GrowthLoop
GrowthLoop is an enterprise composable Customer Data Platform that runs natively on cloud data warehouses (Snowflake, BigQuery, Databricks, Redshift) and uses agentic AI agents plus causal AI decisioning to build, orchestrate, and measure marketing campaigns. It serves enterprise marketing and data teams across commerce media, retail, finance, sports, and telecom.
- Company typePrivate
- Founded2015
- HeadquartersSan Antonio, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What GrowthLoop does
GrowthLoop is a private enterprise software company that sells an agentic, composable Customer Data Platform (CDP) marketed as the "Compound Marketing Engine." The platform runs natively on enterprise cloud data warehouses — Snowflake, Google BigQuery, Databricks, and Amazon Redshift — so that customer data never leaves the customer's cloud, eliminating the need to copy data into a separate CDP. On this data cloud foundation, GrowthLoop layers an agentic AI experience (AI Studio) with purpose-built Audience, Journey, and Insights agents, and a causal-AI optimization module (Composable AI Decisioning) that uses reinforcement learning and multi-armed bandits to measure incremental marketing lift at the individual level and deliver same-session personalization. The company targets enterprise marketing teams and data teams across commerce media, retail, finance, media & entertainment, and telecom verticals, with a quoted enterprise customer base that includes Ford, Google, Indeed, NerdWallet, Priceline, NASCAR, Big 10 Conference, Boston Red Sox, Gopuff, and Allegro. The product surface spans Audiences (no-code visual segmentation), Universal Journeys (cross-channel orchestration), Insights (real-time measurement), Data Manager (data modeling UI), and AI Studio (agentic command center), with industry-specific packaging such as GrowthLoop for Commerce Media Networks. The business model is recurring enterprise SaaS subscription, priced via quote-based demos rather than public list pricing, and is increasingly augmented by co-sell with Snowflake and Google Cloud following GrowthLoop's fourth consecutive Snowflake "One to Watch" recognition and 2025 Google Cloud Partner of the Year award in Data & Analytics — Business Intelligence. GTM combines direct enterprise field sales, cloud-warehouse co-sell, and product-led self-serve elements inside AI Studio and the visual audience builder, with a content-and-events-led demand generation engine (whitepapers, webinars, Cannes Lions, Google Cloud Next). The company is founder-led as of April 2026 under co-CEOs Anthony Rotio and Tameem Iftikhar, and has received two disclosed strategic equity rounds in 2025–2026 from River Pines Capital and TJC, L.P. to fund product development, vertical expansion, and potential acquisitions; Getlatka disclosed FY2025 ARR of $10.2M against a $28.4M valuation.
GrowthLoop firmographics
Firmographics- Name
- GrowthLoop
- Legal name
- GrowthLoop Inc.
- Website
- https://growthloop.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GrowthLoop is an enterprise composable Customer Data Platform that runs natively on cloud data warehouses (Snowflake, BigQuery, Databricks, Redshift) and uses agentic AI agents plus causal AI decisioning to build, orchestrate, and measure marketing campaigns. It serves enterprise marketing and data teams across commerce media, retail, finance, sports, and telecom.
- Ownership category
- akta.pro rank
GrowthLoop industry classification
Industry- Product category
- Customer Data Platform (CDP) Software
- NAICS
- Software Publishers (5132), Advertising Agencies (541810)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Data Platform (CDP) & First-Party Data Enablement Services (MPAAAIAE)
- akta.pro secondary industry
- Search, Discovery & Ranking Personalization (HDAAAGAE)
Keywords
Where GrowthLoop is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GrowthLoop business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Recurring SaaS subscription to the GrowthLoop Compound Marketing Engine platform, serving enterprise marketing and data teams. Getlatka disclosed $10.2M ARR as of 2025.
- Strategic Investment / Capital Raise: GrowthLoop has received strategic equity investments from TJC, L.P. (follow-on, January 2026) and River Pines Capital (October 2025) to accelerate product development, expansion into new verticals, and potential acquisitions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | — | Quote-based enterprise SaaS subscription; pricing available only via sales demo. |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels10 records
GrowthLoop product offering
Product offeringCore offering
GrowthLoop delivers a cloud-native, composable Customer Data Platform (CDP) that uses agentic AI to build, orchestrate, and measure marketing campaigns directly on enterprise data warehouses (Snowflake, Google BigQuery, Databricks, Amazon Redshift) without moving data. Its Compound Marketing Engine unifies audiences, journeys, and insights through AI agents, while Composable AI Decisioning applies causal AI and reinforcement learning to measure incremental lift and optimize campaign execution in real time.
