What Huddle Tech Inc. does

Huddle Tech Inc. is a B2B sports betting technology company founded in 2021 (with a 2022 merger with DeckPrism and a strategic investment from Las Vegas Sands) and headquartered in Henderson, Nevada. The company provides automated pricing feeds, managed trading services, and back-office tooling to sportsbook operators globally, with stated product coverage spanning basketball, football, tennis, ice hockey, and baseball across pre-match and in-play markets. Its core product, the Odds Feed, delivers low-latency core, derivative, player prop, and micro-market pricing together with a Same Game Parlay (SGP) offering, and is supported by Huddle OS, a centralized back-office configuration tool, plus a Replay Service introduced in March 2025.

Underlying technology is a cloud-native, modular, scalable infrastructure with proprietary trading models and Monte Carlo-based player projection simulations. Huddle ingests data from multiple source partners (including Genius Sports and ShotQuality) in a source-agnostic pipeline, and its quantitative modeling team is supported by an engineering hub in Zagreb, Croatia. The company's product roadmap in 2024-2026 has added microbetting, enhanced NHL and EuroLeague player props, MLB player props and micro markets, and an enhanced ice hockey product, with the latter positioned ahead of the 2026 Winter Olympics.

Huddle monetizes through annual subscription licensing of its Odds Feed and Huddle OS products, plus managed trading services delivered as an outsourced solution, with both direct B2B integrations and indirect distribution via Sportradar's Unified Odds Feed. Its named operator customers include Superbet, BetVictor, Rivalry, Entain, STS, Napoleon, BVGroup, and Betr, alongside official partnerships such as the Canadian Elite Basketball League. The company is licensed in 13 US states and maintains offices in Henderson, London, Zagreb, Douglas (Isle of Man), and Dover (Delaware), and has been recognized with the SBC Rising Star in Sports Betting award in 2024 and shortlisted across multiple EGR, SBC, Global Gaming, and SiGMA awards in 2024-2025.

Name

Huddle Tech Inc.

Legal name

Huddle Tech Inc.

Website

https://huddle.tech

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Huddle Tech Inc. is a B2B sports betting technology provider that delivers automated pricing feeds, managed trading services, and back-office tools to sportsbook operators globally, with product coverage across basketball, football, tennis, ice hockey, and baseball distributed directly and via Sportradar's Unified Odds Feed.

Ownership category

akta.pro rank

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Odds Feed/Pricing Feed Licensing: Huddle provides automated pricing and trading services to sportsbook operators through its Odds Feed product. This includes foundational core and derivative markets, player props, micro markets, and in-play pricing. Revenue is generated through licensing fees to operators.
2. Distribution Through Aggregators: Huddle's products are distributed through Sportradar's Unified Odds Feed, with Huddle's NBA and MLB player props and micro markets available to operators via this channel. This provides a secondary revenue stream through aggregator partnerships.
3. Managed Trading Services: Huddle offers boutique trading services as a managed service, working to optimize margins and engagement for operators. This represents a full-service outsourced trading solution.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Huddle Tech Inc. provides B2B automated pricing feeds and trading services for sportsbook operators. The Odds Feed product delivers low-latency, fully automated odds for basketball, football, tennis, ice hockey, and baseball, both pre-match and in-play, including core markets, player props, micro markets, and Same Game Parlay combinations. Huddle OS is a centralized back office tool for operators to configure and manage betting products. The company also offers boutique managed trading services to optimize operator margins.

Product overview

Huddle Tech Inc. provides automated pricing and trading services for sports betting operators through two core products: the Odds Feed platform (providing low-latency, fully automated odds for basketball, football, tennis, ice hockey, and baseball) and Huddle OS (a centralized back office tool for operational control). The Same Game Parlay (SGP) product is integrated within the Odds Feed offering, enabling full market combinations across core, derivative, micro, and player prop markets for both pre-match and in-play betting. The company leverages proprietary trading models and algorithms to deliver industry-leading pricing accuracy and uptime, with a focus on player props and micro-markets as key differentiators.

Differentiator

Problem solved

Functional benefit

Brands

• Odds Feed: A low latency, fully automated odds feed solution for sports betting operators providing core, derivative, player props, and micro markets.
• Huddle OS

Products and services

• Odds Feed Low latency, fully automated odds feed solution providing real-time pricing for sportsbook operators. Delivers foundational core and derivative markets, player props, micro markets, and automated in-play markets with industry-leading uptime for basketball, football, tennis, ice hockey, and baseball.
• Huddle OS Centralized back office tool providing an intuitive interface and single-access environment for sportsbook operator teams to manage betting products, configure filters, templates, and quick actions to improve efficiency and trading strategies.
• Same Game Parlay (SGP) Comprehensive same-game parlay product enabling bettors to combine multiple markets from a single game, including micro markets, player props, and traditional betting options. Features full market combinations for pre-game and in-play betting across all major US sports.
• Managed Trading Services Boutique trading service offered as a managed service, working to optimize margins and engagement for sportsbook operators. Represents a full-service outsourced trading solution combining Huddle's proprietary trading models with human trading expertise.
• Huddle Microbetting Microbetting product enabling high-frequency, in-the-moment betting opportunities during live game action. Turns live game action into revenue-driving betting opportunities through contextual player props and micro-markets.
• Replay Service On-demand event reproduction service for sports betting, enabling event recreation capabilities for operators and their customers.

