abjad

What abjad does

Abjad Technologies, operating under the brand MyMCQ, is a Libya-based educational technology company that builds an AI-enabled exam preparation platform for the Libyan market. The platform serves two user groups: students, who practice exam-style multiple-choice questions (MCQs) using smart filters by subject, level, topic, or difficulty, in timed exam simulation, instant feedback, and challenge modes; and educators, who author and manage question banks tagged by difficulty, topic, and learning objective, with real-time analytics on learner performance. The product is delivered as a self-serve web application at mymcq.ly, backed by a content library of more than 1,000 curriculum-aligned MCQs owned by Abjad Technologies, and is built around AI-driven recommendations that adapt practice sets to individual student progress and predictive performance analytics for both learners and instructors.

Underlying technology combines a content management system for question banks with a recommendation engine and a learner analytics layer; the platform also supports an "intelligent" timed test interface and personalized study plans. No proprietary model, training pipeline, or third-party validation is disclosed, and the AI-powered recommendations and advanced analytics features are positioned as "Coming Soon" in a paid tier rather than in production at scale.

The business model is freemium with a product-led growth motion. The current Early Access tier is free and includes unlimited practice questions and real exam simulations; a paid monthly subscription tier is in development that will gate AI-powered recommendations, advanced analytics, personalized study plans, offline access, and exclusive content behind a paywall, with users able to join a waitlist. Go-to-market is direct, self-serve web signup with no disclosed enterprise, institutional, or B2B anchor customers. Operations are headquartered in Tripoli, Libya, with the company signaling intent to expand to additional markets in the broader North Africa region. The company is privately held by a small, focused founding team, has not disclosed any external funding rounds, and all intellectual property for content, design, and software is held by Abjad Technologies.

Name

abjad

Legal name

Abjad Technologies

Website

https://abjad.ly

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Abjad Technologies operates MyMCQ, a Libya-based exam preparation platform that serves Libyan students and educators with AI-enabled multiple-choice practice, timed exam simulations, and question bank management, currently free during an Early Access period with a paid subscription tier in development.

Ownership category

akta.pro rank

Product category

Exam Preparation Software

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Student Information Systems (SIS) & Master Data Management (EDAJAHAA)

Keywords

• Exam preparation platform
• AI-powered learning
• Multiple choice practice
• Adaptive learning software
• Edtech assessment platform

Headquarters

HQ city

Tripoli

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Freemium with Paid Upgrade: Free tier with unlimited practice questions and real exam simulations during early access period. Paid tier coming soon with AI-powered recommendations, advanced analytics, personalized study plans, offline access, and exclusive content.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

MyMCQ is a web-based exam preparation platform for Libyan students and educators, offering curated multiple-choice questions across subjects, timed exam simulations, smart filters for content discovery, and AI-powered personalized recommendations. It combines a self-serve student practice environment with educator tools for question bank creation and learner performance tracking. The platform is currently available as a free Early Access tier, with a paid subscription tier planned.

Product overview

MyMCQ is a single unified platform for exam preparation serving Libyan students. It offers a free Early Access tier with unlimited practice questions and real exam simulations, with a paid tier (Coming Soon) adding AI-powered recommendations, advanced performance analytics, personalized study plans, and offline access. The platform is designed for both self-directed student practice and educator-managed assessment workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• MyMCQ Platform (Early Access Free Tier) A web-based exam preparation platform for Libyan students offering unlimited practice questions, real exam simulations, smart filters for content discovery (by subject, level, topic, difficulty, or tags), timed exam modes, instant feedback, and progress tracking. Self-serve access via mymcq.ly.
• MyMCQ for Educators An educator-facing component of the MyMCQ platform that enables teachers in Libya to create and manage question banks, tag questions by difficulty, topic, or learning objective, reuse questions across multiple exams, and access real-time analytics highlighting where learners excel or need more support.

Quantifiable outcome

• Join thousands of students improving their exam performance daily

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Quizlet: Global MCQ-based study platform with AI-powered personalization and freemium model. Closely comparable to MyMCQ in core functionality (flashcards, practice tests, smart study modes) and PLG distribution, though operating at vastly larger scale and multiple geographies.
• Kahoot!: Assessment and quiz-based learning platform widely used in schools for test preparation and formative assessment. Comparable in the educator-side question bank creation, real-time analytics, and student practice flows that MyMCQ offers.

Regional players

• Noon Academy: MENA-focused edtech platform offering live tutoring, practice questions, and exam preparation for Arab students. Comparable regional positioning, target demographic (Arabic-speaking students), and exam-prep use cases to MyMCQ.
• Alef Education: UAE-based K-12 adaptive learning and assessment platform serving MENA schools and ministries. Comparable in delivering AI-personalized learning, educator dashboards, and curriculum-aligned content across the Arabic-speaking education market.
• uLesson: African-focused edtech platform offering video lessons, practice tests, and exam prep aligned to local curricula. Comparable as a regional, curriculum-aligned exam preparation platform serving an underserved African market.
• Sabaq.pk / Sabaq: Pakistan-focused online learning and test prep platform for K-12 and entry-test students. Comparable in delivering curriculum-aligned MCQ practice, timed exam simulations, and student progress tracking for an emerging market.

Broad incumbents

• Khan Academy: Free, large-scale education platform with practice exercises, videos, and AI-driven personalization (Khanmigo). Comparable as a free, high-quality alternative for exam preparation and concept mastery, with significantly broader content depth.
• BYJU'S: Global edtech incumbent with exam-preparation offerings, AI-driven personalization, and freemium-to-paid conversion playbooks. Comparable in target use case (test prep) and revenue model, though operating at vastly larger scale and across multiple geographies.
• Chegg: Subscription-based study help and test prep platform with practice questions, expert Q&A, and personalized learning. Comparable in the exam-preparation subscription value proposition and student demographic.

Others

• Mawdoo3 (Mawdoo3 AI / Ekleel): Largest Arabic-language digital content platform with AI products for education and search. Comparable as an Arabic-first content infrastructure and AI layer that could enable or compete with localized edtech offerings in MENA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/abjadly

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about abjad