asanito
Asanito (آسانیتو) is a Tehran-based, knowledge-based software vendor that sells a Persian-language cloud CRM, BPMS, and AI assistant (Asa AI) to Iranian small and medium-sized businesses across verticals such as immigration, legal, insurance, real estate, dental, and beauty.
- Company typePrivate
- Founded-
- HeadquartersTehran, Iran
- Headcount—
- GTM typeB2B
- OfferingSoftware
What asanito does
Asanito (آسانیتو), legally Asan Modiriat Tavana Knowledge-Based Company (شرکت دانش بنیان آسان مدیریت توانا), is a Tehran-based Iranian software vendor that builds and sells a cloud-based Persian-language CRM platform targeting small and medium-sized businesses across multiple verticals, including immigration agencies, law firms, insurance agencies, real estate agents, travel agencies, dental clinics, beauty salons, training academies, manufacturing/industrial firms, and digital marketing agencies. The platform spans core CRM, BPMS (فرآیندساز), customer club/loyalty, ticketing, sales automation, office automation, professional SMS, and mobile apps on iOS and Android, with native Persian UI, Jalali calendar localization, and integrations into the Iranian business software stack including Sepidar accounting, WooCommerce, WhatsApp Business, Iranian payment and SMS gateways, VoIP telephony, Google Calendar/Tasks, Mailerlite, and OneDrive.
The company's flagship differentiator is the Asa AI Assistant (دستیار هوش مصنوعی آسا), a proprietary voice and chat AI layer claimed as the first fully integrated AI assistant in an Iranian CRM, paired with a dedicated AI Automation module that extends AI capabilities into multi-step business process automation. Asanito monetizes through annual SaaS subscriptions across Standard, Professional, and VIP tiers (with VIP pricing negotiated), a perpetual on-premise license option, and professional services for training and implementation; pricing is denominated in Iranian Toman and positioned at the low end of global SaaS benchmarks but in line with Iranian SMB purchasing power. Distribution is driven by vertical-specific SEO landing pages, owned content (blog, YouTube, Instagram @asanito_crm, LinkedIn), referrals, and trust signals including Enamad certification, knowledge-based company status, and membership in the Tehran Internet Businesses Guild (e-Anjoman).
The company is privately held and discloses no revenue, headcount, funding history, or founding date in available material; its operational footprint is concentrated in Tehran (Argentina Square headquarters), and its addressable market is bounded by Iranian SMB software spend and the broader sanctions-related constraints on Iranian software vendors.
asanito firmographics
Firmographics- Name
- asanito
- Legal name
- Asan Modiriat Tavana Knowledge-Based Company (شرکت دانش بنیان آسان مدیریت توانا)
- Website
- https://asanito.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Asanito (آسانیتو) is a Tehran-based, knowledge-based software vendor that sells a Persian-language cloud CRM, BPMS, and AI assistant (Asa AI) to Iranian small and medium-sized businesses across verticals such as immigration, legal, insurance, real estate, dental, and beauty.
- Ownership category
- akta.pro rank
asanito industry classification
Industry- Product category
- CRM Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Success & Account Management CRM (HDAEAFAD)
- akta.pro secondary industries
- Marketing Automation & Campaign Management CRM (HDAEAFAB), Customer Service, Support & Contact Center CRM (HDAEAFAC), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
Keywords
Where asanito is headquartered
LocationHeadquarters
- HQ city
- Tehran
- HQ country
- Iran
- HQ region
- Middle East
Offices1 record
Markets served
asanito business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription — Cloud Version: Annual subscription model for cloud-based CRM access. Includes unlimited users in the Professional plan. Annual renewal fees are lower than initial purchase price, providing a land-and-expand recurring revenue stream.
- Perpetual License (On-Premise): One-time lifetime license fee for on-premise installation on customer's own server. Technical support and updates require annual subscription renewal.
- VIP Custom Development: Enterprise tier (VIP) with custom development and deep customization, priced via negotiation, targeting large organizations with specific integration or workflow needs.
- Professional Services — Training & Implementation: Paid implementation, training, and data migration services for Standard/Basic tier customers. Included in Professional and VIP plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Plan — for small and medium businesses |
| Subscription | Annual | Professional Plan — for medium and large businesses |
| Subscription | Annual | VIP Plan — for large organizations |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
asanito product offering
Product offeringCore offering
Asanito develops and sells a Persian-language CRM and ERP platform that centralizes customer data, sales pipelines, invoicing, ticketing, BPMS workflow automation, customer loyalty programs, and bulk SMS. The product is delivered as a SaaS subscription or an on-premise perpetual license and includes a proprietary AI assistant called "Asa" that supports voice and chat-based CRM management, aimed at Iranian SMBs and enterprises.
Product overview
Asanito is a unified cloud-based CRM platform providing an integrated suite of tools for customer relationship management, sales automation, and business process management. The core Asanito CRM platform is complemented by proprietary AI assistant Asā, BPMS (Business Process Management System), Customer Club loyalty module, Professional SMS, Ticketing System, Office Automation, Sales Automation, and mobile apps. The platform is designed specifically for Iranian businesses with Persian language support, Jalali calendar integration, and local payment/accounting integrations.
Differentiator
Problem solved
Functional benefit
Brands
- Asa (آسا): AI assistant integrated into the Asanito CRM platform
Products and services
- Asanito CRM (نرم افزار CRM آسانیتو)
Quantifiable outcome
- 30–400% increase in sales reported by customers using Asanito CRM
- +3 more outcomes
Companies that use asanito
Customer profileNamed customers27 records
Segments18 records
Ideal customer profiles3 records
asanito technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability6 records
Feature10 records
asanito partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Sepidar (سپیدار)coreAsanito provides out-of-the-box integration with Sepidar accounting software, enabling bidirectional sync of financial data, invoices, and transactions between the CRM and accounting system. This is a key differentiator for Iranian businesses that use Sepidar as their financial backbone.
