AIIM Choices

What AIIM Choices does

AIIM Choices Pty Ltd is an Australian NDIS plan management provider founded in 2017 and headquartered in Wodonga, Victoria, serving National Disability Insurance Scheme participants nationwide. The company's core function is administrative: processing NDIS invoices, lodging claims with the NDIA, paying service providers, and tracking participant plan budgets on behalf of individual participants. It operates a portfolio of four core products—Plan Management, Plan Review Support, free NDIS Application Assistance for prospective participants, and a Service Provider Directory—and supports participants through 14 physical offices spanning every Australian state and territory, a toll-free 1800 number, and the Caresquare/Careview Advantage mobile apps (iOS/Android) plus web portal for real-time budget visibility.

The business model is NDIS-funded: plan management fees are added to each participant's NDIS plan by the National Disability Insurance Agency, with no out-of-pocket cost to participants, and billing follows standard NDIS pricing arrangements on a monthly cadence per participant managed. AIIM Choices is registered as an NDIS provider under NDIS Practice Standards with oversight from the NDIS Quality and Safeguards Commission. Its go-to-market combines direct-to-consumer acquisition (website, phone, live chat) with channel partnerships through support coordinators, allied health providers (e.g., Fort Healthcare), employment service providers (e.g., The Personnel Group), and community organizations, supported by a content marketing engine (100+ blog articles, two segmented newsletters, SEO, Clickability listings) and a team of 27+ staff collectively speaking 15+ languages including Mandarin, Cantonese, Vietnamese, Turkish, Sinhala, Punjabi, Polish, Filipino, Hindi, Nepalese, and Indonesian. The company is independently owned and led by Managing Director James Price with no disclosed institutional investors, parent company, or M&A activity.

Name

AIIM Choices

Legal name

AIIM Choices Pty Ltd

Website

https://aiimchoices.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Short description

AIIM Choices is an Australian NDIS plan management provider, founded 2017, that processes invoices, pays providers, and tracks budgets on behalf of thousands of NDIS participants across all Australian states, funded by NDIS-set per-participant fees.

Ownership category

akta.pro rank

Headquarters

HQ city

Wodonga

HQ country

Australia

HQ region

Oceania

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. NDIS Plan Management Services: Plan management services are funded separately by the NDIS as part of participant plans. AIIM Choices receives payment from NDIS for processing invoices, paying providers, and managing plan administration. There is no cost to participants—the NDIS adds separate funding to cover plan management services. Fees follow standard NDIS pricing rules.
2. NDIS Application Assistance: Free assistance helping people apply for NDIS funding. This service is provided at no cost to participants.
3. Plan Review Support: Support services to help participants prepare for and navigate NDIS plan reviews. Part of wrap-around support for existing participants.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

AIIM Choices is an independent NDIS plan management provider that processes NDIS invoices, claims funds from the NDIA portal, pays service providers on behalf of participants, and provides real-time budget visibility through a participant portal and mobile app. The company also offers free NDIS application assistance for prospective participants and plan review support for existing participants, all funded through NDIS pricing arrangements with no out-of-pocket cost to participants.

Product overview

AIIM Choices is an independent NDIS plan management provider offering a unified service platform focused on Plan Management as the core offering. Their portfolio includes Plan Management (processing invoices, paying service providers, managing budgets), Plan Review Support (assisting with annual plan reviews and early plan reviews), NDIS Application Assistance (free support for new applicants), and a Service Provider Directory. The services are delivered through multilingual support teams across Australia, with participants accessing the platform via mobile apps (Caresquare, Careview Advantage) and a participant portal. All services are 100% NDIS funded with no out-of-pocket costs to participants.

Differentiator

Problem solved

Functional benefit

Products and services

• Plan Management NDIS plan management service that processes invoices, claims funds through the NDIS portal, pays service providers on behalf of participants, and provides budget management with real-time visibility through a participant portal. Designed for NDIS participants who want choice and control over their service providers but need help with administrative tasks.
• Plan Review Support

Quantifiable outcome

• Most compliant invoices paid within 3 days
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• The Personnel GroupcoreStrategic or Co-development Partner · 21 November 2024Ambassador Program partnership with The Personnel Group and Fort Healthcare announced November 2024, focused on 'Strengthening Inclusive Care' through collaborative community program.
• Fort HealthcarecoreStrategic or Co-development Partner · 21 November 2024Ambassador Program partnership with The Personnel Group and Fort Healthcare announced November 2024, focused on 'Strengthening Inclusive Care' through collaborative community program.
• Night n Day GroupminorGTM or Marketing PartnerPartnership announced with Night n Day Group, an Australian family-owned business dedicated to helping people live with dignity, confidence, and comfort through high-quality washable and reusable continence products. Night n Day is the only company in the world offering custom-made incontinence products. This partnership provides a more holistic and supportive experience for AIIM Choices participants.
• Fort HealthcareminorGTM or Marketing PartnerFort Healthcare is a certified allied health provider delivering person-centred care services, assessments, and tailored treatment plans aimed at addressing physical pain and mental health issues to optimise client body functions. Partnership provides AIIM Choices participants access to allied health services.
• The Personnel GroupminorGTM or Marketing PartnerThe Personnel Group is a disability employment support provider committed to creating inclusive workspaces while helping individuals with disabilities achieve career goals, live more independently, and become active community members. Partnership supports AIIM Choices participants in employment goals.
• NDIScoreOthersRegistered NDIS plan management provider operating under NDIS guidelines. Partnership with the National Disability Insurance Agency (NDIA) to deliver plan management services to eligible Australians with disability.
• NDIS Quality and Safeguards CommissioncoreOthersAIIM Choices operates as a registered NDIS provider complying with NDIS Practice Standards and the NDIS Code of Conduct, overseen by the NDIS Quality and Safeguards Commission.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Leap in!: Australian NDIS plan management provider that processes invoices, pays providers, and supports participants with their plans — directly competing with AIIM Choices in the same NDIS-funded plan management category with a similar D2C and digital-led model.
• Plan Partners Australia: NDIS plan management provider serving Australian participants with invoice processing, provider payments, and budget tracking — directly comparable to AIIM Choices on service scope, customer segments (participants, providers, support coordinators), and NDIS funding model.
• MyPlanManager: NDIS-registered plan management provider offering invoice processing and plan administration to participants across Australia — competes head-to-head with AIIM Choices on the same core service with similar technology-enabled delivery.
• Total Plan Management: Australian NDIS plan manager providing financial administration, provider payments, and budget support — directly comparable service offering to AIIM Choices targeting the same NDIS participant segment.

Broad incumbents

• Procare Plan Management: Large Australian disability services provider whose portfolio includes NDIS plan management alongside broader disability support services — comparable to AIIM Choices on plan management functionality, but operates as a broader incumbent with multiple service lines.
• Northcott: Established Australian disability services non-profit providing accommodation, therapy, and plan management — overlaps with AIIM Choices on plan management but is a much broader incumbent across the disability services value chain.
• Life Without Barriers: One of Australia's largest disability and community services providers offering NDIS plan management as part of a wider portfolio of disability, aged care, and child services — comparable plan management capability but with significantly broader scope than AIIM Choices.
• Aruma (formerly Lifestyle Solutions): National Australian disability services provider offering NDIS plan management, accommodation, and employment services — adjacent to AIIM Choices on plan management functionality but operates as a much larger, multi-service incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aiimchoicesplanmanagers
• LinkedInlinkedin.com/company/aiimchoicescomau

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AIIM Choices