Hyperpure
Hyperpure, an Eternal Limited subsidiary, is a B2B food supply platform that procures and distributes ingredients to 100,000+ restaurant and food-business partners across 130+ Indian cities via next-day wholesale and same-day express delivery on a tech-enabled marketplace.
- Company typePrivate
- Founded2015
- HeadquartersBangalore, India
- Headcount501–1,000
- GTM typeB2B
- OfferingDigital Commerce or Content
What Hyperpure does
Hyperpure, operated by Zomato Hyperpure Private Limited (CIN U74900DL2015PTC286208), is a B2B food supply platform and a wholly-owned subsidiary of Eternal Limited (formerly Zomato). The company procures and distributes food ingredients — fresh produce, dairy, proteins, frozen foods, spices, packaging materials, and increasingly processed/packaged private-label SKUs — to restaurants, hotels, cloud kitchens, caterers, home bakers, street vendors, and micro-entrepreneurs across 130+ Indian cities. The platform lists 1,000+ seller brands and has fulfilled 11 million+ orders for a base of 100,000+ restaurant partners, anchored on two fulfillment modes: next-day wholesale restocking and same-day express delivery. Distribution is asset-light on the demand side but supported by owned/leased warehousing (including a ~550,000 sq. ft. Bhiwandi facility leased Nov 2025) and FSSAI-licensed processing centers.
The technology stack combines a self-serve digital storefront (hyperpure.com plus iOS/Android apps) with real-time pricing interfaces, inventory management, and automated procurement workflows. A partnership with CureFoods (Jan 2026) covers automated procurement across 500+ outlets, and an Eternal-level OpenAI partnership (Feb 2026) layers GPT-5.3-Codex-powered assistants, next-generation search, and the in-house 'Nugget' AI support automation onto merchant and partner workflows. Revenue is generated through transaction-based markups on product sales (B2B commodity/wholesale supply). Pricing is unit-based with volume discounts (e.g., 'best rate' tags displayed on catalog SKUs); no formal subscription tiers are publicly disclosed. Q2 FY26 revenue was Rs 1,023 crore (down 31% YoY due to a Blinkit inventory-led model transition), and adjusted EBITDA turned positive at Rs 1 crore in Q3 FY26 versus a Rs 19 crore loss in Q2 FY26. GTM combines direct enterprise account management for multi-outlet chains with a high-volume SMB self-serve funnel across 130+ cities.
Hyperpure firmographics
Firmographics- Name
- Hyperpure
- Legal name
- Zomato Hyperpure Private Limited
- Website
- https://wotu.in
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Hyperpure, an Eternal Limited subsidiary, is a B2B food supply platform that procures and distributes ingredients to 100,000+ restaurant and food-business partners across 130+ Indian cities via next-day wholesale and same-day express delivery on a tech-enabled marketplace.
- Ownership category
- akta.pro rank
Hyperpure industry classification
Industry- Product category
- B2B Food & Ingredient Supply
- NAICS
- General Line Grocery Merchant Wholesalers (42441)
- SIC
- Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Online B2B Grocery Supply for Small Businesses (Wholesale-to-Consumer/Prosumer) (CRAHAIAL)
- akta.pro secondary industries
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF), E-commerce & Omnichannel Fulfillment Centers (Non-Temp Controlled) (TLALAAAC)
Keywords
Where Hyperpure is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Hyperpure business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Product Sales / B2B Supply: Hyperpure generates revenue by sourcing and supplying food ingredients to restaurants and food businesses at wholesale prices. The platform acts as an intermediary between suppliers and food businesses, earning margins on product sales. Revenue declined 31% YoY in Q2 FY26 to Rs 1,023 crore due to Blinkit's transition to an inventory-led model, which changed internal supply dynamics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Volume-based pricing with 'best rate' discounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Hyperpure product offering
Product offeringCore offering
Hyperpure is a B2B food supply platform that sources and delivers food ingredients, packaging, frozen foods, dairy, masala, sauces, and HoReCa supplies to restaurants and food businesses across 130+ Indian cities. It offers two fulfillment modes — next-day wholesale delivery and same-day express delivery — through a technology-enabled ordering, pricing, and inventory platform backed by 1,000+ seller brands and 100,000+ restaurant partners. The business is operated by Hyperpure (a subsidiary of Eternal Limited, formerly Zomato) and generated Rs 1,023 crore in Q2 FY26 revenue, achieving first EBITDA profitability in Q3 FY26.
Product overview
Hyperpure is a single unified B2B food supply platform operated by Zomato Hyperpure Private Limited. It enables restaurants, cloud kitchens, bakeries, and food businesses to procure wholesale ingredients including fresh produce, dairy, proteins, frozen foods, spices, and packaging materials. The platform operates across 130+ cities serving 100,000+ restaurant partners with 1,000+ seller brands, offering two delivery models: next-day wholesale restocking and same-day express supply. The platform features a tech-enabled procurement interface with live pricing, inventory management, and automated ordering capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Hyperpure B2B Food Supply Platform Online B2B platform sourcing and supplying food ingredients, packaging, dairy, masala, sauces, frozen foods and other HoReCa supplies to 100,000+ restaurant partners across 130+ Indian cities, with 1,000+ seller brands listed.
- Wholesale Delivery (Next-Day) Next-day wholesale delivery of bulk food ingredients and HoReCa supplies to restaurants and food businesses for planned inventory replenishment.
- Express Delivery (Same-Day) Same-day express delivery of food ingredients and HoReCa supplies for urgent or last-minute restaurant requirements.
