Curefoods

What Curefoods does

Curefoods India Limited is a Bengaluru-headquartered multi-brand cloud kitchen platform that acquires and scales food brands for distribution through delivery aggregators, own offline stores, and direct-to-consumer channels. The company operates 281 cloud kitchens, 99 kiosks, and 122 restaurants across 70+ cities, with a portfolio of eight primary brands spanning healthy meals (Kitchens of EatFit, Arambam), pizza (Olio, Nomad), desserts (CakeZone, Frozen Bottle), traditional cuisine (Sharief Bhai), and the globally licensed Krispy Kreme doughnut chain. Its technology backbone is a hub-and-spoke cloud kitchen architecture in which 70-75% of production runs through centralized large kitchens, complemented by an automated procurement system integrated with Hyperpure across 500+ outlets.

Curefoods earns revenue primarily through transaction fees on food delivery: 72% of orders flow through Swiggy and Zomato, while roughly 30% originate from its 200+ own offline stores and brand D2C channels. Additional revenue streams include licensing royalties from Krispy Kreme pan-India rights (100+ locations) and franchise arrangements such as Sbarro in South India and Sharief Bhai in Dubai. The company serves multiple consumer segments — health-conscious urban consumers, premium/dessert-seeking Gen Z and millennials, value-conscious mass-market diners, and family/group ordering customers — via a horizontal segmentation approach across its brand portfolio.

Founded in 2020 by Ankit Nagori and Pavan Kumar Kadimala, Curefoods has raised over $200 million across Series A through D rounds and debt facilities, with Binny Bansal's 3State Ventures as the most consistent institutional backer alongside Iron Pillar, Chiratae Ventures, Accel, and Winter Capital. FY25 revenue reached Rs 746 crore (~$88M) with 28% YoY growth; FY24 net loss narrowed to Rs 172.6 crore from Rs 342.7 crore in FY23. The company received SEBI approval for an Rs 800 crore IPO in October 2025 but postponed the listing in June 2026 amid weak market conditions and investor resistance to its proposed Rs 4,000 crore valuation.

Name

Curefoods

Legal name

Curefoods India Limited

Website

https://curefoods.in

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Curefoods is an India-based multi-brand cloud kitchen platform that acquires and scales food brands across 500+ kitchens in 70+ cities. It distributes through Swiggy/Zomato aggregators, 200+ own offline stores, and D2C channels, operating brands like EatFit, Krispy Kreme, Olio Pizza, and Sharief Bhai.

Ownership category

akta.pro rank

Product category

Cloud Kitchen Food Services

NAICS

Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Multi-Brand Cloud Kitchen Operators (THAFAJAA)

akta.pro secondary industries

CPO (Central Production/Commissary) + Satellite Ghost Kitchens (THAFAJAH), Restaurant Meal & Prepared Food Delivery (CRAFAFAB)

Keywords

• Cloud kitchen services
• Multi-brand food platform
• Food delivery operations
• Restaurant brand management
• QSR food brands

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel, Others

Revenue model

1. Food Delivery (Aggregator): Orders fulfilled through Swiggy and Zomato platforms, representing approximately 72% of total orders. Transaction-based revenue model with commission structures through aggregators.
2. Direct-to-Consumer (Own Platform): Orders from own offline stores and D2C delivery channels. Nearly 30% of orders now originate from offline stores, with expansion into dine-in formats.
3. Brand Licensing (Krispy Kreme): Revenue from Krispy Kreme operations with 100+ locations across India, including franchise/licensing fees for the international doughnut brand.
4. Franchise Operations: Revenue from franchise rights including Sbarro in South India and expansion of brands like Sharief Bhai internationally (Dubai outlet).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Curefoods operates a multi-brand cloud kitchen and food services platform, acquiring and scaling restaurant brands across India. It runs 281 cloud kitchens, 99 kiosks, and 122 restaurants across 70+ cities under eight primary brands (EatFit, Sharief Bhai, Olio Pizza, Krispy Kreme, CakeZone, Nomad Pizza, Frozen Bottle, Arambam), distributing through Swiggy/Zomato, own offline stores, and D2C channels.

Product overview

Curefoods operates as a multi-brand food services platform with a diversified portfolio of 8 primary brands spanning cloud kitchens, restaurants, and kiosks. The platform uses a hub-and-spoke model with 70-75% centralized production in large kitchens, supporting over 500 service locations across 70+ cities in India. The company offers health-focused brands (EatFit/Kitchens of EatFit, Arambam), indulgence categories (Olio Pizza, Krispy Kreme, Nomad Pizza, CakeZone), traditional cuisine (Sharief Bhai), and frozen desserts (Frozen Bottle), with nearly 30% of orders now originating from offline stores. Curefoods has also acquired numerous brands including YumLane Pizza, Millet Express, and holds Sbarro franchise rights, while operating an automated procurement system with Hyperpure for its multi-brand expansion.

