smartpin

What smartpin does

Smartpin, now operating as Band24, is a US-based private LLC that provides Bluetooth-based asset tracking software, devices, and APIs for business operations. The company was founded in 2023 and rebranded from Smartpin to Band24 in April 2026, repositioning itself as a ground-to-orbit platform for field intelligence. Its core offering combines a cloud-based management dashboard, commercial Bluetooth tracking devices, and iOS/Android mobile apps, supported by a global Bluetooth network of 95M+ mobile access points covering 2,500+ cities and 3 million square miles. In 2026 the company extended its platform into off-grid and remote areas through a strategic partnership with Hubble Network, unifying Bluetooth, LTE-M, and satellite connectivity under a single asset visibility layer. Co-founder Chris Hulls, co-founder of Life360/Tile, serves as Executive Chairman.

The product portfolio consists of the Band24 Cloud Platform for real-time location, historical visibility, alerts, geofencing, and operational insights; commercial-grade tracking devices with long-life batteries built for bulk activation and fast deployment; mobile apps for on-the-go asset management; and a Platform & Location API surface for developers. Target use cases span tools and small asset management at job sites, large and fleet asset tracking, supply chain and logistics visibility, and rental equipment utilization and recovery. The business model is a product-led growth motion paired with a direct enterprise sales overlay: customers receive 90 days of free platform access including 2 complimentary devices, after which they are automatically enrolled in a 12-month Band24 Business subscription, with additional devices and licenses available for purchase. Distribution is global and multi-channel — self-serve web platform, iOS and Android app stores, plus enterprise sales engagement for larger deployments.

Revenue is generated primarily through recurring annual subscriptions bundled with hardware device sales; pricing is not publicly disclosed. The company has not disclosed funding rounds, headcount, revenue, or named contracted enterprise customers in the available source material. Strategic priorities evident in 2026 include the brand repositioning, the Hubble Network satellite integration, planned new product launches later in the year, and continued expansion across multiple enterprise verticals.

Name

smartpin

Legal name

Band24, LLC

Website

https://smartpin.app

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Band24 (formerly Smartpin) is a US-based asset tracking platform that unifies Bluetooth, LTE-M, and satellite connectivity through a cloud dashboard, hardware devices, and mobile apps, serving enterprises in fleet, logistics, tools, and rental equipment verticals.

Ownership category

akta.pro rank

Product category

Asset Tracking Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Satellite Telecommunications (51741)

SIC

Computer Communications Equipment (3576), Measuring & Controlling Devices, Nec (3829)

akta.pro industry

PRIMARYIMAIAMAH

Industrial Connectivity & Networks (5G/LPWAN/TSN/Industrial Ethernet)

Industrials, Manufacturing & Construction/Industrial Services & Facility Operations/Industrial IoT (IIoT) & Smart Manufacturing

Keywords

• Asset tracking software
• Bluetooth tracking devices
• Fleet asset management
• Supply chain visibility
• Iot field intelligence

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Subscription Plans: 12-month Band24 Business plan offered after 90-day free access period. Device purchases bundled with platform access. Annual subscription model with automatic enrollment after trial.
2. Device Sales: Commercial-grade Bluetooth tracking devices sold with platform. Two devices included with free trial. Additional devices available for purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Smartpin (now operating as Band24) provides Bluetooth-based asset tracking software, hardware devices, and APIs for business operations. The offering combines a cloud-based management dashboard with commercial-grade Bluetooth tracking hardware, supported by a global network of 95M+ mobile access points and satellite connectivity through a partnership with Hubble Network.

Product overview

Band24 is a unified ground-to-orbit asset management platform that rebranded from Smartpin in April 2026. The platform combines a cloud-based management dashboard with commercial Bluetooth tracking devices and mobile apps, supported by a global network of 95M+ mobile access points and satellite connectivity through Hubble Network partnership. The core offering includes the Band24 Cloud Platform for visibility and operations intelligence, Band24 Asset Tracking Devices for hardware-enabled tracking, Band24 Mobile Apps (iOS/Android) for on-the-go access, and the underlying Commercial Bluetooth Network and Ground-to-Orbit Network infrastructure. The platform targets asset tracking use cases including tools and small assets, large fleet assets, supply chain logistics, and rental equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Band24 Cloud Platform Cloud-based asset management and operations intelligence platform providing real-time location updates, historical visibility, alerts, global search, geofencing, multi-user access, and actionable insights for assets, locations, and teams.
• Band24 Asset Tracking Devices Compact, wire-free Bluetooth tracking devices with high-performance antenna range, long-life batteries, and 24x7 reliability designed for commercial operations and bulk deployment.
• Band24 Mobile App (iOS)

Quantifiable outcome

• Deploy in minutes without wiring or RFID setup
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Hubble NetworkcoreTechnology or Integration · 28 April 2026Strategic partnership to extend Band24's enterprise platform with new layers of coverage, connectivity and continuity from urban corridors to off-grid areas. Enables ground-to-orbit satellite integration alongside existing Bluetooth and LTE-M connectivity.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Life360 (Tile): Life360 owns Tile, the leading consumer Bluetooth tracker brand, and is closely tied to Band24 through co-founder Chris Hulls. Directly comparable as a BLE-based asset/finder tracking platform, though at much larger consumer scale.
• Apple AirTag: Apple's AirTag competes in BLE-based item tracking using the iOS Find My network. Highly comparable tracking modality, though Apple leverages its own installed device base rather than a third-party network.
• Samsung SmartTag: Samsung SmartTag / SmartTag+ uses BLE (and UWB) tracking on the Galaxy Find Network. Directly comparable consumer-facing BLE tracker with similar self-attach hardware form factor.
• Estimote: Estimote builds BLE-based location and asset tracking infrastructure (beacons + software platform). Directly comparable in BLE-first asset tracking for enterprise, with overlapping industries like logistics and workplace.
• Kontakt.io: Kontakt.io provides BLE-based RTLS asset tracking hardware and cloud platform for healthcare, logistics, and industrial use cases. Closely comparable technology stack and enterprise verticals to Band24.
• Quuppa: Quuppa offers BLE-based real-time locating systems (RTLS) for industrial asset tracking. Comparable in BLE-first positioning technology and enterprise asset tracking focus.

Broad incumbents

• Samsara: Samsara is a leading enterprise IoT platform for fleet, equipment, and asset tracking with its own hardware. Comparable on the enterprise asset tracking use case (especially fleet and supply chain) but at vastly larger scale and with broader sensor offerings.
• Geotab: Geotab provides fleet management and asset tracking for commercial vehicles and equipment. Comparable on the fleet/trailer tracking use case Band24 targets, though anchored in telematics-grade cellular hardware rather than BLE-first.

Emerging players

• FourKites: FourKites provides supply chain visibility and real-time shipment tracking across multimodal transport. Comparable on the supply chain/logistics visibility use case Band24 lists as primary, though FourKites is software-only and carrier-data focused.

Others

• Hubble Network: Hubble Network is Band24's announced satellite IoT connectivity partner. While a partner rather than competitor, Hubble is highly comparable as a satellite-enabled asset tracking/connectivity platform and represents both a key dependency and an adjacent peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/smartpin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about smartpin