What Unify does

Unify is an AI-native go-to-market (GTM) platform that consolidates intent data, B2B contact enrichment, AI-powered research, multi-channel sequencing, and managed email deliverability into a single workflow orchestration layer. The platform's core products include Signals (25+ intent signals covering website visits, product usage, champion tracking, email intent, and custom AI-driven signals via the Infinity Signal product), B2B Contact Data (waterfall enrichment across 30+ verified providers), Engagement and Sequences (multi-channel outreach with AI personalization via Smart Snippets), Plays (a workflow engine that orchestrates signals, AI agents, enrichment, and CRM sync end-to-end), AI Agents (autonomous research and qualification using GPT-5, web scraping, and OpenAI's computer-use model), and Analytics dashboards. The company sells primarily to B2B revenue teams (Sales, Growth, Marketing, RevOps) at venture-backed startups, mid-market firms, and select enterprise accounts, with role-specific solution packages (Unify for Sales Reps, Growth, Marketing, RevOps, PLG, Sales-Led Growth, Expansions) and a documented customer base including Cursor, Perplexity, Justworks, Spellbook, Together AI, SoFi, Hightouch, and Innovate Energy Group.

Commercially, Unify operates a credit-based annual SaaS subscription distributed through a hybrid motion: enterprise field sales with demo bookings and product tours, supplemented by self-serve signup at app.unifygtm.com for mid-market customers and a Partner Program for agency/consultant referrals. Pricing is quote-based and not publicly disclosed. Marketing is content- and community-led, anchored on Unify University, Unify Blog, hosted events (Outbound Outloud, Grow & Tell, Unify on Unify), and the GTM Grammys awards program. Distribution is reinforced by native bi-directional integrations with Salesforce and HubSpot, plus an ecosystem of 15+ partners including 6sense, Clearbit, Demandbase, Snitcher, PostHog, Segment, Ocean.io, Zapier, and n8n.

The company was founded in January 2023 by Austin Hughes (CEO) and Connor Heggie, is headquartered in San Francisco, and has 11-50 employees. Total disclosed funding is approximately $71.6M across three rounds, with a $6.6M Series A co-led by OpenAI Startup Fund, Thrive Capital, and Emergence Capital in October 2024 and a $40M Series B led by Battery Ventures in July 2025 at a $260M post-money valuation, following reported 8x year-over-year revenue growth. The legal entity is Unify AI Business Corp, a US-incorporated private corporation.

Name

Unify

Legal name

Unify AI Business Corp

Website

https://unifygtm.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Unify is an AI-native go-to-market platform that unifies 25+ intent signals, B2B contact enrichment, multi-channel sequencing, and AI-powered research into a single Plays workflow engine for B2B Sales, Growth, Marketing, and RevOps teams.

Ownership category

akta.pro rank

Product category

Sales Engagement / Go-to-Market (GTM) Software

NAICS

Software Publishers (513210), Software Publishers (5132), Software Publishers (51321), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

akta.pro secondary industry

Data Quality, Profiling & Validation (within Integration) (HDAEACAI)

Keywords

• Go-to-market platform
• Sales engagement software
• Intent data platform
• AI outbound automation
• B2B sales automation

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Subscription-based SaaS model with credit-based pricing structure. The platform provides intent signals, engagement tools, AI agents, and analytics as an integrated go-to-market solution.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Unify is an AI-native go-to-market platform that combines intent data aggregation, AI-powered prospecting, multi-channel sales engagement, automated workflow orchestration, and managed email deliverability in a single system. It enables B2B sales, growth, marketing, and RevOps teams to identify high-intent buyers, qualify them with AI agents, and run automated outbound Plays that sync directly with Salesforce and HubSpot. The platform's core components include Signals (25+ intent signals), B2B Contact Data (waterfall enrichment from 30+ sources), Engagement/Sequences, Plays, AI Agents, and Analytics.

Product overview

Unify is an AI-native go-to-market (GTM) platform combining intent data aggregation, AI-powered prospecting, and automated outbound workflow orchestration into a unified system. The core platform integrates six interconnected products: Signals (25+ intent signals including website intent, champion tracking, and Infinity Signal for custom AI-driven signals), B2B Contact Data (waterfall enrichment from 30+ sources), Engagement and Sequences (multi-channel sequencing with AI personalization), Plays (workflow orchestration engine), AI Agents (autonomous research and qualification), and Analytics (play-specific dashboards). The platform offers role-specific solutions including Unify for Sales Reps, Growth, Marketing, RevOps, Product-Led Growth, Sales-Led Growth, and Expansions. Supporting infrastructure includes Unify University (product education) and the GTM Grammys (annual awards program).

