SevenRooms

What SevenRooms does

SevenRooms is a cloud-based guest experience, marketing, and operations platform purpose-built for the hospitality industry. Founded in 2011 and headquartered in New York City, the company serves more than 13,000 venues globally — spanning independent restaurants, multi-unit restaurant groups, hotels (including Mandarin Oriental, MGM Resorts, Jumeirah, and via Marriott), nightclubs and bars, sports and entertainment operators, membership clubs, and breweries/wineries. The platform unifies CRM, reservations and waitlist, table and revenue management, marketing automation, events and experiences, online ordering, reputation management, and an AI-powered Voice agent across a single guest data model, with 100+ data points captured per guest profile. The product is organized into three hubs — Marketing Hub, Guest Experience Hub, and Operations Hub — connected through a flexible API and 100+ integrations covering POS (65+ systems including Toast, Square, MICROS Simphony, Lightspeed, NCR Aloha), payment processors (Stripe, Adyen, CyberSource, FreedomPay, Network International), SMS/voice (Twilio, WhatsApp), and global discovery channels (Google, Facebook, Instagram, TikTok, TheFork, Tripadvisor, Capital One Dining, Chope, OpenRice, Dorsia).

SevenRooms generates revenue primarily through tiered SaaS subscriptions starting at $499/month per venue (per third-party comparison), with pricing scaled by feature tier and venue size rather than per-cover commissions (its key differentiator versus OpenTable). Additional revenue streams include transaction fees on PCI-compliant payment processing for reservations, events, prepayments, and no-show fees (processed via multiple gateway partners), premium add-on subscriptions (Voice AI, WhatsApp messaging, event management, marketing automation), and implementation/professional services delivered through channel partners. GTM is a demo-driven enterprise field sales motion (877-777-0907, press 2) layered with self-serve demo requests for mid-market and an open-licensing PLG motion for Channel Connect. In May 2025, DoorDash announced the acquisition of SevenRooms for approximately $1.2 billion in all-cash, completing in June 2025 as part of a broader $5 billion combination including Deliveroo and Symbiosys; SevenRooms now operates as a DoorDash company, with its technology embedded in DoorDash's NYC restaurant reservations, Deliveroo Reservations in the UK and UAE, and Google AI Mode booking in the UK. Total disclosed funding prior to acquisition was $71.5M across rounds, with Providence Strategic Growth (PSG) as the institutional anchor (2021 Series B lead) and Comcast Ventures as an earlier strategic investor (2017).

Name

SevenRooms

Legal name

SevenRooms, Inc.

Website

https://sevenrooms.com

Company type

Private

Founded year

2011

Operating status

Acquired

Headcount range

251–500 employees

Short description

SevenRooms is a cloud-based hospitality CRM, reservations, marketing automation, and operations platform serving 13,000+ restaurants, hotels, and entertainment venues globally. Acquired by DoorDash in June 2025 for $1.2 billion, its technology now powers DoorDash and Deliveroo reservation experiences.

Ownership category

akta.pro rank

Product category

Hospitality CRM & Restaurant Operations Software

SIC

Computer Terminals (3575)

akta.pro primary industry

Dining Reservations & Restaurant Booking (HSACALAF)

akta.pro secondary industries

Restaurant Reservations & Dining Booking Platforms (BPAMAIAK), Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF), Exclusive Dining Access & Chef’s Table Reservations (HSACAMAJ), Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ)

Keywords

• Hospitality software
• Restaurant CRM
• Reservation management
• Guest experience platform
• Marketing automation

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Recurring SaaS subscriptions to the SevenRooms platform with tiered feature access; commission-free reservation model differentiates from competitors like OpenTable. Pricing starts at $499/month per third-party comparison articles.
2. Premium Add-ons & Perks Revenue Share: Revenue generated via premium features including Voice AI, event management, WhatsApp messaging, and marketing automation add-ons layered on top of core CRM subscription.
3. Online Payment Processing: PCI-compliant digital payments for online sales including events, reservation add-ons, ticketed experiences, prepayments, deposits, and no-show fees; processed via Stripe, CyberSource, Adyen, FreedomPay, and Network International integrations.
4. Professional Services / Implementation: Product experts assist with revenue management implementation; channel partner and integrator ecosystem provides implementation services to deploy the platform across enterprise hospitality groups.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels8 records

Core offering

SevenRooms provides a cloud-based guest experience and retention platform for the hospitality industry, unifying CRM, marketing automation, reservations, waitlist, table management, events, online ordering, and AI-powered voice operations into a single SaaS solution. The platform serves more than 13,000 restaurants, hotels, nightclubs, sports venues, and membership clubs globally, integrating with 100+ hospitality technology solutions and 65+ POS systems. Core differentiators include commission-free reservations, first-party guest data ownership, and proprietary AI features such as Voice AI, auto-seating, and AI-driven CRM standardization.

