Fullcast

Revenue Operations Softwarefullcast.com

Fullcast is a private, AI-native revenue operations platform that unifies territory planning, forecasting, commissions, sales coaching, and AI content creation for mid-market and enterprise revenue teams. It serves customers such as Siemens, ServiceNow, Lenovo, and Dropbox from Salt Lake City and London.

Company typePrivate
Founded2016
HeadquartersSalt Lake City, United States
Headcount251–500
GTM typeB2B
OfferingSoftware

What Fullcast does

Fullcast is a private, US-based revenue operations (RevOps) software company that sells an AI-native platform unifying territory planning, quota management, forecasting, sales performance coaching, commission automation, and AI-driven content creation for mid-market and enterprise revenue organizations. The platform is built around four core modules - Fullcast Plan (AI-driven territory and quota design via its proprietary SmartPlan engine), Fullcast Revenue Intelligence (pipeline health, forecasting, and conversation/relationship intelligence via the acquired Ebsta layer), Fullcast Performance (sales coaching and analytics incorporating the acquired Atrium capabilities), and Fullcast Pay (commission automation incorporating the acquired Commissionly capability) - plus Fullcast Copy.ai for generative GTM content, acquired from Copy.ai in October 2025.

The company was founded in 2016 by Bala Balabaskaran, the former VP of Go-to-Market Technology and Operations at Salesforce, and is now led by CEO Ryan Westwood and a senior team largely drawn from Simplus, where Westwood and several co-founders previously built and sold the business to Infosys for over $400 million. Since January 2024, when Fullcast raised a $34 million seed round led by Epic Ventures and relocated from Seattle to Salt Lake City, the company has executed five acquisitions (Datajoin, Commissionly, Atrium, Ebsta, and Copy.ai) to assemble what it describes as the only end-to-end AI-native platform spanning plan-to-pay.

Fullcast generates revenue through SaaS subscriptions priced across Standard, Professional, and Enterprise tiers, with optional Premium Support, sold via a direct enterprise and inside-sales motion targeting CROs, CFOs, CMOs, RevOps leaders, and sales operations teams. The customer base includes large enterprises such as Siemens, ServiceNow, Lenovo, Thermo Fisher Scientific, Dropbox, Comcast Business, DataDog, Sprout Social, Collibra, Degreed, and Qualtrics, served from offices in Salt Lake City (US headquarters) and London (UK presence post-Ebsta and Commissionly acquisitions). The company maintains SOC 2 Type II and GDPR compliance, holds a 4.6/5 G2 rating, and operates with a headcount of 101-250 employees.

Fullcast firmographics

Firmographics

Name: Fullcast
Legal name: Fullcast, Inc.
Website: https://fullcast.com
Company type: Private
Founded year: 2016
Operating status: Operating
Headcount range: 251–500 employees
Short description: Fullcast is a private, AI-native revenue operations platform that unifies territory planning, forecasting, commissions, sales coaching, and AI content creation for mid-market and enterprise revenue teams. It serves customers such as Siemens, ServiceNow, Lenovo, and Dropbox from Salt Lake City and London.
Ownership category
akta.pro rank

Fullcast industry classification

Industry

Product category: Revenue Operations Software
NAICS: Software Publishers (5132)
SIC: Services-Prepackaged Software (7372)
akta.pro primary industry: Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)
akta.pro secondary industry: B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

Revenue operations platform
Sales territory planning
Commission automation software
Revenue intelligence software
GTM planning software

Where Fullcast is headquartered

Location

Headquarters

HQ city: Salt Lake City
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Fullcast business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

SaaS Platform Subscription: Fullcast generates revenue through SaaS platform subscriptions with tiered pricing plans (Standard, Professional, Enterprise). The platform is sold as an integrated suite with modular components that can be purchased individually or as a complete RevOps platform. Pricing is quote-based with enterprise negotiations.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Standard tier with core territory planning and management features including AI-powered SmartPlan, crediting, ramp and productivity tracking, and basic integrations.
Subscription	Annual	Professional tier with advanced features including self-service manager workflows, customer success territories, team-based planning, routing, account families, and reporting dashboards.
Subscription	Annual	Enterprise tier with full platform access including product planning, industry and vertical support, SLA tracking, and compliance features.
Subscription	Monthly	Premium Support add-on with enhanced service levels.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Fullcast product offering

Product offering

Core offering

Fullcast sells an AI-native revenue operations (RevOps) software platform that unifies territory and quota planning, revenue intelligence, sales performance analytics, commission automation, and AI-powered content workflows. The platform is delivered as integrated modules (Fullcast Plan, Revenue Intelligence, Performance, Pay, Copy.ai) targeted at enterprise revenue organizations, plus acquired brands (Ebsta, Atrium, Commissionly) and supplemental managed services.

