mvb gmbh
MVB GmbH, operating as E-Bike Mott, is a Lauda-Königshofen specialty retailer serving consumers with new, used, and demo e-bikes, test rides, leasing, and mobile or workshop service across multiple premium and specialized brands.
- Company typePrivate
- Founded2004
- HeadquartersLauda-königshofen, Germany
- Headcount—
- GTM typeB2C
- OfferingServices
What mvb gmbh does
MVB GmbH operates as E-Bike Mott, a privately held e-bike specialty retailer and service business founded in 2004 in Lauda-Königshofen, Germany. It sells new, demonstration, and used e-bikes and supports buyers through in-person and online consultations, test rides, leasing, workshop repair, and at-home or on-the-road service. Its target customers are primarily individual consumers, including commuters, recreational and touring riders, families needing cargo capacity, travelers requiring folding bikes, and seniors or people with mobility limitations.
The assortment spans premium and configurable German and European brands, including Riese & Müller, Tauber-Rad, Velo de Ville, Vitali, iSY, Van Raam, Victoria, TOTEM, ECONIC, and Etnnic. Products cover standard urban and trekking models as well as full-suspension, cargo, tandem, folding, XXS-to-XXXL, therapy, tricycle, and heavy-load applications up to 180 kg. E-bikes offered through the retailer use drive systems including Bosch, Brose, Fazua, and Pinion MGU. Vitali folding bikes sold by MVB use a front-wheel hub motor with planetary gearing and a 252Wh-to-562Wh rear-rack battery system with an integrated rear light.
MVB generates revenue primarily through one-time vehicle sales, supplemented by professional repair and mobile service, leasing-facilitated sales, clearance and demonstration-bike sales, and used-bike trade-ins. Prices range from ECONIC models under €2,000 to premium and custom-configured Riese & Müller and Velo de Ville products. The go-to-market model is showroom-led, with a physical experience store and test tracks in Lauda-Königshofen, online consultation and discovery, and shipping or mobile service by arrangement. Its operating footprint is regional, centered on Baden-Württemberg and Bavaria.
mvb gmbh firmographics
Firmographics- Name
- mvb gmbh
- Legal name
- MVB GmbH
- Website
- https://elektrorad-mott.de
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Short description
- MVB GmbH, operating as E-Bike Mott, is a Lauda-Königshofen specialty retailer serving consumers with new, used, and demo e-bikes, test rides, leasing, and mobile or workshop service across multiple premium and specialized brands.
- Ownership category
- akta.pro rank
mvb gmbh industry classification
Industry- Product category
- E-Bike Specialty Retail
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Used Merchandise Retailers (459510)
- SIC
- Retail-Auto & Home Supply Stores (5531)
- akta.pro primary industry
- E-Bike Retail (CRAMAHAE)
- akta.pro secondary industries
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Service, Repair & Maintenance Shops (CRAMAHAH)
Keywords
Where mvb gmbh is headquartered
LocationHeadquarters
- HQ city
- Lauda-königshofen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
mvb gmbh business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- E-Bike Sales (New): Retail sale of new e-bikes across multiple premium brands including Riese & Müller, Tauber-Rad, Vitali, Velo de Ville, iSY, Van Raam, Victoria, TOTEM, ECONIC, and Etnnic. Products range from entry-level (~€2,000) to premium custom-made models.
- Demo / Vorführ-E-Bikes: Sale of inspected demonstration and showroom e-bikes at reduced prices. Part of their clearance and inventory management strategy.
- E-Bike Service & Repair: Bicycle and e-bike workshop providing maintenance and repair services, including mobile service for customers who cannot bring bikes to the shop.
- E-Bike Leasing: Company offers e-bike leasing programs as a financing option for customers.
