Nourish

What Nourish does

Nourish is an AI-native telenutrition platform operating as the largest dietitian-led metabolic health clinic in the United States. Founded in 2021 and headquartered in New York City, the company connects patients with a national network of over 10,000 Registered Dietitians via insurance-covered telehealth appointments available across all 50 states. Its core offering addresses 80+ health conditions including diabetes, obesity, eating disorders, gut health, PCOS, heart disease, and prenatal nutrition, with ongoing between-session support delivered through iOS and Android mobile applications. The platform is positioned around metabolic health, with explicit integration into GLP-1 medication management and an expansion into physician-led care and prescribing in 2026.

The technology architecture combines virtual dietitian care with an AI-native infrastructure that automates session documentation, surfaces clinical insights from patient-dietitian interactions, handles prior authorization workflows, and integrates free cardiometabolic blood testing through Nourish Labs with AI-generated biomarker insights. Nourish monetizes primarily through insurance reimbursements, with 94% of in-network patients paying $0 out-of-pocket; a $145 per-session self-pay rate serves as a fallback for uninsured or out-of-network patients. Revenue also derives from enterprise contracts with health plans covering 200+ million lives, health system integrations (e.g., Community Health Network), and platform partnerships with women's health and pharmaceutical channels (Tia, Wisp, LillyDirect). The go-to-market is hybrid: direct-to-consumer self-serve booking via website and app, combined with B2B2C distribution through payer, employer, and health system channels.

The company employs 251-500 people, has raised $215 million across Series A through C rounds (most recently a $100 million Series C led by Menlo Ventures in May 2026 at a $1.75 billion valuation), and reported reaching profitability in 2025. Reported clinical outcomes include 8% average weight loss at 12 months for patients not on GLP-1s, 68% six-month GLP-1 persistence versus a 46% industry benchmark, and over $2,000 in annual cost savings per patient for health plans. The company is co-founded by Aidan Dewar, Stephanie Liu (CTO), and Sam Perkins.

Name

Nourish

Legal name

Nourish, Inc.

Website

https://usenourish.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

251–500 employees

Short description

Nourish is an AI-native telenutrition platform and the largest dietitian-led metabolic health clinic in the US, connecting patients with 10,000+ Registered Dietitians via insurance-covered telehealth across all 50 states.

Ownership category

akta.pro rank

Product category

Telehealth Nutrition Counseling Services

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Services-Health Services (8000)

akta.pro primary industry

Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE)

akta.pro secondary industries

Diabetes & Blood Sugar Nutrition Coaching (HSADAFAF), Eating Disorder Recovery Nutrition Support (HSADAFAM)

Keywords

• Telenutrition services
• Virtual dietitian care
• Metabolic health clinic
• Nutrition counseling platform
• GLP-1 medication management

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance-Covered Telehealth Appointments: Nourish generates revenue primarily through insurance reimbursements for virtual nutrition counseling sessions. The majority of patients (94%) pay $0 out-of-pocket as sessions are covered by major insurance plans including Blue Cross Blue Shield, United Healthcare, Aetna, Cigna, and Medicare. The company is in-network with hundreds of insurance plans across all 50 states.
2. Self-Pay Appointments: For patients without insurance coverage or whose appointments go toward deductibles, Nourish offers self-pay options at $145 per appointment as a fallback rate.
3. Enterprise and Health Plan Partnerships: Revenue is also derived from partnerships with health plans, health systems, and employers who embed Nourish's nutrition care platform into their benefits offerings, generating revenue through negotiated per-member or per-encounter arrangements.
4. Optional Enhanced Lab Panels: Nourish Labs offers free basic cardiometabolic blood panels, with optional enhanced panels available for a self-pay fee, creating a supplementary revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Nourish provides insurance-covered virtual nutrition counseling by connecting patients with a national network of over 10,000 Registered Dietitians via telehealth across all 50 U.S. states. Patients book directly through the website or mobile app, complete a comprehensive nutrition assessment, and receive ongoing care including between-session messaging, goal tracking, and curated content. The platform is augmented by Nourish Labs for free cardiometabolic blood testing and AI-powered clinical workflow tools for dietitians.

Product overview

Nourish is an AI-native dietitian-led metabolic health clinic operating as a platform-plus-modules architecture. The core Nourish Platform connects patients with over 10,000 registered dietitians across all 50 states via insurance-covered telehealth appointments, supporting 80+ conditions including diabetes, eating disorders, gut health, and weight management. The Nourish Mobile App (iOS/Android) provides 24/7 between-session support including messaging, goal tracking, and curated content. The add-on Nourish Labs module offers free cardiometabolic blood testing integrated into the care model, with AI-generated insights and dietitian guidance on results. The platform also incorporates GLP-1 medication management and has expanded into physician hiring for comprehensive metabolic care.

Differentiator

Problem solved

Functional benefit

Brands

• Nourish Labs: A free cardiometabolic blood testing service integrated into Nourish's virtual nutrition care model, offering basic panels covering cholesterol, blood sugar, and thyroid function at no cost.

