the reward store (a vananam company)
The Reward Store is a B2B SaaS rewards platform offering employee recognition, consumer loyalty, channel partner incentives, and gift card distribution across 100+ countries. Founded in 2022, it serves 250+ enterprise clients globally.
- Company typePrivate
- Founded2022
- HeadquartersBengaluru, India
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What the reward store (a vananam company) does
The Reward Store is a B2B SaaS rewards platform that operates as a subsidiary of Vananam, headquartered in Bengaluru, India, and provides an integrated suite of products covering employee recognition, consumer loyalty, channel partner incentives, and gift card distribution. Its product portfolio includes ApplaudIQ (employee recognition), Rekyndl (consumer loyalty), Paytives (channel partner incentives), RedeemStack (gift card API), Orchestro (gift card aggregation), Physical Gifting, TRS Storefront, Cherishd, and Reward Factory, supported by a catalog of 5,000+ gift cards across 100+ countries. The platform is API-first, with native integrations to Salesforce, HubSpot, Zoho CRM, SAP, Slack, and Microsoft Teams, and offers multi-currency reward delivery, real-time performance tracking, automated incentive calculation, a no-code loyalty program builder, gamification, and customer segmentation. The company has expanded operations into Singapore, the United Arab Emirates, and the United States, and serves 250+ clients including Workhuman, HP, Kafqa, and YouGotAGift, with 100M USD of business volume processed in 2024.
The Reward Store operates a B2B SaaS business model that combines enterprise subscription pricing with transaction-based fees on gift card procurement and distribution, monetizing the 100M USD of annual business volume that flows through the platform. The go-to-market strategy relies on direct enterprise sales, evidenced by 'Book a Demo' calls-to-action, complemented by self-service entry points and active content marketing across three LinkedIn newsletters. The company is privately held and founder-controlled through the Vananam parent, with no disclosed external funding rounds to date, indicating growth has been organic and self-funded. Operating leadership comprises Keshav Inani (Group CEO), Mahendra Rathod (Group COO), and Joshua Gautham (Group Deputy COO), with team additions drawn from direct competitors including Xoxoday and Capillary.
the reward store (a vananam company) firmographics
Firmographics- Name
- the reward store (a vananam company)
- Legal name
- Vananam Rewards Private Limited
- Website
- https://therewardstore.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Reward Store is a B2B SaaS rewards platform offering employee recognition, consumer loyalty, channel partner incentives, and gift card distribution across 100+ countries. Founded in 2022, it serves 250+ enterprise clients globally.
- Ownership category
- akta.pro rank
Where the reward store (a vananam company) is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices5 records
Markets served
the reward store (a vananam company) business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- SaaS Platform Subscription: B2B SaaS platform providing employee recognition, consumer loyalty, channel partner incentives, and gift card programmes through a connected platform. Revenue likely generated through subscription fees and/or transaction-based pricing per user or reward delivered.
- Gift Card and Reward Distribution: Platform facilitates distribution of 5,000+ gift cards across 100+ countries. Revenue may include markups or fees on gift card procurement and distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with custom pricing based on organization size and requirements |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
the reward store (a vananam company) product offering
Product offeringCore offering
The Reward Store is a B2B SaaS platform that enables businesses to run employee rewards, recognition, channel incentive, and customer loyalty programs through digital gift cards, points-based redemption, physical gifting, and storefront-based reward distribution. Its offering combines recognition, engagement, redemption orchestration, and a global rewards catalog into a unified software suite sold to enterprise and mid-market organizations.
Product overview
The Reward Store is a B2B SaaS rewards platform offered by Vananam that operates as an all-in-one solution for global rewards, benefits, and perks. The platform provides a multi-product portfolio spanning employee recognition (ApplaudIQ), consumer loyalty (Rekyndl), channel partner incentives (Paytives), and gift card infrastructure (RedeemStack, Orchestro, Reward Factory), complemented by physical gifting services (Physical Gifting/Cherishd) and a ready-to-use storefront (TRS Storefront). The architecture combines a unified platform approach with specialized modules that can be deployed independently or together, supporting reward delivery across 100+ countries with 5,000+ gift card options.
Differentiator
Problem solved
Functional benefit
Brands
- ApplaudIQ: Employee rewards and recognition platform that integrates with Slack and Microsoft Teams for peer-to-peer recognition, point distribution, tiered rewards, and milestone celebrations.
- Rekyndl
- RedeemStack
- Paytives
- Orchestro
- Physical Gifting
- TRS Storefront
- Cherishd
- Reward Factory
Products and services
- ApplaudIQ Employee recognition platform that enables organizations to run structured peer-to-peer and manager-led recognition programs as part of their employee rewards strategy.
- Rekyndl Engagement platform within The Reward Store suite designed to drive employee and stakeholder engagement programs for businesses.
- RedeemStack Reward redemption platform that enables employees, partners, and customers to redeem earned points or rewards through a unified digital experience.
- Paytives Digital incentives platform that delivers digital gift cards, vouchers, and prepaid incentives to employees, channel partners, and customers.
- Orchestro Loyalty orchestration platform that enables businesses to design, manage, and operate customer and channel loyalty programs with rules, points, and rewards logic.
- Physical Gifting Physical gifting service that sources, packages, and delivers tangible gifts and merchandise as part of corporate reward and recognition programs.
- TRS Storefront White-labeled customer-facing storefront product that lets businesses offer a branded rewards catalog for redeeming earned points, gift cards, and merchandise.