- WordPress / WooCommercecoreAsanito offers a dedicated WordPress plugin and WooCommerce integration allowing online store owners to automatically sync customer data, orders, and product information directly into the CRM, enabling a unified view of online sales and customer interactions.
- VoIP Telephony SystemscoreAsanito integrates with VoIP telephony systems enabling click-to-call from within the CRM, call logging, automatic call recording on call logs, caller ID identification, and call analytics linked to customer records.
- Iranian SMS Gateway Providers (پنل پیامک)coreAsanito connects to Iranian SMS gateway services for bulk SMS campaigns, automated notifications (renewal reminders, welcome messages, follow-up alerts), and transactional SMS delivery, all managed within the CRM.
- Iranian Online Payment Gateways (درگاه پرداخت آنلاین)coreAsanito integrates with Iranian online payment gateways enabling automatic invoice payment tracking, revenue recording, and financial reconciliation within the CRM's sales accounting module.
- WhatsApp BusinesscoreWhatsApp messaging integration allowing Asanito users to send and receive WhatsApp messages directly from the CRM interface, consolidating customer communication channels.
- Tehran Internet Businesses Guild — e-Anjoman (انجمن صنفی کارفرمایی فروشگاههای اینترنتی شهر تهران)minorAsanito is a registered member of the Tehran Internet Businesses Guild, displaying the guild's official membership badge (e-Anjoman) on its website as a trust signal and regulatory compliance indicator.
Scale indicators7 records
Recent moves5 records
Expansion highlights6 records
asanito competitors and assessment
Company assessmentDirect peers
- Didar CRM: Iranian CRM vendor explicitly named in Asanito's pricing materials as a per-seat competitor. Targets the same SMB/mid-market Iranian customer base with sales pipeline, marketing automation, and Persian-language support.
- Rayan CRM (Rayan Pardazesh): Established Iranian CRM/ERP software provider offering sales automation, customer management, and workflow tools to Iranian SMBs and enterprises. Direct overlap with Asanito's core CRM and BPMS modules.
- FaCRM: Iranian CRM platform targeting small and medium businesses with sales pipeline, customer management, and Persian-language support. Competes in the same domestic niche as Asanito.
- Modiran CRM (Tina Rayaneh): Iranian CRM software targeting SMBs with customer management, sales tracking, and invoicing. Competes head-to-head with Asanito for the same Persian-speaking SMB customer base.
- Parand CRM: Iranian CRM and sales management software focused on SMBs with lead tracking, customer follow-up, and reporting. Overlaps Asanito's core sales-automation value proposition for Iranian businesses.
Broad incumbents
- Zoho CRM: Global CRM platform with broad feature parity (sales automation, workflow, marketing, AI assistant Zia) and expanding localization for emerging markets. Represents the long-tail competitive threat against Asanito's Iranian customer base.
- HubSpot: Global CRM and marketing automation suite with freemium, sales-hub, service-hub, and AI features. Targets the SMB/mid-market segment where Asanito competes, and could re-enter Iran if sanctions dynamics ease.
- Salesforce: Global enterprise CRM leader with Sales Cloud, Service Cloud, and Einstein AI. Currently constrained from Iran by sanctions but represents the benchmark enterprise CRM suite Asanito's Asa AI is positioned against.
- Freshworks (Freshsales): Global SMB-focused CRM with AI-powered sales assistant Freddy, sales automation, and integrated customer support. Comparable in target market and pricing model to Asanito's Professional tier.
- Pipedrive: SMB-focused sales CRM with visual pipeline management, workflow automation, and AI features. Competes for the same small-business sales-automation use case Asanito serves in Iran.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
asanito social profiles
Digital presenceasanito compliance and trust
Trust signalCompliance2 records
asanito financial estimates
Financial estimateRevenue estimate
Valuation estimate
asanito leadership team
Management profileNumber of profiles
asanito funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
asanito M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about asanito
What does asanito do?
Asanito develops and sells a Persian-language CRM and ERP platform that centralizes customer data, sales pipelines, invoicing, ticketing, BPMS workflow automation, customer loyalty programs, and bulk SMS. The product is delivered as a SaaS subscription or an on-premise perpetual license and includes a proprietary AI assistant called "Asa" that supports voice and chat-based CRM management, aimed at Iranian SMBs and enterprises.
Is asanito a public or private company?
asanito is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was asanito founded?
asanito was founded in -1.
Where is asanito based?
asanito is headquartered in Tehran, Iran, in the Middle East region.
How does asanito make money?
Four revenue lines are on record. SaaS Subscription — Cloud Version is the primary driver. The others are perpetual License (On-Premise), VIP Custom Development and professional Services — Training & Implementation.
Who are asanito's main competitors?
Direct peers on record are Didar CRM, Rayan CRM (Rayan Pardazesh), FaCRM, Modiran CRM (Tina Rayaneh) and Parand CRM. Broad incumbents are Zoho CRM, HubSpot, Salesforce, Freshworks (Freshsales) and Pipedrive.
Does asanito have an API?
Yes. Custom API available for development and customization purposes, enabling connection of websites to Asanito and automatic transfer of customer information. API supports integration with WordPress sites via dedicated WooCommerce plugin and custom-built websites. Developer documentation is at Not specified.
What industry is asanito in?
asanito's product category is CRM Software. Its primary akta.pro industry code is HDAEAFAD, Customer Success & Account Management CRM, with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 513210 and its SIC code is 7372.