Product overview

SevenRooms is a unified hospitality marketing and operations platform built around three product hubs (Marketing Hub, Guest Experience Hub, Operations Hub) with modular add-ons. The Marketing Hub includes CRM & Segmentation, Marketing Automation, Email Marketing, Text Marketing (including WhatsApp Messaging), and Search/Social & Discovery. The Guest Experience Hub contains Reservations & Waitlist, Events/Experiences/Add-ons, Private Line, Loyalty & Perks, and Reputation Management. The Operations Hub delivers Table Management, Revenue Management, Online Ordering, Reporting & Group Reporting, Event Management, and the Voice AI phone agent. All modules are unified through a flexible API and 100+ integrations with POS, payments, booking channels, and hotel systems. AI capabilities are embedded across the platform, including an AI-powered auto-seating algorithm (10,000+ combinations per second), AI Notes for CRM standardization, predictive waitlists, and the Voice AI agent that handles phone reservations 24/7. Acquired capabilities from HeyPluto (SMS/AI marketing, January 2024) and Event Management are now integrated modules, and post-acquisition by DoorDash (June 2025), the platform powers DoorDash's reservation experiences globally including integrations with Deliveroo Reservations in London and UAE.

Differentiator

Problem solved

Functional benefit

Products and services

• CRM & Segmentation All-in-one restaurant CRM that connects guest data, delivers personalized service and powers targeted marketing campaigns to drive repeat visits. Builds detailed guest profiles with 100+ data points each, with AI-powered Auto-tags for segmentation. For hospitality operators including restaurants, restaurant groups, hotels, nightclubs, sports venues, and membership clubs.
• Marketing Automation Marketing automation software that automates workflows with personalized, trigger-based emails using CRM data to nurture guest relationships and drive measurable revenue. Includes 13+ industry-tested automated email templates. GDPR-compliant. For hospitality operators seeking lifecycle marketing.
• Email Marketing Email marketing software built for restaurants featuring pre-designed templates, visual email editor, marketing automation, and tracking of email ROI tied to reservations and revenue. For hospitality operators seeking direct email campaigns.
• Text Marketing Restaurant text marketing software that allows personalized SMS campaigns with hospitality templates. Includes WhatsApp Messaging available in EMEA and APAC regions for direct diner communication. For hospitality operators seeking SMS-based guest engagement.
• Search, Social & Discovery Search, social and third-party integrations enabling restaurants to reach billions of potential guests online through Google, Facebook, Instagram, TikTok and global reservation partners like Capital One Dining, Chope, OpenRice, Tripadvisor and Dorsia. For hospitality operators seeking direct discovery.
• Reservations & Waitlist Industry-leading restaurant reservation and waitlist management software that connects with guests online, grows sales and streamlines reservation management without cover fees. Supports 14 languages, virtual waitlist, prepaid upgrades, multi-venue booking, and PCI-compliant payments. For hospitality operators across restaurants, hotels, and nightlife venues.
• Events, Experiences & Add-ons Restaurant event and experience management software enabling venues to showcase events, offer reservation add-ons like chef tastings and welcome drinks, and turn their space into a ticketed event venue with PCI-compliant digital payments. For hospitality operators seeking to monetize events and add-ons.
• Private Line Direct SMS messaging service that gives VIPs and regulars a direct text line to book tables, events, or experiences with the venue. For hospitality operators seeking VIP guest experience management.
• Loyalty & Perks Restaurant perks and rewards program allowing venues to incentivize new guests and regulars with scalable, personalized in-service rewards, surprise-and-delight moments, and SOPs delivered to front-of-house teams. For hospitality operators seeking loyalty programs.
• Reputation Management Restaurant reputation management software featuring aggregated review monitoring, in-line replies and connected guest profiles, with integrations to Google Reviews, Yelp and Tripadvisor. For hospitality operators managing online reviews.
• Table Management Restaurant table management system with AI-driven auto-seating algorithm considering 10,000+ combinations every second to optimize floor plan, predictive waitlists, and 65+ POS integrations. For hospitality operators managing front-of-house operations.
• Revenue Management Restaurant revenue management software that analyzes data and provides actionable insights to prioritize growth, using data science to optimize reservation books and revenue management suggestions. For hospitality operators seeking data-driven revenue optimization.
• Online Ordering Commission-free online ordering platform for on-premise or off-premise orders via QR or digital links, with automation for repeat orders and ongoing sales tracking. For hospitality operators seeking direct digital ordering.
• Reporting & Group Reporting Restaurant business intelligence and reporting software with 50+ restaurant metrics across guest relations, reservations, sales and marketing, with flexible filtering and group-level dashboards. For hospitality operators and groups needing performance analytics.
• Event Management Restaurant event management software that showcases menus, minimums, availability, terms and payments in one seamless flow for private dining rooms and group spaces, with real-time availability and dynamic minimum spend optimization. For hospitality operators seeking private event management.
• SevenRooms Voice AI AI-powered phone agent that answers every guest call 24/7, books reservations, handles cancellations, and delivers personalized responses tailored to each venue and caller. Integrates directly with SevenRooms CRM for smart guest recognition with no integration required. For hospitality operators seeking automated phone reservation handling.
• API & Integrations Flexible API and 100+ integrations that unify the restaurant tech stack across booking channels, POS, payment providers, SMS/voice, hotel, delivery and pickup, marketing, event management and WiFi systems. For hospitality operators and partners seeking tech-stack connectivity.
• Channel Connect Desktop application that synchronizes restaurant reservations across multiple booking platforms in real time, eliminating the need for operators to manually manage separate tablets and systems. Open licensing model available to any qualifying restaurant. For hospitality operators managing reservations across multiple booking channels.

