42matters
42matters provides mobile and connected TV app intelligence — covering 20M+ apps and 2,600+ SDKs across 12 platforms — via APIs, a visual research platform, and bulk data feeds. Now a Similarweb subsidiary, it serves AdTech, cybersecurity, gaming, and consulting clients globally.
- Company typePrivate
- Founded2011
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What 42matters does
42matters AG is a Zürich-based mobile and Connected TV (CTV) app intelligence provider founded in 2011 and acquired by Similarweb Ltd. (NYSE: SMWB) in July 2024. The company maintains a structured dataset covering more than 20 million published and unpublished apps, 2.1 million-plus publishers, and 2,600-plus iOS and Android SDKs across 12 platforms, including Google Play, the Apple App Store, Amazon Appstore, Tencent, Roku, Google TV, Apple TV, Fire TV, Samsung, LG, Vizio, and Huawei. Its proprietary machine learning pipelines combine ground-truth app performance signals with statistical estimation models to derive downloads, monthly active users, ratings, and SDK penetration metrics, with daily updates across 63 countries and 39 languages.
The product portfolio is organized around three core delivery modalities: the 42 Explorer visual research platform, a suite of programmatic App Intelligence APIs (including Lookup, App Download Estimates History, MAU History, Reviews, Review Analysis, Integrated SDKs, Top Charts, and App Bundle Verifier), and bulk File Dumps distributed via AWS-S3 buckets. On top of this base, 42matters packages seven vertical-specific solutions for AdTech, Cyber Security, Mobile SDK Developers, Software companies, Gaming, App Marketing Agencies, and Consulting firms, plus free statistics pages that function as SEO-led top-of-funnel acquisition. Go-to-market is hybrid: a self-service product-led growth motion with a 14-day free trial for API access targets developers and SMBs, while an enterprise direct-sales motion with multi-year contracts and dedicated support serves larger AdTech and security deployments; named customers include Infillion, which uses the app-ads.txt File Dumps to enrich real-time bidding.
The business model is recurring-subscription across all three streams (API hit-based subscriptions, file-dump datafeeds, and enterprise licensing), with publicly undisclosed pricing. Post-acquisition, 42matters operates as a product line within Similarweb's digital intelligence platform, with its brand identity retained, and its APIs are increasingly exposed through Similarweb's App Analysis API and Model Context Protocol endpoints, positioning the dataset for both traditional programmatic consumption and emerging AI-agent workflows.
42matters firmographics
Firmographics- Name
- 42matters
- Legal name
- 42matters AG
- Website
- https://42matters.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- 42matters provides mobile and connected TV app intelligence — covering 20M+ apps and 2,600+ SDKs across 12 platforms — via APIs, a visual research platform, and bulk data feeds. Now a Similarweb subsidiary, it serves AdTech, cybersecurity, gaming, and consulting clients globally.
- Ownership category
- akta.pro rank
42matters industry classification
Industry- Product category
- App Market Intelligence
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Developer Distribution & App Release Platforms (BPAMADAF)
- akta.pro secondary industries
- Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG), Topic/Interest-Based Content Discovery Apps (MPACAKAB)
Keywords
Where 42matters is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
42matters business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- API Subscriptions: Subscription-based access to API endpoints with monthly hit limits. Users receive API access tokens and consume 'hits' (virtual currency) per API request. Plans include free trial period and various subscription tiers.
- File Dumps Datafeeds: Enterprise datafeeds delivered via AWS-S3 buckets containing raw app data as machine-readable JSON files. Sold as recurring data subscriptions with daily, weekly, or monthly delivery options.
- Enterprise Licensing: Custom enterprise agreements for large organizations requiring bulk API access, dedicated support, and tailored data solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial - 14 days of API access |
| Subscription | Monthly | Subscription Plans with API Hit Limits |
| Subscription | Multi-year contract | Enterprise Custom Pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
42matters product offering
Product offeringCore offering
42matters provides mobile and connected TV (CTV) app intelligence data through three core products: the Explorer web-based research platform, a suite of App Intelligence APIs, and File Dumps bulk data feeds. The platform covers 20M+ apps across 12 app stores (Google Play, Apple App Store, Amazon, Tencent, Roku, Apple TV, Google TV, Fire TV, Samsung, LG, Vizio, Huawei) and tracks 2,600+ iOS and Android SDKs. Data spans 63 countries and 39 languages, with daily updates and historical data up to 24 months.
Product overview
42matters is a mobile and connected TV (CTV) app intelligence platform now part of Similarweb. The company offers three core products: Explorer (visual research platform), API (suite of programmatic APIs), and File Dumps (bulk data feeds). These are supplemented by industry-specific solutions for AdTech, Cyber Security, SDK Developers, Software companies, Gaming companies, App Marketing Agencies, and Consulting firms. Free statistics tools provide comparative analysis across app stores. The platform covers 12 platforms including Google Play (2.4M+ apps), Apple App Store (2.4M+ apps), Amazon Appstore (783K apps), Tencent Appstore (105K apps), and multiple CTV stores, tracking over 20M apps and 2,600+ SDKs.
Differentiator
Problem solved
Functional benefit
Brands
- 42 Explorer: Visual app market research platform for exploring mobile and CTV apps and publishers.