Product overview
GrowthLoop delivers a single unified platform — the agentic, composable Customer Data Platform (CDP) — organized around its Compound Marketing Engine. At the platform level, GrowthLoop connects natively to enterprise cloud data warehouses (Google BigQuery, Snowflake, Databricks, Amazon Redshift), normalizes data via Data Manager, and never copies or moves customer data outside the cloud. On top of this foundation, GrowthLoop offers a set of named modules that work together as a compounding growth loop: the AI Studio command center (which mobilizes agentic AI agents — Audience Agent, Journey Agent, and Insights Agent), the Audiences module for no-code self-serve audience building, the Universal Journeys module for cross-channel journey orchestration, the Insights module for measurement, and the Composable AI Decisioning module for causal, real-time AI-driven optimization. Industry-specific offerings such as GrowthLoop for Commerce Media Networks extend the platform to retail media use cases, while earlier products such as The Loop (the first SaaS to apply AI to the data cloud) sit in its lineage.
Differentiator
Problem solved
Functional benefit
Brands
- The Loop: SaaS platform applying AI to the data cloud to reveal precise business impact of marketing.
- Compound Marketing Engine
- Composable AI Decisioning
- AI Studio
- Data Manager
Quantifiable outcome
- NASCAR: 4,000+ audiences built; 17M customer records integrated; 1-minute time to launch an audience.
- +3 more outcomes
Companies that use GrowthLoop
Customer profileSegments7 records
Ideal customer profiles3 records
GrowthLoop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability10 records
Feature8 records
GrowthLoop partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship and core.
- GopuffflagshipGopuff, the instant commerce company, partnered with GrowthLoop on Snowflake's AI Data Cloud to launch advanced custom audience segmentation capabilities for Gopuff and BevMo! advertising partners. Enables audience targeting by geography, purchase history, and order frequency via sell-side and demand-side platforms with significantly reduced campaign turnaround times. Beta live June 2026; full rollout to brands in subsequent weeks; UK expansion planned.
- SnowflakeflagshipSnowflake is one of GrowthLoop's two flagship cloud data warehouse partners. GrowthLoop runs natively on Snowflake as an "Activation & Delivery One to Watch" for the fourth consecutive year in Snowflake's annual Modern Marketing Data Stack report (announced at Cannes Lions 2026). The integration enables brands to activate first-party data without leaving Snowflake, and underpins the Gopuff partnership's audience-targeting capability.
- Google Cloud (BigQuery)flagshipGrowthLoop runs natively on Google Cloud BigQuery and was named the 2025 Google Cloud Partner of the Year in the Data & Analytics — Business Intelligence Category. GrowthLoop showcased the Composable AI Decisioning platform at Google Cloud Next in Las Vegas in April 2026 and uses Google Cloud as a foundational infrastructure for Allegro's retail media network deployment.
- DatabrickscoreDatabricks is listed as a supported cloud data warehouse source on the GrowthLoop website (sources/databricks). Enables native activation of customer data from Databricks lakehouses.
- Amazon RedshiftcoreAmazon Redshift is listed as a supported cloud data warehouse source on the GrowthLoop website (sources/amazon-redshift). GrowthLoop activates customer data natively from Redshift deployments.
- SalesforcecoreSalesforce is listed as a destination integration icon on the GrowthLoop homepage, enabling activation of audiences and journeys into Salesforce CRM.
- BrazecoreBraze is listed as a destination integration on the GrowthLoop homepage, supporting omnichannel customer engagement activation.
- IterablecoreIterable is listed as a destination integration on the GrowthLoop homepage, supporting email and omnichannel activation.
- MarketocoreMarketo is listed as a destination integration on the GrowthLoop homepage, supporting marketing automation activation.
- Google AdscoreGoogle Ads is listed as a destination integration on the GrowthLoop homepage, enabling paid-media activation of GrowthLoop audiences.