Product overview

Fullcast is an AI-native Go-to-Market Platform offering a unified portfolio of interconnected modules. The core platform consists of Fullcast Plan (territory and quota planning with SmartPlan AI), Fullcast Revenue Intelligence (forecasting and pipeline health), Fullcast Performance (sales coaching and analytics), and Fullcast Pay (commission automation). The platform was expanded through acquisitions including Copy.ai (generative AI content workflows), Ebsta (revenue intelligence for CRM), Atrium (sales management), and Commissionly (commission automation). Together, these products connect planning, execution, and incentives across the entire revenue cycle from Plan-to-Pay.

Differentiator

Problem solved

Functional benefit

Brands

Fullcast Plan: AI-driven territory and quota management platform for Go-to-Market planning
Fullcast Revenue Intelligence
Fullcast Performance
Fullcast Pay
Fullcast Copy.ai
Ebsta
Atrium
Commissionly
Datajoin

Products and services

Fullcast Platform AI-native revenue operations platform that unifies planning, execution, intelligence, and content in one integrated system for enterprise GTM teams.
Fullcast Plan AI-driven territory and quota planning platform that uses SmartPlan to design balanced territories, run scenario modeling, and replace spreadsheets with a single adaptive planning system. For enterprise sales operations and RevOps leaders.
Fullcast Revenue Intelligence Revenue, relationship, and conversation intelligence platform providing real-time pipeline health monitoring, AI-powered forecasting with ±10% accuracy guarantee, and quota attainment guarantees within 6 months. Connects to Salesforce, HubSpot, Gmail, Outlook, Zoom, and Microsoft Teams.
Fullcast Copy.ai AI-powered content intelligence platform that transforms plans, CRM data, and customer insights into on-brand GTM content at scale using OpenAI, Anthropic, and Google LLMs. Connects to Salesforce, HubSpot, Notion, and Google Workspace.
Fullcast Performance Business intelligence platform for sales teams delivering pipeline insights, coaching intelligence, manager co-pilot, and AI-powered performance analytics. Integrates with Salesforce, HubSpot, and Microsoft 365.
Fullcast Pay Automated commission tracking and compensation management platform connecting GTM strategy to payroll. Supports complex crediting rules, multi-metric quotas, intelligent ramp and relief, transaction simulation, and integrations with Salesforce, ServiceNow, and payroll systems.
Ebsta Revenue intelligence platform (acquired August 2025) offering conversation intelligence, relationship intelligence, and revenue intelligence for Salesforce and HubSpot customers. Continues as the revenue intelligence layer within Fullcast's RevOps offering.
Atrium Data-driven sales management platform (acquired August 2025) now unified into Fullcast's SPM suite for sales performance analytics.
Commissionly UK-based commission automation platform (acquired June 2025) integrated into Fullcast's RevOps platform for automated commission tracking and compensation management.
Managed Services Expert consulting services for implementation, optimization, and scaling of go-to-market operations, including territory planning, commission configuration, and Salesforce integration support for enterprise customers.
Fullcast Revenue Insights as a Service Advisory service providing organizations with revenue intelligence data, strategic guidance, and analysis including ICP identification, win/loss benchmarking, seller coaching, and data enrichment prior to platform installation.

Quantifiable outcome

9 months in ramp time avoided for enterprise customers
+9 more outcomes

Companies that use Fullcast

Customer profile

Named customers20 records

Segments12 records

Ideal customer profiles5 records

Fullcast technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability10 records

