haushaltsparadies.at
Haushaltsparadies AB Handels GmbH is an Austrian omnichannel retailer selling approximately 10,000 household, kitchen, and consumer electronics products from 150+ brands online and through a 1,000m² flagship store in Spielberg, complemented by parcel shipping and van rental services.
- Company typePrivate
- Founded2021
- HeadquartersSpielberg Bei Knittelfeld, Austria
- Headcount—
- GTM typeB2C
- OfferingServices
What haushaltsparadies.at does
Haushaltsparadies AB Handels GmbH is a privately held Austrian omnichannel retailer headquartered in Spielberg bei Knittelfeld, Styria, operating as a single legal entity under managing director Andreas Brenkusch. The company sells approximately 10,000 articles across kitchen equipment, household appliances, consumer electronics, garden and tools, sporting goods, personal care, and home/living, sourced from 150+ brands including Riess, WMF, Rösle, Weber, Big Green Egg, Riedel, Miele, Bosch, Siemens, Samsung, DeLonghi, LG, Braun, Zwilling, and Staub. Its primary customer segment is Austrian consumer households in the Murtal region (Spielberg, Knittelfeld, Zeltweg, Judenburg, Obdach), with a secondary long-tail of EU-wide online buyers served via cross-border shipping.
The technology stack is a standard mid-market e-commerce build: a Shopware storefront fronted by Cloudflare CDN and security, Greyhound live chat and ticketing, Brevo for email and WhatsApp marketing automation, and Doofinder (Elasticsearch-based) for on-site search. The company operates a 1,000m² flagship retail store, relocated in 2021 to the Ring Rast complex near Red Bull Ring, co-located with Playworld Spielberg. Three sub-brands extend the core retail proposition: the main Haushaltsparadies store, Paketshop Haushaltsparadies (multi-carrier parcel shipping and professional packing via Post, DHL, DPD, GLS, UPS, and DACHSER), and Transportervermietung Haushaltsparadies (van rental from €68/3 hours). Integrations include Klarna, PayPal, Amazon Pay, Cashpresso, TWINT, and major credit cards, plus WhatsApp Business for support.
Revenue is generated through four streams: one-time product sales via e-commerce and retail store, transaction-fee parcel shipping and packing services, van rental fees, and transaction-fee installment payment processing (Klarna, Cashpresso). Distribution spans Austria and 20+ EU countries through six carrier partnerships; pricing is pay-as-you-go with free standard shipping above €39, a 14-day return policy, and flexible installment options for higher-value purchases. The business is bootstrapped and founder-operated, with no disclosed external funding, parent entity, or headcount.
haushaltsparadies.at firmographics
Firmographics- Name
- haushaltsparadies.at
- Legal name
- Haushaltsparadies AB Handels GmbH
- Website
- https://haushaltsparadies.at
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Short description
- Haushaltsparadies AB Handels GmbH is an Austrian omnichannel retailer selling approximately 10,000 household, kitchen, and consumer electronics products from 150+ brands online and through a 1,000m² flagship store in Spielberg, complemented by parcel shipping and van rental services.
- Ownership category
- akta.pro rank
Where haushaltsparadies.at is headquartered
LocationHeadquarters
- HQ city
- Spielberg Bei Knittelfeld
- HQ country
- Austria
- HQ region
- Europe
Offices3 records
Markets served
haushaltsparadies.at business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Product Sales (E-commerce and Retail): Revenue from selling household goods, kitchen equipment, and consumer electronics through both the online shop and physical retail store in Spielberg. Product categories include cooking & dining, household appliances, home & design, electronics, and toys. The company offers approximately 10,000 articles from 150+ brands.
- Parcel Shipping Services: Revenue from shipping services through their Paketshop, including parcel shipping via multiple carriers (Post, DHL, DPD, GLS, UPS), professional packaging services (starting at €2.90), and spedition services via DACHSER. They also offer express shipping options.
- Van Rental: Revenue from renting vans/transporters to customers for moving, furniture transport, or large purchases. Pricing starts at €68 for 3 hours, with packages including 3, 6, 24, and 48-hour options. No deposit required.
