What Prosus does

Prosus N.V. is a publicly listed (Euronext Amsterdam: PRX) global consumer internet group headquartered in Amsterdam, majority-controlled by Naspers Limited (42% economic interest) and spun out from Naspers in September 2019. The group operates and invests in lifestyle e-commerce ecosystems across three core geographies — Europe, Latin America, and India — through majority-owned platforms including iFood (Brazil food delivery), Just Eat Takeaway (European food delivery, acquired August 2025 for €4.1B), OLX (classifieds), PayU (fintech/payments), Despegar (LATAM travel, acquired 2025 for $1.7B), eMAG, iyzico and GoodHabitz (edtech). It also holds large minority stakes in Tencent ($113.6B, ~80% of NAV), Swiggy, Meesho, Rapido, Urban Company, Delivery Hero, Meituan and others, and runs Prosus Ventures for early-stage AI and frontier-tech investing (FY25: $400M+ across 40+ transactions including $88M in AI).

Prosus's monetization is diversified across transaction-based commissions (food delivery, payments, travel), advertising/listing fees (classifieds), subscription/recurring revenue (edtech) and equity-accounted earnings (Tencent). FY26 consolidated revenue exceeded $7.3B with $1.1B in Ecosystem adjusted EBITDA and all operating ecosystems profitable; core headline EPS guided up 19-28% for the year. The group has returned approximately $42B to shareholders through an open-ended share repurchase programme (30% of Prosus free float) and targets $12.5B revenue and $168B market capitalization by 2028 under CEO Fabricio Bloisi (in role since mid-2024), who has shifted strategy from passive investing to active operator.

Prosus's unifying technology is Toqan, a proprietary AI platform trained on data from more than 1 billion customers and 500 million daily interactions, deployed across 40,000 ecosystem employees and underpinning more than 60,000 AI agents (5,000 active daily, ~4M tasks/month). The June 2026 ToqanClaw no-code AI builder (rolled out to 5M merchants) and Zapia consumer AI assistant (6M+ users, WhatsApp-first in LATAM, now globally rolled out) extend the stack externally, supported by Large Commerce Models for e-commerce, OLX Magic conversational buying, and AWS as the key cloud partner. Capital allocation is balanced between buybacks, large M&A, minority venture bets and an active AI-deployment programme across the 90+ company portfolio.

Name

Prosus

Legal name

Prosus N.V.

Website

https://prosus.com

Company type

Public

Founded year

2019

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Prosus N.V. is a publicly listed global consumer internet group majority-owned by Naspers, operating and investing in lifestyle e-commerce ecosystems across Europe, Latin America and India through platforms including iFood, Just Eat Takeaway, OLX, PayU and Despegar, unified by its proprietary Toqan AI platform.

Ownership category

akta.pro rank

Product category

Lifestyle E-commerce Platforms

akta.pro primary industry

Restaurant Meal & Prepared Food Delivery (CRAFAFAB)

akta.pro secondary industry

Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)

Keywords

• Lifestyle e-commerce
• Consumer internet investing
• Online classifieds marketplaces
• Food delivery platforms
• Digital payments processing

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. E-commerce Ecosystem Revenue: Consolidated revenue from operated e-commerce businesses in food delivery, classifieds, payments/fintech, travel, and education technology; FY26 revenue exceeded $7.3 billion (up from $6.2 billion FY25) with $1.1 billion in Ecosystem adjusted EBITDA and all ecosystems profitable.
2. Equity-Accounted Investment Income (Tencent): Prosus is Tencent's largest shareholder; the Tencent stake ($113.6 billion in NAV) contributes significant equity-accounted earnings, though FY26 results were partly offset by lower gains from selling Tencent shares and higher unrealized foreign currency losses.
3. Food Delivery Commissions (iFood, Just Eat Takeaway): Transaction-based commissions from leading food delivery platforms in Latin America (iFood) and Europe (Just Eat Takeaway). Prosus targets $3.6 billion in annual revenue from Just Eat and $100 million adjusted EBITDA by end of FY27.
4. Online Classifieds (OLX): Advertising and listing fees across OLX's vertical marketplace platforms in Europe, India, Brazil, and other markets.
5. Payments & Fintech (PayU): Transaction fees from digital payments processing; PayU India reported Rs 5,778 crore revenue in FY25. Includes credit and lending operations through PayU Credit and Mindgate.
6. Online Travel (Despegar): Acquired for ~$1.7 billion; Latin American OTA targeting gross bookings of $18 billion by decade-end with $100 million annual AI investment.
7. Education Technology (GoodHabitz, Stack Overflow, Skillsoft, Udemy, Codecademy): Stakes in workplace and consumer learning platforms; GoodHabitz acquired for €212 million; Prosus has invested over $3 billion in edtech since 2016.

