Millie

What Millie does

Millie is a tech-enabled maternity and gynecology clinic operating a hybrid in-person and virtual care model under Millie, Inc., with clinical services delivered by Millie Medical Group, P.C. Founded in 2022 and headquartered in San Francisco with operating clinics in Berkeley and San Jose (South Bay), California, the company serves primarily low-to-moderate-risk pregnant individuals, women seeking gynecology care, and perimenopause/menopause patients in the Bay Area. The core offering pairs Certified Nurse Midwives with co-managing OB-GYNs and embeds practicing birth doulas (Millie Guides) into the care team from preconception through the first year postpartum, with deliveries conducted at partner hospitals Alta Bates (Berkeley) and Good Samaritan (South Bay).

The technology stack centers on the Millie mobile app — providing evidence-based perinatal education, secure care-team messaging, and remote monitoring devices such as blood-pressure cuffs — extended by Maia, a text-based autonomous AI agent launched November 2025 that handles scheduling, reminders, and routine patient inquiries with clinician escalation. A modern data platform underpins AI-enabled operational workflows and clinical decision support. The clinical model reports 30% fewer NTSV C-sections, 68% fewer preterm births, and a 70% VBAC success rate for TOLAC patients as outcome metrics, while accepting 80-95% of pregnancies as eligible under its risk profile.

Millie's revenue derives predominantly from in-network insurance reimbursement across major PPO plans (Aetna, Cigna, United Healthcare, Anthem Blue Cross, Blue Shield of California, HealthNet) and partial HMO/Medicaid coverage (Brown & Toland/Altais, SCCIPA, Alameda Alliance for Health, NEMS), with out-of-pocket wraparound revenue from classes, lactation, nutrition, therapy, and birth coaching. The company has raised approximately $16M across a $4M seed round in September 2022 (TMV Ventures, BBG Ventures) and a $12M Series A in February 2025 led by Foreground Capital and TMV with Pivotal Ventures (Melinda French Gates) participating, and has entered strategic partnerships with Sutter Health and HCA Healthcare to extend its model into major U.S. health systems.

Name

Millie

Legal name

Millie, Inc.

Website

https://millieclinic.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Millie is a tech-enabled maternity and gynecology clinic operating a hybrid in-person-plus-virtual care model out of Berkeley and San Jose, California, serving low-to-moderate-risk pregnant women and gynecology/perimenopause patients in the Bay Area.

Ownership category

akta.pro rank

Product category

Maternity and Gynecology Healthcare Services

NAICS

Other Ambulatory Health Care Services (6219)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAFAJAA

Obstetrics & Gynecology (OB/GYN) Clinics

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

SECONDARYHLAKAJAK

Labor & Delivery / Obstetric Hospitalist (OB Hospitalist) Services

Healthcare & Life Sciences/Specialist Medical Practice/Obstetrics & Gynecology (OB/GYN)

SECONDARYHLACAFAC

Maternal & Neonatal Remote Monitoring Platforms

Healthcare & Life Sciences/Digital Health & Health IT/Remote Patient Monitoring (RPM) & Connected Care Platforms

SECONDARYHLAEAEAH

Maternity & Pregnancy (Perinatal) Medicaid Managed Care Programs

Healthcare & Life Sciences/Health Insurance & Managed Care/Medicaid Managed Care (MMC) Plans

SECONDARYHLAFAJAN

Lactation, Postpartum & Perinatal Support Services

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

Keywords

• Maternity care services
• Gynecology clinic
• Perimenopause menopause care
• Midwifery led obstetrics
• Hybrid virtual care

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Reimbursement: Millie is an in-network provider for most major insurance plans including PPOs (Aetna, Cigna, United Healthcare, Anthem Blue Cross, Blue Shield of California, HealthNet) and some HMO plans (Brown & Toland/Altais in Berkeley; SCCIPA in South Bay). Clinical appointments, lab tests, ultrasounds, and hospital labor and delivery are all billed to insurance. This represents the primary revenue stream.
2. Medicaid / Medi-Cal Reimbursement: Millie accepts some Medicaid plans via Alameda Alliance for Health (AAH) and NEMS in Berkeley. Clinical services for eligible patients are billed to Medi-Cal, representing a government payer revenue stream.
3. Out-of-Pocket Payments for Wraparound Services: Consultations for supportive care including educational classes and workshops, postpartum groups, therapy, nutrition, and birth coaching are not covered by insurance and are paid out of pocket by patients (HSA/FSA eligible). Gift certificates are also available for virtual care, lactation, nutrition, and doula coaching services.
4. Lactation Services Reimbursement: In-network lactation services are billed to most major insurance plans including Medicaid, providing an additional reimbursable service line within the clinic's offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Millie runs a hybrid maternity, gynecology, and perimenopause/menopause clinic that delivers comprehensive prenatal-to-postpartum care from Certified Nurse Midwives, OB-GYNs, and embedded doulas (Millie Guides). It complements in-person clinic visits with a mobile app offering perinatal education, secure messaging, the Maia AI agent, and remote monitoring devices, and accepts most major insurance plans including some Medicaid.