Products and services

• Nourish Platform Virtual nutrition counseling platform that connects patients with registered dietitians via telehealth, covered by insurance. Includes comprehensive nutrition assessment, ongoing care appointments, and a mobile app for messaging, goal tracking, and curated content. Supports 80+ conditions including weight management, diabetes, gut health, eating disorders, heart health, PCOS, and prenatal/postnatal nutrition.
• Nourish Labs Cardiometabolic blood testing service integrated into the Nourish virtual care model. Offers free basic panels covering cholesterol, blood sugar, and thyroid function, with optional enhanced panels available for self-pay. Results are delivered through the Nourish mobile app with AI-generated insights and dietitian guidance for ongoing nutritional support.

Quantifiable outcome

• 8% average weight loss for patients not on GLP-1s after 12 months
• +9 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core, major and supporting.

• Community Health NetworkcoreStrategic or Co-development Partner · 23 February 2026Community Health Network, a not-for-profit healthcare system in Indiana, partnered with Nourish to integrate virtual metabolic health care into clinical workflows across multiple specialties including primary care, cardiology, gastroenterology, and endocrinology. Patients access registered dietitians virtually seven days a week at no out-of-pocket cost through existing health benefits. Nourish's network of over 6,000 dietitians supports 50+ conditions.
• TiamajorStrategic or Co-development Partner · 19 May 2025Strategic partnership integrating nutrition counseling into Tia's women's healthcare platform. The partnership aims to provide comprehensive care covering weight management and nutrition-related women's health conditions, with Nourish dietitians embedded into Tia's care model.
• WispmajorStrategic or Co-development Partner · 26 December 2024Wisp partnered with Nourish to offer personalized nutrition counseling to patients enrolled in Wisp's GLP-1 weight care program. Wisp patients access nutrition counseling through insurance or a self-pay rate, receiving exclusive discounts. Nourish patients receive exclusive discounts on Wisp's prescription and OTC solutions. The partnership covers patients in all 50 states.
• LillyDirectmajorStrategic or Co-development Partner · 14 November 2024Nourish partnered with LillyDirect (Eli Lilly's digital health platform) to offer personalized nutrition support for chronic condition management, specifically targeting patients using GLP-1 and other weight management medications prescribed through the LillyDirect platform.
• Alex MorgansupportingGTM or Marketing Partner · 30 September 2024U.S. women's soccer star Alex Morgan partnered with Nourish for the company's first television advertising campaign, serving as a brand ambassador to build consumer awareness for the insurance-covered nutrition care platform.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Virta Health: Virta Health is a virtual clinic that reverses type 2 diabetes and other chronic metabolic diseases through nutrition therapy and remote care. Like Nourish, it pairs registered dietitian-led coaching with telehealth delivery and sells outcomes-based contracts to health plans and employers, directly competing for the same payer and employer relationships.
• Omada Health: Omada Health is a virtual-first chronic care provider covering diabetes prevention, diabetes, hypertension, and weight management with coaches and connected devices. It overlaps Nourish on insurance-covered virtual care, health plan and employer channels, and documented cardiometabolic outcomes.
• Noom: Noom is a consumer-facing weight management and behavior-change platform using coaching, content, and now GLP-1 support. It is directly comparable to Nourish on nutrition coaching for weight loss, though it historically has relied more on cash-pay than insurance reimbursement.
• Found (Found Health): Found is a weight care clinic combining medication (including GLP-1s) with personalized coaching and nutrition support from clinicians. It competes head-to-head with Nourish for GLP-1-adjacent weight management patients and uses a similar provider-plus-platform model.
• Calibrate: Calibrate is a metabolic health program combining clinician-prescribed GLP-1 medication with coaching on food, sleep, exercise, and emotional health. It is a direct Nourish peer in GLP-1-bundled weight management and targets similar employer and consumer segments.
• Vida Health: Vida Health provides virtual care for diabetes, hypertension, weight, and mental health, combining coaching with licensed clinicians. Like Nourish, it sells to health plans and employers, offers nutrition coaching, and reports measurable cardiometabolic outcomes.

Broad incumbents

• Hims & Hers Health: Hims & Hers is a scaled consumer telehealth platform that has expanded into weight loss with compounded GLP-1s. It overlaps Nourish on virtual metabolic care and weight management, but operates as a broad multi-condition telehealth incumbent rather than a nutrition-specialist.
• Ro: Ro is a multi-condition telehealth platform that has built out a dedicated weight loss program with provider visits and medication support. It competes with Nourish for the GLP-1 patient journey but offers a much broader portfolio across men's health, women's health, and primary care.
• WeightWatchers (WW): WeightWatchers is an established weight management brand that has expanded into clinician-led weight loss programs, including GLP-1 support. It addresses the same consumer weight management need as Nourish, but with a broader consumer brand and less emphasis on insurance-covered RD care.

Emerging players

• Maven Clinic: Maven Clinic is a virtual women's and family health platform offering clinical care, including nutrition support, across fertility, pregnancy, and postpartum. It overlaps Nourish on women's health nutrition and is a likely competitor as Nourish expands its Tia/Wisp-style women's health partnerships.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/usenourish
• Xx.com/usenourish
• Facebookfacebook.com/usenourish

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nourish