Landng

What Landng does

Landng is a Los Angeles-based SaaS MarTech company, founded in 2021, that sells an enterprise attribution platform to brands running influencer, pop-up, and branded-content marketing campaigns. The product is architected around a three-stage methodology — Capture, Synthesize, and Attribute — in which silent, privacy-first identifiers are deployed across organic touchpoints (QR codes, bio links, social content), a first-party identity graph connects the resulting anonymous browsers to purchase transactions, and a 90-day attribution window then quantifies the revenue return on each organic marketing investment. A Revenue Intelligence add-on module unlocks campaign ROI, purchase matching per channel, and customer journey analysis once customers connect Salesforce, Shopify, or the Landng Live Data Feed API. The platform is sold via a gated, high-touch enterprise motion (no public pricing; "Request Access" and "Book Consultation" CTAs) into six verticals — Beauty, Luxury, Hospitality, Fashion, Spirits, and Sports — with named logos including L'Oréal, Marriott International, and Numa. Reported customer outcomes include a 10.7x ROI on a $45,000 luxury pop-up in Milan ($482,150 in attributed booking revenue) and a case study showing $1M in online sales attributed to a $100,000 pop-up event.

The company monetizes through a quote-based subscription model (likely multi-year enterprise contracts) supplemented by implementation and integration professional services. Go-to-market is exclusively direct enterprise field sales — there is no self-serve signup, no marketplace listing, and the only stated marketing channel is a LinkedIn company page plus a PhocusWire/Phocuswright Hot 25 Travel Startups for 2026 industry accolade. Leadership comprises founder/CEO Devon Keakulina DeAngelo, COO Nacera Belal, and fractional CTO Sungwon Choe, with a reported headcount of 1–10. To date, Landng has disclosed approximately $515,000 in funding across four rounds, including a $20,000 Techstars participation in September 2025 and a $275,000 seed round in November 2023 led by Blue Startups, Hatcher+, and the Hawaii Technology Development Corporation. The company holds no registered patents or trademarks in the disclosed record and lists no AI/ML modalities in its public materials.

Name

Landng

Legal name

Landng

Website

https://landng.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Marketing Attribution Software

NAICS

Web Search Portals and All Other Information Services (519290)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Attribution, Measurement, Analytics & Incrementality (BPAMALAF)

akta.pro secondary industries

Influencer Measurement, Attribution & Analytics (BPAFAHAI), Creator Analytics, Measurement & Attribution Platforms (MPACABAJ), Performance Analytics, Attribution & Marketing Measurement (MPAAACAH)

Keywords

• Marketing attribution software
• Influencer campaign analytics
• Revenue attribution platform
• Organic marketing measurement
• MarTech attribution SaaS

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Attribution Platform Subscription: Likely SaaS subscription for access to the attribution platform (gated via 'Request Access' and 'Book Consultation' rather than public self-serve pricing), with a tiered feature set ('Unlock Revenue Intelligence' upsell to advanced ROI/revenue attribution, customer journey analysis, and data integrations).
2. Implementation / Onboarding & Integrations: Onboarding and integration services (connecting Salesforce, Shopify, API feeds) as part of enterprise deployment, common for high-touch attribution platforms sold to non-technical brand teams.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Landng provides a SaaS attribution platform that measures the financial return on organic, non-paid marketing investments such as influencer campaigns, pop-ups, fashion week activations, branded content, and organic social. The platform deploys silent, privacy-first identifiers across every organic touchpoint (QR codes, bio links, content), synthesizes captured signals into a first-party identity graph that connects anonymous browsers to purchases, and attributes revenue return on marketing spend with a 90-day attribution window. Native integrations with Salesforce, Shopify, and a Live Data Feed API close the loop to transaction data for purchase matching and customer journey analysis.

Product overview

Landng offers a single unified attribution platform, marketed as "The Art of Proven Return," that measures the financial impact of influencer campaigns, pop-ups, and branded content for discerning brands. The product is architected around a three-stage methodology — Capture, Synthesize, and Attribute — that together deliver the core Landng Attribution Platform. Layered on top, a Revenue Intelligence module (covering Campaign ROI & Revenue Attribution, Purchase Matching Per Channel, and Customer Journey Analysis) is unlocked by connecting integrations such as Salesforce, Shopify, or the Landng Live Data Feed API.