Quantifiable outcome
- 15% reduction in purchasing costs for restaurant partners
- +2 more outcomes
Companies that use Hyperpure
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
Hyperpure technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
Hyperpure partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- OpenAIcoreEternal (parent company of Hyperpure) partnered with OpenAI to deploy AI capabilities across its platforms including Zomato, Blinkit, Hyperpure, Nugget, and Stitch automation. The collaboration leverages OpenAI's Enterprise API platform and models including GPT-5.3-Codex for merchant and delivery partner workflows, AI assistants in partner portals, next-generation search interfaces, and integration with Eternal's in-house Stitch automation platform.
- CureFoodscoreCureFoods partnered with Hyperpure to create an automated procurement system supporting over 500 outlets. The integration automates procurement stages, reduces errors, and standardizes quality control across outlets, aiding CureFoods' multi-brand expansion efforts.
- Bhiwandi Warehouse FacilityminorHyperpure leased approximately 550,000 sq. ft. near Mumbai in Bhiwandi for a warehouse facility. Lease registered on November 1, 2025 for a balance of four years and seven months, supporting Hyperpure's expansion into warehousing and logistics infrastructure.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Hyperpure competitors and assessment
Company assessmentDirect peers
- Jumbotail: India's leading B2B food and grocery e-commerce platform serving retailers and small businesses via a tech-enabled supply chain — directly comparable to Hyperpure's wholesale B2B food supply model with overlapping HoReCa customer base.
- Ninjacart: B2B agri-commerce platform that sources fresh produce directly from farmers and supplies to retailers, restaurants, and cloud kitchens across India — overlapping with Hyperpure's fruits & vegetables and fresh ingredient supply offering.
- WayCool Foods: India-based agritech and food distribution company operating a full-stack supply chain from farm to HoReCa and retail customers — directly comparable to Hyperpure's B2B food distribution model with similar customer segments.
Broad incumbents
- Udaan: India's largest B2B e-commerce marketplace spanning multiple categories including FMCG and food & beverage — competes with Hyperpure in the B2B food procurement space for restaurants and retailers, though broader in scope.
- BigBasket (Tata): India's largest online grocery platform (owned by Tata) now serving B2B customers through BigBasket for Business — competes with Hyperpure in supplying restaurants and food businesses, though primarily a B2C platform extending into B2B.
- Swiggy Instamart (parent: Swiggy): Quick commerce arm of Swiggy with adjacent B2B food procurement ambitions through restaurant supply and grocery supply — overlaps with Hyperpure in the Indian restaurant food supply and ecosystem-level synergies akin to Eternal/Blinkit.
Emerging players
- DeHaat: Full-stack agri-tech platform serving farmers with input supply and output procurement, increasingly moving into food distribution — partial overlap with Hyperpure's supply chain digitization and B2B food distribution.
- Country Delight: D2B dairy and fresh essentials platform delivering directly to households and businesses — overlaps with Hyperpure's dairy and perishable food categories for food business customers in India.
- FreshToHome: Online meat and seafood brand expanding into B2B supply to restaurants and cloud kitchens in India — directly comparable to Hyperpure's meat and seafood categories for HoReCa customers.
- Otipy: Social commerce-led B2B2C platform for fresh produce and groceries targeting retailers and small businesses — partial overlap with Hyperpure's B2B grocery supply to micro-entrepreneurs and street vendors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
Hyperpure social profiles
Digital presenceHyperpure compliance and trust
Trust signalCompliance1 record
Hyperpure financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hyperpure leadership team
Management profileNumber of profiles
Profiles2 records
Hyperpure funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hyperpure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hyperpure
What does Hyperpure do?
Hyperpure is a B2B food supply platform that sources and delivers food ingredients, packaging, frozen foods, dairy, masala, sauces, and HoReCa supplies to restaurants and food businesses across 130+ Indian cities. It offers two fulfillment modes — next-day wholesale delivery and same-day express delivery — through a technology-enabled ordering, pricing, and inventory platform backed by 1,000+ seller brands and 100,000+ restaurant partners. The business is operated by Hyperpure (a subsidiary of Eternal Limited, formerly Zomato) and generated Rs 1,023 crore in Q2 FY26 revenue, achieving first EBITDA profitability in Q3 FY26.
Is Hyperpure a public or private company?
Hyperpure is a private company. It is classified as corporate owned and is currently operating.
When was Hyperpure founded?
Hyperpure was founded in 2015. It employs 501 to 1,000 people.
Where is Hyperpure based?
Hyperpure is headquartered in Bangalore, India, in the Asia region.
How does Hyperpure make money?
One revenue line is on record: product Sales / B2B Supply.
Who are Hyperpure's main competitors?
Direct peers on record are Jumbotail, Ninjacart and WayCool Foods. Broad incumbents are Udaan, BigBasket (Tata) and Swiggy Instamart (parent: Swiggy). Emerging players are DeHaat, Country Delight, FreshToHome and Otipy.
Does Hyperpure have an API?
No public API is recorded for Hyperpure.
What industry is Hyperpure in?
Hyperpure's product category is B2B Food & Ingredient Supply. Its primary akta.pro industry code is CRAHAIAL, Online B2B Grocery Supply for Small Businesses (Wholesale-to-Consumer/Prosumer), with a secondary code of CRAFAAAF, Wholesale/B2B Generalist Marketplaces. Its NAICS code is 42441 and its SIC code is 5141.