Quantifiable outcome
- Companies with engaged employees report 23% higher profitability (Gallup)
- +6 more outcomes
Companies that use the reward store (a vananam company)
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
the reward store (a vananam company) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature9 records
the reward store (a vananam company) partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- SalesforcecoreCRM integration via REST API allowing sales data to flow automatically into Paytives, triggering incentive calculations without manual data export/import cycles. Supports automated verification of sales for incentive claims.
- HubSpotcoreCRM integration via REST API connecting HubSpot customer and sales data with Paytives incentive platform for automated reward calculations.
- Zoho CRMcoreCRM integration via REST API connecting Zoho customer and sales data with Paytives for automated incentive calculations and verification.
- SAPcoreEnterprise ERP integration via REST API connecting SAP data with Paytives for seamless incentive programme management at enterprise scale.
- SlackcoreNative integration with Slack allowing employees to send peer recognition, view points balance, and receive reward notifications without leaving their communication tool. Part of ApplaudIQ employee recognition platform.
- Microsoft TeamscoreNative integration with Microsoft Teams enabling recognition capabilities within the Teams environment. Employees can send peer recognition, view points balance, and receive reward notifications directly in Teams.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
the reward store (a vananam company) competitors and assessment
Company assessmentDirect peers
- Xoxoday: Xoxoday is an India-based B2B SaaS rewards, incentives, and employee engagement platform offering gift cards, prepaid, and recognition products globally. It is the closest direct competitor to The Reward Store with overlapping employee recognition, channel incentive, and gift card catalog capabilities.
- Tango Card: Tango Card (now part of Blackhawk Network) operates a global gift card rewards API and Rewards as a Service platform that powers 1,000+ brands. Its Rewards Builder API competes head-to-head with RedeemStack for embed and burn-partner use cases.
- Tremendous: Tremendous is a global payout platform that enables businesses to send gift cards, prepaid cards, and donations across 200+ countries via a single API. It directly competes with RedeemStack and Orchestro on global gift card distribution and redemption infrastructure.
- AdvantageClub: AdvantageClub is an India- and US-based AI-driven employee engagement and rewards platform offering recognition, wellness, and perks. It directly competes with ApplaudIQ and the broader rewards suite, particularly in India and emerging markets.
- Vantage Circle: Vantage Circle is an India-based employee engagement and rewards platform offering employee benefits, recognition, and corporate discounts. It overlaps directly with ApplaudIQ and the broader employee rewards layer of TRS's platform.
- Awardco: Awardco is a US-based employee recognition and rewards platform integrated with Amazon Business for global catalog access. It directly competes with ApplaudIQ in employee recognition while sharing the global gift card distribution model.
Broad incumbents
- Workhuman: Workhuman is a leading global employee recognition platform (formerly Globoforce) serving enterprise clients with peer-to-peer recognition, service anniversary, and rewards programs. It competes broadly with ApplaudIQ as a deep, well-funded incumbent in employee recognition.
- Blackhawk Network: Blackhawk Network is a global branded payments and gift card distribution network connecting brands to consumers through physical and digital channels. As Tango Card's parent and a broad industry incumbent, it competes with Orchestro and RedeemStack at scale.
- Reward Gateway: Reward Gateway is a UK-based employee engagement platform offering recognition, rewards, benefits, and wellbeing across global enterprise clients. It is a broad incumbent competitor to ApplaudIQ and the broader employee rewards layer.
Emerging players
- Plum: Plum is an India-based employee benefits and health insurance platform expanding into broader rewards and perks. It is an emerging player intersecting with TRS's employee rewards and benefits offerings, primarily in the Indian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
the reward store (a vananam company) social profiles
Digital presencethe reward store (a vananam company) compliance and trust
Trust signalCompliance2 records
the reward store (a vananam company) financial estimates
Financial estimateRevenue estimate
Valuation estimate
the reward store (a vananam company) leadership team
Management profileNumber of profiles
Profiles3 records
the reward store (a vananam company) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
the reward store (a vananam company) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about the reward store (a vananam company)
What does the reward store (a vananam company) do?
The Reward Store is a B2B SaaS platform that enables businesses to run employee rewards, recognition, channel incentive, and customer loyalty programs through digital gift cards, points-based redemption, physical gifting, and storefront-based reward distribution. Its offering combines recognition, engagement, redemption orchestration, and a global rewards catalog into a unified software suite sold to enterprise and mid-market organizations.
Is the reward store (a vananam company) a public or private company?
the reward store (a vananam company) is a private company. It is classified as corporate owned and is currently operating.
When was the reward store (a vananam company) founded?
the reward store (a vananam company) was founded in 2022. It employs 51 to 100 people.
Where is the reward store (a vananam company) based?
the reward store (a vananam company) is headquartered in Bengaluru, India, in the Asia region.
How does the reward store (a vananam company) make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are gift Card and Reward Distribution.
Who are the reward store (a vananam company)'s main competitors?
Direct peers on record are Xoxoday, Tango Card, Tremendous, AdvantageClub, Vantage Circle and Awardco. Broad incumbents are Workhuman, Blackhawk Network and Reward Gateway. Plum is listed as an emerging player.
Does the reward store (a vananam company) have an API?
Yes. The Reward Store provides API-based integrations that connect with HRMS, CRM, and sales platforms, allowing reward data to flow seamlessly between systems without manual intervention. The platforms include a dashboard, application programming interface (API), electronic mail, physical cards or vouchers. RedeemStack integrates via a single API to become the burn partner for an existing points or loyalty platform. Paytives connects to Salesforce, HubSpot, Zoho CRM, SAP, and other major platforms via REST API. Developer documentation is at therewardstore.com.