eventtech

What eventtech does

EVENTTECH SAS is a Colombia-based event technology provider operating across Latin America, serving event organizers through an all-in-one platform composed of eight integrated modules. The modules cover the full operational stack for live events: PASARELA (payment gateway), CASHLESS (cashless payment infrastructure), MANILLAS (NFC wristbands), TIQUETERA (ticketing), ACREDITACIONES (access control and accreditation), NETWORKING (attendee networking application), WEBAPP (event information portal), and VIRTUALSHOP (virtual commerce surface). Customers include organizers of concerts, conferences, trade shows, festivals, and corporate events.

The platform's payment functionality is built on a partnership with Payments Way, which provides the underlying processing rails for the PASARELA module, while the MANILLAS NFC wristband line involves proprietary hardware that enables contactless identification and point-of-sale transactions at events. The architecture is designed to consolidate fragmented event-tech procurement into a single vendor relationship, with data flow across ticketing, accreditation, cashless POS, and networking layers.

EVENTTECH operates a multi-stream revenue model combining transaction fees on payment processing, subscription or licensing fees for platform access, and hardware revenue from NFC wristband sales. Go-to-market is sales-led with quote-based pricing and no published tiers; outreach is conducted through direct channels including WhatsApp, phone, and online inquiry forms. The company is privately held with a headcount reported in the 11-50 range.

Name

eventtech

Legal name

EVENTTECH SAS

Website

https://eventtech.solutions

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

11–50 employees

Short description

EVENTTECH SAS is a Colombia-based event technology company offering an integrated all-in-one platform of eight modules covering payments, cashless infrastructure, NFC wristbands, ticketing, access control, networking, and virtual commerce for event organizers across Latin America.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

All-in-One Event Registration & Event Management Suites (THAHAFAA)

akta.pro secondary industries

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Conference & Trade Show Registration Platforms (THAHAFAB)

Keywords

• Event technology platform
• Cashless payment solutions
• Event ticketing software
• NFC event wristbands
• Attendee networking tools

Headquarters

HQ city

Colombia

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Payment Processing Services: Transaction-based revenue from the PASARELA payment gateway and CASHLESS payment solutions, processing payments for event organizers through Payments Way integration.
2. Platform Subscription/ Licensing: Revenue from providing access to event technology platforms including ticketing, accreditation, networking, webapp, and virtual shop solutions on a quote-based subscription model.
3. Hardware Sales: Revenue from NFC wristband (MANILLAS) hardware products sold to event organizers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

EVENTTECH provides an All-In-One (AIO) event technology platform for Latin American event organizers, integrating eight modules: a payment gateway (PASARELA) connected to the Payments Way processor, a cashless payment system (CASHLESS), NFC wristbands (MANILLAS) for contactless purchases and access, a ticketing platform (TIQUETERA), a QR-based accreditation and access control system (ACREDITACIONES), an attendee networking application (NETWORKING), a mobile-responsive event information page (WEBAPP), and a virtual commercial marketplace (VIRTUALSHOP) for event-linked merchants. The platform is sold via a quote-based B2B sales motion to organizers of concerts, conferences, trade shows, festivals, and corporate events, primarily in Colombia and Latin America.

Product overview

EVENTTECH offers an All-In-One (AIO) technology platform for events in Latin America (Colombia), consisting of 8 integrated modules: PASARELA (payment gateway), CASHLESS (cashless payments), MANILLAS (NFC wristbands), TIQUETERA (ticketing), ACREDITACIONES (accreditation/access control), NETWORKING (attendee relationship app), WEBAPP (event information page), and VIRTUALSHOP (virtual marketplace). These solutions work together to simplify event processes, improve user experience, increase revenue, and provide strategic business insights.

Differentiator

Problem solved

Functional benefit

Products and services

• PASARELA (Payment Gateway) Payment gateway platform that connects an event organizer's bank account with the Payments Way processor, enabling efficient and secure transaction processing for events. Targeted at event businesses running concerts, conferences, trade shows, festivals, and corporate events.
• CASHLESS
• MANILLAS (NFC Wristbands)
• TIQUETERA (Ticketing)
• ACREDITACIONES (Accreditation & Access Control)
• NETWORKING
• WEBAPP
• VIRTUALSHOP

Quantifiable outcome

• Simplified event processes through integrated all-in-one platform

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Payments WaycoreTechnology or IntegrationPayments Way is the payment processor integrated into EVENTTECH's PASARELA gateway solution, enabling secure and efficient transaction processing for event payments. This is a core technology integration partnership essential to the payment processing functionality.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Eventbrite: Public ticketing and event technology platform serving event organizers globally with similar ticket sales, registration, and payment functionality. Most direct comparable on the ticketing module of EVENTTECH's AIO platform.
• Cvent: Enterprise event management platform offering registration, attendee management, and onsite solutions for meetings and conferences. Directly comparable to EVENTTECH's all-in-one positioning for the MICE segment.
• Bizzabo: Event experience platform covering registration, website, mobile app, and onsite engagement for B2B events. Closely aligned with EVENTTECH's WEBAPP, NETWORKING, and ticketing module combination.
• Aventri: Event management software platform providing registration, ticketing, and attendee engagement tools for corporate and association events. Comparable across multiple AIO modules targeting event organizers.
• Eventmobi: Event app and engagement platform providing mobile apps, registration, and live event features. Directly comparable to EVENTTECH's networking app and webapp modules.
• RainFocus: Event experience platform built around registration, lead retrieval, and onsite session management for large conferences. Comparable to EVENTTECH's accreditation and event management capabilities.
• Swoogo: Event registration and management platform for in-person, virtual, and hybrid events. Closely aligns with EVENTTECH's registration, ticketing, and virtual event tech stack.
• Whova: All-in-one event management solution with registration, mobile event app, networking, and engagement features. Highly comparable to the breadth of EVENTTECH's AIO offering.
• Hubilo: Event technology platform providing registration, networking, and audience engagement for virtual and hybrid events. Comparable across EVENTTECH's networking and webapp modules.

Emerging players

• Idloom: Event registration and management platform with strong foothold in Europe. Less geographic overlap with EVENTTECH but functionally comparable across registration and attendee management.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/eventtechsolutions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eventtech