Product overview

Millie is a tech-enabled maternity and gynecology clinic operating physical clinic locations in Berkeley and South Bay (San Jose), California, with a hybrid model extending care through a mobile app and virtual services. The core offerings are Maternity Care and Gynecology Care, supported by Perimenopause & Menopause services and Classes & Other Support (lactation, nutrition, mental health, birth/postpartum planning). The digital platform centers on the Millie Mobile App, which integrates the Maia AI agent to handle routine patient inquiries, appointment scheduling, and care team messaging, all built on a modern data platform for operational efficiency and clinical decision-making.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 30% fewer NTSV C-sections
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Sutter HealthcoreStrategic or Co-development Partner · 5 January 2026Strategic partnership with Sutter Health for hybrid care delivery. Millie is one of several maternal health companies forging partnerships with major health systems to address challenging economics and improve care delivery for patients.
• HCA HealthcarecoreStrategic or Co-development Partner · 5 January 2026Strategic partnership with HCA Healthcare as part of a group of hybrid care companies working with major health systems to improve maternal health outcomes and address rural healthcare gaps.
• KnownwellminorOthers · 5 January 2026Mentioned alongside Millie in a Fierce Healthcare article on hybrid care companies poised for growth. Both companies are maternal health hybrid care providers that have raised significant capital and partnered with health systems. Not an explicit commercial partnership.
• Alta Bates HospitalcoreStrategic or Co-development PartnerAlta Bates Hospital (2450 Ashby Ave, Berkeley, CA) is the delivery hospital for Millie's Berkeley clinic patients. Millie midwives and hospitalist OB-GYNs co-manage deliveries, share clinical protocols and a common patient record, enabling seamless transitions from pregnancy to delivery and postpartum care.
• Good Samaritan HospitalcoreStrategic or Co-development PartnerGood Samaritan Hospital (2425 Samaritan Drive, San Jose, CA) is the delivery hospital for Millie's South Bay clinic patients. Millie midwives and hospitalist OB-GYNs co-manage deliveries, with Millie currently staffing L&D Monday to Friday 9am–5pm and hospitalist OB-GYNs covering after hours and weekends.
• Midi HealthminorOthersErin Lashnits Herman, a Millie nurse practitioner, also works with Midi Health providing menopause and midlife women's care. Midi Health is a specialized menopause care company. This is a provider-level relationship rather than a formal company partnership.
• Alameda Alliance for Health (AAH) and NEMS (Medi-Cal)minorOthersMillie accepts some Medicaid plans offered by Alameda Alliance for Health (AAH) and NEMS in Berkeley, making care accessible to lower-income patients. These are in-network provider relationships with California Medicaid managed care plans.
• Brown & Toland (Altais) and SCCIPA (HMO Networks)minorOthersIn Berkeley, Millie accepts HMO plans via Brown & Toland (now called Altais). In the South Bay, Millie accepts HMO plans via SCCIPA. These are in-network provider network relationships.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Oula: Oula operates hybrid maternity clinics in NYC and San Francisco with midwife-led care backed by OB-GYNs, hospital delivery partnerships, and insurance billing. It is Millie's closest direct competitor in the hybrid maternity clinic model with overlapping target customer (low-to-moderate risk pregnancies) and Bay Area footprint.
• Maven Clinic: Maven Clinic is the largest virtual women's and family health platform offering maternity, postpartum, pediatrics, and mental health support. It competes with Millie for the same insurance-covered maternity patient and has raised significantly more capital, representing the leading tech-enabled alternative to in-person care.
• Tia: Tia operated hybrid women's health clinics combining gynecology, primary care, and mental health with insurance billing. Tia's clinic-plus-virtual model directly mirrors Millie's approach to women's health and was a notable precursor in the hybrid women's health clinic category.
• Caraway Health: Caraway is a digital women's health startup providing integrated gynecological, mental health, and physical care to college-aged women. It overlaps with Millie's gynecology and wraparound support offerings through a virtual-first delivery model targeting similar demographics.
• Diana Health: Diana Health operates collaborative maternity and gynecology care clinics combining OB-GYNs, midwives, mental health, and lactation support in a hybrid model. The integrated collaborative-care approach mirrors Millie's midwifery-led model with co-managing OB-GYNs and integrated wraparound services.
• Mahmee: Mahmee is a maternal-infant health platform focused on addressing the Black maternal health crisis through bundled maternity and postpartum support services. It shares Millie's mission of addressing fragmentation in U.S. maternity care and serves a comparable perinatal patient population, though delivered digitally rather than through owned clinics.
• Midi Health: Midi Health is a virtual menopause and midlife women's care clinic offering hormone therapy and lifestyle treatment plans. It is a Millie peer because Millie explicitly offers perimenopause/menopause care as part of its service continuum and even shares a Millie nurse practitioner with Midi, indicating direct service overlap.
• Knownwell: Knownwell is a hybrid primary care and weight-health company mentioned alongside Millie in Fierce Healthcare coverage of hybrid care companies partnering with major health systems. Like Millie, Knownwell combines in-person clinics with virtual care and is pursuing health-system partnerships as a growth lever.

Broad incumbents

• Kindbody: Kindbody is a fertility-focused women's health company operating clinics and a digital platform spanning preconception, fertility treatment, gynecology, and family-building. It competes with Millie's gynecology and preconception services and represents a broader incumbent in the women's health space.
• Progyny: Progyny is a publicly-traded fertility benefits and care provider serving employers and individuals through a national network of reproductive endocrinologists and women's health specialists. It is a broader incumbent in women's health benefits and represents an adjacent competitive and partner entity to Millie's care model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/millie_clinic
• Xx.com/millieclinic

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Millie