Feature5 records

Fullcast partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

Copy.aicoreStrategic or Co-development Partner · 15 October 2025Fullcast acquired Copy.ai, a generative AI platform for sales and marketing workflows, in October 2025. The acquisition creates a unified AI-native platform connecting planning and execution for go-to-market strategies, integrating AI-driven content creation with Fullcast's revenue management infrastructure.
AtriumcoreStrategic or Co-development Partner · 28 August 2025Fullcast acquired Atrium, a data-driven sales management platform, in August 2025. The acquisition unifies Atrium's sales performance analytics with Fullcast's SPM suite. Atrium co-founders Jason Heidema and Peter Kazanjy joined Fullcast's leadership team.
EbstacoreStrategic or Co-development Partner · 1 August 2025Fullcast acquired Ebsta, a London-based revenue intelligence platform founded in 2012, in August 2025. Ebsta provides conversation intelligence, relationship intelligence, and revenue intelligence as a modular Salesforce-native solution. Ebsta continues as the revenue intelligence layer within Fullcast's broader RevOps offering, expanding Fullcast's international presence into the UK market.
CommissionlycoreStrategic or Co-development Partner · 1 June 2025Fullcast acquired Commissionly, a UK-based commission automation company, in June 2025. The acquisition integrates commission automation into Fullcast's RevOps platform, completing the Plan-to-Pay cycle and expanding Fullcast's European presence.
DatajoinminorStrategic or Co-development Partner · 19 June 2024Fullcast acquired Datajoin in June 2024 to enhance customer journey analytics and unify customer data for marketing and sales teams. The acquisition improves data accuracy, streamlines processes, and supports strategic decision-making.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Fullcast competitors and assessment

Company assessment

Direct peers

Varicent: Sales performance management (SPM) platform offering territory planning, quota management, and incentive compensation — directly overlapping Fullcast's Plan and Pay modules for enterprise revenue teams.
Anaplan: Enterprise planning platform with dedicated sales planning and territory/quotas solutions, competing head-to-head with Fullcast Plan and scenario modeling capabilities at large enterprises.
Xactly: Long-standing commission and incentive compensation platform directly competing with Fullcast Pay and the broader SPM suite in enterprise sales organizations.
Gong: Revenue intelligence and conversation intelligence platform that overlaps Fullcast Revenue Intelligence and Ebsta, including pipeline inspection, forecasting, and deal risk analytics.
Clari: Enterprise revenue platform spanning forecasting, pipeline inspection, and revenue intelligence — a close competitor to Fullcast's Revenue Intelligence and forecasting guarantees.
CaptivateIQ: Modern commission automation platform competing directly with Fullcast Pay and Commissionly, particularly for B2B SaaS and growth-stage enterprise customers.
People.ai: Revenue intelligence platform using AI to capture sales activity, contact data, and pipeline analytics — overlapping with Fullcast Revenue Intelligence and Atrium's sales performance analytics.
BoostUp: AI-powered revenue intelligence and forecasting platform for B2B sales teams, competing on predictive forecasting accuracy similar to Fullcast's ±10% guarantee.

Broad incumbents

Salesforce Sales Cloud: Broad CRM and sales platform that offers territory planning, forecasting, and incentive features inside its Sales Cloud and Incentive Compensation offerings — a deeper-pocketed incumbent competing with Fullcast's narrower but more unified stack.

Emerging players

Pigment: AI-native business planning platform expanding into sales and revenue planning use cases, addressing similar personas (RevOps, FP&A) with a modern, collaborative planning UX that overlaps with Fullcast Plan.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Fullcast compliance and trust

Trust signal

Compliance2 records

Fullcast financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Fullcast leadership team

Management profile

Number of profiles

Profiles14 records

Fullcast subsidiaries and ownership

Company hierarchy

Subsidiaries5 records

Fullcast funding detail

Funding detail

Funding overview

Funding rounds11 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Fullcast M&A and investment

M&A and investment

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fullcast

What does Fullcast do?

Is Fullcast a public or private company?

Fullcast is a private company. It is classified as venture growth investor backed and is currently operating.

When was Fullcast founded?

Fullcast was founded in 2016. It employs 251 to 500 people.

Where is Fullcast based?

Fullcast is headquartered in Salt Lake City, United States, in the North America region.

How does Fullcast make money?

One revenue line is on record: saaS Platform Subscription.

Who are Fullcast's main competitors?

Direct peers on record are Varicent, Anaplan, Xactly, Gong, Clari, CaptivateIQ, People.ai and BoostUp. Salesforce Sales Cloud is listed as a broad incumbent. Pigment is listed as an emerging player.

Does Fullcast have an API?

Yes. Fullcast offers GraphQL/REST APIs and Webhooks for programmatic teams, enabling integrations and automation. The platform also provides SDKs for developers. Implementation options include CRM/Data Sync (Salesforce, HubSpot, Snowflake) and direct API integrations pushing data to payroll systems via S3 or GCP buckets. Developer documentation is at support.fullcast.com.

What industry is Fullcast in?

Fullcast's product category is Revenue Operations Software. Its primary akta.pro industry code is BPAFAFAJ, Sales Enablement & Revenue Operations (RevOps) Tools & Services, with a secondary code of HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 5132 and its SIC code is 7372.