- Used E-Bike Sales & Trade-In: Purchase and resale of used e-bikes. Customers can also sell their existing e-bike to the company.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | ECONIC - budget e-bikes under €2,000 |
| One time/ perpetual license | Pay-as-you-go | TOTEM - affordable e-bikes |
| One time/ perpetual license | Pay-as-you-go | Tauber-Rad, Vitali, iSY - mid-range custom e-bikes |
| One time/ perpetual license | Pay-as-you-go | Riese & Müller, Velo de Ville - premium e-bikes |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
mvb gmbh product offering
Product offeringCore offering
MVB GmbH (E-Bike Mott) is a German specialty retailer that sells new, demo, and used electric bicycles from multiple premium European brands, including Riese & Müller, Tauber-Rad, Vitali, iSY, Van Raam, Velo de Ville, Victoria, TOTEM, ECONIC, and Etnnic, through a physical showroom in Lauda-Königshofen and online consultation channels. The company complements retail with personalized purchase advice, on-site and mobile e-bike service and repair, group order (Sammelbestellung) programs, e-bike leasing, and a trade-in/used-bike program.
Product overview
MVB GmbH (E-Bike Mott) operates as an e-bike specialty retailer and experience center in Lauda-Königshofen, Germany. The company sells a curated portfolio of e-bike brands through a physical showroom and online channels. The core offering is organized around multiple branded sub-portfolios: Riese & Müller (premium full-suspension and cargo e-bikes), Tauber-Rad (sustainable, modular German-made e-bikes including divisible tandems), Vitali (original folding e-bikes since 2008 with a proprietary front-wheel hub motor system), iSY (20-inch compact e-bikes), Van Raam (therapeutic e-bikes for accessibility), Velo de Ville (custom-made German e-bikes), Victoria (XXL e-bikes up to 180 kg), TOTEM (budget e-bikes), ECONIC (lightweight e-bikes under 2,000 EUR), and Etnnic (electric tricycles). Supporting the product portfolio are services including personalized purchase consultation, test rides, workshop repair and service, e-bike leasing, and a clearance/used-bike program. The company does not offer a software platform, API, or AI/ML capabilities — it is a physical-goods retail and service business.
Differentiator
Problem solved
Functional benefit
Products and services
- Riese & Müller E-Bikes Premium German e-bike brand featuring full-suspension models, cargo bikes, urban bikes, and trekking e-bikes. Available with BOSCH and PINION drivetrains. Key models include Charger, Delite, Homage, Load, Multicharger, Nevo, Packster, Roadster, Superdelite, Transporter, and Veya. Sold to consumers seeking high-end, full-feature e-bikes.
- Tauber-Rad Pedelecs Sustainable, individually configurable German-made e-bikes for individualists. Modular frame construction with multiple drive options including BOSCH INtube, BOSCH EXtube, BROSE, and FAZUA. Models include CROSSOVER, SPORT, KOMFORT, and MINI (20-inch compact), plus divisible E-Tandems with Enviolo or Rohloff gearing.
- Vitali Elektroklapprad Original folding electric bikes since 2008 with a proprietary front-wheel hub motor and planetary gear. Available in TOUR, SPORT, ROADSTER, and COUNTRY variants with battery capacities from 252Wh to 562Wh, integrated rear light, and key-operated theft protection. Designed for compact transport in vehicles, RVs, and public transit.
- iSY 20 Zoll Kompakt E-Bikes 20-inch compact e-bikes available with PINION MGU, Enviolo, and Shimano gearing. Models include P12 Pinion MGU, Skyfly, Adventure, Enviolo, E5, and S8. Designed as compact urban and trekking bikes with various drive configurations.
- Van Raam Therapie-eBikes Therapeutic e-bikes designed for individuals with mobility limitations or disabilities. Models include Van Raam Balance, Easy Rider, and Easy Rider Compact, featuring specialized electric drive systems for accessibility and rehabilitation purposes.
- Velo de Ville E-Bikes Custom-made e-bikes manufactured in Germany, offered through a modular configuration system allowing buyers to specify frame, components, and accessories according to individual preferences. Sammelbestellung (collective order) programs offered for 2026/2027.
- Victoria XXL E-Bikes (Victoria UTILYON 3 XXL) XXL e-bikes with a permissible total weight of up to 180 kg, featuring BOSCH Performance Line CX motor and 750 Wh battery. Designed for heavier riders requiring high load capacity.
- TOTEM E-Bikes Budget-friendly e-bikes positioned as affordable options for a wide range of consumers seeking entry-level electric mobility.