Differentiator

Problem solved

Functional benefit

Brands

• Kitchens of EatFit (formerly EatFit): Healthy food brand focused on nutritious meals made with real ingredients, free from trans fat and preservatives.
• Sharief Bhai
• Olio Pizza
• Arambam
• Krispy Kreme
• Nomad Pizza
• CakeZone
• Frozen Bottle

Products and services

• EatFit (Kitchens of EatFit) Healthy food brand offering nutritious meals made with real ingredients, free from trans fat and preservatives, targeting health-conscious new-age India consumers.
• Sharief Bhai Authentic Dakhni cuisine brand serving traditional biryani and South Indian delicacies, with international expansion via Dubai outlet at BurJuman Mall.
• Olio Pizza Pizza brand operating approximately 200 locations, targeting premium pizza consumers and family/group dining occasions.
• Arambam Millet-based South Indian restaurant brand offering affordable masala dosas and millet idlis, targeting health-conscious professionals in tech corridors.
• Krispy Kreme India Global doughnut and coffee chain operated under pan-India license by Curefoods, with 100+ locations and a hybrid online-offline model.
• Nomad Pizza Pizza brand operating as a delivery-only restaurant brand within the Curefoods multi-brand portfolio.
• CakeZone

Quantifiable outcome

• 50% increase in FY24 operating revenue
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor, major and core.

• Rakul Preet SinghminorGTM or Marketing Partner · 2 May 2026Actress co-launched Arambam millet-based South Indian restaurant in partnership with Curefoods. Venture targets health-conscious professionals in tech corridors.
• HyperpuremajorTechnology or Integration · 21 January 2026Automated procurement system integration for 500+ outlets. Automates procurement stages, reduces errors, standardizes quality control across all outlets.
• Hrithik RoshancoreGTM or Marketing Partner · 3 June 2025Bollywood star as investor-ambassador for 'Kitchens of EatFit' platform integrating eight distinct food brands. Signals strong belief in brand mission and provides celebrity endorsement for marketing.
• Landmark GroupcoreOEM/ Whitelabel/ Licensing Partner · 28 March 2023Acquired pan-India rights for Krispy Kreme from UAE-based Landmark Group. Deal involved transfer of India operations including 100+ existing locations.
• ICC Men's T20 World Cup 2022majorGTM or Marketing Partner · 10 October 2022EatFit named official online food delivery partner for ICC Men's T20 World Cup 2022. Major sports sponsorship for brand visibility.
• Nora FatehimajorGTM or Marketing Partner · 26 July 2022Bollywood actress invested undisclosed amount and became brand ambassador for CakeZone dessert brand. National marketing campaign featuring Fatehi for brand expansion.
• Varun DhawancoreGTM or Marketing Partner · 6 April 2022Bollywood actor invested in Curefoods and became brand ambassador for EatFit brand. Aligned with multi-brand D2C platform launch.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rebel Foods: India's largest multi-brand cloud kitchen operator (Faasos, Behrouz Biryani, Oven Story, etc.) and Curefoods' most direct competitor, using a similar centralized-kitchen model to scale multiple virtual restaurant brands.
• Biryani By Kilo: Specialized cloud kitchen brand focused on premium biryani delivery via cloud kitchens and dine-in, competing with Sharief Bhai in the biryani category and overlapping on multi-brand cloud kitchen strategy.
• FreshMenu: Bengaluru-headquartered cloud kitchen operator delivering prepared meals via its own D2C app and aggregators, directly overlapping with EatFit on health-conscious urban consumers.
• Box8 (EatClub Brands): Multi-brand cloud kitchen platform operating Box8, MOJO Pizza, and Dosa Inc., competing head-to-head with Curefoods in the all-meal cloud kitchen category.
• Wow! Momo: Indian multi-brand QSR and cloud kitchen operator with strong own-channel presence and dine-in expansion, comparable to Curefoods on multi-brand strategy and offline pivot.

Broad incumbents

• Zomato: India's leading food delivery aggregator and one of Curefoods' two key distribution channels, also operates its own cloud kitchen brands (Zomato Kitchens), making it both partner and competitor.
• Swiggy: Largest food delivery aggregator in India and Curefoods' primary distribution channel, also runs private cloud kitchen brands (Swiggy Access) — a broad incumbent and indirect competitor.
• Restaurant Brands Asia (Burger King India): Public master franchisee of Burger King in India with dine-in-led QSR expansion, comparable to Curefoods on franchise/licensing-led brand scaling (Krispy Kreme, Sbarro).
• Devyani International (KFC/Pizza Hut India): Largest multi-brand QSR franchise operator in India (KFC, Pizza Hut, Costa Coffee), relevant as a broader incumbent in the same multi-brand franchised foodservice category as Curefoods.

Emerging players

• EatSure (Bundl Technologies / Ownly): Multi-brand food delivery platform from Bundl Technologies (formerly TapSnaps) housing multiple cloud-kitchen-born brands, comparable to Curefoods' Kitchens of EatFit as an aggregator-house multi-brand storefront.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/curefoods
• Xx.com/the_eatfit

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds15 records

Investors22 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A10 records

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curefoods