Quantifiable outcome

• Reduced third-party booking fees by 50% (Altamarea Group)
• +12 more outcomes

Named customers35 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration64 records

AI capability13 records

Feature8 records

Partnerships

21 partnerships are on record, tiered flagship, core and minor.

• DeliverooflagshipTechnology or Integration · 7 May 2026Deliveroo (also a DoorDash-owned company) integrates SevenRooms reservation technology into its app as 'Deliveroo Reservations'. Launched in London (May 2026) and Dubai (June 2026) with plans to expand across UK and UAE. Represents the first major product integration since DoorDash's 2025 acquisitions of both Deliveroo and SevenRooms.
• GoogleflagshipTechnology or Integration · 13 April 2026Google expanded its AI Mode restaurant booking feature to the UK, partnering with OpenTable, SevenRooms, and ResDiary to enable diners to find and book restaurant tables directly through Google's AI Mode with real-time availability.
• Marriott InternationalflagshipStrategic or Co-development Partner · 13 February 2026Marriott International is committing $1.1 billion to technology investment in 2026, with partnerships including Shiji for POS systems, SevenRooms for restaurant technology, and IRIS for mobile dining — signaling a portfolio-wide shift toward data-rich operational environments and agentic mesh architecture.
• DoorDashflagshipStrategic or Co-development Partner · 6 May 2025DoorDash acquired SevenRooms for $1.2 billion in an all-cash deal announced May 2025 and completed June 2025. SevenRooms is now a DoorDash company, with its hospitality CRM and guest experience tools integrated into the DoorDash Commerce Platform. SevenRooms powers DoorDash's reservation feature and Channel Connected aggregation tool.
• Curator Hotel & Resort CollectioncoreChannel Partner/ Reseller/ Distributor · 30 October 2024SevenRooms joined Curator Hotel & Resort Collection's tech stack to elevate guest experiences, engagement, and loyalty across the collection's member hotels.
• ALH (Australian Leisure and Hospitality)coreChannel Partner/ Reseller/ Distributor · 24 September 2024ALH Group partnered with SevenRooms to deploy the platform across its Australian hospitality venues.
• Capital OnecoreGTM or Marketing PartnerCapital One partnered with SevenRooms in 2022 for Capital One Dining — a credit card-linked dining reservation benefit platform that drives bookings to SevenRooms venues.
• ToastcoreTechnology or IntegrationToast POS integration enables SevenRooms to pull itemized order history and live spend data into guest profiles for personalized service and marketing.
• Square for RestaurantscoreTechnology or IntegrationSquare POS integration allows SevenRooms to track POS sales and order data alongside reservation data.
• MICROS Simphony (Oracle)coreTechnology or IntegrationMICROS Simphony POS integration for enterprise hospitality; manages sales across restaurants, hotels, resorts, and casinos.
• LightspeedcoreTechnology or IntegrationCloud-based POS integration supporting revenue tracking and itemized spend data flow into SevenRooms CRM.
• StripecoreTechnology or IntegrationStripe payment processing integration enables PCI-compliant payments for online sales including events, reservation add-ons, and ticketed experiences.
• TwiliocoreTechnology or IntegrationTwilio integration powers SMS, MMS, and OTT messaging globally for restaurant guest communications.
• RevinatecoreTechnology or IntegrationHotel integration connecting Revinate's hotel CRM platform with SevenRooms to unify hotel guest data and F&B experiences.
• TheForkcoreChannel Partner/ Reseller/ DistributorDistribution partnership with TheFork (Tripadvisor-owned) to promote openings on its platform of nearly 80,000 partner restaurants worldwide.
• TripadvisorcoreChannel Partner/ Reseller/ DistributorTripadvisor integration allows SevenRooms restaurants to receive reservations from the world's largest travel platform.
• ChopeminorChannel Partner/ Reseller/ DistributorDistribution partnership with Chope, a restaurant discovery, booking, delivery, and loyalty platform operating in seven Asian cities.
• OpenRiceminorChannel Partner/ Reseller/ DistributorDistribution partnership with OpenRice, a user-generated restaurant review platform in Asia with booking, payment, and loyalty tools.
• DoorDash DrivecoreTechnology or IntegrationDoorDash Drive integration for fulfillment of orders originating outside of the DoorDash marketplace.
• Culinary Institute of America (CIA)minorStrategic or Co-development PartnerA SevenRooms executive was appointed to the Culinary Institute of America's Board of Trustees in March 2026 alongside executives from Blackstone, Amplify, and Fransmart, supporting the institute's strategic development as it celebrates its 80th year.
• HeyPluto / PlutocoreStrategic or Co-development PartnerSevenRooms acquired HeyPluto in January 2024, an AI SMS marketing platform, to enhance its personalized marketing capabilities, guest engagement, and loyalty through AI-driven tools including the Private Line messaging service.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Toast: Leading restaurant POS platform (NYSE: TOST) integrated with SevenRooms. As Toast deepens its native CRM, marketing, and guest engagement features, it increasingly overlaps SevenRooms at the marketing and guest data layers while offering an integrated POS-plus-software suite.
• Lightspeed Restaurant: Cloud-based POS integrated with SevenRooms that bundles order management, payments, and increasingly CRM and marketing tools for hospitality operators. Represents a competing integrated-suite approach versus SevenRooms' best-of-breed platform.
• Shiji: Enterprise hospitality technology platform providing POS, PMS, and guest experience solutions, named alongside SevenRooms as a Marriott 2026 technology partner. Competes with SevenRooms in hotel F&B and large multi-unit hospitality deployments.