- Installment Payment Processing: Revenue from offering flexible payment options including Klarna installment plans and Cashpresso, enabling customers to purchase higher-value items through monthly payments with 0% interest periods available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard shipping threshold |
| Unit Pricing | Pay-as-you-go | Parcel shipping by weight |
| Unit Pricing | Pay-as-you-go | Van rental packages |
| Transaction based/ take rate | Monthly | Payment installments via Cashpresso |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
haushaltsparadies.at product offering
Product offeringCore offering
Haushaltsparadies operates an omnichannel retail business selling approximately 10,000 household articles from 150+ brands across cooking and dining, household appliances, home and design, electronics, and outdoor/garden categories. The company runs a 1,000 m² physical retail store in Spielberg (Styria, Austria) alongside a full e-commerce shop at haushaltsparadies.at, and complements product sales with value-added services such as a Paketshop parcel shipping point, professional packing service, and van/transporter rental.
Product overview
Haushaltsparadies operates as a multi-channel online and brick-and-mortar retail platform (Haushaltsparadies AB Handels GmbH) based in Austria, offering an extensive portfolio of household goods across kitchen equipment, household appliances, electronics, outdoor and garden products, sporting goods, personal care items, home furnishings, and office supplies. The company complements its product sales with value-added services including professional packing, van rental, and package shipping. Customers can shop online with multiple payment options (PayPal, Klarna, Amazon Pay, Cashpresso, TWINT, credit cards) and choose from various shipping carriers (Austrian Post, DHL, DPD, GLS, UPS, DACHSER), or visit the physical retail location for in-store consultation and pickup.
Differentiator
Problem solved
Functional benefit
Brands
- Paketshop Haushaltsparadies: Parcel shipping service offering domestic and international parcel delivery, professional packing services, and drop-off for multiple carriers (Österreichische Post, DPD, DHL, GLS, UPS, DACHSER) located at Haushaltsparadies in Spielberg.
- Transportervermietung Haushaltsparadies
Products and services
- Haushaltsparadies Online Shop Full e-commerce storefront at haushaltsparadies.at selling approximately 10,000 household articles from 150+ brands across cooking and dining, household appliances, home and design, consumer electronics, and outdoor/garden categories, with secure payments and order tracking for consumers in Austria and the EU.
- Haushaltsparadies Retail Store Physical retail showroom of over 1,000 m² at Ring Rast Str. 3, Spielberg (Austria), offering personal consultation, product demonstrations, and immediate pickup; open Monday–Friday 09:00–18:00 and Saturday 09:00–13:00.
- Paketshop Parcel Shipping Service In-store parcel shipping, pickup, and returns service at the Spielberg location offering domestic and international delivery via Post, DHL, DPD, GLS, and UPS, with professional packing from €2.90 and express shipping options, open Monday–Friday 09:00–18:00 and Saturday 09:00–13:00.
- Van Rental (Transportervermietung Haushaltsparadies) Van rental service for moving, furniture transport, or large purchases with 3-hour (€68), 6-hour (€89), 24-hour (€128), and 48-hour (€228) packages, no deposit required, and pickup/return at the Spielberg location.
- Professional Packing Service Professional packing service for fragile and valuable items, ensuring safe transport, starting at €2.90 and available as an add-on to parcel shipping at the Spielberg Paketshop.
Quantifiable outcome
- Free standard shipping for orders over €39 within 2-4 business days
- +2 more outcomes
Companies that use haushaltsparadies.at
Customer profileSegments2 records
Ideal customer profiles2 records
haushaltsparadies.at technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature3 records
haushaltsparadies.at partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Österreichische Post AGcorePrimary shipping partner for parcel delivery within Austria. Offers package drop-off, pickup, and return services at the Haushaltsparadies Paketshop location.
- DPD Deutschland GmbHcoreParcel shipping partner for domestic and international shipments. Available through Paketshop services with professional packaging options.
- DHLcoreGlobal parcel shipping partner for domestic and international deliveries, particularly strong for international shipments.
- GLS GermanycoreEuropean parcel logistics partner offering reliable shipping across Europe from the Paketshop location.
- UPScorePremium global express shipping partner for time-sensitive shipments, offering EU-wide next business day delivery via UPS Saver service.
- DACHSER SEcoreSpedition and freight partner for heavy items, tires, and pallets that exceed standard parcel dimensions. Handles oversized shipments requiring specialized handling.
- Klarna Bank ABcorePayment processing partner providing invoice, installment (Ratenkauf), and SOFORT bank transfer payment options for customers in Germany and Austria.
- PayPalcorePayment processing partner enabling convenient and secure checkout using PayPal accounts or direct bank transfer.
- Cashpresso (e4 vertebrate GmbH)coreInstallment payment partner offering flexible monthly payments with up to 12 months 0% interest. Customers can adjust payment dates and amounts, with zinsfrei (interest-free) period for returns.
- CloudflarecoreWebsite hosting, security, and CDN provider ensuring fast page load times and protection against cyber threats.
