Bryta Holdings Pty

Name

Bryta Holdings Pty

Legal name

Bryta Holdings Pty Ltd

Website

https://bryta.net

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Bryta is an Australian clinician-led health services company that delivers TGA-approved cognitive-motor brain and body training programs to adults aged 60 and over in Melbourne, via clinics, home visits, and a Home Kit product, funded primarily through Home Care Packages.

Ownership category

akta.pro rank

Product category

Geriatric Rehabilitation Services

NAICS

Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Balance, Fall Prevention & Gait Training In-Home (HSABADAH)

Keywords

• Aged care physiotherapy
• Cognitive-motor training
• Geriatric rehabilitation services
• Home care rehabilitation
• Falls prevention therapy

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Clinic Sessions: One-on-one 30-minute sessions at Hawthorn East and Bundoora clinic locations, delivered by Bryta physiotherapist using light-based technology. Priced at $120 per session.
2. Home Visits: Physiotherapist visits patient's home with equipment. 30-minute face-to-face sessions at $200 plus travel and admin costs. Covers all Melbourne metropolitan area.
3. Home Kit - Purchase: One-time purchase of Bryta reaction light device at $320 plus annual app subscription of $200. Device is pre-loaded with personalised program by physiotherapist.
4. Home Kit - Rental: Weekly hire of Bryta Home Kit at $20/week + GST with 10-week minimum commitment. $22/week ongoing after minimum. Hire cost deducted if customer purchases within 10 weeks.
5. Group Classes: Bryta group classes at Brunswick Private Hospital (twice weekly as of November 2025). Licensed delivery by hospital's own Bryta-certified allied health clinicians.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Bryta provides a TGA-approved, clinician-led brain and body training program for adults 60 and over that combines cognitive training with physical exercise simultaneously, delivered by AHPRA-registered physiotherapists using a proprietary reaction light system. The program is offered through three delivery channels: clinic-based one-on-one sessions at Hawthorn East and Bundoora, physiotherapist-led home visits across metro Melbourne, and a Home Kit device for independent home training. Bryta also licenses its program to partner hospitals for group class delivery and operates as an associate provider for 30+ Support at Home providers.

Product overview

Bryta Holdings Pty operates a single unified product — the Bryta Program — a TGA-approved, clinician-led brain and body training program for adults 60+ that combines cognitive training with physical exercise using reaction light technology. The program is delivered through three service channels: At the Clinic (individual sessions at Hawthorn East and Bundoora at $120/30min), At Home Visits (physiotherapist-delivered home sessions at $200/30min plus travel), and the Home Kit (personal Bryta reaction light device for independent home training at $20/wk hire or $320 purchase). The Bryta App (Apple App Store) provides the digital interface for program delivery and progress tracking. All programs are 100% covered by Home Care Packages. The company also offers group classes at $70/session through hospital partnerships. The portfolio is unified around the TGA-approved Bryta reaction light system and the proprietary dual-task training methodology developed by Prof Kwang Lim and Cindy Phan.

Differentiator

Problem solved

Functional benefit

Products and services

• Bryta Program (Core) A TGA-approved, clinician-led brain and body training program for adults 60 and over that combines cognitive training with physical exercise simultaneously. Delivered by AHPRA-registered physiotherapists at clinic locations, via home visits, or through the Home Kit. Designed by academic geriatrician Prof Kwang Lim and physiotherapist Cindy Phan, backed by peer-reviewed dual-task training research.
• At the Clinic Sessions Individualized one-on-one sessions at Hawthorn East and Bundoora clinic locations. Physiotherapist-tailored cognitive and physical training using Bryta's light-based technology, with weekly progress tracking and regular reassessment. Priced at $120 per 30-minute session.
• At Home Visits Full Bryta program delivered at the patient's home by a physiotherapist with all equipment provided. Same quality training and measurable outcomes as clinic sessions without travel logistics. Priced at $200 per 30-minute session plus travel and admin, covering Melbourne metropolitan area.
• Bryta Home Kit Personal Bryta reaction light system for independent brain and body training at home. Pre-loaded with physiotherapist-designed personalized program, guided sessions 2-3 times weekly, physiotherapist remote support and progress reviews. Available for hire ($20/wk minimum 10 weeks, then $22/wk) or purchase ($320 once-off plus $200 annual app subscription). TGA-approved device.
• Bryta App Mobile application approved on the Apple App Store in February 2026 for distributing the Bryta program digitally. Enables participants to view session history and results while allowing Bryta physiotherapists to review progress remotely and adjust programs.
• Bryta Group Classes Group-based Bryta sessions running at partner locations including Brunswick Private Hospital (twice weekly). Approximately 30 minutes including warm-up, cognitive-physical training, and circuit strength training. Priced at $70 per session and delivered by Bryta-certified allied health clinicians at partner facilities.
• 12-Week Introductory Program Structured 12-Week Introductory Program for all new Bryta clients, combining one weekly clinic session with 2-3 home kit sessions per week based on evidence-based dosing recommendations.