- 42matters API
- 42matters SDK Explorer
- File Dumps
Products and services
- Explorer
Quantifiable outcome
- Data coverage of 20m+ apps across 12 platforms
- +2 more outcomes
Companies that use 42matters
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles6 records
42matters technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature5 records
42matters partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SimilarwebflagshipSimilarweb, a Tel Aviv-based market intelligence company, completed the acquisition of 42matters AG in July 2024. 42matters operates as part of the Similarweb family, enhancing Similarweb's app intelligence offerings with deeper competitor and user engagement insights. This acquisition strengthens Similarweb's digital intelligence platform by adding 42matters' comprehensive mobile and CTV app data coverage.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
42matters competitors and assessment
Company assessmentDirect peers
- MobileAction: MobileAction is an app intelligence and ASO platform providing app store optimization, keyword research, competitor tracking, and SDK analysis across Google Play and iOS - overlapping with 42matters' App Marketing Agency and SDK Developer solutions.
- MightySignal: MightySignal provides SDK intelligence and lead generation for mobile ad-tech and SDK developers, tracking SDK adoption across apps - comparable to 42matters' SDK Explorer and SDK Developer Intelligence solution.
- data.ai (formerly App Annie): data.ai is a major app market intelligence and analytics provider offering mobile app market data, usage estimates, and competitive insights across app stores - a direct competitor to 42matters across the same AdTech, gaming, and developer customer segments.
- Sensor Tower: Sensor Tower is the leading app intelligence platform providing mobile/CTV app market data, downloads/usage estimates, ad intel and SDK tracking - directly comparable to 42matters across both mobile and connected TV app stores.
- Appfigures: Appfigures delivers app store intelligence, ASO tools, downloads/revenue estimates, and SDK tracking for app developers and marketers - directly comparable as a mobile app intelligence data and analytics provider.
- Apptopia: Apptopia provides mobile app intelligence including download estimates, SDK detection, ad intelligence, and competitive benchmarks for app marketers and developers - directly overlapping with 42matters' core mobile/CTV app intelligence offering.
- AppMagic: AppMagic provides mobile app market intelligence focused on game market data, publisher analytics, and SDK/ad-network tracking - comparably positioned in app-intelligence for gaming and publisher lead generation segments.
- Sensor Tower (Mobile Action/Ad Intelligence): Same Sensor Tower entity but specifically as a reference for its ad intelligence vertical - covering ad spend, creative and SDK tracking for mobile ad networks, comparable to 42matters' AdTech use case around app-ads.txt validation and bid enrichment.
Emerging players
- Apptica: Apptica provides app intelligence, ad intelligence, and SDK tracking primarily for advertisers and publishers with focus on ad creatives and trends - partially overlapping with 42matters' AdTech intelligence solution.
Broad incumbents
- Similarweb: Similarweb is the parent company of 42matters and provides broader digital/web market intelligence covering traffic, engagement, and competitor data across web properties - comparable as a market intelligence platform, now encompassing 42matters' mobile/CTV app analytics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
42matters social profiles
Digital presence42matters financial estimates
Financial estimateRevenue estimate
Valuation estimate
42matters leadership team
Management profileNumber of profiles
Profiles5 records
42matters funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
42matters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 42matters
What does 42matters do?
42matters provides mobile and connected TV (CTV) app intelligence data through three core products: the Explorer web-based research platform, a suite of App Intelligence APIs, and File Dumps bulk data feeds. The platform covers 20M+ apps across 12 app stores (Google Play, Apple App Store, Amazon, Tencent, Roku, Apple TV, Google TV, Fire TV, Samsung, LG, Vizio, Huawei) and tracks 2,600+ iOS and Android SDKs. Data spans 63 countries and 39 languages, with daily updates and historical data up to 24 months.
Is 42matters a public or private company?
42matters is a private company. It is classified as corporate owned and is currently acquired.
When was 42matters founded?
42matters was founded in 2011. It employs 11 to 50 people.
Where is 42matters based?
42matters is headquartered in Zürich, Switzerland, in the Europe region.
How does 42matters make money?
Three revenue lines are on record. API Subscriptions are the primary driver. The others are file Dumps Datafeeds and enterprise Licensing.
Who are 42matters's main competitors?
Direct peers on record are MobileAction, MightySignal, data.ai (formerly App Annie), Sensor Tower, Appfigures, Apptopia, AppMagic and Sensor Tower (Mobile Action/Ad Intelligence). Apptica is listed as an emerging player. Similarweb is listed as a broad incumbent.
Does 42matters have an API?
Yes. 42matters offers a suite of App Intelligence APIs providing programmatic access to mobile and CTV app metadata, estimated downloads, ratings, reviews, SDK information, and market intelligence. The APIs cover Google Play, Apple App Store, Amazon Appstore, Tencent Appstore, and seven CTV platforms. Data is available in 39 languages across 63 countries. Popular endpoints include Lookup, App Download Estimates History, Monthly Active Users History, Reviews, Review Analysis, Integrated SDKs, Top Charts, and more. A Postman integration is available for testing endpoints. Free trial access is provided for 14 days. Developer documentation is at 42matters.com/docs/overview.
What industry is 42matters in?
42matters's product category is App Market Intelligence. Its primary akta.pro industry code is BPAMADAF, Developer Distribution & App Release Platforms, with a secondary code of MPAHAJAG, Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement). Its NAICS code is 51821 and its SIC code is 7370.