Go-to-market motion3 records

Distribution channels8 records

Marketing channels11 records

Core offering

Prosus operates and invests in lifestyle e-commerce ecosystems across food delivery, classifieds, payments and fintech, online travel, mobility and education technology in Europe, Latin America and India. Core platform companies include iFood and Just Eat Takeaway (food delivery), OLX (classifieds), PayU (payments and fintech), Despegar (online travel), eMAG (marketplace), iyzico (payments) and GoodHabitz (edtech). All ecosystem operations are unified by Prosus's proprietary AI platform Toqan and the externally distributed ToqanClaw no-code AI builder and Zapia consumer AI assistant. Prosus is also the largest shareholder in Tencent.

Product overview

Prosus operates a platform-plus-modules architecture organised around three core lifestyle e-commerce geographies — Europe, Latin America, and India — all powered by an AI-first core. The unifying platform is Toqan, Prosus's proprietary AI platform used by 40,000 employees and trained on data from 1 billion+ customers and 500 million daily interactions, which underpins more than 60,000 AI agents and powers the new ToqanClaw no-code builder rolled out to 5 million+ ecosystem partners. The consumer-facing counterpart is Zapia, an AI consumer assistant used by 6 million+ people in Latin America and now rolled out globally. At the operating-company level, the named ecosystem brands include iFood and Just Eat Takeaway (food delivery), OLX (classifieds), PayU (fintech), Despegar (travel), GoodHabitz (edtech), plus portfolio holdings such as Swiggy, Rapido, Meesho, Urban Company, and Ixigo. Prosus Ventures is the dedicated early-stage investment arm that deploys capital and AI-native tooling across the portfolio. Together these products and ecosystem brands form the integrated offering behind Prosus's stated mission of "unlocking an AI-first world for billions."

Differentiator

Problem solved

Functional benefit

Brands

• Toqan: Prosus's proprietary AI platform used by 40,000 employees across the ecosystem, trained on data from more than 1 billion customers and 500 million daily interactions, with more than 60,000 agents and tools built.
• Zapia
• ToqanClaw
• Prosus Ventures

Products and services

• ToqanClaw No-code AI platform launched in June 2026 that lets merchants, restaurants, hotel and dealer partners build applications, dashboards, pricing-advice tools, inventory-prediction workflows and automations through conversational prompts. Routes each task across more than 20 AI models and is offered to more than 5 million commerce partners across Prosus's ecosystem; documented outcomes include Lebkov & Sons cutting financial reporting from weeks to 30 minutes (40% YoY revenue growth) and Burger & Frites cutting overtime by 60% (€21,000 monthly savings).
• Zapia All-in-one AI consumer assistant for Latin America with global rollout from June 2026, used by more than 6 million people. Available via WhatsApp and mobile, Zapia helps users set reminders, summarize content, discover products and services, manage inboxes, coordinate schedules, and book restaurants through a chat-based interface in Spanish and Portuguese.
• iFood Brazil's largest and most well-known food delivery platform and anchor of Prosus's Latin America ecosystem (over 100 million people served). Valued at $7.6 billion in NAV consensus. Backed by Prosus AI case studies highlighting AI deployment in operations and customer experience, and complemented by iFood Pago for payments and credit.
• Just Eat Takeaway.com European online food delivery marketplace acquired by Prosus (closed August 2025, €4.1 billion deal), positioning it as the anchor of the European ecosystem alongside eMAG, iyzico and OLX. Targeted to generate $3.6 billion in annual revenue and $100 million in adjusted EBITDA by the end of FY27.
• OLX Prosus's global classifieds ecosystem operating across Latin America (OLX Brasil), Europe and India, with the AI-driven OLX Magic conversational buying experience. Valued at $8.8 billion in NAV consensus. FY24 topline growth of 27% with trading profit of US$172 million; AI/ML applied to trust and safety, personalisation and marketing.
• PayU Leading payment solutions provider in Prosus's Indian and global fintech ecosystem, unifying Payments, Credit, Wibmo and Mindgate. India FY25 revenue Rs 5,778 crore. Valued at $2.9 billion in NAV consensus. Operates the inFINity fintech accelerator with Prosus grants up to $25,000 and is developing an agent marketplace for merchants alongside the Toqan platform.
• Despegar Latin America-focused online travel agency acquired by Prosus for approximately $1.7 billion, with stated ambition to triple the business within three to four years via Brazil-focused expansion and $100 million annual AI investments. Includes synergies with iFood, with Decolar already deriving 14% of revenue from a loyalty programme.
• GoodHabitz European online training provider for workplace learning in which Prosus acquired a majority stake for approximately €212 million in June 2021, supporting expansion of digital workplace learning across Europe. Part of Prosus's edtech portfolio alongside Stack Overflow, Skillsoft, Udemy and Codecademy (with over $3 billion deployed in edtech since 2016).
• eMAG Online marketplace in Romania and Eastern Europe, part of the Prosus European ecosystem. Acquired by Prosus/Naspers in 2012.
• iyzico Payment processor in Turkey and part of Prosus's European ecosystem alongside Just Eat Takeaway, eMAG and OLX. Featured in a Prosus business deep dive for investors.

