UserTesting

What UserTesting does

UserTesting is an enterprise SaaS platform that delivers on-demand human insight through a global panel of 7M+ authenticated participants across 34 countries, expanded to 13M+ with the January 2026 acquisition of User Interviews. The platform combines participant recruitment, video/audio/screen feedback capture, AI-powered analysis, and workflow integrations across four modules — Target, Gather, Analyze, and Amplify — and serves over 3,000 customers including 75 of the Fortune 100, with named accounts spanning Walmart, Microsoft, Adobe, AWS, Burberry, Wells Fargo, HP, Canva, GoDaddy, and Expedia.

The core technology stack includes a multi-layer fraud detection system trained on 20M+ unique data points (0.6% fraud rate), an AI-powered participant matching algorithm, AI Insight Summary, sentiment analysis, QXscore experience benchmarking, and an expanding ecosystem of workflow integrations: an MCP Server, a Figma plugin, and native connections to Slack, Jira, Microsoft Teams, Miro, Canva, and FigJam. Acquired brands UserZoom (UX research), EnjoyHQ (insights repository), Intellizoom (panel), and User Interviews (participant marketplace) extend the platform's reach across research, product, design, marketing, and CX use cases. The company maintains enterprise-grade trust posture (SOC 2, CSA STAR, GDPR) and 100% proprietary panel sourcing.

UserTesting monetizes through four revenue streams: (1) enterprise SaaS subscriptions on annual quote-based contracts, (2) professional services including Consulting, Audience, Insights, and Support engagements, (3) usage-based fees for participant recruitment and incentive processing across 200+ countries, and (4) a two-sided participant marketplace where contributors are paid per test. Distribution is hybrid: direct enterprise field sales (US, UK, Canada toll-free lines), inside sales, a self-serve supply-side mobile app for contributors, channel partners (Yellow Slice in India), and co-marketing with LinkedIn, Adobe, TrustRadius, and G2. The company was founded in 2007, headquartered in San Francisco, and currently operates as a private company with 501-1,000 employees after delisting from the NYSE.

Name

UserTesting

Legal name

UserTesting

Website

https://usertesting.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

UserTesting is an enterprise SaaS platform that delivers on-demand human insight through a 7M+ participant panel, AI-powered analysis, and workflow integrations to over 3,000 enterprise customers including 75 of the Fortune 100 across product, design, marketing, and CX teams.

Ownership category

akta.pro rank

Product category

Experience Research Platform

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Testing Laboratories (8734), Services-Computer Programming Services (7371)

akta.pro primary industry

Online Exam Delivery & Test Administration Platforms (EDAFADAA)

akta.pro secondary industry

Remote Proctoring, Test Security & Online Assessment Platforms (BPACAMAL)

Keywords

• Experience research platform
• Customer insight software
• Usability testing SaaS
• Human insight platform
• User research platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Platform Subscription (SaaS): Recurring SaaS subscription revenue from enterprise and mid-market customers for access to the UserTesting Human Insight Platform, with multiple plans and packaging options based on team needs (referenced via Plans page).
2. Professional Services: Revenue from Consulting Services, Audience Services, Insights Services, and Support Services — auxiliary professional engagements that help customers operationalize the platform.
3. Participant Recruitment & Incentive Payments (Usage-based): Through the User Interviews integration, revenue from participant recruitment projects and incentive payment processing in 200+ countries — transaction/usage-based fees per recruit or per incentive disbursed.
4. Participant Marketplace (Supply Side Payments): UserTesting pays contributors on a per-test basis (typically disbursed 14 days after test completion via PayPal) — this is a cost line, not revenue, but illustrates the two-sided marketplace structure supporting the platform.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels10 records

Core offering

UserTesting operates the UserTesting Human Insight Platform, a SaaS-based, AI-powered customer experience research platform. The platform combines a global proprietary panel of 7M+ authenticated participants across 34 countries, video/audio/screen feedback capture, AI-driven analysis, and workflow integrations to help enterprises recruit target audiences, run usability and concept tests, analyze results, and amplify insights across teams. Add-on modules include UserTesting AI, the MCP Server, the Figma plugin, and the Insights Hub, with professional services (Consulting, Audience, Insights, Support) available to operationalize the platform.

Product overview

UserTesting is built around the UserTesting Human Insight Platform, a unified enterprise platform that combines a global participant network, an AI-powered feedback engine, analytics and visualizations, and workflow integrations. Around this core platform sit add-on modules including UserTesting AI, the MCP Server, the Figma plugin, and the Insights Hub, together with sub-brands and acquired offerings such as UserZoom (UX research platform), EnjoyHQ (research repository), Intellizoom (panel and testing), and the recently acquired User Interviews (participant recruitment marketplace of 6M+ participants). The portfolio also includes the UserTesting Participant App for contributors and professional services (Consulting, Audience, Insights, Support) that extend the platform with research expertise.

Differentiator

Problem solved

Functional benefit

Brands

• UserZoom: UX research platform with mixed-method research capabilities and expert research services.
• EnjoyHQ
• IntelliZoom
• User Interviews

Products and services

• UserTesting Human Insight Platform
• UserTesting AI
• UserTesting MCP Server
• UserTesting for Figma
• Insights Hub
• UserZoom UX Research Platform
• EnjoyHQ
• Intellizoom
• User Interviews
• UserTesting Participant App
• UserTesting Consulting, Audience, Insights, and Support Services

Named customers24 records

Segments19 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability14 records

Feature9 records

Partnerships

Eleven partnerships are on record, tiered regional, flagship, minor and core.