- ECONIC E-Bikes Lightweight e-bikes priced under €2,000, targeting cost-conscious buyers seeking lightweight electric mobility.
- Etnnic Elektro-Dreiräder Electric tricycles for adults and seniors. The Folding Trike 2.0 model is a foldable electric tricycle designed for stability and ease of use for riders with mobility limitations.
- E-Bike Beratung & Service (Purchase Consultation and After-Sales Workshop) Personalized purchase consultation (online and in-store), test-ride arrangements, and after-sales workshop service for bicycles and e-bikes. Includes a mobile service ("E-Bike Service zuhause & unterwegs") for at-home and on-road repairs for customers who cannot bring their bikes to the shop.
- E-Bike Leasing E-bike leasing program offered as a financing option, including company-bike schemes (Dienstrad / Gehaltsumwandlung) that allow employees to lease e-bikes through employer benefit arrangements.
- Gebrauchte E-Bikes (Used E-Bike Sales & Trade-In) Pre-owned e-bikes available for purchase across all carried brands, including tandem and tricycle models. The company also purchases used e-bikes from customers as trade-ins for resale.
- E-Bike Räumungsverkauf (Demo & Clearance Sales) Clearance sale of new-stock e-bikes and inspected demonstration / showroom models at reduced prices. All units are inspected before handover.
Companies that use mvb gmbh
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
mvb gmbh technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
mvb gmbh partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Riese & MüllercoreAuthorized dealer and 'Erlebnisstore' (experience store) for Riese & Müller, a premium German e-bike manufacturer. E-Bike Mott offers group Sammelbestellung (collective ordering) programs for Riese & Müller models for 2026/2027, and sells the full Riese & Müller model range including Charger, Nevo, Delite, Homage, Load, Packster, Multicharger, Roadster, Superdelite, Veya, and others.
- Tauber-RadcoreMain dealer for Tauber-Rad, a German manufacturer of sustainable, customizable e-bikes including CROSSOVER, SPORT, KOMFORT, MINI, and custom-made models. Also carries Tauber-Rad E-Tandems (divisible e-tandems) and Victoria XXL models built on Tauber-Rad frames.
- Velo de VillecoreAuthorized dealer for Velo de Ville, a German custom-made e-bike manufacturer. Offers Sammelbestellung (collective ordering) programs for Velo de Ville 2026/2027. Velo de Ville bikes are fully configurable to customer specifications.
- VitalicoreMain dealer for Vitali, the original German folding e-bike brand since 2008. Vitali e-folding bikes feature a proprietary front-wheel hub motor, integrated battery rear rack system, and multiple battery capacities. E-Bike Mott provides extensive technical information, videos, and customer projects specifically for Vitali products.
- Van RaamminorDealer for Van Raam, a Dutch manufacturer specializing in therapy e-bikes for people with disabilities and mobility challenges. Products include Van Raam Balance and Van Raam Easy Rider (standard and compact).
- iSYminorDealer for iSY 20-inch compact e-bikes. Models include P12 Pinion MGU, Skyfly, Adventure, Enviolo, E5, and S8. Some models available from stock.
- Victoria (by Tauber-Rad)minorDealer for Victoria e-bikes, specifically the Victoria UTILYON 3 XXL model (up to 180 kg gross weight capacity) built on Tauber-Rad frames with Bosch Performance Line CX motor and 750 Wh battery.
- ENRAminorE-Bike Mott offers ENRA e-bike insurance ('Rundumschutz | Profischutz') as a recommended insurance partner for comprehensive e-bike coverage.
- ADFC (Allgemeiner Deutscher Fahrrad-Club)minorE-Bike Mott is a 'Fördermitglied' (supporting member) of the ADFC (General German Bicycle Club), Germany's leading cycling advocacy organization. This membership signals community alignment and advocacy for cycling.
Scale indicators2 records
Recent moves3 records
Expansion highlights6 records
mvb gmbh competitors and assessment
Company assessmentDirect peers
- Bike24: Germany's largest online bike and e-bike retailer, offering multi-brand sales, service, and accessories. Directly comparable as a multi-brand e-bike retailer in the German market, though operating at much larger scale and primarily online rather than showroom-led.