Quantifiable outcome

• $7.3 billion revenue (FY26), up from $6.2 billion (FY25)
• +8 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability13 records

Feature5 records

Partnerships

17 partnerships are on record, tiered flagship, major and minor.

• NaspersflagshipStrategic or Co-development PartnerProsus was spun out of South African media group Naspers and listed on Euronext Amsterdam in September 2019. Naspers remains Prosus's majority shareholder (914,020 thousand shares / 42% economic interest as of 12 June 2026). Prosus and Naspers share an open-ended share repurchase programme, joint investor relations, and combined leadership under CEO Fabricio Bloisi.
• Just Eat Takeaway.comflagshipStrategic or Co-development PartnerProsus completed the €4.1 billion acquisition of Just Eat Takeaway.com in August 2025 (conditional on European Commission approval requiring Prosus to reduce its Delivery Hero shareholding). The acquisition creates the fourth-largest food delivery group globally. Just Eat is targeted to generate $3.6B annual revenue and $100M adjusted EBITDA by end of FY27.
• DespegarflagshipStrategic or Co-development PartnerLatin American online travel agency acquired by Prosus for approximately $1.7 billion. Plans to triple business within 3-4 years through Brazil-focused expansion and $100 million annual AI investments, targeting gross bookings above $18 billion by decade-end. Synergies with Prosus-owned iFood, with Decolar deriving 14% of revenue from an iFood loyalty program.
• GoodHabitzmajorStrategic or Co-development PartnerEuropean online training provider acquired by Prosus for approximately €212 million ($257 million) in June 2021. Acquisition supports Prosus's expansion in education technology and GoodHabitz's growth outside the Netherlands.
• Uber TechnologiesmajorStrategic or Co-development PartnerProsus agreed to sell a 4.5% stake in Delivery Hero SE to Uber for €270 million ($318 million) at €20/share in April 2026 as part of EU regulatory commitments related to the Just Eat Takeaway acquisition. Uber subsequently increased its Delivery Hero stake to 19.5%. Prosus is also considering increasing its Delivery Hero stake to influence Uber's takeover bid.
• Aspex ManagementmajorStrategic or Co-development PartnerHong Kong-based activist investor; Prosus sold approximately 15.2 million Delivery Hero shares (5% stake) to Aspex for €335 million at €22/share (10% premium to closing price) in May 2026, fulfilling EC commitments and reducing Prosus's Delivery Hero holding from 21.8% to 16.8%.
• Amazon Web Services (AWS)majorTechnology or IntegrationProsus selected AWS as a key technology partner to power AI-driven e-commerce innovation across its ecosystem (announced February 2026).
• ICRIER (Indian Council for Research on International Economic Relations)majorStrategic or Co-development PartnerProsus and ICRIER jointly operate the ICRIER-Prosus Centre for Internet and Digital Economy, publishing the annual State of India's Digital Economy (SIDE) report benchmarking 71 countries representing 96% of global GDP.
• Endeavor RomaniaminorGTM or Marketing PartnerProsus partnered with Endeavor Romania to launch the Prosus Found-HER Challenge Romania, a women-led startup selection program offering EUR 100,000 in equity-free grants; first European edition following India and Africa.
• Techleap.nlminorStrategic or Co-development PartnerProsus partnered with Techleap to accelerate growth of the Dutch tech ecosystem, including co-publishing the State of AI in the Netherlands report with Dealroom.co.
• MeitY (India Ministry of Electronics and Information Technology)majorStrategic or Co-development PartnerMeitY and Prosus announced a partnership for the India AI Impact Summit 2026, jointly shaping AI policy and impact initiatives in India.
• iFoodflagshipStrategic or Co-development PartnerBrazilian food delivery platform and one of Brazil's largest brands; wholly-owned Prosus subsidiary and central asset of the Latin America ecosystem serving over 100 million people. Valued at $7.6 billion in NAV consensus and led by CEO Diego Barreto (Head of Prosus LatAm Ecosystem).
• OLXflagshipStrategic or Co-development PartnerProsus's classifieds business operating across Europe, India, and Brazil (including OLX Brasil); AI-driven marketplace with OLX Magic conversational buying. Trading profit improved more than three times to US$172m in FY24 with 27% topline growth. Valued at $8.8 billion in NAV consensus.
• PayUflagshipStrategic or Co-development PartnerProsus-owned global payments and fintech platform operating in India and other markets; acquired 70% stake in Mindgate in 2025; integrated Payments, Credit, Wibmo, and Mindgate under unified payments umbrella. Valued at $2.9 billion in NAV consensus.
• MeeshomajorStrategic or Co-development PartnerIndia's third-largest online marketplace by GMV and the most downloaded shopping app globally since 2021; Prosus Ventures portfolio company.
• Urban CompanymajorStrategic or Co-development PartnerIndia's largest at-home services platform; Prosus Ventures portfolio company operating across India, UAE, Singapore, Australia, and Saudi Arabia.
• ZapiamajorStrategic or Co-development PartnerLatin American AI consumer assistant backed by Prosus; over 6 million users, distributed via WhatsApp, app stores and web. Part of Prosus's life-assistants strategy.