- Greyhound SoftwarecoreLive chat and email ticketing system for customer service, enabling real-time support and organized inquiry management.
- Brevo GmbHcoreEmail and WhatsApp marketing automation platform for newsletter distribution, cart abandonment emails, and promotional campaigns.
- Geizhals / idealominorPrice comparison platforms listing products for increased visibility and SEO benefits, helping customers find Haushaltsparadies pricing online.
- Ring Rast / Playworld SpielbergminorShared real estate development partner since 2021. Haushaltsparadies relocated to the new Ring Rast area where Playworld Spielberg is also located, creating a combined destination for visitors.
Scale indicators5 records
Recent moves7 records
haushaltsparadies.at competitors and assessment
Company assessmentBroad incumbents
- Amazon: Largest e-commerce platform in Austria and the EU, selling the same household goods, kitchen equipment, and consumer electronics brands that Haushaltsparadies carries. Operates as a broad incumbent rather than a focused retailer, competing with Haushaltsparadies on price, assortment depth, and delivery speed.
- MediaMarkt: Leading Austrian electronics retailer offering household appliances, consumer electronics, and related categories both in-store and online. Overlaps heavily with the electronics portion of Haushaltsparadies' assortment at much larger scale.
- Conrad Electronic: Austrian/German retailer of electronics, household appliances, and technical goods, with a strong online catalog. Overlaps with Haushaltsparadies on consumer electronics, home appliances, and tools.
- Lidl Österreich: Austrian discount grocery and non-food retailer that competes with Haushaltsparadies on lower-priced household goods, kitchen utensils, and consumer electronics through its rotating non-food assortment.
Direct peers
- Otto: German/Austrian omnichannel retailer specializing in household goods, furniture, textiles, and electronics with a similar mid-market positioning to Haushaltsparadies. Competes on the same branded assortment with both online and physical presence in the DACH region.
- Tchibo: German/Austrian retailer combining online and physical stores with a rotating assortment of household, kitchen, and consumer goods. Directly comparable to Haushaltsparadies on the rotating/curated general-merchandise model and DACH omnichannel presence.
Regional players
- XXXLutz: Austrian-headquartered furniture and household goods retailer with a strong physical-store presence across Austria and the DACH region. Competes for the home, kitchen, and household furnishing share-of-wallet that Haushaltsparadies targets.
- Mömax: Austrian household goods and furniture retailer with stores across Austria, offering kitchenware, home accessories, and small appliances comparable to parts of Haushaltsparadies' assortment in the same Austrian market.
Emerging players
- Cyberport: Austria-based online electronics specialist covering computers, smartphones, audio, and consumer electronics. Competes most directly with Haushaltsparadies' electronics category rather than its full assortment.
- Action: Rapidly expanding European discount non-food chain selling household goods, kitchenware, and consumer items at low price points. Competes with Haushaltsparadies primarily on price-sensitive household assortment segments in Austria.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
haushaltsparadies.at social profiles
Digital presencehaushaltsparadies.at financial estimates
Financial estimateRevenue estimate
Valuation estimate
haushaltsparadies.at leadership team
Management profileNumber of profiles
Profiles1 record
haushaltsparadies.at funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
haushaltsparadies.at M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about haushaltsparadies.at
What does haushaltsparadies.at do?
Haushaltsparadies operates an omnichannel retail business selling approximately 10,000 household articles from 150+ brands across cooking and dining, household appliances, home and design, electronics, and outdoor/garden categories. The company runs a 1,000 m² physical retail store in Spielberg (Styria, Austria) alongside a full e-commerce shop at haushaltsparadies.at, and complements product sales with value-added services such as a Paketshop parcel shipping point, professional packing service, and van/transporter rental.
Is haushaltsparadies.at a public or private company?
haushaltsparadies.at is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was haushaltsparadies.at founded?
haushaltsparadies.at was founded in 2021.
Where is haushaltsparadies.at based?
haushaltsparadies.at is headquartered in Spielberg Bei Knittelfeld, Austria, in the Europe region.
How does haushaltsparadies.at make money?
Four revenue lines are on record. Product Sales (E-commerce and Retail) is the primary driver. The others are parcel Shipping Services, van Rental and installment Payment Processing.
Who are haushaltsparadies.at's main competitors?
Broad incumbents on record are Amazon, MediaMarkt, Conrad Electronic and Lidl Österreich. Direct peers are Otto and Tchibo. Regional players are XXXLutz and Mömax. Emerging players are Cyberport and Action.
Does haushaltsparadies.at have an API?
No public API is recorded for haushaltsparadies.at.