Quantifiable outcome

• 90% uptime during NBA games vs Tier 1 market average of 80%
• +5 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• SuperbetflagshipStrategic or Co-development Partner · 5 September 2024Superbet partnered with Huddle to deliver full slate of US sports and international basketball markets. Superbet is now live with Huddle's full suite of products for basketball including NBA pricing.
• RivalrycoreTechnology or Integration · 16 July 2024Rivalry released NBA Same-Game Parlay product powered by Huddle's pricing technology.
• CEBL (Canadian Elite Basketball League)coreStrategic or Co-development Partner · 8 February 2024CEBL and SIS appointed Huddle as their Official Betting Technology Partner. Partnership renewed for second consecutive year in 2025.
• BetVictorcoreTechnology or Integration · 13 November 2023BetVictor went live with Huddle's NBA pricing feed, integrating Huddle's pricing for basketball betting markets.
• SportradarcoreTechnology or Integration · 3 October 2023Strategic partnership for distribution of Huddle's micro and player prop markets via Sportradar's Unified Odds Feed (UOF). This partnership provides Huddle access to hundreds of downstream operators globally. Expansion in 2025 included MLB player props and micro markets via UOF.
• BetrcoreTechnology or Integration · 21 September 2023New partnership announced with Betr for sports betting technology integration.
• ShotQualityminorStrategic or Co-development Partner · 11 August 2023Strategic partnership with ShotQuality for innovative data integration to transform sports betting experience.
• BVGroupcoreTechnology or Integration · 3 August 2023Partnership announced with BVGroup for betting technology services.
• Odds On CompliancecoreImplementation/ SI/ Consulting Partner · 20 July 2023Odds On Compliance provided expert guidance and support for obtaining gambling licenses in US states including Ohio, Indiana, and others.
• Andy Clerkson (Board Member)coreOthers · 3 May 2023Andy Clerkson joined Huddle as an independent board member, bringing extensive iGaming industry experience and strategic guidance.
• Genius SportscoreTechnology or Integration · 6 February 2023Data deal with Genius Sports to boost gaming platform. Genius Sports provides top-notch data and video feeds powering Huddle's trading.

Scale indicators11 records

Recent moves15 records

Expansion highlights7 records

Emerging players

• Abios: Abios (now part of Oddin.gg) provides esports data, odds, and trading infrastructure. While Huddle focuses on traditional sports, Abios represents an emerging B2B data and pricing peer that could expand into adjacent sports categories.
• BettorEdge: BettorEdge operates in the sports betting peer-to-peer and analytics space, partially overlapping with Huddle's data and pricing capabilities as the B2B odds/analytics ecosystem evolves.
• Simplebet: Simplebet specializes in micro-betting technology and infrastructure for sportsbooks. It overlaps with Huddle's Microbetting product launched in late 2024 and represents a focused emerging competitor in the highest-frequency betting segment.

Broad incumbents

• Stats Perform: Stats Perform provides sports data, AI-powered analytics, and content to sportsbooks, leagues, and media. Its Opta and sports data products overlap with Huddle's data ingestion and pricing capabilities for sportsbook operators.
• SBTech (Entain): SBTech, part of Entain, is a turnkey sportsbook platform with pricing and trading services. It competes with Huddle for enterprise sportsbook customers, particularly given Entain's dual role as both customer and potential competitor.
• Sportradar: Sportradar is a global sports data and odds provider operating both as a distribution partner (UOF) for Huddle and as a competitor offering its own pricing and trading products. The dual relationship creates both opportunity and competitive risk.
• OpenBet (Light & Wonder): OpenBet, owned by Light & Wonder, provides an end-to-end sportsbook platform including odds feeds and trading services to major operators. It competes with Huddle at the pricing/trading layer for large enterprise customers.

Direct peers

• Kambi: Kambi is a B2B sportsbook platform and odds provider serving regulated operators globally. It directly competes with Huddle in pricing feeds, trading services, and Same Game Parlay products for sportsbook operators.
• BetGenius (Genius Sports): BetGenius, the sports betting content arm of Genius Sports, provides pricing feeds, sports data, and trading services to sportsbook operators. Huddle already has a data partnership with Genius Sports but competes with its pricing and content offerings.

Others

• Sporttechie: Sporttechie is an industry media and events platform covering sports technology, including the sports betting infrastructure sector where Huddle operates. It is an ecosystem peer that signals and shapes industry narratives relevant to Huddle's GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/huddlegaming
• Xx.com/huddle_tech

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huddle Tech Inc.