Scale indicators17 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Naspers: Prosus's majority shareholder and structurally intertwined parent; operates the same South African ecosystem assets (Takealot, Media24, Mr D Food) and shares an open-ended buyback programme and CEO. Directly comparable as a consumer-internet holding company with the same operating DNA.
• Tencent Holdings: Largest single asset on Prosus's balance sheet (~80% of NAV); a Chinese consumer internet conglomerate operating WeChat, gaming, fintech and advertising — the same lifestyle e-commerce / advertising / payments revenue mix Prosus is building outside China.
• Sea Limited: NYSE-listed consumer internet group operating Shopee (e-commerce), SeaMoney (fintech) and Garena (gaming) across Southeast Asia; directly comparable as a multi-vertical, EM-focused consumer-internet platform operator building proprietary payments and marketplace flywheels.
• Meituan: China's leading food delivery + local services super-app; Prosus holds a minority stake. Closest comparable on the food-delivery/lifestyle commerce model that Prosus is replicating in Europe and LatAm via iFood and Just Eat Takeaway.
• Grab Holdings: Southeast Asian super-app combining food delivery, ride-hailing and fintech (GrabPay/GrabFin); directly comparable to the iFood + PayU + Rapido combination Prosus is assembling in India and Latin America.
• Delivery Hero: Global food-delivery operator across 70+ markets; Prosus was forced to cut its stake from ~26% to 16.8% on EU competition grounds. Overlapping food-delivery thesis and footprint (especially in MENA, Asia) make it a direct competitor for global food delivery GMV.
• Coupang: Korea's leading e-commerce and food-delivery platform with Rocket logistics and fintech extensions; comparable to the integrated commerce + delivery + payments stack Prosus is scaling via iFood, PayU and OLX.
• MercadoLibre: Latin America's dominant e-commerce + fintech platform; directly comparable to Prosus's Latin America ecosystem (iFood, OLX Brasil, Despegar, Mevo, iFood Pago) in geography, customer base and the marketplace-plus-payments flywheel.
• Swiggy: India's leading food-delivery and quick-commerce platform in which Prosus holds a ~32% stake; direct competitive and strategic overlap with Just Eat Takeaway and iFood, and a flagship Indian ecosystem asset alongside Meesho, PayU India and Rapido.

Broad incumbents

• SoftBank Group: Japanese tech-investment conglomerate with global holdings (Alibaba, DoorDash, Coupang); closest structural peer to Prosus's holding-company-plus-operator model, though SoftBank leans more financial and runs an earlier-stage venture book.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ProsusGroup
• LinkedInlinkedin.com/company/prosus-group
• Xx.com/Prosus_ventures
• Facebookfacebook.com/ProsusGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries17 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments88 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prosus