• Yellow SliceregionalChannel Partner/ Reseller/ Distributor · 17 June 2026Strategic partnership announced June 17, 2026, enabling Yellow Slice — a leading Indian UX/UI design consultancy with 18+ years of experience and 2,000+ projects delivered for NPCI, Airtel, and Tata — to integrate UserTesting's AI-powered feedback platform into its service portfolio for clients in India, providing real-time user behavior and sentiment analysis.
• FigmaflagshipTechnology or Integration · 28 May 2026Figma plugin and ongoing integration announced at UserTesting's Crafted 2026 event on May 28, 2026, bringing fast customer feedback into Figma design workflows. The plugin allows design teams to view video insights and feedback inside their design flow without breaking context.
• User InterviewsflagshipStrategic or Co-development Partner · 7 January 2026UserTesting acquired User Interviews on January 7, 2026, combining a leading customer insights technology platform with a participant recruitment solution for user research, market research, and AI training. User Interviews brings a large-scale premium participant marketplace of 6M+ participants across 34 countries, creating what the companies describe as the industry's most comprehensive and scalable customer insights solution for the AI era.
• LinkedInflagshipGTM or Marketing Partner · 24 April 2025Launch partner for LinkedIn's "Verified on LinkedIn" service, alongside Adobe, TrustRadius, and G2. The service allows LinkedIn's 80 million verified members to use their LinkedIn profile verifications as proof of identity on partner platforms across the internet; UserTesting integrated the service into its platform.
• AdobeflagshipGTM or Marketing Partner · 24 April 2025Launch partner alongside LinkedIn for "Verified on LinkedIn" identity-verification service, integrating the service into Adobe's platform.
• TrustRadiusminorGTM or Marketing Partner · 24 April 2025Launch partner alongside LinkedIn, Adobe, G2, and UserTesting for "Verified on LinkedIn" identity-verification service.
• G2minorGTM or Marketing Partner · 24 April 2025Launch partner alongside LinkedIn, Adobe, TrustRadius, and UserTesting for "Verified on LinkedIn" identity-verification service.
• JiracoreTechnology or IntegrationWorkplace integration: UserTesting shares videos, clips, and insights directly into Jira for product and engineering teams. Listed among collaboration, design, and development integrations.
• SlackcoreTechnology or IntegrationWorkplace integration for sharing insights and highlight reels into Slack channels.
• Microsoft TeamscoreTechnology or IntegrationWorkplace integration allowing teams to share and discuss customer insights within Microsoft Teams.
• Forrester ConsultingcoreStrategic or Co-development PartnerForrester commissioned a Total Economic Impact (TEI) study on UserTesting in 2025, publishing 415% ROI, $9.4M in benefits over three years, and payback under six months. The study is used as a flagship customer evidence asset across marketing.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Qualtrics: Enterprise experience management platform covering CX, EX, and product/research. The most direct broad incumbent competing for the same enterprise research and VoC budget that UserTesting sells into, with deeper resources but a less specialized UX-research workflow.
• Medallia: Large enterprise VoC/CX platform with text analytics, surveys, and digital feedback. Overlaps with UserTesting's CX and customer-experience use cases but focuses on post-purchase listening at scale rather than pre-launch usability research.
• InMoment (formerly Confirmit): Enterprise CX and VoC platform with experience improvement programs and analytics. Overlaps with UserTesting's CX benchmarking and journey-mapping use cases for large enterprise customers.
• Sprinklr: Unified customer experience management platform spanning social, marketing, and research. Overlaps with UserTesting's enterprise CX and consumer-feedback use cases, particularly for global retail and consumer brands.

Direct peers

• Dovetail: AI-powered customer research repository and insights platform used by UX, product, and CX teams to analyze qualitative data. Competes with UserTesting's Insights Hub and EnjoyHQ sub-brand for the analysis-and-amplification stage of the research workflow.
• Maze: Modern product-research platform with strong Figma integration and rapid unmoderated testing, positioned as the PLG alternative to UserTesting for product and design teams. Targets a similar buyer (product, design, UX research) with a self-serve motion that contrasts with UserTesting's enterprise field-sales approach.
• Prolific: Participant recruitment platform with a large vetted pool for academic and commercial research. Competes with the User Interviews sub-brand on participant supply, particularly for academic, consumer, and professional studies.
• Respondent.io: Participant recruitment marketplace for professional and B2B research (similar to User Interviews, now part of UserTesting). Competes on the supply side of the panel and for projects requiring hard-to-reach professionals such as doctors, developers, and executives.

Emerging players

• Hotjar: Behavior analytics and on-site feedback tool with heatmaps, recordings, and surveys targeting product, marketing, and design teams. Competes for the digital experience and conversion-optimization budget that UserTesting serves, especially in mid-market.
• Great Question: All-in-one UX research platform combining participant recruitment, panel management, and research repository. Targets the same mid-market UX/product research buyer that UserTesting attempts to reach outside the Fortune 100.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/usertesting
• Facebookfacebook.com/UserTestingcom
• LinkedInlinkedin.com/company/usertesting-com
• Instagraminstagram.com/usertestingofficial

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries4 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UserTesting