gaide.ai | platform-powered, human-guided ai

What gaide.ai | platform-powered, human-guided ai does

Gaide.ai AB is a Stockholm-based, privately held software company that builds an AI platform for industrial B2B companies in Sweden and the broader Nordics. Founded in 2023 and operating under org.nr. 559552-7689, the company targets industrial verticals where product knowledge is central to the business — technical trade, distributors, machine builders, and component manufacturers — and addresses a recurring problem: product, pricing, stock, and service questions are scattered across ERP, CRM, PIM, SharePoint, document repositories, and the heads of a few experienced employees, causing slow customer response times and lost deals. Gaide's core offering is the Grunden (The Foundation), a per-customer structured data layer that ingests and links information from existing business systems, and a set of named AI solutions (Thor, Saga, Freja, Siv) trained on the customer's own data to answer questions in Swedish, English, or the customer's language, always with source attribution and a refusal-to-guess fallback.

The platform is delivered across four channels — web chat, email, customer portal, and internal chat (including Microsoft Teams via a core-tier Microsoft Partnership) — and packaged into six solution modules covering Internal Knowledge, Purchasing, Technical Support, Field Service, Customer Service & Inside Sales, and Aftermarket. The technology stack integrates with ERP, CRM, PIM, web/e-commerce, SharePoint, and documents; all data is stored and processed within the EU (Stockholm), with stated GDPR and EU AI Act compliance, a never-train-public-AI-on-customer-data policy, and DPA-as-standard contracts. The platform's differentiators are vertical specialization in Nordic industrial B2B, source-traceable answers, and a human-in-the-loop design where the system routes unresolved questions to the right person rather than guessing.

Commercially, Gaide operates a sales-led, enterprise field-sales model. The funnel begins with a free 30-minute discovery conversation, moves to a fixed-price discovery phase that quantifies the business case, and then to a one-time setup fee followed by an all-inclusive recurring monthly subscription covering all employees, all questions, and all support, with no per-user or per-question add-ons and a one-month notice period. The company is founder-led (CEO/founder Sebastian Kjersén) with Martin Helgesson as CCO, appears to be bootstrapped with no external investors disclosed, and markets through educational guides, webinars, LinkedIn, an email newsletter, and a website call-to-action offering a 30-minute consultation. One public customer case study is referenced (Cromocol, a testing equipment supplier within Ernströmsgruppen).

Name

gaide.ai | platform-powered, human-guided ai

Legal name

Gaide.ai AB

Website

https://gaide.ai

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Gaide.ai is a Stockholm-based AI platform company that builds per-customer AI assistants trained on industrial product data, serving technical trade, distributors, machine builders, and component manufacturers in Sweden and the Nordics via web chat, email, customer portal, and Microsoft Teams.

Ownership category

akta.pro rank

Product category

Industrial AI Software

NAICS

Computer Systems Design Services (541512), Software Publishers (5132)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

akta.pro secondary industries

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

Keywords

• Industrial AI platform
• Knowledge management software
• AI customer service
• B2B sales automation
• Product data AI

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. AI Platform Subscription: One-time setup fee for solution configuration and training on customer data, followed by recurring monthly subscription. Subscription includes all employees, all questions, and all support. No per-user or per-question add-ons.
2. Discovery Services: Fixed-price discovery phase where Gaide identifies where time is lost and calculates business case value before solution commitment.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Gaide.ai builds an AI platform that makes industrial companies' product data answerable by training on customer-specific data structured into "Grunden" (the Foundation). The platform integrates with ERP, CRM, PIM, web/e-commerce, SharePoint, and documents, then delivers answers via web chat, email, customer portal, and internal chat (including Microsoft Teams), reducing repetitive question handling from hours to minutes.

Product overview

Gaide is an AI-powered platform for industrial B2B companies that makes product data answerable through a platform-plus-modules architecture. The core is the Gaide Platform with the 'Grunden' (Foundation) — a structured knowledge layer built from each customer's existing systems including business systems, CRM, PIM, web/e-commerce, SharePoint, and documents. The platform offers AI solutions named Thor, Saga, Freja, and Siv, which are trained on customer-specific data. Solutions are delivered through four channels: Web Chat, Internal Chat (including Microsoft Teams), Email, and Customer Portal. Six distinct use-case solutions address: Internal Knowledge, Purchasing, Technical Support, Field Service, Customer Service & Inside Sales, and Aftermarket. All answers are sourced and traceable, and questions without answers are routed to the appropriate person.