- TikTokcoreTikTok is listed as a destination integration on the GrowthLoop homepage, enabling paid-social activation.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
GrowthLoop competitors and assessment
Company assessmentDirect peers
- Hightouch: Composable CDP and reverse-ETL platform that activates customer data directly from cloud data warehouses (Snowflake, BigQuery, etc.). Hightouch is GrowthLoop's closest direct competitor in the composable-CDP category and competes head-to-head for cloud-warehouse-native activation deals.
- Segment (Twilio): Customer Data Platform owned by Twilio that captures, cleans, and routes customer event data across martech and adtech destinations. Segment is a foundational CDP competitor and one of the most recognized enterprise CDP brands.
- mParticle: Composable customer data platform focused on real-time data unification, audience building, and activation across marketing and product channels. Directly competes with GrowthLoop for enterprise CDP and audience-orchestration use cases.
- ActionIQ: Composable customer data platform purpose-built for enterprise marketing teams, emphasizing no-code audience building and journey orchestration on top of cloud data infrastructure. Closely overlaps GrowthLoop's product positioning.
- Amperity: Enterprise customer data platform that uses AI for identity resolution, audience building, and activation across consumer brands (retail, hospitality, financial services). Competes with GrowthLoop for the same large-enterprise CDP use cases.
- Treasure Data: Enterprise CDP with deep roots in cloud data warehouse architectures (Snowflake partnerships). Competes with GrowthLoop on cloud-native CDP and customer journey orchestration for large enterprises.
- Census: Reverse ETL and activation platform that syncs data from cloud warehouses (Snowflake, BigQuery) into downstream operational tools. Closely adjacent to GrowthLoop in the data-warehouse-native activation category.
- BlueConic: Composable CDP focused on first-party data collection, profile unification, and customer activation. Competes with GrowthLoop for mid-market and enterprise CDP opportunities, especially in retail and consumer verticals.
Broad incumbents
- Salesforce Data Cloud: CDP offering inside the broader Salesforce marketing, sales, and service clouds. A broad incumbent that bundles CDP into a much larger enterprise CX platform, posing a structural threat to standalone CDPs like GrowthLoop.
- Adobe Real-Time CDP: CDP component of Adobe Experience Platform, integrated with Adobe's broader marketing and analytics cloud. A large incumbent in the enterprise CDP market that GrowthLoop competes against in cross-sell and replacement deals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
GrowthLoop social profiles
Digital presenceGrowthLoop compliance and trust
Trust signalCompliance6 records
GrowthLoop financial estimates
Financial estimateRevenue estimate
Valuation estimate
GrowthLoop leadership team
Management profileNumber of profiles
Profiles4 records
GrowthLoop subsidiaries and ownership
Company hierarchySubsidiaries5 records
GrowthLoop funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GrowthLoop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GrowthLoop
What does GrowthLoop do?
GrowthLoop delivers a cloud-native, composable Customer Data Platform (CDP) that uses agentic AI to build, orchestrate, and measure marketing campaigns directly on enterprise data warehouses (Snowflake, Google BigQuery, Databricks, Amazon Redshift) without moving data. Its Compound Marketing Engine unifies audiences, journeys, and insights through AI agents, while Composable AI Decisioning applies causal AI and reinforcement learning to measure incremental lift and optimize campaign execution in real time.
Is GrowthLoop a public or private company?
GrowthLoop is a private company. It is classified as venture growth investor backed and is currently operating.
When was GrowthLoop founded?
GrowthLoop was founded in 2015. It employs 51 to 100 people.
Where is GrowthLoop based?
GrowthLoop is headquartered in San Antonio, United States, in the North America region.
How does GrowthLoop make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are strategic Investment / Capital Raise.
Who are GrowthLoop's main competitors?
Direct peers on record are Hightouch, Segment (Twilio), mParticle, ActionIQ, Amperity, Treasure Data, Census and BlueConic. Broad incumbents are Salesforce Data Cloud and Adobe Real-Time CDP.
Does GrowthLoop have an API?
No public API is recorded for GrowthLoop.
What industry is GrowthLoop in?
GrowthLoop's product category is Customer Data Platform (CDP) Software. Its primary akta.pro industry code is MPAAAIAE, Customer Data Platform (CDP) & First-Party Data Enablement Services, with a secondary code of HDAAAGAE, Search, Discovery & Ranking Personalization. Its NAICS code is 5132 and its SIC code is 7372.