food manufacturers, retailers, and foodservice operators. Offers similar functionality to Fairfood's Trace platform for food supply chain visibility and supplier compliance.
• ripe.io: Blockchain-based food traceability platform that enables supply chain participants to track and verify food products from farm to consumer. Competes directly with Fairfood's blockchain-enabled traceability approach.
• Oritain: Forensic science company that verifies the origin of food and fibre products through scientific testing. Comparable to Fairfood's origin verification capabilities for sustainability and ethical sourcing claims.
• Connecting Food: Blockchain-based food traceability platform providing real-time transparency and compliance verification for food supply chains. Directly comparable to Fairfood's Trace platform serving food brands and retailers.

Broad incumbents

• IBM Food Trust: IBM's blockchain-based food traceability network serving major food companies globally. A broad incumbent offering overlapping capabilities with Fairfood but as part of IBM's larger blockchain and supply chain portfolio.
• SAP: Enterprise software giant with supply chain management and traceability solutions through SAP Responsible Design and Production. A broad incumbent with overlapping capabilities serving large food and consumer goods companies.

Emerging players

• Farmer Connect: Technology partner for farmer identity and traceability solutions. Already a Fairfood technology integration partner, with overlapping capabilities in connecting smallholder farmers to digital supply chains.
• SourceTrace: Digital solutions provider for agriculture traceability and farmer engagement in developing markets. Comparable emerging player focused on smallholder farmer inclusion and supply chain transparency in similar geographies.
• EVRYTHNG: Product traceability platform that connects physical products to digital identities for supply chain visibility. Emerging player with overlapping capabilities in product-level traceability and consumer-facing transparency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/Fairfood/trace-app
• LinkedInlinkedin.com/company/fairfood

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about fair food