Differentiator

Problem solved

Functional benefit

Products and services

• Gaide Platform An AI-powered platform that makes industrial companies' product data answerable, enabling colleagues and customers to get answers in seconds through web chat, email, customer portal, and internal chat channels. Targets industrial B2B companies with complex product knowledge needs.
• Internal Knowledge Solution AI solution that makes internal company knowledge searchable, answering questions about past projects, pricing history, document locations, and company procedures without colleagues needing to search or ask around. Designed for industrial companies where product knowledge is centralized in a few experts' heads.
• Purchasing Solution AI-powered purchasing assistant that finds shortest lead times, historical pricing, contract terms, and approved suppliers, also drafting supplier enquiries and collating responses for buyer decisions. Targets industrial purchasing teams.
• Technical Support Solution AI solution for technical support that instantly retrieves product specifications, comparison data, and data sheets from approved sources, serving both customer-facing web chat and internal support channels. For industrial technical support teams and customers.
• Field Service Solution Mobile-first AI solution enabling field technicians to query error codes, wiring diagrams, service manual pages, and machine service history via phone, reducing office interruptions. Designed for industrial field service technicians.
• Customer Service & Inside Sales Solution AI solution that converts customer enquiries into logged cases with draft quotes, automatically identifying products, checking stock, and preparing responses for salesperson review. Targets industrial B2B customer service and inside sales teams.
• Aftermarket Solution AI solution for spare parts and service enquiries providing 24/7 answers about seal kits, service history, machine specifications, and documentation, with supplier enquiry drafting when parts need to be ordered. For industrial aftermarket and service teams.

Quantifiable outcome

• Over 100 hours/month saved per team (example: five salespeople, one hour/day)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature5 records

Partnerships

One partnership is on record.

• MicrosoftcoreTechnology or IntegrationGaide is a Microsoft Partner. The platform integrates with Microsoft Teams for internal chat functionality and uses Microsoft infrastructure for cloud services. The partnership provides interoperability with Microsoft ecosystem tools used by industrial companies.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mavenoid: Stockholm-headquartered AI product-support platform for industrial and consumer brands. Closest direct peer to Gaide: same Nordic roots, same target of automating technical product/after-sales Q&A, and overlapping customer profile of industrial distributors and OEMs.
• Cognite: Oslo-based industrial AI/DataOps platform serving heavy-asset and process manufacturers. Comparable in vertical (industrial), Nordic origin, and AI-over-operational-data value proposition, though Cognite focuses more on asset/operational data and Gaide on product/commercial data.
• askLio: AI agent aimed at engineering and industrial knowledge workflows, with similar per-customer knowledge grounding and conversational surface. Comparable buyer (engineers, industrial teams) and outcome story (reducing time-to-answer on technical questions).

Broad incumbents

• Glean: Broad enterprise AI search and assistant platform grounded in customer documents and apps. Overlaps strongly with Gaide's "answers from your data" core, but serves all industries and enterprises rather than specializing in Nordic industrial B2B.
• Sana: Enterprise AI knowledge and learning platform. Competes for the same internal-knowledge budget and uses similar RAG-over-customer-data architecture, but addresses a much broader buyer set than industrial B2B.
• Moveworks: Enterprise AI agent platform starting in IT support and expanding into HR, finance, and operational workflows. A relevant incumbent benchmark for the "AI employee/assistant" category Gaide operates in, with deeper funding and far larger enterprise footprint.
• Aisera: Enterprise AI agent platform for customer service, IT, and operations. Directly comparable in the conversational AI-agent paradigm and target use cases (support deflection, knowledge retrieval), but at a broader enterprise scale.
• Capacity: AI knowledge and support automation platform for customer service and internal operations. Competes for the same "automate answers from your knowledge base" budget Gaide targets.
• C3.ai: Enterprise AI applications vendor with a long-standing industrial vertical footprint (oil & gas, manufacturing, defense). Relevant benchmark for industrial AI buyers evaluating Gaide, though C3.ai plays at much larger enterprise scale and price points.

Regional players

• Puzzel: Nordic-headquartered customer engagement and conversational AI vendor. Regional peer serving overlapping Nordic enterprise and B2B customer-service buyers with broader contact-center scope than Gaide's industrial-specialist wedge.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gaide-ai

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about gaide.ai | platform-powered, human-guided ai