Differentiator

Problem solved

Functional benefit

Products and services

• Landng Attribution Platform A SaaS attribution platform (marketed as 'The Art of Proven Return') that measures the financial return on organic, non-paid marketing investments such as influencer campaigns, pop-ups, fashion week activations, branded content, and organic social for enterprise beauty, luxury, hospitality, fashion, spirits, and sports brands. The platform deploys privacy-first identifiers across organic touchpoints, synthesizes a first-party identity graph connecting anonymous browsers to purchases, and attributes revenue return with a 90-day attribution window via native Salesforce, Shopify, and Live Data Feed API integrations.

Quantifiable outcome

• 10.7x ROI on a $45,000 Milan luxury pop-up, generating $482,150 in attributed booking revenue
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• SalesforcecoreTechnology or IntegrationSalesforce is presented as a first-party integration that Landng customers can 'Connect' to ingest transaction / CRM data for revenue attribution. Listed as a key unlock alongside Shopify and the API integration to enable purchase matching and customer journey analysis.
• ShopifycoreTechnology or IntegrationShopify is offered as a native ecommerce integration so Landng can match online orders to organic marketing touchpoints and report attributed revenue per channel.
• TechstarsflagshipStrategic or Co-development PartnerTechstars is featured in the 'Trusted By' section of the Landng homepage alongside L'Oréal, Marriott International, Numa, and Station F, signaling a close ecosystem/mentor relationship typical of a Techstars portfolio or alumni company.
• Station FminorStrategic or Co-development PartnerStation F is listed in the 'Trusted By' section, indicating a community/incubator affiliation with the world's largest startup campus in Paris.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Northbeam: Marketing attribution platform purpose-built for DTC and ecommerce brands, connecting ad spend, email, organic social, and creator content to Shopify-driven transactions. Closest functional analog to Landng's organic-touchpoint attribution with Shopify/Salesforce integrations.
• Triple Whale: DTC-focused attribution and analytics platform with native Shopify integration that helps ecommerce brands measure paid and organic marketing ROI. Direct competitor on the revenue-attribution-for-online-sales use case Landng serves.
• Rockerbox: Marketing attribution and mix-modeling platform unifying paid, organic, and lifecycle touchpoints into a single source of revenue truth for brands. Comparable mid-market and enterprise positioning with CRM/ecommerce integrations.
• GRIN: Influencer marketing platform with creator management, content, and ROI tracking for ecommerce brands. Overlaps with Landng's influencer-campaign attribution proposition, particularly for beauty and lifestyle customers.
• Aspire (now AspireIQ): Influencer marketing and creator commerce platform with campaign management, attribution, and ROI reporting for consumer brands. Direct comparable on the influencer-to-revenue attribution workflow Landng targets.
• Wicked Reports: Attribution platform focused on connecting marketing spend (including influencer and organic) to actual revenue for ecommerce brands. Closely comparable on multi-touch attribution and purchase matching.

Broad incumbents

• CreatorIQ: Enterprise influencer marketing platform used by global brands and agencies, with broader creator relationship management than Landng. Overlaps on the creator-campaign ROI and measurement layer for premium brand buyers.
• AppsFlyer: Larger attribution and marketing analytics platform with deep mobile-app heritage expanding into web and connected commerce. Represents the incumbent path Landng's privacy-first identity graph could compete with at scale.

Emerging players

• Traackr: Influencer marketing platform with brand-affinity measurement and campaign performance analytics for beauty, luxury, and lifestyle brands. Direct comparable on the luxury/beauty influencer measurement overlap with Landng.

Regional players

• Sojern: Travel-focused digital marketing platform offering audience targeting and campaign measurement for hotels, airlines, and destinations. Comparable on the hospitality/influencer-driven booking attribution use case Landng serves via the PhocusWire ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/landng

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landng