Direct peers

• OpenTable: The dominant U.S. restaurant reservation and table management platform with ~46% market share. Directly competes with SevenRooms in reservation, waitlist, and CRM for restaurants, but operates a per-cover commission model versus SevenRooms' commission-free subscription.
• Yelp Reservations (now Yelp Waitlist): Restaurant reservation and waitlist product from Yelp, leveraging the platform's massive consumer search traffic for diner acquisition. Competes with SevenRooms' Reservations & Waitlist and Search/Social & Discovery modules for SMB and mid-market restaurant customers.
• Tock: Reservation, ticketing, and CRM platform owned by Squarespace, specializing in experiences, tasting menus, and prepaid bookings. Directly overlaps SevenRooms' Events/Experiences and prepayments offerings and targets a similar enterprise hospitality customer base.
• Olo: Enterprise restaurant digital ordering and commerce platform (NYSE: OLO) integrated with SevenRooms. Competes in digital ordering, guest data, and direct digital channels for large restaurant chains, increasingly adjacent to SevenRooms' CRM and marketing automation.
• Resy: Restaurant reservation and guest management platform owned by American Express that competes head-to-head with SevenRooms for premium and enterprise restaurant accounts. Offers similar CRM, reservation, and marketing functionality, with a diner-side network anchored to Amex cardholders.

Emerging players

• Restaurant365: Cloud-based restaurant enterprise resource planning, accounting, and operations platform. Increasingly extends into CRM, guest data, and marketing analytics, partially overlapping SevenRooms' Operations Hub and Reporting capabilities for multi-unit operators.
• Eat App: Restaurant CRM, reservation, and guest management platform serving independent and group operators globally. Offers overlapping functionality with SevenRooms' Reservations, CRM, and Marketing Hub at typically lower price points, particularly in EMEA and APAC markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sevenrooms
• Xx.com/sevenrooms
• Facebookfacebook.com/SevenRooms

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds8 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SevenRooms