- Fahrrad.de (Internetstores): Major German online specialty bike and e-bike retailer carrying multiple premium brands including Riese & Müller, Bulls, and others. Comparable multi-brand e-bike retail model with overlapping premium brand portfolio, though distribution is digital rather than physical-showroom-based.
- Lucky Bike: German specialty bike and e-bike retail chain with physical showrooms across multiple cities. Comparable multi-brand premium e-bike retail model with workshop services, though operating at chain scale rather than single-store.
- Rose Bikes: German direct-to-consumer and showroom-based bike and e-bike retailer with own-brand and partner-brand bikes. Comparable German heritage and premium positioning with multi-channel sales (online + physical showroom) plus service capabilities.
- VanMoof: Dutch premium e-bike brand selling direct-to-consumer with own-brand urban e-bikes. Comparable as a premium e-bike specialist, though operates as a DTC manufacturer rather than a multi-brand showroom retailer.
Broad incumbents
- Fahrrad-XXL: Large German specialty bike and e-bike chain with big-box showrooms nationwide. Overlaps in multi-brand premium e-bike sales and workshop services, but at substantially larger scale and broader geographic footprint than a single regional retailer.
- Decathlon: Global sporting-goods mass retailer with extensive e-bike assortment in Germany including own-brand (B'Twin/Elops) and partner brands. Comparable as a multi-channel e-bike retailer, but with mass-market positioning rather than premium specialist focus.
Emerging players
- Cowboy: Belgian premium connected e-bike brand selling direct-to-consumer across Europe. Comparable as a premium urban e-bike specialist competing for the same customer demographic, though at smaller scale and DTC-only without showroom/service footprint.
Others
- Jobrad: Germany's leading corporate e-bike leasing platform enabling employer-subsidized bike leasing through partner dealers. Comparable because MVB offers e-bike leasing as a revenue stream and Jobrad-style leasing programs increasingly drive premium e-bike demand.
- Swapfiets: Dutch subscription-based bicycle (including e-bike) service operating across European cities. Comparable subscription/recurring-revenue approach to cycling, though positioned as urban mobility subscription rather than premium e-bike ownership.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
mvb gmbh social profiles
Digital presencemvb gmbh financial estimates
Financial estimateRevenue estimate
Valuation estimate
mvb gmbh leadership team
Management profileNumber of profiles
Profiles1 record
mvb gmbh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mvb gmbh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mvb gmbh
What does mvb gmbh do?
MVB GmbH (E-Bike Mott) is a German specialty retailer that sells new, demo, and used electric bicycles from multiple premium European brands, including Riese & Müller, Tauber-Rad, Vitali, iSY, Van Raam, Velo de Ville, Victoria, TOTEM, ECONIC, and Etnnic, through a physical showroom in Lauda-Königshofen and online consultation channels. The company complements retail with personalized purchase advice, on-site and mobile e-bike service and repair, group order (Sammelbestellung) programs, e-bike leasing, and a trade-in/used-bike program.
Is mvb gmbh a public or private company?
mvb gmbh is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was mvb gmbh founded?
mvb gmbh was founded in 2004.
Where is mvb gmbh based?
mvb gmbh is headquartered in Lauda-königshofen, Germany, in the Europe region.
How does mvb gmbh make money?
Five revenue lines are on record. E-Bike Sales (New) is the primary driver. The others are demo / Vorführ-E-Bikes, E-Bike Service & Repair, E-Bike Leasing and used E-Bike Sales & Trade-In.
Who are mvb gmbh's main competitors?
Direct peers on record are Bike24, Fahrrad.de (Internetstores), Lucky Bike, Rose Bikes and VanMoof. Broad incumbents are Fahrrad-XXL and Decathlon. Cowboy is listed as an emerging player. Others are Jobrad and Swapfiets.
Does mvb gmbh have an API?
No public API is recorded for mvb gmbh.
What industry is mvb gmbh in?
mvb gmbh's product category is E-Bike Specialty Retail. Its primary akta.pro industry code is CRAMAHAE, E-Bike Retail, with a secondary code of CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories). Its NAICS code is 441227 and its SIC code is 5531.