Differentiator

Problem solved

Functional benefit

Products and services

• Unify Platform AI-native go-to-market platform that brings together intent data, B2B contact data, engagement, Plays, AI agents, and analytics into a unified system for B2B sales, growth, marketing, and RevOps teams.
• Signals Library of 25+ intent signals (website intent, product usage, new hires, champion tracking, email intent, G2, Salesforce, HubSpot, and custom Infinity Signals) used to identify high-intent accounts and trigger automated Plays.
• B2B Contact Data B2B contact and company data product for qualification, prospecting, and enrichment using waterfall enrichment from 30+ verified data sources with automatic updates.
• Engagement Multi-channel sales engagement product for coordinating sequenced outreach across email and call tasks with AI-powered research and personalization for scalable, human-feeling outreach.
• Sequences Multi-channel sequencing tool for building automated outreach workflows across email and call steps, including AI Agents for personalized messaging and managed email deliverability infrastructure.
• Plays Workflow orchestration engine that automates outbound processes by connecting signals, AI research, qualification, enrichment, and sequencing into end-to-end automated Plays.
• AI Agents AI agents built for prospecting and personalization that research and qualify target accounts automatically by scraping websites, browsing the web, reading news, and analyzing PDFs.
• AI Personalization AI-powered messaging personalization using research and Smart Snippets that adapt to each recipient, generating personalized subject lines, hooks, and value statements reflecting real-time context.
• Deliverability Email deliverability infrastructure including domain management, mailbox warming, bounce prevention (75% blocked proactively), and domain health reporting to protect sender reputation.
• Analytics Reporting and analytics dashboards for play-specific performance measurement, pipeline attribution, leading and lagging indicators, and pipeline generation tracking.
• Unify for Sales Reps Suite of AI-powered features for individual sellers including AI Research for prospect data synthesis, a Tasks Dashboard for outbound command center, Manual Email and Call steps, and a unified inbox for team collaboration.
• Unify for Growth Solution for growth teams to run automated outbound on highest-intent leads, providing dozens of intent signals, automated Plays launch, and always-on pipeline generation with AI research.
• Unify for Marketing Solution for marketing teams to turn automated outbound into the highest ROI channel by leveraging intent data to drive pipeline through signal-based outbound programs.
• Unify for RevOps Solution for RevOps teams to orchestrate outbound into an always-on pipeline channel, running waterfall prospecting, account research, and sequencing in one platform.
• Unify for Product-Led Growth Solution for PLG companies to turn product signals into pipeline, capturing in-product signals like signups, pricing page clicks, and product milestones, then routing accounts and launching Plays.
• Unify for Sales-Led Growth Solution combining intent capture, prioritization, and automation for sales-led motions; high-intent accounts rise to the top while AI and workflows handle the rest.
• Unify for Expansions Solution for capturing upsell, cross-sell, and expansion opportunities from customer signals, turning expansion signals into outbound action for account growth.

Quantifiable outcome

• 6.8X ROI in first 5 months (Justworks)
• +13 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability9 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• SalesforcecoreTechnology or Integration · 1 January 2024Native bi-directional CRM integration with Salesforce. Syncs company and person records in near real-time (every 15 minutes). Supports read and write syncs with Salesforce.
• HubSpotcoreTechnology or Integration · 1 January 2024Native bi-directional CRM integration with HubSpot. Syncs company and person records in near real-time with owner assignment support.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Outreach: Outreach is a leading sales engagement platform offering multi-channel sequencing, AI-driven personalization, and analytics for revenue teams — directly overlapping Unify's Plays, Sequences, Engagement, and AI Personalization products for the same sales-led and enterprise RevOps buyer.
• Salesloft: Salesloft (now incorporating Drift) is a direct competitor in sales engagement, cadence automation, conversation intelligence, and AI-driven deal execution — competing for the same B2B mid-market and enterprise revenue teams that Unify targets.
• Apollo.io: Apollo combines a large B2B contact database, buyer intent, multi-channel sequencing, and AI personalization in a single self-serve platform — directly mirroring Unify's intent-data-plus-orchestration wedge for SMB and mid-market revenue teams.
• 6sense: 6sense is a leading account intent and predictive analytics platform that powers B2B revenue teams' prioritization — directly competing with Unify's Signals and website intent products that feed Plays and AI agent orchestration.
• Demandbase: Demandbase is an ABM and intent platform providing account identification, buying intent, and sales activation — overlapping directly with Unify's waterfall enrichment, website intent, and Plays-driven outbound motion.
• Cognism: Cognism is a B2B sales intelligence provider offering contact data, intent, and sales engagement tooling comparable to Unify's B2B Contact Data and Signals products targeting mid-market and enterprise revenue teams.
• Lemlist: Lemlist is a multi-channel outreach and cold email automation platform with deliverability infrastructure and AI personalization — competing with Unify's Sequencing, Engagement, and Deliverability products for SMB and mid-market outbound teams.

Broad incumbents

• ZoomInfo: ZoomInfo is a large public B2B data and intelligence incumbent spanning contact data, intent, conversation intelligence, and workflow — competing across every layer of Unify's stack while leveraging its scale and broader portfolio.

Emerging players

• Clay: Clay is an emerging AI-driven data enrichment and outbound workflow tool that pulls from many providers and automates personalized outreach — directly overlapping Unify's waterfall enrichment, Infinity Signal, and AI-driven sequencing wedge.
• Instantly.ai: Instantly is a fast-growing cold email automation and deliverability platform with AI personalization — an emerging player competing with Unify's sequencing and deliverability infrastructure for the lower end of the B2B outbound market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/unifygtm
• LinkedInlinkedin.com/company/unifygtm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unify