What heartline.app does

Heartline is a Calgary-based B2B digital wellbeing company founded in 2022 that sells AI-augmented mental health, fitness, and nutrition programs to organizations. Its core technology stack consists of a cross-platform mobile application (iOS and Android), a 24/7 multilingual crisis call center staffed by trained professionals and supporting Arabic, English, French, and Urdu, and a web-based ROI calculator; the AI layer, described as a generative AI chatbot with NLP and recommendation capabilities, is explicitly governed by healthcare professionals and industrial-organizational psychologists on the company's Strategy & Coordination Team. Underlying technical components include voice-to-text capture, text-based conversational flows, and a gamification/rewards engine layered on professionally authored assessments and interventions, with SOC 2 Type 2 compliance as the disclosed security baseline. The company has no disclosed proprietary AI models, patents, or SDK/API surfaces.

Heartline monetizes through per-employee subscriptions billed monthly or annually — $10/employee/month for the app-only tier and $42/employee/month for the app plus crisis call center tier — plus a one-time $5,000 enterprise setup fee that covers implementation, training, and strategy-team coordination. A 14-day free trial capped at three employees functions as the entry-point funnel into a direct enterprise sales motion: prospects request demos via web forms or book Outlook-calendar consultations, after which the strategy team develops a tailored offer based on organization size and segment. Go-to-market is organized into four vertical packages — Companies (EAP), Universities & Schools, Hospitals & Clinics, and Governments — each backed by segment-specific outcome claims (e.g., 32% productivity uplift, 25% absenteeism reduction, 40% better patient outcomes, 16% reduction in healthcare costs). Distribution relies on direct enterprise field sales, inside sales via booked consultations, and the consumer-facing mobile app stores. No customer logos, headcount, funding history, revenue figures, or partnership agreements are disclosed in the available data.

Name

heartline.app

Legal name

Heartline

Website

https://heartline.app

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Heartline is a Calgary-based B2B digital wellbeing company, founded in 2022, that sells an AI-driven mobile app, 24/7 multilingual crisis call center, and clinical coordination team to companies, universities, hospitals, and governments on a per-employee subscription model.

Ownership category

akta.pro rank

Product category

Digital Mental Health & Wellbeing Platform

NAICS

Telephone Call Centers (56142), Social Assistance (624), Custom Computer Programming Services (541511)

SIC

Services-Health Services (8000), Services-Prepackaged Software (7372)

akta.pro primary industry

Employer/Member Engagement Platforms for Provider-Sponsored Plans (HLACAEAM)

akta.pro secondary industries

Nurse Triage & Clinical Call-Center Teletriage Platforms (HLALAJAC), Omnichannel Patient Communications & Contact Center (Voice/SMS/Email/Chat) (HLACAEAC)

Keywords

• Employee assistance programs
• Digital mental health platform
• Workplace wellness solutions
• Crisis support services
• AI-driven wellbeing app

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Revenue model

1. App Only Subscription: Monthly subscription model at $10/month per employee providing access to the AI-driven mobile app with wellness assessments, interventions, gamification, and journaling features. Billed annually at $120 per employee.
2. App + Call Centre Subscription: Comprehensive subscription at $42/month per employee combining mobile app access with 24/7 crisis call center services, multilingual support, and professional counseling. Billed annually at $504 per employee with setup fee.
3. Enterprise Onboarding Services: One-time setup fee of $5,000 for enterprise organizations covering implementation, staff training, and coordination team integration.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Heartline sells a digital wellbeing platform that combines an AI-driven mobile app with a 24/7 multilingual crisis call center and a dedicated strategy/coordinatioon team. The platform is packaged into tailored programs (EAP, Student Wellbeing, Healthcare Provider, Public Health) and sold on a per-employee subscription basis to organizations such as employers, universities, hospitals, and government agencies.

Product overview

Heartline offers a unified healthcare platform combining a mobile app with dedicated support services. The core offering includes the Heartline Mobile App (available on iOS and Android) integrated with a 24/7 Crisis Call Center. The platform operates through modular solutions tailored for different sectors: Employee Assistance Program for companies, Student Wellbeing Program for universities, Healthcare Provider Solutions for hospitals, and Public Health Programs for governments. Additional components include an AI Chatbot for conversational support, Assessment & Intervention System for personalized health plans, an ROI Calculator for business case development, and a Strategy & Coordination Team for implementation support. The ecosystem uses gamification (points, badges, rewards) to drive engagement across all user segments.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 32% productivity increase for companies
• +8 more outcomes

Segments4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Modern Health: Modern Health is a global mental-health benefits platform that combines coaching, therapy, and a digital app sold on a per-employee subscription to employers. It competes head-to-head with Heartline's corporate EAP offering and overlaps on AI-driven self-service plus human support.
• Lyra Health: Lyra Health provides employer-sponsored mental-health care, including therapy, coaching, and on-demand video sessions billed per employee. Like Heartline, it sells primarily to HR and benefits buyers and combines technology with a live provider network.
• Spring Health: Spring Health is a precision mental-health benefits platform sold to employers on a per-employee basis, combining assessments, therapy, coaching, and digital tools. Its product scope and pricing model closely match Heartline's corporate EAP positioning.

Broad incumbents

• Headspace Health: Headspace Health offers the Headspace app plus the Ginger therapy/coaching network, sold both directly to consumers and to employers as a benefits product. It is a broad incumbent in the same corporate wellbeing category as Heartline with significantly greater brand and scale.
• Calm Business: Calm Business extends the consumer Calm meditation app into employer-purchased wellbeing subscriptions. It overlaps with Heartline on the wellness/app side but lacks Heartline's crisis-call-center and clinical-coordination services.
• BetterHelp: BetterHelp (Teladoc-owned) operates a large direct-to-consumer online counseling subscription and also sells into employer benefits. It is a broad incumbent in digital mental-health counseling that overlaps with Heartline's call-center and counseling component.
• Limeade (Virgin Pulse): Limeade is an enterprise wellbeing and engagement platform sold to HR buyers that includes mental-health modules, content, and analytics. It competes with Heartline for the same corporate-wellness RFPs as part of a broader employee-experience portfolio.

Emerging players

• Wysa: Wysa is an AI-driven mental-health chatbot sold to employers and health systems, with multilingual support including Arabic and non-English languages. Its AI-first, multilingual positioning overlaps directly with Heartline's AI chatbot and multinational coverage.
• Wellbeats: Wellbeats provides on-demand fitness, mindfulness, and wellbeing content sold to employers and universities. It is comparable to Heartline on the corporate and university wellness side, though narrower than Heartline's crisis-line scope.
• Wisr: Wisr is a preventative mental-health platform sold to employers that combines assessments, coaching, and a digital app. Its corporate EAP-and-wellness scope and mid-stage scale make it a credible comparable to Heartline's enterprise motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/heartline-app

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about heartline.app