Quantifiable outcome

• 2,900+ appointments completed
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Bolton ClarkecoreChannel Partner/ Reseller/ Distributor · 1 December 2025Bryta became an associate provider of Bolton Clarke. Professor Kwang Lim and Cindy Phan delivered a professional development session to 32 Bolton Clarke Allied Health clinicians covering dementia and the Bryta approach. Bolton Clarke Support at Home participants can have their Bryta program funded through their package.
• Brunswick Private HospitalcoreOEM/ Whitelabel/ Licensing Partner · 1 November 2025Licensing partnership renewed for second year. Brunswick Private Hospital trains allied health clinicians as Bryta certified practitioners who deliver Bryta Group Classes running twice weekly. Cindy Phan presented Bryta to the allied health team and demonstrated training activities.
• BaptcarecoreChannel Partner/ Reseller/ DistributorApproved associate provider of Baptcare. Baptcare Support at Home participants can access Bryta programs funded through their package.
• Mercy HealthcoreChannel Partner/ Reseller/ DistributorApproved associate provider of Mercy Health. Mercy Health Support at Home participants can access Bryta programs funded through their package.
• Absolute Care & HealthcoreChannel Partner/ Reseller/ DistributorApproved associate provider of Absolute Care & Health. Support at Home participants can access Bryta programs funded through their package.
• Salvation Army Aged CarecoreChannel Partner/ Reseller/ DistributorApproved associate provider of Salvation Army Aged Care. Support at Home participants can access Bryta programs funded through their package.
• Uniting AgeWellcoreChannel Partner/ Reseller/ DistributorApproved associate provider of Uniting AgeWell. Support at Home participants can access Bryta programs funded through their package.
• Bayside City CouncilcoreChannel Partner/ Reseller/ DistributorApproved associate provider of Bayside City Council. Support at Home participants can access Bryta programs funded through their package.
• DPV HealthcoreChannel Partner/ Reseller/ DistributorApproved associate provider of DPV Health. Support at Home participants can access Bryta programs funded through their package.
• healthAbilitycoreChannel Partner/ Reseller/ DistributorApproved associate provider of healthAbility. Support at Home participants can access Bryta programs funded through their package.
• BenetascoreChannel Partner/ Reseller/ DistributorApproved associate provider of Benetas. Support at Home participants can access Bryta programs funded through their package.
• Royal Melbourne HospitalcoreStrategic or Co-development PartnerClinical partnership where Professor Kwang Lim serves as Clinical Director for Aged Care. Bryta founded by the geriatrician and physiotherapist. Hospital referenced as trusted partner for clinical referrals and professional development sessions.
• Eastern HealthminorStrategic or Co-development PartnerTrusted by clinicians from Eastern Health hospital network. Clinicians refer patients to Bryta program.
• Northern HealthminorStrategic or Co-development PartnerTrusted by clinicians from Northern Health hospital network. Clinicians refer patients to Bryta program.
• Hawthorn East Specialist CentrecoreStrategic or Co-development PartnerClinic location partner. Bryta delivers sessions at Hawthorn East Specialist Centre, 790 Burwood Road, Hawthorn East VIC 3123. Friday co-working sessions held at this location.
• Bundoora Specialist HealthcarecoreStrategic or Co-development PartnerClinic location partner. Bryta delivers sessions at Bundoora Specialist Healthcare, 445 Grimshaw Street, Bundoora VIC 3083.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Saebo: Saebo is a US-based neurological rehabilitation equipment company specializing in upper-limb and hand therapy devices for stroke and brain injury survivors. Directly comparable to Bryta's neurological rehab focus across stroke, Parkinson's, and similar motor-cognitive patient populations.
• Posit Science (BrainHQ): Posit Science develops BrainHQ, a clinically validated cognitive training program targeted at older adults, with peer-reviewed evidence in falls reduction and processing speed. Closest direct peer to Bryta's cognitive-motor dual-task training methodology and elderly target market.
• Neurotrack: Neurotrack is a digital cognitive health company offering cognitive assessment and training tools focused on memory and aging. Directly comparable to Bryta in the cognitive-health-for-older-adults category with clinician-friendly delivery.
• Constant Therapy: Constant Therapy provides AI-driven speech, language, and cognitive therapy used by clinicians for stroke and TBI rehabilitation. Comparable patient population and clinical-delivery model to Bryta's reactive-light cognitive-motor training.
• NeuroNation: NeuroNation is a Berlin-based cognitive training platform with scientifically validated brain exercises for adults and older adults. Comparable in the brain-training software category serving older adult demographics.
• LiteGait: LiteGait manufactures gait, balance, and mobility training equipment used by physiotherapists for rehabilitation and falls prevention. Comparable to Bryta's balance, gait, and falls prevention focus for older adults in clinical and home settings.
• Jintronix (now Jintronix by Constant Therapy Health): Jintronix provides interactive rehabilitation technology combining motion capture with cognitive exercises for stroke and neurological recovery. Directly comparable to Bryta's combined cognitive-motor training methodology delivered via clinician-supervised technology.

Broad incumbents

• Kieser Australia: Kieser Australia is an established physiotherapy chain offering strength-based rehab programs for older adults. Broader incumbent in the Australian physiotherapy market with overlapping older-adult patient base, though not specialized in cognitive-motor dual-task training.

Others

• Physitrack (PhysiApp): Physitrack is a global physiotherapy exercise prescription and patient engagement platform with deep Australian allied health penetration. Ecosystem partner to Bryta as an enabling tool for clinician-delivered home exercise programs, though not a direct cognitive-training competitor.
• Mindset Health: Mindset Health is an Australian digital therapeutics company offering app-delivered hypnotherapy for IBS, menopause, and related conditions. Adjacent Australian digital health peer with similar early-stage profile, clinician involvement, and direct-to-consumer elderly demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bryta

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bryta Holdings Pty